News

SMART Talks — InNOVAtion Frontier

Thu, 23 Apr 2026 14:17:40 GMT

�� Step into the InNOVAtion Frontier — Unlock New Revenue with Smarter Treatments!

Join us for SMART Talks — InNOVAtion Frontier, a live virtual peer-to-peer discussion designed for aesthetic professionals looking to grow their practice with next-generation innovation.

Gain insights from leading experts on:

✨ Market trends & emerging revenue opportunities

✨ The clinical science behind Adaptive EMS & proprietary (MP)²

✨ Proven protocols & real-world ROI

Featuring:

Scott Gerrish, DO | Cheryl Haseeb, DNP | Mudit Arora, MD

�� Wednesday, June 3, 2026

⏰ 4 PM PST / 7 PM EST

Secure your spot today and discover what Venus Nova can do for your practice:

�� https://discover.venus.ai/venus-smart-talks-innovation-frontier

#VenusAI #VenusNova #SMARTTalks #TheFutureIsNova #AestheticInnovation

Rosacea Clinical Treatment Guidelines for Aesthetic Professionals

Mon, 13 Apr 2026 14:08:04 GMT

Rosacea management has advanced considerably in recent years. Modern clinical guidelines now favor a phenotype-based approach, meaning patients are treated according to their individual combination of signs and symptoms rather than rigid subtype classifications. For aesthetic professionals, understanding these guidelines is essential to delivering safe, effective, and evidence-based care. Here is what you need to know.

Understanding the Modern Classification of Rosacea

Historically, rosacea was divided into four subtypes: erythematotelangiectatic (redness and visible blood vessels), papulopustular (bumps and pimples), phymatous (thickened or bumpy skin, often on the nose), and ocular (eye irritation, dryness, or redness).

However, the 2017 update by the National Rosacea Society Expert Committee clarified that rosacea is better understood as a single condition with many overlapping symptoms, rather than completely separate types.

Today, a diagnosis can be made if a person has either persistent redness in the center of the face (called centrofacial erythema) or thickened skin changes, or if they show two or more major symptoms—like frequent flushing, visible tiny blood vessels (telangiectasia), red bumps or pimples (papules and pustules), or eye issues such as irritation or dryness.

This “phenotype-directed” approach means that treatment is tailored to each individual’s unique combination of symptoms, rather than using a one-size-fits-all method.

First-Line Pharmacologic Therapies

Clinical guidelines recommend several categories of medical therapy as first-line interventions for rosacea, depending on the client’s main symptoms (phenotype):

Topical agents: Ivermectin, azelaic acid, and metronidazole remain the most commonly prescribed topicals for inflammatory lesions. Newer options include topical minocycline foam and encapsulated benzoyl peroxide which offer additional choices for targeted, skin-friendly care.
Vasoconstrictors: Brimonidine and oxymetazoline can provide temporary relief from diffuse erythema by constricting dilated blood vessels. They work by narrowing the tiny blood vessels that cause visible redness, giving clients a smoother, more even skin tone.
Oral medications: Low-dose doxycycline is widely used for its anti-inflammatory properties. For more severe or refractory cases, isotretinoin, minocycline, or azithromycin may be considered under medical supervision.

Even though these medications are outside an aesthetic professional’s prescribing authority, it’s important to understand them. Knowing how these treatments work helps aestheticians coordinate care with dermatologists, provide informed guidance to clients, and ensure that professional skin treatments complement medical therapy safely and effectively.

Procedural and Device-Based Therapies

This is where aesthetic professionals play a central role. Current evidence supports several energy-based devices for rosacea management, each designed to target specific symptoms of the condition:

Research confirms that IPL treatments are generally well-tolerated, with most patients reporting minimal pain, no need for anesthesia, and only transient erythema post-procedure. Typical treatment plans involve two to four sessions spaced three to four weeks apart, with occasional maintenance sessions as needed to sustain results.

Integrating Venus Versa™ Pro and Venus Viva™ MD Into Rosacea Protocols

Among the energy-based options supported by current clinical guidelines, advanced platforms such as Venus Versa™ Pro and Venus Viva™ MD allow aesthetic professionals to address both vascular and textural manifestations of rosacea within a structured treatment plan.

IPL with the Venus Versa™ Pro is well suited for managing persistent erythema, flushing, and visible telangiectasias. By delivering controlled light energy that selectively targets hemoglobin within superficial vessels, IPL treatments help reduce diffuse redness while improving overall skin tone clarity. This makes the technology especially valuable for clients whose primary phenotype includes centrofacial erythema or vascular instability. Treatment sessions are typically well tolerated and can be incorporated alongside dermatologic therapy as part of a multimodal care strategy.

For clients experiencing longer-term skin texture changes associated with chronic inflammation, NanoFractional RF with the Venus Viva™ MD provides an additional complementary option. This technology creates controlled micro-injuries in the skin to stimulate remodeling processes that improve uneven texture, enlarged pores, and rosacea-related surface irregularities. Because NanoFractional RF is customizable and suitable across a wide range of skin types, it supports safe integration into progressive treatment plans focused on restoring overall skin quality.

Used together within a phenotype-directed framework, IPL and NanoFractional RF enable aesthetic professionals to address both vascular visibility and structural skin changes, helping create more comprehensive and durable rosacea outcomes for appropriately selected clients.

Building a Multimodal Treatment Plan

The most successful rosacea outcomes result from combining medications, procedural treatments, and lifestyle strategies into a comprehensive plan. As an aesthetic professional, your aesthetic treatment plan should consider three layers of care:

Medical foundation: Ensure your client is working with a dermatologist to manage inflammatory bumps, redness, and other medical aspects of rosacea.
Device-based treatment: Incorporate IPL, laser, or radiofrequency technologies to address persistent vascular signs and improve overall skin quality. Tailor device selection and parameters to the patient’s Fitzpatrick skin type, dominant symptoms (phenotype), and treatment history.
Supportive skin care and education: Guide clients toward gentle, barrier-supporting products and daily broad-spectrum sun protection. Encourage clients to track personal triggers—like sun exposure, spicy foods, or stress—using a diary or app, which helps prevent flare-ups and empowers them to take control of their skin health.

Elevating Your Rosacea Expertise

Staying current with clinical treatment guidelines positions your practice at the forefront of aesthetic care. Rosacea patients are often underserved and highly motivated—they seek professionals who understand their condition and can provide real solutions.

By combining evidence-based protocols, advanced technology, and compassionate client education, you can deliver the kind of transformative results that build loyalty and drive referrals.

Empower your clients with effective rosacea care— partner with Venus today to integrate advanced treatments, education, and expert guidance into your practice!

Ready to integrate advanced IPL and laser technologies into your rosacea protocols? Connect with a Venus clinical specialist.

Rosacea Awareness Month: A Guide for Aestheticians

Mon, 13 Apr 2026 14:07:55 GMT

Every April, the National Rosacea Society invites healthcare professionals and patients alike to shine a spotlight on rosacea—a chronic, inflammatory skin condition affecting more than 16 million Americans and 400 million people worldwide. For aestheticians, Rosacea Awareness Month offers a prime opportunity to strengthen client relationships, share expert knowledge, and position your practice as a trusted resource for evidence-based skin care and rosacea treatments .

Why Rosacea Awareness Matters for Your Practice

Rosacea is one of the most commonly misdiagnosed skin conditions. Clients frequently mistake persistent facial redness for sunburn, acne, or even an allergic reaction—and many go years without a proper diagnosis. Studies show that only about 3 million of the 16 million Americans affected are actively managing their rosacea, highlighting a significant opportunity for skilled aestheticians to educate and support their clients. That gap represents a significant opportunity for aestheticians who understand the disease and can guide clients toward the right treatments and referrals.

By recognizing the warning signs early—persistent centrofacial redness, visible blood vessels, papules, pustules, or eye irritation—you can help clients seek dermatological evaluation before the condition progresses. Providing expert advice on rosacea-safe skin care routines and appropriate treatment options not only helps your clients but also establishes your practice as a go-to destination for effective skin care solutions.

Key Rosacea Facts to Share With Clients

Rosacea is a chronic condition characterized by flare-ups and remissions. While it cannot be cured, it can be effectively managed through the right combination of medical therapy, lifestyle adjustments, and professional skin care guidance.
Common triggers include sun exposure, extreme temperatures, hot beverages, spicy foods, alcohol, stress, and certain skin care ingredients like fragrances, alcohol-based products, and essential oils.
The condition most frequently appears in adults aged 30 to 60 with lighter skin tones, although it can affect anyone regardless of age or skin type.
Ocular involvement occurs in up to 50 percent of rosacea cases, making it essential to ask clients about eye irritation and dryness during consultations.

How Aestheticians Can Participate in April

Educate on social media. Use the hashtag #RosaceaAwareness and create content that helps followers identify early warning signs. Provide tips for avoiding triggers and gentle skin care routines that support the skin barrier, such as nicotinamide-based moisturizers, colloidal oatmeal cleansers, and broad-spectrum SPF 30 or higher sunscreens.

Host a client education event. Whether virtual or in-person, a short seminar on rosacea basics can generate tremendous goodwill and new consultations. Discuss how advanced aesthetic technologies—including IPL photorejuvenation and light-based treatments —can safely complement medical therapy for reducing persistent redness and visible capillaries.

Strengthen referral relationships. Rosacea management often requires a team approach. Use this month to connect with local dermatologists and build collaborative care pathways, so clients receive both the medical oversight and the aesthetic expertise they need.

The Role of Advanced Technology in Rosacea Care

While topical and oral medications remain the cornerstone of rosacea therapy, device-based treatments are increasingly recognized in clinical guidelines as effective complementary options. Intense pulsed light (IPL) and laser therapies can target vascular lesions, reduce diffuse facial redness (erythema), and help manage telangiectasias—the visible blood vessels that medication alone often cannot fully address. These advanced technologies provide aesthetic professionals with powerful tools to enhance traditional medical treatments, offering clients visible, lasting improvements in skin tone, texture, and overall rosacea management.

Treating Rosacea with Venus Versa™ Pro and Venus Viva™ MD

For aesthetic practices looking to expand their rosacea treatment capabilities, advanced device-based technologies such as IPL on the Venus Versa™ Pro and NanoFractional RF on the Venus Viva™ MD offer powerful, clinically relevant options that complement topical and oral therapies.

Venus Versa™ Pro with IPL (Intense Pulsed Light) is designed to address vascular components of rosacea, including diffuse erythema and visible capillaries. Its SmartPulse™ technology delivers optimized light energy that selectively targets hemoglobin in superficial blood vessels while supporting patient comfort through continuous temperature monitoring and cooling. This makes IPL photorejuvenation an effective approach for reducing persistent redness and improving overall skin tone in appropriately selected clients. In addition to treating vascular lesions, the platform supports a wide range of photofacial applications, allowing providers to integrate rosacea care into broader skin-rejuvenation treatment plans.

Venus Viva™ MD with NanoFractional Radio Frequency provides a complementary strategy by improving the appearance of textural irregularities often associated with chronic rosacea. NanoFractional RF creates controlled micro-channels in the skin while leaving surrounding tissue intact, supporting faster healing and minimal downtime compared with more aggressive resurfacing modalities. This customizable technology can help improve uneven texture, dyschromia, enlarged pores, and rosacea-related skin changes across all Fitzpatrick skin types, making it a versatile addition to long-term rosacea management protocols.

Together, these technologies allow aesthetic professionals to address both the vascular and textural dimensions of rosacea, supporting more comprehensive treatment outcomes while reinforcing collaboration with dermatology partners when medical therapy is required. Integrating IPL and NanoFractional RF into your treatment offerings can help position your practice as a destination for advanced, evidence-informed rosacea care.

Make This April Count

Rosacea Awareness Month is more than a calendar event—it is a call to action for every aesthetic professional committed to skin health and client education. By arming yourself with current clinical knowledge, educating your clients, and integrating advanced treatment technologies into your practice, you can make a meaningful difference in the lives of the millions living with this chronic condition.

Start the conversation today, and let your expertise be the reason a client finally experiences relief and confidence in their skin.

Venus Nova: SMART Technology. Next-Level Results.

Thu, 05 Mar 2026 15:02:04 GMT

Synergistic (MP)² plus Adaptive EMS to maximize ROI and transformation.

One platform. Multiple high-demand treatments.

Non-invasive muscle, skin, and cellulite treatments powered by Adaptive EMS, proprietary (MP)² RF + PEMF, and VariPulse™ technology.

Built to meet rising GLP-1 demand and drive high utilization.

Body Contouring Procedures To Offer Patients After Semaglutide/GLP-1.

Tue, 15 Jul 2025 13:19:09 GMT

GLP-1 medications like semaglutide have revolutionized weight management, helping many patients achieve significant weight loss. However, these medications are just one part of the transformation journey.

As more individuals reach their weight goals, providers are noticing a rise in post-treatment challenges, such as loose skin, reduced muscle tone, and uneven fat distribution. These aftereffects can impact both physical comfort and self-confidence, highlighting the need for a comprehensive approach to long-term body wellness and aesthetic care.

Supporting patients with non-invasive body contouring is a powerful way to enhance results after weight loss. By offering the right technologies and proven solutions, your clinic can help restore confidence, improve patient satisfaction, and boost retention, ensuring patients get the support they need while completing their transformation.

Ready to support your patients beyond weight loss? Fill out our contact form or call 877-226-0510 to learn how our body contouring solutions can elevate your practice.

Understanding the Post-GLP-1 Patient Journey

Semaglutide weight loss delivers rapid, often dramatic results. However, the body doesn't always adjust at the same pace. As fat is lost, the skin can struggle to retain its elasticity, resulting in sagging or a crepey appearance. At the same time, muscle mass may decrease, especially if physical activity is reduced during treatment. These changes can lead to common concerns like semaglutide loose skin, uneven contours, and volume loss, often leaving patients feeling dissatisfied with their results.

By offering body contouring after weight loss transformations, you not only address cosmetic issues but also support overall body goals. As a trusted treatment provider, you play a vital role in reinforcing results, restoring balance, and helping patients regain confidence and feel like themselves again.

Addressing Skin Laxity With RF Skin Tightening

Radio frequency (RF) technology helps reverse skin laxity after semaglutide therapy. RF-based treatments can visibly improve firmness and elasticity, providing a non-invasive solution for patients with sagging or wrinkled skin.

RF skin tightening machines use targeted heat energy to stimulate collagen and elastin production, which are key to achieving youthful, resilient skin. As collagen rebuilds over sessions, loose skin from semaglutide weight loss becomes tighter and more refined.

Here are some of the unique benefits your patients can experience with this treatment modality:

Restores Elasticity Without Incisions : RF treatments encourage gradual skin contraction by boosting the body’s natural regenerative processes, minimizing risks and downtime.
Adapts to Multiple Treatment Zones : Areas prone to extra skin after weight loss, such as the abdomen, thighs, and underarms, can be safely and effectively treated.
Painless and Well-Tolerated : Patients can return to daily life immediately, making this an accessible solution for a wide demographic.

If your clinic is looking to offer body contouring for loose skin, RF devices provide a highly marketable, results-oriented approach that patients will appreciate.

Conditioning Muscles With Electrical Muscle Stimulation (EMS)

Other challenges treatment providers may need to address following semaglutide weight loss are muscle atrophy and tone loss. As fat reduces rapidly, many patients experience a visible loss in muscle tone. While diet and exercise help, EMS machines accelerate muscle strengthening by delivering electrical impulses that mimic active workouts.

These machines fit strategically into many post-weight-loss body contouring protocols. EMS muscle stimulation devices use controlled electrical impulses to contract muscles to mimic active exercise. When combined with fat reduction and RF skin tightening, EMS enhances form and function, helping patients reclaim strength, tone, and symmetry.

These solutions accelerate muscle strengthening in various target areas:

Reactivates Dormant Muscle Groups : Patients who have avoided strength training during weight loss can use EMS to safely target and retrain underused muscles.
Visible Definition in Key Areas : Common zones like the glutes, abdominals, and thighs respond well to EMS, delivering visual improvements that enhance overall contour.
Supports Long-Term Toning Goals : When combined with fat reduction and RF treatments, EMS enhances functional and aesthetic results.

Incorporating EMS into your treatments allows your clinic to deliver more comprehensive body contouring after weight loss, supporting patients in rebuilding their bodies and self-image.

Spotlight: Venus Bliss MAX™ and Venus Versa Pro™

Venus offers two flagship platforms that allow providers to combine fat reduction, skin tightening, and muscle toning into a cohesive post-GLP-1 treatment experience. These systems were designed to address post-semaglutide needs, from loose skin to fat contouring, allowing clinical versatility and business scalability.

Venus Bliss MAX™

This all-in-one aesthetic workstation integrates three technologies, non-invasive laser lipolysis, EMS, and Pulsed electromagnetic fields, for cellulite reduction.

Laser Lipolysis : Targets persistent fat pockets that remain even after semaglutide, reducing their appearance without surgery.
RF Skin Tightening : Effectively treats semaglutide loose skin, especially in high-visibility zones like the abdomen and arms.
EMS Muscle Conditioning : Rebuilds muscle tone and symmetry, providing the finishing touch in a full-body sculpting plan.

Venus Versa Pro™

A highly versatile, multi-treatment platform with Venus' proprietary (MP) 2 technology meets essential aesthetic treatment needs.

Its RF-based technology features the following:

Customizable settings allow providers to tailor treatments to individual skin and tissue needs.
Delivers clinically validated results for many patients, from post-weight-loss care to anti-aging treatments.

These systems equip your clinic to address the full range of aesthetic concerns following semaglutide therapy, helping patients look as good as they feel.

Building Patient-Centric Treatment Plans

These solutions equip your facility with the capacity to design integrated care plans for semaglutide patients. Bundling non-invasive aesthetic body treatments can elevate patient satisfaction and drive business growth.

Successful post-GLP-1 treatment plans are tailored to the needs of each patient. They combine modalities to address fat reduction, body contouring for loose skin, and muscle toning.

They provide a complete range of benefits:

Tailored Packages Improve Patient Outcomes : When treatments are strategically combined, patients see better, faster, and more comprehensive results.
Increase Patient Loyalty : Bundled programs keep patients engaged over a longer timeframe, improving retention and repeat visits.
Enables Cross-Selling with Wellness Services : Many clinics pair body contouring with nutrition coaching, hormone therapy, or injectables to promote whole-body wellness.

Long-Term Support and Strategic Equipment Investment

Investing in Venus technology gives you access to more than equipment.

You gain a growth partner for your enterprise. Our post-sale ecosystem includes the following:

Ongoing Clinical Training : Your staff learns to maximize device performance and ensure optimal patient outcomes.
Marketing and Practice Resources : We help you position and promote your treatments effectively online and in-clinic.
Reliable Technical Support : Our service team ensures your equipment operates at peak performance with minimal disruption.

Speak to an Expert

Semaglutide treatments continue to reshape weight loss procedures, increasing the demand for non-invasive body contouring. Clinics that can address post-GLP-1 treatment challenges will stand out in a crowded marketplace ahead of the competition.

Ready to help your patients complete their journey? Partner with Venus by contacting us online or calling 877-226-0510 to bring advanced aesthetic solutions to your practice.

WEBINAR: Muscle Matters: The Future of Body Shaping with EMS & Dr. Mudit Arora

Wed, 18 Jun 2025 12:56:40 GMT

Unlock the Power of EMS with Venus Bliss MAX™ – Watch the Webinar Recording Now!

Explore how Electrical Muscle Stimulation (EMS) is redefining the way aesthetic providers approach body shaping and muscle conditioning.

In this expert-led webinar, Dr. Mudit Arora shares real-world insights on the science, clinical application, and practice integration of EMS technology—particularly its evolving role in treating patients using GLP-1 medications.

Key Takeaways:

How EMS technology enhances body contouring outcomes and supports muscle health
Best practices for treating weight loss patients with EMS
The impact of combination therapies on patient satisfaction and ROI
An overview of the Venus Bliss MAX™ platform—your all-in-one solution for fat reduction, muscle stimulation, and skin smoothing

About the Speaker:

Dr. Mudit Arora is a Board-Certified Internal Medicine physician and the founder of Arora MD Longevity & Aesthetics . With advanced training in Anti-Aging and Regenerative therapies, he brings a wellness-first, results-driven approach to aesthetic care.

Watch the Full Webinar Recording Now! WATCH HERE

Don’t miss this opportunity to gain valuable business strategies and practical takeaways—watch now and start elevating your practice today!

Choosing the Right Medical Spa Equipment for Your Clinic

Thu, 12 Jun 2025 21:36:38 GMT

When finding new medical spa equipment , every clinic must make sure its choices align with its treatment philosophy, patient demographics, and revenue goals. Doing so makes it easier to ensure efficiency and deliver consistent results. It also helps build a treatment menu that best serves patients while supporting business growth.

This guide outlines key factors to consider when evaluating new devices for your medical spa, from your business model to patient demand and treatment priorities.

Ready to take the next step? Fill out our contact form or call us at 877-226-0510 to discuss your medical spa equipment needs today.

Aligning Equipment With Your Business Model

Before investing in a new device, consider how it supports your current services and anticipated future offerings.

For example, a newer clinic may prioritize systems that allow it to introduce a range of treatments, allowing time to gauge patient interest before committing to specialized equipment. An established, multi-location clinic, on the other hand, may benefit from purchasing medical spa equipment wholesale to reduce per-unit costs and streamline procurement.

To ensure your medical spa equipment list matches your clinic’s growth stage and operational goals, consider the following:

Space and Setup : Some systems require a dedicated treatment room, enhanced ventilation, or upgraded power access. Others are compact enough to use in smaller or shared spaces.
Patient Demographics : What are your patients looking for? For instance, younger clients may be more interested in acne treatments and photo facials. Postnatal or midlife patients might seek skin tightening and body contouring treatments .
Staff Qualifications : Choose med space equipment that fits your team’s current skill set or that they can be trained on quickly. If certification is required, confirm that it’s accessible and aligns with your timeline.
Treatment Demand : Review local search trends, ask patients what they’re interested in, and compare offerings from nearby clinics. This helps you avoid overinvesting in treatments that won’t see regular use.
Cost : Some providers that offer medical spa equipment wholesale may charge lower upfront expenses, but it’s essential to consider what comes with the device, like training, marketing assets, and technical support.

Venus offers a wide range of non-invasive medical aesthetic devices for various treatments, from skin tightening and facial treatments to body hair removal. Visit our product comparison page to determine which of our solutions best meets your facility’s needs and planned growth.

Multifunction vs. Specialized Equipment

Choosing between multifunction platforms and specialized devices depends on your clinic’s service model.

Multifunction systems are ideal for practices that want to offer several treatments within the same space. These platforms can reduce startup costs, simplify training, and offer greater flexibility as patient interest evolves.
Specialized equipment may be better suited for clinics focused on specific treatment areas, such as resurfacing or body contouring, that do not plan to expand their service offerings.

Whether you’re building your treatment menu from scratch or expanding an existing portfolio, each device should support your strategic goals and patient care philosophy.

Featured Solution: Venus Versa Pro™

For clinics aiming to offer a broad range of high-demand treatments while maintaining cost-efficiency, the Venus Versa Pro™ is an excellent option. This multi-application platform supports facial treatments, IPL photofacials, skin resurfacing, and more; therefore, helping clinics scale without the need for multiple machines.

Spotlight: Venus Bliss MAX™ as a Scalable Body Solution

For clinics looking to expand or refine their non-invasive body treatment services, the Venus Bliss MAX™ offers a practical, scalable solution.

The Venus Bliss MAX™ combines three clinically proven technologies in one platform:

1064 nm Diode Laser
Radio Frequency with VariPulse™ Technology
Functional Electrical Stimulation (FES)

The Venus Bliss MAX™ is also equipped with an intuitive user interface and customizable settings, so your team can adjust protocols to suit different body types and goals. Combined with Venus’s training, marketing, and technical support, this platform empowers clinics to increase both patient satisfaction and revenue.

Building a Treatment Menu That Balances Profit and Patient Demand

If you're comparing vendors or exploring medical spa equipment wholesale options, two factors are at play: the cost and how each option contributes to your overall treatment mix.

A well-structured treatment menu balances revenue potential with what patients are already asking for and what they’ll likely request after seeing results:

Recurring treatments provide more consistent bookings and keep patients engaged over time.
Bundled services increase convenience for patients and open up additional revenue opportunities. Skin tightening can be added to facial packages, while body sculpting is often the next step for patients who’ve completed weight loss programs or injectable treatments.
Margin vs. volume is another consideration. While laser hair removal may have a lower profit per session, it tends to attract new clients. Once they’re in the door, they may explore higher-value services like resurfacing or sculpting.

The Long-Term View: Support, Maintenance, and Marketing

Acquiring the right device is only part of the process. Post-purchase plays a critical role in how quickly your team adopts the technology and how confident they feel promoting it.

Before purchasing a device, ask yourself:

Is training provided? Make sure onboarding and refresher training are part of the package.
What happens if the system needs service? Delays in repairs can interrupt appointments and affect revenue.
Is marketing support included? Ready-to-use materials like social media graphics, before-and-after photos, and brochures make it easier to promote new treatments.

Venus treatment machines come with ongoing training, service support, and business development tools. For instance, our laser hair removal devices include training and marketing support to help clinic staff get up to speed faster and launch services sooner.

Boost Patient Satisfaction and Profits With Cutting-edge Med Space Equipment

Choosing the right technology starts with understanding your treatment priorities, patient needs, and business goals. Platforms like Venus Bliss MAX™ make it easier to expand your services with proven demand for body treatments, while other Venus systems can help round out your offerings based on your clinic’s direction.

Explore our systems, and contact Venus today to learn more about our devices and solutions.

Note: Indications for Venus devices vary by region and device. Consult your User Manual or contact Venus for a precise list depending on your region and device.

Boost Semaglutide Results at Your Clinic With Venus Bliss MAX

Thu, 10 Apr 2025 13:09:48 GMT

Semaglutide and other GLP-1 receptor agonists have transformed the landscape of medical weight loss, allowing patients to shed significant weight in a short amount of time by regulating appetite and metabolism. However, weight loss alone does not always lead to the sculpted, toned appearance many patients desire. Rapid fat loss can leave behind stubborn fat deposits, sagging skin, and even loss of muscle tone, affecting patient satisfaction with their Semaglutide results.

For clinics offering GLP-1 treatments, integrating complementary aesthetic solutions can bridge the gap between weight loss and body transformation. Venus Bliss MAX™ is a promising solution. This non-invasive body contouring system offers fat reduction, skin and cellulite treatments , and muscle toning to enhance the effects of Semaglutide, helping patients achieve a sculpted look.

Speak to an expert today to discover how Venus Bliss MAX™ can enhance your patients' Semaglutide results with fat reduction, skin and cellulite treatments, and muscle toning.

The Role of Semaglutide in Medical Weight Loss

Semaglutide belongs to a class of medications known as GLP-1 receptor agonists. They work by mimicking a natural hormone involved in regulating blood sugar and hunger signals. As a result, this medication helps control food intake by reducing appetite, slowing gastric emptying, and improving insulin function. This results in significant and sustained weight loss for many individuals.

However, while Semaglutide effectively helps patients lose weight, it does not specifically target fat loss in certain areas, prevent muscle loss, or address skin laxity and cellulite.

After rapid weight loss, patients often experience concerns such as:

Loose and Sagging Skin: The skin loses its elasticity over time, and rapid weight loss does not allow it to retract fully.
Stubborn Fat Deposits: Even after substantial weight loss, some fat pockets may remain in areas like the abdomen, thighs, or arms.
Reduced Muscle Tone: Losing weight can also lead to muscle loss, especially if patients are not engaging in strength training.

For many patients, these challenges prevent them from thoroughly enjoying the GLP 1 results of their weight loss journey. While lifestyle changes can help, non-invasive aesthetic treatments offer a faster, more effective way to refine the body with no downtime.

Why Aesthetic Treatments Matter for Post-Weight Loss Patients

Patients invest a lot of effort into their weight loss journey, and their expectations go beyond just a number on the scale. They want aesthetic improvements; a toned body and smooth silhouette that reflects their hard work.

Venus Bliss MAX™ is a non-invasive body contouring machine that directly addresses these concerns, helping patients achieve the Semaglutied results they envision post-weight loss.

How Venus Bliss MAX™ Complements Semaglutide

Venus Bliss MAX™ is a powerful 3-in-1 body shaping platform designed to target the three most common concerns after weight loss: excess fat, skin laxity, and muscle tone loss. Each treatment is safe for all skin types and requires no downtime.

Fat Reduction With Laser Technology

Even though Semaglutide reduces overall body fat, some areas may still retain stubborn fat deposits. Venus Bliss MAX™ is a body contouring machine that uses a 1064 nm diode laser to target and destroy fat cells in problem areas like the abdomen, flanks, back, and thighs. The body naturally eliminates the destroyed fat cells, resulting in permanent fat reduction.

Skin and Cellulite Treatments With Multi-Polar Radio Frequency

Venus Bliss MAX™ features (MP)² technology, which combines Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) to stimulate collagen production and improve skin elasticity. This addresses sagging skin and cellulite , helping patients achieve a firmer, smoother appearance without surgery.

Muscle Toning With EMS Technology

Weight loss does not guarantee a toned body. Venus Bliss MAX™ includes FlexMAX EMS (Electrical Muscle Stimulation) technology, which induces powerful muscle contractions to strengthen and sculpt muscles in eight muscle groups, including the abdomen, buttocks, thighs, and arms. This improves body contours and helps with long-term weight maintenance by boosting muscle metabolism.

How Clinics Can Benefit From Integrating Venus Bliss MAX™

For clinics offering medical weight loss programs, adding Venus Bliss MAX™ provides significant business advantages:

Increased Patient Satisfaction: Patients undergoing both Semaglutide treatments and Venus Bliss MAX™ sessions see dramatic improvements in weight loss and body contouring. This leads to better patient retention and referrals.
A Unique Competitive Edge: Offering medical weight loss and a non-invasive body contouring system sets your clinic apart from competitors for total body transformation.
Higher Revenue Potential: Venus Bliss MAX™ is a body contouring machine that can be a profitable add-on service that appeals to a wide range of patients, including those not on Semaglutide but seeking non-invasive body contouring.
Non-Invasive, No Downtime: Unlike surgical options such as liposuction or tummy tucks, Venus Bliss MAX™ requires no downtime, making this body treatment an attractive choice for busy patients.

Transform Your Patients' GLP 1 Results With Venus Bliss MAX™

Adding Venus Bliss MAX™ to your clinic's weight loss offerings allows you to provide a complete transformation solution for your patients. With fat reduction, skin and cellulite treatments, and muscle toning in one non-invasive treatment, your patients can achieve weight loss and toned muscles that reflect their hard work.

Enhance your Semaglutide patient care plans today. Contact us to learn how Venus Bliss MAX™ can take your clinic's offerings to the next level!

How To Enhance Your Semaglutide/GLP-1 Patients' Results

Fri, 14 Mar 2025 10:46:15 GMT

Semaglutide and other GLP-1 receptor agonists have transformed medical weight loss. Clinics offering these treatments see strong demand, but patient success depends on more than just the medication. Without proper guidance, some individuals struggle with slow progress or weight regain after stopping treatment.

Providers must actively participate in patient education and adherence strategies for optimal outcomes. A well-structured protocol makes a significant difference in long-term success

Speak to an expert today to learn how Venus Bliss MAX™ and our advanced technologies can support your semaglutide and GLP-1 patients' success. Discover strategies to enhance treatment outcomes and optimize long-term results. Contact our team to get started!

We explore key strategies for maximizing semaglutide patient results. We discuss:

How To Maximize Weight Loss on Semaglutide
Addressing Common Side Effects
How To Get the Best Results From Semaglutide
Tracking Progress and Encouraging Accountability

Let’s get started.

How To Maximize Weight Loss on Semaglutide

Semaglutide alone isn't a long-term weight loss solution. Lasting results come when clinics provide structured plans that support sustainable progress.

The following are the best strategies for semaglutide success:

Nutritional Guidance : Appetite suppression can result in inadequate calorie intake or poor food choices. Without proper nutrition, patients risk muscle loss and metabolic decline. A structured meal plan supports long-term success and overall health.
Physical Activity Recommendations : Exercise enhances semaglutide's effectiveness. Encouraging strength training and daily activity reduces the likelihood of weight regain and promotes long-term fitness.
Hydration and Electrolyte Balance : Slower gastric emptying increases the risk of dehydration, which can lead to fatigue, dizziness, and other complications. Clinics should educate patients on proper hydration and strategies to maintain fluid balance throughout treatment.

Addressing Common Side Effects

The following strategies are the most effective to manage adverse reactions:

Nausea Management : Smaller meals, slower eating, and remaining upright after meals can help. Ginger supplements and electrolyte solutions provide additional relief.
Digestive Support : Constipation is common. Adequate fiber, hydration, and magnesium supplementation help regulate digestion. Clinics should provide clear recommendations.
Fatigue and Weakness : Nutrient-dense meals, proper protein intake, and sufficient rest improve energy levels. Stress management and quality sleep enhance overall well-being.

Addressing side effects early allows patients to stay engaged with their treatment plan. When clinics implement the above-mentioned strategies, they can help patients achieve better outcomes.

How To Get the Best Results from Semaglutide

Clinics that integrate supportive services position themselves as trusted partners in their patients' weight loss journeys. Offering a holistic treatment approach not only improves semaglutide success but also enhances patient retention and satisfaction.

Body Shaping Treatments

Losing weight is a significant achievement, but many patients find their journey doesn't end when the scale reaches their goal. Excess skin, stubborn fat deposits, and changes in body composition can leave patients feeling frustrated despite their progress.

Non-invasive body shaping treatments provide a solution. When paired with semaglutide, these help patients achieve a sculpted, toned appearance.

Nutrient Optimization

Semaglutide helps control hunger, but reduced food intake can lead to lower energy levels, micronutrient deficiencies, or slowed metabolism. Supporting metabolic health ensures that patients maintain vitality and well-being throughout their weight loss journey.

Clinics that provide nutrient optimization not only improve semaglutide results but also reinforce long-term wellness.

Behavioral Coaching

Semaglutide helps regulate appetite, but patients still need guidance on building sustainable habits. Many struggle with emotional eating or inconsistent routines during their treatment. Without proper support, they may revert to old patterns once medication is reduced or discontinued.

Structured behavioral coaching helps patients develop a positive relationship with food. Clinics that integrate habit-building support increase the likelihood that patients maintain their progress and stay engaged in their weight loss journey.

Tracking Progress and Encouraging Accountability

Patients who feel supported and monitored are more likely to stay committed, which leads to better adherence.

Here's how clinical practices can effectively track semaglutide results:

Regular Check-Ins : Monthly or bi-weekly follow-ups to help adjust dosages, address concerns, and reinforce adherence.
Data-Driven Tracking : Body composition analysis provides better insights than scale weight alone. Encouraging measurable progress keeps patients motivated.
Community and Support Programs : Group coaching, online forums, or structured programs create accountability. Patients engaged in a support network maintain better results.

Complete the Transformation: Add Venus Body Shaping to Your Practice

Patients want more than weight loss — they want body transformation. Loose skin, stubborn fat, and lack of muscle tone often remain concerns even after losing pounds.

If you're wondering how to get the best results from semaglutide, combining the medication with body treatments enhances body-shaping results, supporting patients in achieving a more sculpted appearance. Venus ' cutting-edge body contouring systems perfectly complement semaglutide, helping your clinic deliver comprehensive, results-driven care.

Venus Legacy™ enhances skin firming and cellulite reduction with Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields, giving patients firmer and smoother skin without downtime.

Venus Bliss MAX™ combines diode laser fat reduction, EMS muscle toning , and radio frequency skin firming, delivering a complete, non-invasive body sculpting solution. These treatments seamlessly integrate with weight loss programs, keeping patients engaged and increasing retention.

Your patients want to look and feel their best. Give them the full-body transformation they're looking for while expanding your clinic's offerings and revenue potential. Invest in Venus body contouring technology today and take your weight loss treatments to the next level.

Note: These are suggested best practices; patient recommendations should be tailored to each individual’s needs and health.

Contact Venus now to learn more and schedule a demo!

WEBINAR: Attract & Retain with Dr. Tess Mauricio: The Venus Versa™ Pro's Wide-Reaching Appeal for Sustained Growth

Tue, 11 Mar 2025 19:08:59 GMT

Unlock the Power of Venus Versa™ PRO – Watch the Webinar Recording Now!

The aesthetics industry is evolving fast—are you keeping up? If you missed our latest webinar, Attract & Retain with Dr. Tess Mauricio: The Venus Versa™ Pro’s Wide-Reaching Appeal for Sustained Growth , now’s your chance to catch up.

In this insightful session, we explore how the Venus Versa™ PRO can elevate your practice by:

✅ Expanding your treatment menu to attract a broader patient base
✅ Supporting a multi-generational approach—serving patients across decades
✅ Maximizing ROI with streamlined operations and versatile technology

With 10 advanced applicators , Venus Versa™ PRO is designed to meet the growing demand for multi-modal solutions, from skin resurfacing to hair removal. Whether you're looking to future-proof your business or enhance patient satisfaction, this system is a strategic investment in long-term success.

Special Guest: Dr. Tess Mauricio
Celebrity Dermatologist Tess Mauricio, MD, FAAD shares her expert insights on how aesthetic practices can leverage technology for sustained growth. A board-certified dermatologist and founder of M Beauty Clinic , Dr. Mauricio has been featured on The Rachael Ray Show, The Doctors, and Fox News, and is trusted by A-list clients like Cardi B, Kim Kardashian, and Paula Abdul.

Watch the Full Webinar Recording Now! WATCH HERE

Don’t miss this opportunity to gain valuable business strategies and practical takeaways—watch now and start elevating your practice today!

Addressing Skin Laxity and Muscle Tone Following Weight Loss

Tue, 18 Feb 2025 16:27:45 GMT

Weight loss is a journey that often transforms lives in profound ways. For many, it represents the culmination of hard work, discipline and a commitment to better living. However, significant weight loss can sometimes bring unexpected challenges.

One of the most common concerns is loose skin laxity, which can be particularly noticeable in the abdomen, arms, thighs and neck.

Skin laxity after weight loss can be challenging, but with the right strategies, you can tighten loose skin and enhance your overall results. Taking proactive steps will help you look and feel your best, reflecting the hard work of your weight loss journey.

Speak to an expert today to discover how Venus' state-of-the-art technologies can help you address skin laxity and muscle tone challenges for your clients. Learn how our innovative solutions, including Venus Bliss MAX , can elevate your practice and provide comprehensive post-weight-loss transformation results. Contact our team to get started!

What Is Skin Laxity?

Skin laxity refers to looseness or sagging. It occurs when the skin loses its elasticity, making it unable to contract or tighten fully. This condition is often noticeable after rapid or significant weight loss because the skin doesn't have enough time to adjust to the reduced body size.

Key factors affecting skin laxity include:

Loss of Collagen and Elastin: These proteins are essential for maintaining firm, elastic skin. Aging and weight loss reduce their presence.
Prolonged Skin Stretching: Skin that has been stretched for a long time may lose its ability to contract effectively.
Rapid Weight Loss: Losing weight too quickly can prevent the skin from shrinking gradually.
Lifestyle Factors: Smoking, poor nutrition and dehydration can accelerate skin laxity.

Understanding these factors provides a clear starting point for addressing loose skin.

How to Tighten Loose Skin After Weight Loss

Loose skin after weight loss can be addressed through lifestyle changes, treatments and exercises. If you want to know how to tighten loose skin after weight loss, the following approaches will not only improve the skin's appearance but also boost your confidence.

Prioritize Hydration

Water is crucial for maintaining skin elasticity. Dehydrated skin appears dull and loses its firmness over time.

To keep your skin hydrated:

Drink at least 8 to 10 glasses of water daily.
Eat hydrating foods like watermelon, cucumbers and oranges.
Use moisturizing skincare products containing hyaluronic acid or glycerin.

Adopt a Nutrient-Rich Diet

A well-balanced diet is essential for repairing and tightening the skin. Certain nutrients directly support collagen and elastin production.

Focus on:

Protein: Vital for skin repair and muscle tone. Lean meats, fish, eggs and legumes are excellent sources.
Healthy Fats: Support skin hydration and elasticity. Include avocados, nuts, seeds and fatty fish in your diet.
Vitamins C and E: Protect and repair skin. Consume citrus fruits, leafy greens and nuts.
Zinc and Selenium: These minerals support skin healing and elasticity. Good sources include shellfish, seeds and whole grains.

Incorporate Strength Training

Strength training builds muscle mass and can fill areas left hollow after fat loss. This improves overall body contour and minimizes the appearance of loose skin.

Here's a detailed breakdown of how to tone after weight loss:

Compound Exercises : These are multi-joint movements that engage multiple muscle groups at once, making them highly effective for building muscle and improving overall body composition.
Core Workouts : A strong core supports better posture and stability and helps tighten the abdominal area, which is often affected by skin laxity post-weight loss.
Consistency : Regular training is critical for noticeable improvements. Aim for at least three to four weekly sessions, alternating between muscle groups to allow for recovery and growth.

Over time, these efforts will lead to enhanced muscle tone and a more defined physique that reflects the hard work you've invested in your weight loss journey.

Use Topical Treatments

Firming creams can support skin health by improving elasticity and promoting a smoother appearance. While these products may not deliver dramatic results for severe skin laxity, they play an essential role in a comprehensive skincare routine.

When selecting a firming cream, focus on formulations with proven ingredients that target skin elasticity and collagen production. Key ingredients to look for include:

Retinoids
Collagen
Vitamin C

Pair them with other supportive practices to maximize the benefits of these products.

Aesthetic Solutions for Skin and Muscle Concerns

Lifestyle changes are crucial but may not fully resolve loose skin or weak muscle tone. For individuals wondering how to tone after weight loss, advanced aesthetic treatments can provide complementary benefits.

Non-invasive Skin Tightening: Technologies such as Venus Bliss MAX™ offer innovative solutions for skin laxity. This skin tightening treatment uses radio frequency energy to stimulate collagen production. Over time, the skin appears firmer and more toned. These options are painless, require no downtime and deliver visible results within weeks.
Muscle Toning Devices: Non-invasive muscle toning treatments using an electrical muscle stimulation machine target and contract muscles to enhance definition. They supplement strength training and improve muscle tone.
Minimally Invasive Options: For severe skin laxity, minimally invasive procedures like microneedling with radio frequency or laser resurfacing can produce more dramatic results. These treatments trigger deeper collagen remodeling.

The Role of GLP-1 Receptor Agonists in Weight Loss

Medically supervised weight loss programs increasingly use GLP-1 receptor agonists like semaglutides. These medications regulate appetite and metabolism, enabling rapid weight loss. While highly effective, they may lead to sagging skin and diminished muscle tone due to the speed of weight loss.

Combining these treatments with skin tightening and muscle toning solutions addresses these challenges. Venus Bliss MAX™ offers an excellent option for clients undergoing GLP-1 weight loss programs. The platform combines advanced radio frequency, laser and electromagnetic stimulation technologies to provide comprehensive results.

Clinics offering GLP-1 treatments and Venus Bliss MAX™ create an integrated weight loss and aesthetic care approach. Clients benefit from achieving their weight loss goals alongside smoother skin and a toned physique, ensuring a complete transformation and greater satisfaction.

When to Seek Professional Help

Professional intervention may be necessary for severe skin laxity or difficulty building muscle tone. Consulting a dermatologist or aesthetic physician ensures personalized care. They can recommend tailored treatments based on your skin type, goals and health status.

Improve Your Practice with Comprehensive Post-Weight-Loss Solutions

Addressing skin laxity and diminished muscle tone is critical to helping clients achieve their desired post-weight-loss transformations. Integrating advanced medical technologies like Venus Bliss MAX into your practice provides innovative, non-invasive solutions that elevate your service offerings.

Venus Bliss MAX™ is a revolutionary 3-in-1 body-shaping platform that combines EMS (Electrical Muscle Stimulation) and radio frequency (RF) technology. EMS technology activates deep muscle contractions, mimicking the effects of an intense workout to define targeted areas.

Simultaneously, RF energy penetrates the skin, generating heat that stimulates collagen production for firmer skin. This dual-action approach offers a powerful solution for clients seeking to refine their post-weight-loss physique without surgery or downtime.

Venus Bliss MAX™ provides cutting-edge treatments that not only address loose skin and weak muscle tone but also position your clinic as the leading provider of aesthetic body treatments .

Partner with Venus to bring state-of-the-art solutions to your practice. Contact our team today .

What Is a Semaglutide Weight Loss Clinic Model?

Mon, 13 Jan 2025 12:17:20 GMT

Plenty of medical advancements have made addressing obesity and weight-related conditions more manageable for countless patients. Among all the latest weight loss programs available, semaglutide has become a popular option, with many reporting promising results in significant weight reduction.

While plenty of clinics offer semaglutide-based treatments, providing your clients with holistic weight management is essential. Understanding both the advantages and limitations of semaglutide and tirzepatide weight loss clinics can help aesthetic facilities improve their patients’ journey towards healthier body weight.

Speak to an expert today to learn how Venus' technologies and expertise can help you deliver comprehensive weight management solutions to your clients.

What Are Semaglutide Weight Loss Clinics?

Semaglutide weight loss clinics are specialized medical facilities that leverage semaglutide-based treatments to help individuals achieve their weight loss goals.

Semaglutide, a glucagon-like peptide-1 (GLP-1) receptor agonist, has been clinically proven to cause significant weight loss and is known to suppress appetite and regulate blood sugar levels. This (or tirzepatide, another GLP-1 receptor agonist), along with tailored, medically-supervised plans and lifestyle modifications, can help patients achieve significant weight loss results that are both safe and effective.

How Semaglutide Weight Loss Clinics Work

The weight loss clinic semaglutide program model is structured around personalized patient care, providing a thorough approach to weight management. While some service providers can vary, here is a general overview of how these clinics operate:

Initial Consultation and Assessment : Patients schedule an in-depth consultation with a medical professional. After discussing their medical history, current health status, and weight loss goals, comprehensive lab tests may be conducted to ensure they are suitable for semaglutide treatments.
Customized Treatment Plan : If a patient is qualified, they are given a tailored plan that includes the dosage of semaglutide, dietary guidelines, and an exercise regimen. Clinics often integrate behavioral counseling to address the psychological aspects of weight loss.
Medication Administration and Monitoring : Semaglutide is typically administered via subcutaneous injections. Patients are trained on self-administration, and regular follow-ups are scheduled to monitor progress, adjust dosages, and address any side effects.
Lifestyle and Nutritional Support : Most clinics emphasize the importance of a balanced diet and physical activity. Nutritionists and fitness experts may be part of the team to provide ongoing support.
Long-Term Maintenance : After achieving the desired weight loss, clinics guide patients on maintaining their results. This often includes continued medication at a maintenance dose and sustained lifestyle practices.

Who Can Benefit From Semaglutide Weight Loss Clinic Treatment?

Patients must see a medical professional before undergoing weight loss clinic semaglutide programs. Pregnant women and individuals with contraindications to GLP-1 receptor agonists may not be suitable candidates. Eligible candidates typically include:

Patients with Obesity : Individuals with a body mass index (BMI) of 30 or higher are often considered prime candidates for semaglutide treatment.
Individuals With Overweight and Co-morbidities : Those with a BMI of 27 or higher and at least one weight-related condition, such as type 2 diabetes, hypertension, or sleep apnea, may benefit from this approach.
People Seeking Medically Supervised Weight Loss : These clinics provide a structured and evidence-based alternative for individuals who have tried traditional weight loss methods without success.

Why Semaglutide and Tirzepatide Weight Loss Clinics Might Not Be Enough

Treatments with semaglutide and tirzepatide have made weight management more effective and accessible for countless patients seeking healthy weight loss. However, some weight loss programs may not address all aspects of a patient's weight loss journey. Consider these limitations:

Plateauing Results : Some patients may experience a plateau in their weight loss progress, requiring additional interventions to achieve their goals.
Skin Elasticity : Rapid weight loss can lead to loose skin, a common concern for many not addressed by medication alone. This is best addressed with skin tightening treatments to combat post-weight loss sagging skin.
L ocalized Fat Reduction : Semaglutide promotes overall weight loss but may not specifically target stubborn fat deposits in areas like the abdomen, thighs, or arms. Body treatments , like non-invasive fat reduction, can address patients’ problem areas by helping shrink stubborn fat cells.
Decreased Muscle Tone : Significant weight loss may reduce muscle tone, impacting physical aesthetics and functionality. Electrical muscle stimulation (EMS) treatments target muscle groups to create a more defined muscle appearance.
Patient Satisfaction : A holistic approach combining medical treatment with aesthetic treatments can significantly improve patient satisfaction by addressing functional and cosmetic concerns.

How Can Venus Bliss MAX™ Round Out Your Weight Loss Programs?

Venus Bliss MAX ™ is an innovative aesthetic device designed to complement semaglutide weight loss treatments by addressing the common concerns post-weight loss – including stubborn fat, loose skin, and muscle tone. By incorporating this technology into your weight loss clinic model, you can provide patients with a more holistic solution that better reaches their ideal weight and appearance.

Venus Bliss MAX offers these key features:

Non-Invasive Fat Reduction : Venus Bliss MAX uses diode laser technology to target and eliminate fat cells in specific areas, helping patients achieve a more contoured appearance.
Skin Tightening : Leverage radiofrequency energy to stimulate collagen production, improving skin elasticity and reducing sagging caused by rapid weight loss.
Muscle Toning : Venus Bliss MAX includes EMS technology to tone and strengthen muscles, enhancing aesthetic results.

By rounding out your weight loss programs with Venus Bliss MAX, you can position your facility to provide comprehensive weight management and aesthetic care solutions. Provide a holistic approach that delivers on your patients’ goals while also helping you:

Enhance Patient Outcomes : Combining semaglutide treatments with Venus Bliss MAX™ ensures that both functional and cosmetic aspects of weight loss are addressed. This can lead to higher patient satisfaction.
Increase Revenue Streams : Offering non-surgical aesthetic body treatments alongside medical weight-loss treatments creates opportunities for clinics to expand their service portfolio and attract a broader clientele.
Establish Industry Authority : The weight loss and aesthetics industry is constantly evolving due to technological and medical advancements. Leverage the latest technology available to stand out in a highly competitive field.

Improve Your Weight Loss Clinic Semaglutide Programs With Venus

Semaglutide weight loss clinics offer patients a medically supervised and effective pathway to achieving their weight loss goals. However, as with any treatment model, limitations need to be addressed to ensure holistic patient care. With cutting-edge technologies from Venus , your clinic can overcome these challenges and deliver a superior patient experience.

Elevate your weight loss programs with a more comprehensive approach to weight management. Learn more about Venus Bliss MAX ™, or get in touch with Venus for more information about our innovative solutions.

WEBINAR: Harnessing Regenerative Aesthetics: Elevate Your Practice with NanoFractional RF Skin Resurfacing Treatments

Wed, 11 Dec 2024 13:57:53 GMT

Watch our latest webinar recording: Harnessing Regenerative Aesthetics: Elevate Your Practice with NanoFractional RF Skin Resurfacing Treatments , to gain valuable insights from our special guest speaker Dr. Parmar.

Discover how the cutting-edge Regenerative Aesthetic technology, found in Venus Viva™ MD and Venus Versa™ PRO , can elevate patient outcomes and position your practice at the forefront of aesthetic innovation.

During this educational webinar, we will cover:

Innovative Tip Design: Discover enhanced results and the customizability of utilizing the 160-pin and 80-pin tips.
All Skin Types: Learn how NanoFractional treatments are safe and effective for a diverse range of skin tones.
Regenerative Aesthetics: Explore the regenerative potential that promotes natural skin rejuvenation.
Business Segment: Gain valuable tips on increasing patient conversion and retention through effective consultations and expert strategies to package and promote results for every skin type

Special Guest Speaker:

Dr. Avneet Parmar of Skintology Health & Wellness is a certified physician with the College of Family Physicians of Canada (CFPC), she has received advanced training in aesthetic medicine and regenerative medicine through the American Academy of Aging and Regenerative Medicine.

Dr. Parmar shares “ I started taking courses in aesthetic and regenerative medicine at the suggestion of friends and family. When I did my training, I was taken aback by how much I was actually helping people. Practicing in this area of medicine is one of the most rewarding parts of my career.”

WATCH HERE!

Ready to Learn More? Contact us today!

How to Start a Weight Loss Clinic

Mon, 11 Nov 2024 16:55:48 GMT

For business owners in the medical aesthetic field, knowing how to start a weight loss clinic can open doors to valuable opportunities. Weight loss clinics offer personalized care to patients seeking support in their wellness journeys, leveraging medical knowledge and technology to help them achieve their goals.

In this blog, we'll provide actionable steps to guide you on how to open a weight loss clinic, from conducting market research to building a strong brand. These insights will give you a clearer picture of what it takes to establish a successful practice and meet the growing demand for effective weight loss solutions.

For business owners in the medical aesthetic field, knowing how to start a weight loss clinic can open doors to valuable opportunities. With Venus' cutting-edge technologies and industry expertise, you can streamline your clinic’s operations and deliver exceptional results to your clients. Speak to an expert today to learn how Venus can support your journey in launching a successful weight loss clinic.

What Is a Weight Loss Clinic?

Despite making the necessary lifestyle changes like exercising more often and adopting a healthier diet, many still find it difficult to lose weight, and the lack of visible results can be discouraging. This often leads to a desire for faster, easier, and more visible results — without resorting to invasive treatments like liposuction. As a result, the demand for effective weight loss services remains high.

A weight loss clinic is a medical or wellness facility that offers supervised programs designed to help individuals lose weight safely and effectively. Weight loss centers are typically run by licensed healthcare professionals, such as doctors, nurse practitioners, or aestheticians. This medical oversight helps patients receive evidence-based care tailored to their individual medical conditions, lifestyle, and goals.

What Is a Weight Loss Clinic For?

Weight loss clinics may focus on providing aesthetic treatments, such as non-invasive body contouring and fat removal techniques like cryolipolysis, ultrasound therapy, radio frequency (RF), and fat dissolving injections. Meanwhile, other clinics emphasize long-term weight management through medically supervised interventions like prescription medications (i.e. GLP-1/semaglutide injections), fitness programs, and nutrition plans alongside non-invasive procedures.

How to Start a Weight Loss Clinic: A General Guide

Starting a weight loss clinic involves careful planning, acquiring the correct licenses, selecting specialized treatments, and investing in the required equipment. Below are the essential steps involved in opening a weight loss clinic.

Conduct Market Research

Before launching your clinic, thorough market research is essential. Understanding the demand for weight loss services in your area can help you create offerings that stand out.

For instance, many patients prefer clinics that offer evidence-based treatments such as prescription weight loss programs, nutritional counseling, and non-invasive body sculpting. Research these trends and look for gaps in the market where your clinic can provide a unique value proposition.

Find Your Niche

A successful clinic often focuses on a particular area. Whether you choose to concentrate on medical weight loss, aesthetic-focused weight management, or treatments like GLP-1 medications, finding your niche helps you to stand out and attract the right clients.

Assess Your Competition

Research local competitors to determine what services they offer. Identifying their strengths and weaknesses will help you position your clinic effectively and uncover any unmet needs in the market.

Obtain the Necessary Licenses and Certifications

Starting a weight loss clinic involves compliance with licensing and regulatory standards to ensure patient safety and maintain a professional reputation.

Medical Licensing Requirements

Ensure your clinic is staffed with licensed practitioners who meet all state and federal requirements. Depending on your location, you may need specific medical permits or approvals to operate legally. It's crucial to review these regulations thoroughly before proceeding.

Certifications and Specializations

Depending on your clinic's focus, consider pursuing additional certifications in obesity medicine or medical aesthetics. By continuing education in these areas, you can strengthen your credibility and your practice's reputation, thus attracting more clients.

Choose the Right Treatment Offerings

Selecting the right treatments is crucial in providing effective weight loss solutions tailored to your patients' needs.

Medical Weight Loss Programs

Offering medical weight loss programs, such as prescription-based services, GLP-1 medications, and nutritional counseling, ensures that patients receive safe, medically supervised care. Compared to diet and exercise alone, these treatments can address the underlying causes of weight gain and help patients lose weight faster, which leads to more sustainable results.

Customizing Treatment Plans

Each patient has unique needs, so tailoring treatment plans is essential. By considering patients' medical backgrounds, weight loss goals, and lifestyles, you can offer personalized care that leads to better outcomes.

Offer Complementary Aesthetic Services

Incorporating non-invasive aesthetic treatments with your weight loss services can enhance patient satisfaction and drive additional revenue.

Aesthetic procedures such as body contouring, skin tightening, and cellulite reduction can complement weight loss services by helping patients achieve a more toned appearance after losing weight. They can also counter-balance some of the undesirable side-effects of weight loss like skin laxity and loss of muscle tone. Offering these treatments expands your clinic's appeal, catering to patients seeking a full-body transformation.

Consider using advanced tools like Venus' line of innovative devices for body shaping and skin tightening after weight loss. Venus Bliss MAX™ features an exclusive TriBody Program that tones muscle , reduces fat and cellulite, and gives skin a tighter appearance. Since this device provides three body treatments in one, it allows for a 360-degree approach to body contouring with no discomfort and no downtime.

Venus Bliss MAX™ delivers exceptional results for patients, increasing their satisfaction with their new physique and better demonstrating their weight loss achievement. At the same time, it allows you to expand your aesthetic offerings and earn more revenue without purchasing separate devices for each treatment type.

Invest in the Right Equipment and Technology

The right equipment and technology are essential for running a successful weight loss clinic and can be the difference between a satisfied and dissatisfied client.

Medical Equipment

At a minimum, you'll need diagnostic tools such as body composition analyzers and treatment devices for your weight loss and aesthetic services. Venus's line of skin tightening devices effectively addresses skin sagging on the face and body, a common concern among patients who have lost significant weight.

Technology for Patient Management

An integrated software system for managing patient records, scheduling, and treatment progress is vital for maintaining an organized, efficient clinic. This technology improves patient care and allows you to manage your business smoothly.

Telemedicine and Virtual Support

Offering telemedicine services for consultations and follow-ups can increase your clinic's reach. This convenience not only appeals to tech-savvy clients but also enhances your clinic's reputation for providing flexible, patient-centered care.

Build a Skilled Team and Provide Training

Hiring and developing a skilled team is one of the most important steps in starting a weight loss clinic. Their expertise directly impacts patient outcomes and the clinic's success.

Hiring Qualified Staff

Ensure that your clinic is staffed with licensed healthcare providers, nutritionists, and support staff who understand the unique needs of weight loss patients. Qualified professionals instill confidence in patients, resulting in high-quality care.

Training and Continuous Education

Ongoing training in the latest weight loss treatments and aesthetic technologies is crucial. Encourage your team to stay up-to-date on industry trends, new treatments, and patient care best practices to provide exceptional service.

Customer Service and Patient Experience

Your front-office staff plays a critical role in shaping the patient experience. Focus on training them in customer service excellence to create a welcoming, comforting atmosphere that encourages patient retention and puts your patients at ease.

Develop a Marketing Strategy

A strong marketing strategy is essential for attracting clients and growing your business. Building your brand and engaging with potential patients helps establish your clinic as a trusted resource for weight loss solutions.

Creating Your Brand

Develop a brand identity that resonates with your target audience. Emphasize your clinic's unique services and expertise, especially the combination of medical weight loss and aesthetic treatments.

Digital Marketing

A robust online presence is critical for reaching potential clients. Consider investing in the services of a trusted digital marketing agency to widen your reach, promote your offerings or engage your audience. Alternatively, invest in a dedicated social media employee to share before and after images and manage your digital presence.

Elevate Your Clinic with Innovative Aesthetic Devices from Venus

Starting a weight loss clinic requires thoughtful planning, advanced technology, and patient-focused care. Tailoring your offerings to meet the needs of your weight loss clients can boost customer satisfaction and revenue.

With innovative solutions from Venus, you can enhance your clinic's efficiency, deliver better patient outcomes, and position your business for long-term success in the highly competitive weight loss industry. Contact Venus today for a demo .

WEBINAR: Synergy of GLP-1's and Venus Bliss MAX™ feat. Qiana A. Johnson, DNP

Thu, 26 Sep 2024 13:36:19 GMT

Fight Muscle Loss and Loose Skin from GLP-1s with Venus Bliss MAX™: Webinar Recap

As patients increasingly turn to GLP-1 treatments for rapid weight loss, practitioners are encountering new challenges like muscle loss and loose skin. Addressing these concerns effectively is crucial for both patient satisfaction and practice success. In a recent webinar, Qiana A. Johnson, DNP, explored these issues and highlighted the benefits of incorporating Venus Bliss MAX™ into your practice.

Tackling GLP-1 Weight Loss Side Effects

The rapid weight loss achieved with GLP-1 treatments often results in muscle depletion and sagging skin. These aesthetic concerns can impact patients' confidence, making it essential to offer solutions that target them holistically. Venus Bliss MAX™ provides a 3-in-1 approach to address these challenges by:

Sculpting muscles to restore lost tone and strength

Destroying stubborn fat , even in resistant areas

Skin/Cellulite treatments , helping to improve overall body contour

This comprehensive treatment platform helps patients achieve their desired body goals and regain confidence in their appearance.

Boost Your Practice's Revenue with Membership Programs

Beyond its clinical benefits, incorporating Venus Bliss MAX™ into your practice can create new revenue opportunities. Membership programs built around this cutting-edge technology allow practices to offer patients long-term solutions instead of one-time procedures. By turning single treatments into ongoing care, you can improve patient outcomes while ensuring consistent recurring revenue for your practice.

Missed the live event? You can catch the full webinar recording below and learn how Venus Bliss MAX™ can transform both your patients' results and your practice's bottom line.

WATCH HERE!

Ready to Learn More?

If you’re looking to enhance your practice offerings with Venus Bliss MAX™, reach out today to see how this powerful device can take your practice to new heights. With proven results in fat reduction, muscle sculpting, and body contouring, Venus Bliss MAX™ is the comprehensive solution you’ve been waiting for. Contact us today!

Dr. Cheryl Haseeb speaks about TriBella™ and Venus Versa™ Pro to Spa + Clinic Magazine

Tue, 27 Aug 2024 17:13:00 GMT

American Society of Plastic Surgeons: Can robotic artificial intelligence improve hair restoration?

Fri, 16 Aug 2024 21:02:42 GMT

Adult men and women will naturally encounter changes in hair thickness and hair density with age. This process of hair loss is known as adult alopecia and varies by individual. Researchers have definitively linked most cases of adult-onset alopecia to normal aging, genetics and overall health.

For those patients experiencing alopecia, clinicians usually recommend a medical evaluation by a board-certified plastic surgeon who is an ASPS member to assess the causes of hair loss. If your physician finds no disease-related conditions affecting hair growth, he or she may recommend a procedure known as a hair restoration .

During hair restoration, surgeons harvest individual hair follicles from one area of the scalp and transplant them to other areas that are experiencing hair loss. It is very common to remove healthy hair follicles from the back of the head and transplant these hair follicles to the hairline and crown through a process known as follicular unit extraction (FUE).

Advancements in robotic technology and artificial intelligence have further improved the results of FUE hair transplantation by more accurately harvesting and implanting hair follicles during a hair transplant. These revolutionary processes allow experts to optimize results and improve efficiency.

What is robotic hair restoration?

Robotic hair restoration was developed in Silicon Valley and uses artificial intelligence to enable a laser-guided robot to extract individual hair follicles and then transplant those hair follicles to physician-guided hairline designs.

In the past, the extraction of hair was performed by removing a strip of the scalp and moving it to the balding area in a procedure known as follicular unit transplantation (FUT), or manually extracting individual hair follicles using hand-held tools and moving them to the balding area of the scalp.

What is the robotic hair restoration system called?

The ARTAS® system was developed as a collaboration of physicians, robotic engineers and software developers to facilitate and optimize the harvesting and implantation of hair follicles in the scalp. There are over 190 patents related to the design and manufacturing of the equipment, which is used by advanced hair restoration experts worldwide.

How does artificial intelligence play a role in robotic hair restoration?

Artificial intelligence allows the robotic device to assess the position, angle, orientation and density of hair follicles from the donor and recipient areas. In doing so, it allows stereoscopic mapping of the scalp so that the hair follicles are best preserved during the harvesting of hair and the transplantation of the follicles.

Both a physician and technician work alongside the device to optimize functionality and to implement the accuracy and reproducibility of results. The goal of the artificial intelligence system is to improve the precision of hair transplantation techniques.

Robotic hair transplantation uses technology to facilitate the process of removing donor hair and transplanting it back into the scalp. It is not necessarily a faster or quicker type of procedure, but one that minimizes variability by standardizing how the implants are removed, sorted and implanted back into the hairline.

Is everyone with hair loss a candidate for hair transplantation?

If you are experiencing hair loss as an adult, there are many factors that influence the rate and severity of the problem. Your medical history, family history of hair loss and your age can affect how much hair you have as an adult.

A hair transplant surgeon will determine your treatment options based on whether you have enough donor hair to transplant or if it is a better idea to undergo less invasive treatment for hair stimulation.

Can the robot do the hair transplantation alone?

Robotic hair transplantation is an evolving technology that is being utilized in modern medicine. The company that produces the first and only robotic AI machine, known as ARTAS®, continues to develop the technology to further optimize results.

Currently, the robotic technology works alongside a physician to remove donor hair and re-implant it in the hairline. The physician will continue to make decisions on the candidacy of a patient, the amount of hair to be removed and transplanted plus the distribution of the hair along the hairline and scalp.

As these technologies evolve, we will continue to see growth in hair transplantation techniques as the methods move from purely surgical options to less invasive approaches that utilize technology to plan and implement the procedure. Robotic hair transplantation is currently being used in practice and will continue to be a valuable addition to the arsenal of options available for hair restoration.

The views expressed in this blog are those of the author and do not necessarily reflect the opinions of the American Society of Plastic Surgeons.

Venus Concept Announces Regulatory Approval for Venus Bliss MAX™ in Canada

Mon, 29 Jul 2024 17:29:39 GMT

TORONTO, July 29, 2024 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”) (NASDAQ: VERO), a global medical aesthetic technology leader, today announced that it has received a medical device license issued by Health Canada to market the Venus Bliss MAX™ system in Canada. The Venus Bliss MAX was first available in the United States in early 2022 and subsequently offered in approved jurisdictions around the world.

The Venus Bliss MAX™ is a 3-in-1 body shaping solution featuring three of Venus Concept’s market leading technologies in one complete platform, including diode laser for Fat Reduction treatments, our proprietary (MP)2 applicator that combines Multi-Polar Radio Frequency with Pulsed Electro Magnetic Fields and advanced VariPulse™ technology for Cellulite Reduction and Skin treatments, and the Company’s FlexMax EMS applicators for Muscle Toning and Conditioning.

“Venus continues to expand the availability of our flagship body platform, the Venus Bliss MAX, with our entry into Canada, providing our customers a comprehensive solution to deliver multiple advanced non-invasive body treatments in one system,” said Dr. Hemanth Varghese, President and Chief Operating Officer of Venus Concept. “Clinicians and aesthetic practices of all experiences and size in the Canadian market will benefit from this unique combination of proprietary technologies, further elevating the results they can deliver to the evolving aesthetic marketplace.”

VENUS Celebrates Successful Completion of its NEXThetics Events Across North America

Mon, 22 Jul 2024 15:11:57 GMT

TORONTO, June 27, 2024 (GLOBE NEWSWIRE) -- Venus Concept Inc. ("Venus Concept" or the "Company") (NASDAQ: VERO), a global medical aesthetic technology leader, announces the successful completion of its NEXThetics events held across several major cities in North America. NEXThetics events bring together Venus Concept’s network of aesthetic leaders and practitioners and have seen a significant increase in popularity and attendance. Since our pilot events, the Company has hosted thousands of registrants, including its largest gathering to date in Houston, Texas on June 22, 2024.

“NEXThetics Houston was an outstanding event, centering on the core principles of the latest technology, networking, and delivering an unparalleled experience among attendees,” says Dr. Cheryl Haseeb of Pura Medical Aesthetics in Houston, Texas. “The attendees were highly engaged and eager to learn about the science behind this cutting-edge brand. They left energized and inspired to take their practice to the next level. It's truly inspiring to witness the positive impact this event has had on our professional community.”

NEXThetics events are designed to showcase Venus Aesthetic Intelligence’s (“Venus AI”) Total Practice Performance philosophy and innovative technologies, including the recent successful launch of the Venus Versa Pro and strategies for maximizing profitability with Venus AI technologies. A broad spectrum of medical aesthetic professionals including dermatologists, plastic surgeons, hair restoration experts, practitioners, and spa owners have attended each event.

Venus AI’s direction focuses on integrating Aesthetic Intelligence into every aspect of its offerings, with the goal of enhancing total practice performance for all its partners. This holistic approach ensures that clients not only receive top-of-the-line technology but also the necessary support to achieve sustained success and profitability with dedicated teams and resources allocated to all Venus AI partners. These events also enhance brand recognition and provide attendees with opportunities to engage and learn from industry luminaries which provides a variety of perspectives, to help each participant understand what the latest trends are to better their practices or offerings and Venus Concept’s strength and ability to help in that journey.

Looking ahead to the remainder of 2024, NEXThetics Events will continue to expand across the United States, with upcoming events in Phoenix, Las Vegas, New York City, Atlanta, Dallas and Minneapolis.

"We are excited to continue driving innovation and education within the aesthetics and hair restoration industry," says Ross Portaro, Executive Vice President & General Manager, Global Sales & Marketing of Venus Concept. "Join us at the future NEXThetics Events to elevate your practice and stay ahead of the curve."

WEBINAR: (MP)2 Regenerative Aesthetics with Dr. Bridget Fitzgibbons

Wed, 05 Jun 2024 14:52:01 GMT

We are excited to share the recording of our webinar featuring the renowned Dr. Bridget Fitzgibbons, who illuminated the transformative potential of Combination Therapy with VENUS (MP)2 technology.

Watch as Dr. Fitzgibbons, Business Owner of Hello Handsome Med Spa and Director of Operations at Modern Medicine & Aesthetics Training, delves deep into the cutting-edge power of (MP)2 Regenerative Aesthetic technology. Discover how this innovative approach, including our Non-Surgical Eyelift and more, can significantly elevate patient outcomes.

As a bonus, Tanya D'Andrea, VENUS Director of Practice Development, will share invaluable strategies to boost the male patient bases and increase revenue.

Don't miss this opportunity to learn from industry experts and discover the ultimate solution for your aesthetic needs. WATCH HERE !

Venus Concept Announces Approval for Venus Versa™ Pro in Canada

Mon, 03 Jun 2024 17:40:40 GMT

TORONTO, June 03, 2024 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”) (NASDAQ: VERO), a global medical aesthetic technology leader, today announced that it has received a medical device license issued by Health Canada to market the Venus Versa™ Pro system in Canada.

The Venus Versa™ Pro is a comprehensive aesthetic platform which houses the latest technologies in one device to offer a total skin rejuvenation experience. The synergizing of Intense Pulsed Light (IPL) with SmartPulse™, NanoFractional Radio Frequency with SmartScan™, and Venus Concept's proprietary (MP)2 technology enable clinicians to provide a range of procedures to enhance skin tone, improve tightness and smooth texture.

“We are excited to bring to the Canadian market our latest device, the Venus Versa Pro, for practitioners to offer our best in-class aesthetic technologies,” said Dr. Hemanth Varghese, President and Chief Operating Officer of Venus Concept. “Venus continues to grow our product offering globally and we look forward to customers in Canada to experience the best in-class skin treatments that the Venus Versa Pro has to offer.”

Venus Concept Launches “NEXThetics” Program

Sun, 12 May 2024 20:23:00 GMT

TORONTO, March 12, 2024 (GLOBE NEWSWIRE) -- Venus Concept Inc. ("Venus Concept" or the "Company") (NASDAQ: VERO), a global medical aesthetic technology leader, announces the launch of “NEXThetics”, its new series of customer education and training events. NEXThetics is the newest advancement under the Company’s recent “Venus Aesthetic Intelligence” (or “Venus AI”) rebrand. NEXThetics events also provide professionals from all sectors of the aesthetics industry a networking opportunity to come together and exchange ideas, share success stories, and forge valuable connections.

“As we continue to evolve under the Venus AI banner, we are enhancing our focus on physician education and practice enhancement programs by empowering professionals in the aesthetics field with the knowledge, tools, and support they need for them to thrive. Aesthetic intelligence is not just about our emerging technologies such as robotics or artificial intelligence but about how we shift our focus from device performance to total practice performance,” said Ross Portaro, Executive Vice President, and General Manager, Global Sales and Marketing. “This transition requires focusing on how we educate and train attendees on all aspects of running a successful practice, leveraging our technologies and services to grow their businesses.”

During NEXThetics events, attendees can experience live demonstrations led by top physicians, showcasing the effectiveness and versatility of Venus devices and services. Over the last four months, the Company hosted several pilot events in Dallas, Miami, Toronto, and Atlanta, which have been well received by customers and industry professionals. In these events, leading industry luminaries including Dr. Scott Gerrish, Dr. Gilly Munavalli and others shared their hands-on experience with the audience, presented success stories, and discussed other elements that are essential in building a successful practice, such as marketing programs, customer service, and post treatment care.

“In 2024, we are looking to continue building on the success of our pilot NEXThetics events and drive innovation and education within aesthetics and hair restoration. Our NEXThetics program is another platform we offer to our customers that will elevate their practice and help them stay ahead of the curve,” explained Hemanth Varghese, President & Chief Operating Officer of Venus Concept.

The next upcoming NEXThetic events will be held in early-June in Cleveland, Ohio and New York City, New York.

Venus Concept Announces Israeli Regulatory Approval for Venus Bliss MAX™

Mon, 08 Apr 2024 18:41:33 GMT

Venus Concept Announces Australian Regulatory Approval for Venus Versa™ Pro

Wed, 03 Apr 2024 18:44:37 GMT

TORONTO, April 03, 2024 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”) (NASDAQ: VERO), a global medical aesthetic technology leader, today announced that it has Therapeutic Goods Administration (TGA) clearance in Australia to market the Venus Versa™ Pro system. The Venus Versa Pro combines the applicator of the Venus Viva MD with the Venus Versa system which are both approved in Australia and registered in Australian Register of Therapeutic Goods (ARTG).

The Venus Versa™ Pro offers a total skin rejuvenation experience by offering three powerful technologies: Intense Pulsed Light (IPL) with SmartPulse™, NanoFractional Radio Frequency with SmartScan™, and Venus' proprietary (MP)2 technology. These technologies synergize to enable customers to benefit from a wide variety of treatments to enhance skin tone, improve tightness and smooth texture.

“We look forward to bringing our Venus Versa Pro system to Australia, a major market to which we continue to commit investment with a growing direct office presence,” said Dr. Hemanth Varghese, President and Chief Operating Officer of Venus Concept. “Venus Versa Pro continues to receive positive feedback from customers regarding its multi-modal system capabilities and we look to bring the device to more customers globally once approved with the relevant local authorities.”

Discover the Future of Aesthetics with Venus Versa™ Pro and Cheryl Haseeb, DNP

Thu, 28 Mar 2024 13:28:54 GMT

Watch the recording now for our FIRST Venus Versa™ Pro webinar, featuring KOL Cheryl Haseeb, DNP!

Venus Versa™ Pro is not just a device; it's an evolution. It's your ultimate solution for a wider range of non-invasive aesthetic treatments, including:

IPL for hair removal, acne reduction, and photorejuvenation
Nanofractional Radio Frequency for cutting-edge skin resurfacing, now featuring two pin tip options for enhanced treatment customization
(MP)²: Radio Frequency + Pulsed Electro Magnetic Fields (PEMF) for the ultimate in body contouring, cellulite reduction, wrinkle reduction, and skin tightening

Special Guest Host:

Cheryl Haseeb, DNP, Founder of Pura Medical Aesthetics : Dr. Cheryl Haseeb is an expert in the field of medical aesthetics with a wealth of knowledge and experience. We are pleased to welcome her to our team as a new Key Opinion Leader (KOL) for our innovative medical aesthetic portfolio!

Don't miss this opportunity to learn from an industry expert and discover the ultimate solution for your aesthetic needs. WATCH HERE!

Venus Concept Announces CE Mark for Venus Versa™ Pro in Europe

Sat, 24 Feb 2024 21:59:05 GMT

TORONTO, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”) (NASDAQ: VERO), a global medical aesthetic technology leader, today announced that it has received the CE Mark from DEKRA Certification B.V. to market the Venus Versa Pro system in the European Union. This follows the Company’s announcement on November 1, 2023 regarding the commercial launch of the device in the United States.

The Venus Versa Pro incorporates Venus Concept’s latest advancements in fractional skin resurfacing, enabling enhanced ablation and coagulation to achieve optimal results when treating a wide range of skin conditions including acne scars, skin texture, and stretch marks. It also provides customers in the European Union the ability to incorporate these advancements into unique protocols like “Tribella”, offering a complete skin rejuvenation solution.

“Receiving the CE Mark for Venus Versa Pro reflects our continued commitment to bringing our latest and most innovative products to the international aesthetic markets in parallel with our restructuring efforts,” said Dr. Hemanth Varghese, President and Chief Operating Officer of Venus Concept. “Venus Versa Pro builds on the successful Venus Versa system, with over 2,200 systems installed globally. It is a multi-modal system that incorporates the breadth of Venus Concept’s technologies for clinicians to address the growing needs of the European customer.”

Venus NEXTHetics & Versa Pro Launch Event Highlights

Thu, 11 Jan 2024 13:42:19 GMT

Journey into the forefront of aesthetics with our highlight reel from the Venus NEXThetics event, in Texas.

Attendees were the first to witness the launch of our latest advancement, Venus Versa™ Pro; offering 10 applicators, 25 treatments, and over 100+ aesthetic goals to grow your aesthetic practice.

Renowned speakers, including the esteemed Cheryl Haseeb, DNP, shared invaluable insights alongside industry leaders such as Gilly Munavalli, MD, MHS, FACMS, and Scott Gerrish, MD.

This is just the beginning. Stay tuned for upcoming Venus NEXThetics events, where we continue to redefine the landscape of aesthetics…

This is a launch event you don't want to miss! Watch the highlight reel below:

Venus Bliss MAX™: 3-in-1 Complete Body Transformation with Dr. Gerrish

Fri, 15 Sep 2023 04:00:00 GMT

Watch this Venus Bliss MAX™ webinar recording, featuring internationally renowned KOL Dr. Scott M. Gerrish, Founder and Director of Gerrish MedEsthetics . With over 24 years of non-invasive cosmetic and regenerative medical aesthetics experience and a background in medicine and engineering, Dr. Gerrish takes a result-driven approach to evaluating the latest body shaping technologies and treatments. Dr. Gerrish is joined by our very own Senior Practice Development Manager & Marketing consultant, Tanya D’Andrea, to share how to utilize Venus Bliss MAX™ to achieve financial success in 90 days!

As one of the first KOLs to bring Venus Bliss MAX™ to his practice, Dr. Gerrish will discuss the following in this webinar:

• How this ultimate 3-in-1 body shaping solution combines three aesthetic technologies in one sophisticated platform
• How to tailor the suitable modality on Venus Bliss MAX™ to target fat, muscle, and skin to maximize patient results and satisfaction
• The unique advantages of this device and how you can effectively integrate it into your practic

This is a webinar you don't want to miss! Watch the webinar recording below:

Webinar Recording: Hair Restoration Practice Marketing 101: Unleashing the Power of Marketing

Thu, 14 Sep 2023 04:00:00 GMT

We are excited to share this webinar recording from September 13, 2023 on "Hair Restoration Practice Marketing 101" hosted by Joey Brown, Global Vice President of VERO Hair™ and Featuring Digital Marketing Expert and Founder + CEO of Patient Progress: Anzour Jallouqa. In this webinar, Joey and Anzour share the best methods for marketing your hair restoration practice to acquire new patients and develop long-lasting relationships with current patients.

This is a webinar you don't want to miss! Watch the recording below:

Elevate Your Practice With the Best Post-Summmer Treatments

Tue, 22 Aug 2023 04:00:00 GMT

Now is the perfect time to delve into the realm of post-summer rejuvenation – a time when patients seek the perfect treatments to restore their skin's radiance after the sun-kissed days and gear up for the upcoming holidiay season. In this comprehensive guide, we're sharing the most sought-after treatments that promise to reinvigorate your clients and elevate your practice this fall. From innovative body shaping solutions to advanced skin resurfacing techniques, join us as we unveil the secrets to post-summer renewal that every practitioner should have in their arsenal.

TriBody Treatment Program

For the ultimate fall tune-up, your clients will love the complete body shaping solution of Venus Bliss MAX ™ , which targets fat, muscle, and skin for a total body transformation . This new, state-of-the-art, 3-in-1 device delivers fat reduction , muscle stimulation , and cellulite reduction for outstanding results and patient satisfaction . In one workstation, you get three powerful technologies:

Venus Versa ™ Photofacial

Undo the sun damage that your patients have acquired over the summer with Intense Pulsed Light (IPL) photorejuvenation treatments from Venus Versa ™ . Venus Versa ™ IPL photofacials provide patients with a safe, reliable way to counteract the effects of sun damage on the skin using Smartpulse ™ technology and a real-time cooling system to provide precise and consistent energy delivery with no downtime. Through IPL technology, Venus Versa™ deliver direct bursts of energy onto targeted areas of the skin to treat both pigmented and vascular lesions. IPL photofacals can also treat hyperpigmentation , melasma, port wine stains, hemangiomas, telangiectasias, venous malformations, and more.

In a 2018 consumer survey conducted by the American Society for Dermatologic Surgery (ASDS), a remarkable 73% of respondents revealed they were bothered by two common signs of premature aging: discoloration and/or uneven skin texture. The same survey showed that almost 70% of these consumers are considering a cosmetic procedure ¹ .

Additionally, the Venus Versa™ multi-treatment platform can be expanded to meet demand for the most sought-after procedures today, addressing other common aesthetic concerns with acne treatments , wrinkle treatments , cellulite reduction, and skin tightening .

Venus Viva ™ MD Skin Resurfacing

Fall is the perfect time for patients to begin receiving skin resurfacing treatments . Summer damage and other textural issues can be resolved while the risk of extended sun exposure, which is counterproductive to the treatment, is minimized. Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional skin resurfacing results with low downtime. Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage and is safe for all shades of skin. Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.

NeoGraft ^® & ARTAS ^® iX Hair Restoration

Hair restoration treatments are well-timed for the fall , as full results can be seen within 9-12 months — just in time for your patients to enjoy a fuller head of hair by next spring or summer . As well, it's best to avoid prolonged sun exposure and excessive sweating in the days after a hair restoration treatment, making the fall and winter ideal times to get this treatment done.

The ARTAS ^® iX   Robotic Hair Restoration System makes hair restoration procedures swift and seamless, using Artificial Intelligence (AI) to design the ideal extraction and placement of the hair follicles. The device ’ s precision and speed work to protect existing hair and maintain a natural appearance for the newly implanted hair. The innovative system leverages state-of-the-art technology to enable accurate and efficient harvesting, recipient site-making, and implantation functionality in one device, using image-guided robotics for precise and repeatable follicular unit dissection.

With NeoGraft ^® , the automated system supplants the need for linear grafts by extracting individual hair follicles. The highly specialized pneumatic arm then implants them in the area where more hair growth is desired. The newly implanted hair follicles continue the natural hair growth cycle, and results improve each week, with full realization at 9-12 months post-procedure. In both cases, the procedure is minimally invasive, less painful, leaves no linear scarring, and requires very little in terms of recovery or aftercare.

To bring these sought-after seasonal treatments to your clinic, speak to one of our experts today.

Disclaimer: the Venus Bliss MAX™ system includes 3 unique technologies. The diode laser applicators are cleared by the FDA for non-invasive lipolysis of the abdomen, flanks, back, and thighs in individuals with a Body Mass Index (BMI) of 30 or less. The (MP) ² applicator is for improvement of local blood circulation and temporary reduction of cellulite. The FlexMAX applicators are intended for muscle conditioning to stimulate healthy muscles. Currently, Venus Bliss MAX™ is only available in the U.S.

REFERENCES:

1. American Society for Dermatologic Surgery (ASDS) 2018 Consumer Survey on Cosmetic Dermatologic Procedures. Data were collected from 3,525 consumers through a blind online survey in 2018.

The Power of Patient Retention: Strategies to Enhance Loyalty and Referrals

Wed, 21 Jun 2023 04:00:00 GMT

In the competitive world of aesthetic practices, patient retention is a key factor in maintaining a thriving business. Building strong relationships with your clients not only fosters loyalty but also unlocks the potential for valuable referrals. In this blog, we will explore the power of patient retention and share effective strategies that can help you enhance client loyalty and drive referrals. By investing in your existing client base, you can create a solid foundation for long-term success and growth.

Deliver an Exceptional Patient Experience

Personalized Care: Tailor treatments and recommendations to the unique needs and goals of each patient. Take the time to listen, understand, and address their concerns.

Clear Communication: Establish open lines of communication, ensuring that patients feel comfortable asking questions and providing feedback. Respond promptly to inquiries or concerns, both during and after treatments.

Comfortable Environment: Create a welcoming and comfortable atmosphere in your practice, where patients feel relaxed and confident in the care they receive.

Educate and Empower Your Patients

Informed Decision-Making : Educate patients about the treatments and procedures you offer, providing detailed information on their benefits, potential outcomes, and any associated risks. Ensure that patients have realistic expectations.

Consultations and Follow-ups : Conduct thorough consultations, discussing treatment options and answering any questions. Schedule follow-up appointments to monitor progress, address concerns, and provide guidance for aftercare.

Build a Strong Online Presence

Engaging Website: Maintain an informative and user-friendly website that showcases your services, expertise, and before-and-after photos. Include testimonials from satisfied patients to build trust and credibility.

Social Media Engagement : Utilize social media platforms to share educational content, client testimonials, and behind-the-scenes glimpses of your practice. Encourage patients to share their experiences and tag your practice in their posts.

Online Reviews : Monitor and respond to online reviews promptly, addressing both positive and negative feedback. Encourage satisfied patients to leave reviews and testimonials, as they can be powerful tools for attracting new clients.

Loyalty Programs and Incentives

VIP Treatment: Offer exclusive perks or discounts to loyal clients as a token of appreciation for their continued support. Consider loyalty tiers based on the number of visits or total spend.

Referral Rewards : Implement a referral program that incentivizes patients to refer their friends and family. Offer discounts, free treatments, or other rewards for successful referrals.

Ongoing Communication and Follow-up

Newsletters and Emails: Stay connected with your patients through regular newsletters or email campaigns. Share educational content, special promotions, and updates on new treatments or technologies.

Birthday and Anniversary Reminders: Send personalized messages or offers to celebrate your patients' birthdays or anniversaries as a way to show your appreciation.

Continuous Professional Development

Stay Updated: Keep abreast of the latest advancements in aesthetic treatments and technologies. Attend industry conferences, participate in workshops, and invest in training for you and your staff to provide the best possible care.

Patient retention is a powerful driver of success in the aesthetic industry. By prioritizing exceptional patient experiences, education, online presence, loyalty programs, ongoing communication, and professional development, you can enhance client loyalty and generate valuable referrals. Remember, building strong relationships with your existing patients is the key to long-term success and growth. Invest in their satisfaction, and watch your practice thrive.

Patient Education: Adding Value Through Informed Decision-Making

Wed, 14 Jun 2023 04:00:00 GMT

As a medical aesthetic practice, one of your key responsibilities is to empower your clients to make informed decisions about their aesthetic treatments. Patient education plays a vital role in fostering trust, enhancing satisfaction, and ensuring optimal treatment outcomes. In this blog, we will explore the importance of patient education and provide practical strategies to help you educate and engage your clients effectively.

The Value of Patient Education:

1. Building Trust: Educated patients feel confident in their decisions and trust the expertise of their providers. By providing comprehensive information, you establish a foundation of trust and credibility, fostering a positive patient-practitioner relationship.

2. Managing Expectations: Educating patients about the benefits, limitations, and potential outcomes of treatments helps set realistic expectations. When patients have a clear understanding of what to expect before, during, and after the treatment, they are more likely to be satisfied with their results.

3. Safety and Informed Consent: Patient education ensures that clients are aware of the potential risks, side effects, and aftercare instructions associated with aesthetic treatments. Informed consent plays a critical role in ensuring patient safety and ethical practice.

Effective Strategies for Patient Education:

1. Consultation Process: The initial consultation is an ideal opportunity to educate patients. Take the time to understand their goals, explain treatment options, and discuss expected outcomes. Use visual aids, brochures, and educational videos to enhance understanding.

2. Clear Communication: Use plain language and avoid technical jargon to ensure patients can grasp the information easily. Break down complex concepts into digestible segments and encourage patients to ask questions for clarification.

3. Visual Demonstrations: Incorporate visual demonstrations to help patients visualize the treatment process and outcomes. Before-and-after photos, videos, or 3D simulations can be powerful tools to showcase the potential results.

4. Written Materials: Provide written materials such as treatment guides, brochures, FAQs, and post-treatment instructions. These resources serve as valuable references for patients to review at their own pace.

5. Online Resources: Leverage your digital presence , especially your website and social media platforms to offer educational content. Create blogs, social media posts, articles, and videos that discuss different treatments, address common concerns, and provide insights into the latest aesthetic trends.

6. Testimonials and Case Studies : Share success stories from satisfied patients who have undergone treatments at your practice. Real-life experiences can inspire and educate potential clients, giving them a glimpse of the transformative power of aesthetic treatments.

Empowering Informed Decision-Making:

1. Individualized Treatment Plans: Tailor treatment plans to each patient's unique needs and goals. Explain the rationale behind the chosen treatments, considering factors such as skin type, concerns, and lifestyle.

2. Benefits and Alternatives: Provide a thorough explanation of the benefits of the recommended treatment, as well as any viable alternatives. Present the pros and cons of each option, allowing patients to make an educated choice based on their preferences.

3. Follow-Up and Support: Encourage open communication and establish a follow-up system to address any post-treatment concerns or questions. This ongoing support reinforces patient trust and enhances the overall experience.

Patient education is a cornerstone of successful aesthetic practices. By providing comprehensive information, clear communication, and engaging resources, you empower your clients to make informed decisions about their aesthetic treatments. Remember, an educated patient is a satisfied patient. Invest in patient education to foster trust, manage expectations, and deliver exceptional care. Together, let's create an environment where clients feel empowered and confident in their aesthetic journey.

Choosing the Right Aesthetic Devices: A Comprehensive Guide

Wed, 07 Jun 2023 04:00:00 GMT

As an aesthetic practice owner, selecting the right aesthetic devices is essential for offering diverse treatments and maximizing business potential. With a plethora of options available, finding devices that combine versatility, safety, and efficiency while meeting the most in-demand treatments can be a challenge. Read on to discover the most important factors to consider when adding a new device.

Important Factors to Consider

1. Understanding Your Practice Needs: Before delving into device selection, it's crucial to evaluate your practice's unique requirements. Consider treatment offerings, target clientele, budget, operator capabilities, and space limitations. By aligning device choices with your practice objectives, you can optimize treatment efficiency, client satisfaction, and profitability.

2. Safety and Convenience: Clients are incfeasingly seeking out treatments that can be done over a lunch break and require little-to-no downtime, allowing them to easily resume their daily activities immediately after treatments. Treatments that are clinically proven to be safe & effective for all skin types will make them more accessible to a broader client demographic.

3. Versatility and Efficiency: Haveing devices with multifunctional capabilities, allows you to focus your investments on one device, and saves clinic space, while still allowing verdatile treatment options for clients.

To maximize your treat offerings and attract the broadest range of clientele, it's important to consider devices that

Body Treatment Offerings:

Within the non-invasive body treatment category, three treatments stand out as the most in-demand: fat reduction, skin/cellulite, and electrical muscle stimulation. Our latest innovation, Venus Bliss MAX™ offers these three treatments in one platform.

Venus Bliss MAX™

Now, you can offer clients the complete 360 ° solution for achieving their ultimate body goals with one powerful, multi-use device. Venus Bliss MAX ™ delivers non-invasive fat reduction, non-invasive muscle toning, and non-invasive skin/cellulite treatments that give clients the results they want quickly, without no discomfort or downtime.

Non-Invasive Fat Reduction

Venus Bliss MAX ™ diode laser technology delivers effective, comfortable, and efficient non-invasive laser lipolysis treatments by heating the entire targeted subcutaneous layer to the treatment temperature , unlike other thermal fat reduction technologies. The 1064 nm wavelength is optimal for penetrating the adipose tissue layer, with homogeneous energy distribution capabilities. Extended heating cycles elevate the targeted fat layer temperature to 42-46 º C, effectively destroying fat cells in just 25 minutes per treatment. The apoptotic fat cells are then eliminated through the body ’ s lymphatic system over time.

Non-Invasive Muscle Toning

The FlexMAX EMS modality offers an unprecedented solution to the muscle category. Controlled and precise energies are delivered uniquely to muscle groups via best-in-class electrical muscle stimulation. The muscles are safely activated without heating the surrounding tissue. Paired with specific pulse durations by muscle group, performance-informed smart training programs and advanced adaptive algorithms, each treatment is fully personalized and mimics a real training session that can build intensity over time. FlexMAX EMS enables effective and comfortable treatment programs regardless of the patient ’ s fitness level, resulting in a stronger and more defined muscle appearance.

Non-Invasive Cellulite Reduction

(MP) ² technology represents an innovative combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) to yield synergistic effects during treatments. This patented technology can reduce cellulite for smoother, firmer-looking areas while also resulting in improved skin appearance . This is a proven, comfortable treatment with high customer satisfaction   and more than 12,000 units installed globally.

Face Treatment Offerings:

Facials and facial treatments have been a mainstay of the medical aesthetic indsutry since before non-invasive body treatments hit the industry. Being able to offer clients the most in-demand facial treatments such as NanoFractional Skin Resurfacing, IPL Photofacials, Radio Frequency Wrinkle Reduction, and Skin Tightening will ensure your clinic has the versatility to attract and treat most clients seeking non-invasive facial treatments. The Venus Versa™ device can provide over 10 treatments with it's versatile applicators, all in one work station!

Venus Versa™

IPL

The IPL technology on Venus Versa™ can be used for photorejuvenation treatments , hair removal treatments , and to treat acne . Each IPL applicator targets a different chromophore to perform the treatment.

NanoFractional Radio Frequency

O ne of today's most sought-after treatments, NanoFractional Skin Resurfacing is the ultimate way to achieve a radiant complexion. Fractional non-ablative can help treat and reduce the appearance of acne scars and other scars, striae, rosacea, dyschromia, deep wrinkles, enlarged pores, uneven skin texture, and pigmentation.

(MP) 2 (Multi-polar Radio Frequency) + Pulsed Electro Magnetic Fields (PEMF):

These technologiues combine for the ultimate for body contouring and face treatments including cellulite reduction , skin tightening , and wrinkle reduction . These industry unique technologies combine to deliver noticeable results without compromising patient comfort.

Selecting the right aesthetic devices is vital for the success of your practice. By considering your practice's needs and harnessing the capabilities of our multifunctional devices, such as the Venus Versa™ and the Venus Bliss MAX™, you can expand your treatment offerings, provide impressive results, and enhance client satisfaction. Contact us today to learn more about how our devices can elevate your aesthetic practice and empower your clients to look and feel their best.

Summer Body Treatments to Boost Your Business This Season

Wed, 24 May 2023 04:00:00 GMT

As the temperature rises and summer approaches, many of your current & future clients will find themselves striving to achieve their ideal beach-ready bodies. Venus Concept's cutting-edge technology can boost your summer business by offering clients looking for safe, effective, and quicks ways to sculpt their bodies without surgery or downtime. Read on to discover the top non-invasive body treatments to consider offering at your medical spa this summer. Best of all - each treatments is clinically proven safe & effective, requires zero downtime afterward, and is safe for all skin types! Help your clients feel their most confident and radiant as they soak up the sun!

Top Summer Body Treatments

Hair Removal

Considered the gold standard in medical aesthetic hair removal since it came to market, Venus Velocity ™ and Venus Epileve™ offer the proven efficacy of diode laser technology and a real-time cooling system. They provide the optimal balance between high energy absorption of melanin chromophores and deep penetration into the skin for safe & effective treatments that are ideal for all skin types, including tanned skin .

Skin Tightening & Cellulite Reduction

Both our Venus Versa ™ , Venus Bliss™, Venus Bliss MAX™, and Venus Legacy ™ machines offer skin tightening and cellulite reduction , and also address other common aesthetic concerns, such as non-surgical   circumferential reduction and wrinkle reduction . Their efficacy in treating these issues comes down to the cutting-edge technology powering the (MP) ² applicator available with both devices. Favored by clinicians for its ease of use, versatility, and ergonomic design, the applicator combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse ™ technology   to   tighten skin, reduce circumference, and reduce cellulite for a smoother, more contoured appearance by stimulating the production of collagen and elastin.

Non-Invasive Lipolysis Reduction

Even with diet and exercise, stubborn areas like the abdomen and flanks tend to hold onto fatty tissue. With various features to enhance patient comfort, fat reduction treatments from Venus Bliss ™ and Venus Bliss MAX™ perform non-invasive lipolysis , a process that involves using diode laser technology to deliver effective, comfortable, and efficient non-invasive laser lipolysis treatments through heating the entire targeted subcutaneous layer to the treatment temperature , unlike other thermal fat reduction technologies. The 1064 nm wavelength is optimal for penetrating the adipose tissue layer, with homogeneous energy distribution capabilities. Extended heating cycles elevate the targeted fat layer temperature to 42-46 º C, effectively destroying fat cells in just 25 minutes per treatment. The apoptotic fat cells are then eliminated through the body ’ s lymphatic system over time.

Non-Invasive Muscle Toning

The Venus Bliss MAX™ FlexMAX EMS modality offers an unprecedented solution to the muscle category. FlexMAX treatments feature hands-free EMS with Adaptive Mode, which intelligently and dynamically targets different over 7 muscle groups, including biceps, triceps, abs, obliques, quadriceps, and hamstrings at optimized parameters. Controlled and precise energies are delivered uniquely to the muscle group via best-in-class electrical muscle stimulation. The muscles are safely activated without heating the surrounding tissue. Paired with specific pulse durations by muscle groups using performance-informed smart training programs and advanced adaptive algorithms, each treatment is fully personalized and mimics a real training session that can build intensity over time. FlexMAX EMS enables effective and comfortable treatment programs regardless of the patient ’ s fitness level, resulting in a stronger and more defined muscle appearance.

TriBody Treatment Program

For the ultimate summer tune-up, your clients will love the complete, combination body shaping solution of Venus Bliss MAX ™ , targeting fat, muscle, and skin for a total body transformation . This new, state-of-the-art, 3-in-1 device delivers fat reduction , muscle stimulation , and cellulite reduction for outstanding results and patient satisfaction . In one workstation, you get three powerful technologies:

With the summer season just around the corner, the demand for non-invasive body contouring treatments is higher than ever. By incorporating these cutting-edge technologies into your medical spa's offerings, you can cater to the needs and desires of your clients, helping them achieve their desired physique without the need for surgery or extensive recovery periods. By offering the latest advancements in non-invasive body contouring treatments, you can position your medical spa as a go-to destination for individuals seeking safe, effective, and convenient solutions to enhance their bodies. So get ready to make a splash this summer by embracing these top-notch treatments and empowering your clients to feel their best selves inside and out. Contact us today to learn more!

*Skin tightening is not an approved indication for Venus Bliss MAX™ and Venus Bliss in the US.

Top Webinars to Boost Your Business with Venus Concept

Wed, 17 May 2023 04:00:00 GMT

At Venus Concept, we understand the importance of continuous education and staying up-to-date with the latest trends in the medical aesthetisc industry. Over the years, we have conducted a series of informative webinars with special experts and guest speakers covering various aspects of running a successful medical spa. In this blog post, we highlight our top webinars that are designed to empower you and your staff with valuable knowledge. Let's dive in!

1. Social Media Tips: Make Your Medical Aesthetic Treatments Stand Out in the Digital World

In this webinar, we explore the power of social media and how it can be effectively leveraged to promote your medical aesthetic treatments. Watch this recording hosted by a panel of medical aesthetic marketing experts and industry veterans on how to get the most out of your digital marketing efforts. You’ll learn how to promote your Venus Concept devices & treatments online and establish your digital presence easily while minimizing your time and financial investments.

2. Facebook 101 for Your Aesthetic Business

Facebook remains one of the most influential platforms for businesses today. In this webinar, our Digital Marketing experts provide an in-depth guide on leveraging Facebook to enhance your aesthetic business. Discover how to optimize your presence to best engage with your audience, and generate leads through targeted marketing strategies. Unleash the full potential of Facebook and unlock new opportunities for your practice.

3. Venus Bliss MAX™: The Latest 3-in-1 Technology for Postpartum Fat, Muscle, and Skin Treatments

Introducing Venus Bliss MAX™ , the cutting-edge technology revolutionizing postpartum fat , muscle , and skin treatments . This Venus Bliss MAX™ webinar features board-certified Plastic Surgeon and President of SSK Plastic Surgery in Newport Beach, California, Dr. Sean Kelishadi . Dr. Kelishadi delves into the capabilities and benefits of Venus Bliss MAX™, providing insights into how it can transform your practice. Learn about its unique features, treatment protocols, and how to maximize patient satisfaction. Stay ahead of the curve by incorporating this innovative technology into your practice's offerings.

4. Venus Viva™ MD: Fractional Resurfacing Reimagine

Experience the next level of skin resurfacing with Venus Viva™ MD . Skin resurfacing has evolved significantly over the years. With the technology available today, patients shouldn't be limited to invasive options that require high downtime for visible results. In this webinar, discover a multi-treatment NanoFractional RF™ system with clinically supported efficacy and patient satisfaction for mild to severe skin conditions. Now more customizable than ever with highly tunable parameters and a choice of two different tips.

We are delighted to have renowned Dermatologist, Dr. Heidi Waldorf, M.D., and esteemed Board Certified Plastic Surgeon Dr. Haideh Hirmand M.D., F.A.C.S., speak about their experiences with the Venus Viva™ MD skin resurfacing system and how they use it to address their patients' various skin conditions.

5. Hair Restoration: Robotic Advancements with ARTAS iX™

This live webinar recording features the ARTAS® iXi hair restoration robot with special guest speaker, Board Certified Surgeon and hair restoration expert, Dr. Douglas Burka of the MANE Center for Advanced Hair Restoration . Dr. Burka's practice was the first in the Mid-Atlantic area to offer the advanced ARTAS® iXi robot. Dr. Burka speaks to our latest innovation in hair restoration robotics, the ARTAS® iXi. ARTAS® iXi is an evolution of the innovative ARTAS® iX, featuring cutting-edge hardware and software upgrades. The launch of ARTAS® iXi represents years of R&D, rigorous testing, quality assurance, and advanced AI trials.

Education is the key to success in the fast-paced medical spa industry. Venus Concept's top webinars offer valuable insights into social media marketing, the latest technologies, and innovative treatments. By incorporating the knowledge gained from these webinars, you can enhance your business strategies and stay ahead of the competition. Visit the provided links to access the webinar recordings and empower yourself and your staff with the knowledge needed to boost your business.

5 Ways to Boost Employee Morale

Wed, 10 May 2023 04:00:00 GMT

Running a medical aesthetic clinic can be a rewarding experience, but it can also be challenging to maintain employee morale. When your employees are happy and motivated, they are more productive, which translates into better customer service, increased revenue, and a better reputation for your business. Here are five ways to boost employee morale at your medical aesthetic clinic.

1. Prioritize Work-Life Balance

It's essential to ensure that your employees have a healthy work-life balance. This means providing them with adequate time off, including vacation and personal days, and encouraging them to use them. By giving your employees time to recharge, they will return to work more productive and motivated.

2. Promote Employee Mental Health

The mental health of your employees is critical to their well-being and happiness. Providing resources and support for their mental health can make a significant difference in their morale. You can consider providing counseling or therapy services or providing access to an employee assistance program.

3. Team Building Exercises

Team building exercises can help improve morale by fostering trust, relationships, and communication between your employees. You can organize activities like team lunches, team-building exercises, or even a team outing. By doing so, your employees will feel more connected to one another and more invested in the success of your business.

4. Ask for and Support Employee-Led Initiatives

Your employees are a valuable resource and have unique perspectives and ideas. Encouraging and supporting employee-led initiatives can help boost morale by giving them a sense of ownership and purpose. Whether it's a new check-in protocol or a new idea for social media or promotions, keep an open mind and listen to your employees' feedback and ideas.

5. Give Back/Show Appreciation

Showing your employees that you appreciate their hard work is essential to maintaining high morale. You can consider giving bonuses or raises, providing incentives for meeting goals, or even hosting employee appreciation events. By recognizing your employees' contributions and showing them that they are valued, you can boost their morale and increase their loyalty to your business.

In conclusion, maintaining employee morale is crucial to the success of your medical aesthetic clinic. By prioritizing work-life balance, promoting employee mental health, organizing team-building exercises, encouraging employee-led initiatives, and showing appreciation, you can create a positive work environment that fosters employee happiness, productivity, and loyalty.

Factors Patients Look for When Choosing a Medical Aesthetic Practice

Wed, 03 May 2023 04:00:00 GMT

In today's competitive medical aesthetics industry, it is more important than ever to stand out from the crowd. Patients are looking for practices that offer the latest treatments, have positive online reviews, a strong digital presence, and a welcoming physical space with friendly and well-trained staff.

Here are some essential factors that patients consider when choosing a medical aesthetic practice:

Treatment Options

Staying up-to-date with the latest trends and technologies to offer a wide range of treatment options is essential in today's competitive marketplace. Patients want to know that your practice is offering the latest and most effective treatments to help them achieve their desired results. Keep your practice ahead of the curve by attending industry events , webinars , and staying informed about the latest innovations in medical aesthetics. You can subscribe to industry newsletters, magazines, and journals to have the latest news delivered right to you!

Online Reviews

Establishing a positive reputation online is a priority in today's digital age, where online reviews are more important than ever . Patients often turn to online reviews before making a decision on which medical aesthetic practice to visit. Joining websites such as RealSelf.com and sharing positive reviews on your practice website and social media can help establish a positive reputation online. Encourage your satisfied patients to leave reviews and respond promptly to any negative feedback to show that you take patient satisfaction seriously.

Social Media and Website

Build a strong digital presence to best capture and attract today's patients. Your website and social media accounts are often the first point of contact for potential patients. Ensure that your content is well-curated, showcases your space and treatments in a positive light, and educates patients on their treatment options. Share before and after images and have fun showcasing the positivity of your clinic in fun ways, like videos .

Physical Space

Create a calming and relaxing environment The physical space of your practice plays a significant role in the patient experience. Patients want to feel calm and relaxed when visiting your practice. Merchandising your products in a visually appealing way can help create a more inviting environment. Additionally, ensure that your space is clean and organized and that your decor reflects your practice's brand and values.

Staff

Friendly and well-Trained Your staff are one of the most crucial compoenets to making patients want to feel safe, comfortable, and welcome. Ensure that your staff is well-trained on treatment protocols, new technologies, and skin care products; in adddition to being friendly and coached on how to handle conflicts effectively . Taking care of your staff's mental health is also crucial to ensure that they feel their best to perform their best.

In conclusion, offering a wide range of treatments, establishing a positive reputation online, creating a strong digital presence, creating a calming and relaxing environment, and having friendly and well-trained staff are essential factors to consider when operating a medical aesthetic practice. By prioritizing these factors, you can attract new patients and retain existing ones for years to come.

Cameron Hamilton’s ARTAS® iX Robotic Hair Restoration Journey: Part 2

Wed, 22 Mar 2023 04:00:00 GMT

Recently we were excited to work with Cameron Hamilton , star o f Love Is Blind on Ne tflix, as he embarked on his ARTAS ^® hair restoration journey. You can catch up on part one of his journey by clicking here . Not only is Cameron an international TV star, but he is also an accomplished AI/data scientist and entrepreneur in the field of A rtificial I ntelligence with his own company Alliance AI . When he was looking for a way to restore his hairline by leveraging advanced technologies, the ARTAS ^®  Robotic Hair Restoration System naturally caught his attention. Cameron shared his experience with his millions of social media followers all over the world, and we’re grateful to have the opportunity to do the same. Check out his amazing results one year later!

Cameron’s Hair Restoration Journey

To begin his journey, Cameron traveled to New York to work with one of the best hair transplant surgeons in the world , Dr. Michael Wolfeld . Dr. Wolfeld is a double board-certified plastic surgeon who specializes in the field of hair restoration in Manhattan and was immediately sensitive to the added pressures placed on Cameron from being in the public eye. “You know, I’m on camera all the time,” Cameron explains. His receding hairline was constantly in the spotlight. “I felt like I couldn’t really style it in a way that looked good.” As such, Cameron is looking for natural-looking result s that work with his lifestyle. H e also has great support and en courage ment from Lauren, his wife of three years whom he met on Netflix’s reality show sensation, Love Is Blind. “She wants me to be happy,” he says with a big smile .

You can watch part 2 of Cameron’s journey in the video below:

The ARTAS ® Robotic Hair Restoration System

From a physician 's perspective, Dr. Wolfeld attests that the ARTAS ^® system’s multiple built-in cameras, artificial intelligence, and robotic technology have made it a game-changer for hair restoration. It was a deciding factor for Cameron, as well. “ I was immediately drawn to ARTAS ® because, first of all , I really love the AI technology. ”

Automated Follicular Unit Extraction / Excision (FUE) is one of the best developments in the hair replacement field in recent years. Venus Concept ’s ARTAS ^® takes it one step further, utilizing integrated AI technology for optimal transplantation executed by the device ’ s seven-axis KUKA robot arm. A high-definition stereoscopic vision system with 44-micron resolution and image-guided robotic alignment technology accurately and precisely harvests each follicular unit at the optimal angle. Combined, these automated innovations deliver repeatable results that ensure client satisfaction and ease of use for physic ians .

During an ARTAS ^® treatment, Artificial Intelligence software   analyzes and selects appropriate grafts from the donor area accurately, and then identifies and develops optimal recipient sites while simultaneously implanting each harvested graft. At the same time, the device protects the patient ’ s existing terminal hair, thereby achieving a more natural appearance in both the donor site and the recipient area. After the procedure, ARTAS ^® patients will see their hair grow in gradually , with full results in 9-12 months.

In the past, many clients have been primarily concerned about the stigma of baldness and undergoing hair restoration treatments. By augmenting the experience with robotics and a futuristic AI program, we hoped to change that—and as you can see from Cameron’s journey, it is working. His excitement about the ARTAS ^® procedure and his results couldn’t be more of a testament to that. “The best investment you can make is in yourself,” he says. “That’s ultimately going to pay the biggest dividends.” For Cameron, hair restoration was a matter of investing in his confidence , his future . “For me, this is a long-term investment in how I look and how I feel.”

Bringing ARTAS ® To Your Clinic Is Easy

As with all our cutting-edge medical aesthetic devices , ARTAS ^® is backed by Venus Concept’s scientific research and thorough clinical trials. In addition, our un ique business model offers comprehensive warranty programs , continuous R&D improvements, as well as on going training and support allowing you to get the best return on your investment—and to pass those savings onto your clients. Speak to one of our experts today about offering ARTAS ^® hair restoration at your clinic.

Webinar Recording: Robotic Advancements in Hair Restoration - Newest Technology - The ARTAS iXi

Wed, 15 Mar 2023 04:00:00 GMT

Dr. Burka speaks to our latest innovation in hair restoration robotics, the ARTAS® iXi. ARTAS® iXi is an evolution of the innovative ARTAS® iX, featuring cutting-edge hardware and software upgrades. The launch of ARTAS® iXi represents years of R&D, rigorous testing, quality assurance, and advanced AI trials.

Upgrades include:

This is a webinar you don't want to miss! Watch the recording below:

Spa Design Tips to Provide the Optimal Client Experience

Wed, 08 Mar 2023 05:00:00 GMT

Whether you ’ re opening a new location or thinking about a redesign, considering the clinic experience from a client ’ s perspective is essential. As a provider, you doubtlessly have put a lot of thought and effort into the aesthetic treatments and services you offer — don ’ t let the aesthetics of your office get sidelined. The look and feel of your space can directly impact how your customers experience your business. Here are our design tips to make sure they ’ re having the best experience possible.

Spa Design Tips f or t he Best Client Experience

Reception & Waiting Area

The client experience begins the instant a customer sets foot in the door. Your entry and reception area are the first visual and physical stop s on a patient ’ s journey , so make sure they ’ re as welcoming as possible. A calming, luxurious, and clean space encourages clients to relax, feel special, and even imparts trust. In contrast, a shabby, disorganized, or unhygienic space will have them walking right back out the door. Spend some time in your waiting area and consider how every nook and cranny of the space looks in the eyes of your clientele. And remember, i t ’ s always a good idea to have your retail offerings on tasteful display where your patients will have time to fully take them in.

Scent

T he power that scent can have on the senses and mood should not be underestimated. However, in a clinical setting, whatever scent you use should be understated, rather than overwhelming. Consider candles or aromatic diffuses with essential oils like bergamot , lav e nder , mint, geranium , or a mixture to help your clients relax as soon as they enter your office. Even better, you could work with an aromatherapist or perfumery to create a custom scent for your clinic, and add it to your retail offerings so clients can take the experience of a spa day home with them.

Plants

Studies have shown that being in nature benefits our physical and mental wellness . So bring nature into your practice with potted plants, fresh flowers, or a living wall. Aside from their ability to lift spirits, p lants also help to beautify a space and act as a design element. Bring some biodiversity into your clinic by mixing sculptural flowers like orchids, leafy palm s, or small succulent s to break up your retail display. Natural hints of color and greenery are sure to enhance any spa space.

Lighting

Every Hollywood celebrity knows that lighting is everything. Make your clients look and feel like movie stars by making careful lighting choices for each area of your clinic. Above all, spa l ighting should be relaxing and soothing. Look for light fixture s that throw a diffuse glow rather than spotlights, and choose natural, yellow-toned daylight bulbs instead of harsh white. As an extra tip, however, consider having a well-lit area to one side where clients can take before and after pictures .

Color Palette

It ’ s amazing how a subtle shift in color can change how a space looks and feels. For that reason, you want to choose your clinic ’ s color palette carefully. Most spas err toward colors that are soothing and inviting for a reason. Bright colors can have a positive effect of course, but they need to be handled with an artist ’ s eye for detail. Keep in mind that while the waiting and reception areas of your spa are perfect for creative color choices, treatment rooms should be kept as calming as possible by be ing devoid of too much loud color. When in doubt, stick to neutrals.

Use Recycled

The design appeal of recycled materials has really shown up in the last decade. Moreover, pieces made from recycled materials are memorable and make an impression. The options are endless: consider seating or panelling made from recycled paper or wood, apparel made out of recycled plastic bottles for your staff or client robes, refurbished lighting, or incorporate a statement heritage piece into your decor (perhaps as a reception desk or shelving unit for your retail display.) Not only can this be a cost-effective way to decorate, using recycled materials in your design where it makes sense also shows your commitment to sustainability.

Get Creative

Ideally, the client experience lasts beyond just the appointment. Meaning, you want your clients to remember their visit and not only look forward to returning, but to also share the great experience they had with their friends. To that end, put in the extra effort to make your space not only beautiful, but memorable. This could mean incorporating a unique design element like a water feature, getting creative with wall art or decor, or going with an allover , original style that you want to be associated with your brand.

Show us your beautiful spa space by tagging us on Instagram, Facebook, or LinkedIn! We ’ d love to see or hear your tips on how you use design to elevate the client experience.

The Best Tips for Launching New Treatments at Your Practice

Wed, 22 Feb 2023 05:00:00 GMT

The medical aesthetic industry moves fast. To keep offering the best results to your clients, you ’ ll always be bringing new treatments to your clinic. You want to help your patients meet their aesthetic goals, while also making sure you ’ re getting a high return on investment. Achieve both by launching new treatments successfully. Our step-by-step guide will show you how.

Step-by-Step Guide To Launching New Aesthetic Treatments

E nsur ing your newest treatment offerings are set up for success requires some careful planning. Here are the steps to take when launching your new treatment offerings:

Prior to Launch

These are some things to consider before you launch your new treatment. Putting in the time at this stage will make sure you, your clinic, and your staff are ready for the big launch.

Do your research. Before you even consider offering a new treatment, make sure to research it thoroughly first. You can visit sites like RealSelf for reviews, speak to fellow practitioners, and even to your patients to determine if there ’ s interest and demand in the treatment before you offer it yourself.

Train your staff. Your staff should be as well-versed in all aspects of the new treatment as you are. Schedule a training day and m ake sure all members of your staff know how to talk about the treatment and technology with customers comfortably and knowledgeably.

Update your retail. Many treatments come with retail products to complement the results of the treatment. If you ’ re launching a new offering, it ’ s also the perfect time to update your retail section. Place the new products prominently, so they draw attention, boosting your in-house marketing for the new treatment.

Marketing Prep

Here are the key areas of your marketing strategy you ’ ll want to have covered before you launch any new treatment.

Line up your marketing m aterials . Since printing and graphic design can take time, you ’ re best to get ahead on this one. Prepare in-clinic print materials and digital graphics early to promote your newest treatment, so they ’ re ready to go from day one. Tip: check with the maker of the device or treatment you ’ re launching, as they may have in-house digital assets you can use at no charge.

Update your website. As soon as you start advertising your new treatment, your website is the first place clients will go to learn more. Update your website and use SEO keyword s from your research to give you the best opportunity to be seen by patients interested in the treatment.

Price it right. Overpricing a treatment could ward off potential customers, but you don ’ t want to underprice it, either. So, d etermine the best pricing strategy b y looking at the base cost and seeing what your competitors charge . To launch, you may want to offer special pricing or package it with another popular treatment.

Launch Promotion

You ’ ve done your homework and now it ’ s time to launch your new treatment. Congratulations! Use these promotional strategies for a strong launch.

Host an e vent . A great way to launch any new product with a bang, e vents are sure to bring new and returning clients to your clinic — especially if there are demo-treatment opportunities and giveaways .

Ramp up your digital marketing. The best way to hit all your bases on the digital marketing front is to create a calendar that ramps up as you get closer to launching your new treatment. Blast the news on social media , and encourage those of your staff who have professional accounts to do the same. Take advantage of your email list to get the word out, and consider targeted paid advertising as well to generate new clients.

Keep the momentum going. At this stage, you want to hone in on the most powerful form of marketing: word of mouth. Now that you have clients getting the treatment, k eep the momentum you built during the launch going strong by encouraging patients to post rviewse , share before & after pictures, and review the treatment on RealSelf .

Failure To Launch? Not With Venus Concept!

At Venus Concept, we support our partners whenever they launch a new treatment from us, and provide ongoing support to ensure your practice is a success. With the Venus Concept Business Development Managers , you get access to training materials, digital assets, marketing tools, and more — at no extra cost. Not only that, the Business Development team does more than just help with Venus Concept devices . T hey will work with you on all aspects of your business to ensure that you have the tools and resources needed to grow and be successful.

Reach out today to get started with a customized business plan and marketing support to help your clinic thrive.

Top Tips for Marketing Laser Hair Removal Treatments at Your Practice

Wed, 01 Feb 2023 14:00:00 GMT

Hair removal is one of the most popular medical aesthetic procedures globally, and the trend is on the rise. To capitalize on the trend, you ’ ll want to offer the best in laser hair removal technology at your clinic — but that ’ s not all. It ’ s also essential to market the treatments so clients view your practice as their go-to solution for hair removal. Here are our top tips for marketing laser hair removal treatments at your practice.

How to Market Hair Removal Treatments

Emphasize Their Efficacy

Millions of people want to enjoy skin that ’ s free of unwanted hair. However, before they take the initiative and book a treatment, they may have concerns about how safe and effective hair removal is. This is especially true for people with darker skin tones, who face a higher risk of hyperpigmentation. For this reason, it ’ s essential to emphasize the benefits of the newest diode laser technology for hair removal. Combined precision and performance make diode laser treatments faster and more comfortable for the consumer, effectively removing the hair without damaging the surrounding tissue , with a reduced chance of incurring side effects such as hyperpigmentation and other post-procedural inflammation. Highlight the advantages by featuring patient journeys on your social media channels, optimally showing people with different skin tones getting the treatment.

Leverage Word o f Mouth

One of the best ways to bring new clients to your clinic is to e ncourage patients to post online reviews of their hair removal experiences . This kind of social credit is invaluable for aesthetic practices, which face a lot of competition and depend on building a reputation to maximize revenue. You don ’ t have to be pushy — most people are glad to share a positive customer experience if you simply ask.

Get the Word Out

As we ’ re heading into spring and summer, now is the perfect time to send out an e-blast, newsletter, or curate your blog content to market hair removal services. Generate new business from your existing clientele by offering a special deal to returning clients, or a discount on their first hair removal session.

Offer Packages

Hair removal treatments have a high rate of satisfaction, and people who get it in one area often end up doing it in another. So why not give them a head start? Offer packaged treatment sessions so clients can treat both legs, or an upper body and lower body combo, to boost the perceived value treatments of your hair removal offerings and give your clients the all-over smoothness they ’ re craving.

Boost Your Retail Offerings

One of the great things about hair removal treatments is that they require minimal aftercare. However, going the extra mile with smoothing creams, enriched moisturizers, and oils might make your hair removal treatments more memorable to your clients — and more in demand. To lock in their amazing results, curate a selection of retail products for your hair removal patients to take home.

Market To Male Patients

Increasingly, men are seeking out aesthetic treatments , and hair removal is an especially popular way for them to kickstart their aesthetic journey. Position your clinic as a friendly space for male patients by including them in your marketing imagery, creating content that ’ s just for them, and letting them know that you have their hair removal needs in mind.

Venus Concept Hair Removal Solutions

Equip your clinic with the highest standard of hair removal technology with Venus Velocity ™ and Venus Epileve ™

Venus Velocity ™

Considered the gold standard in medical aesthetic hair removal since it came to market, Venus Velocity ™ is a full-scale hair removal device for clinics that are planning to offer robust hair removal services. W ith the proven efficacy of diode laser technology and a real-time cooling system, Venus Velocity ™ provides the optimal balance between high energy absorption of melanin chromophores and deep penetration into the skin . Its pulse and slide modes make it a versatile device ready to use on all areas of the body. Of course, it is effective for all skin types, including tanned skin .

Features:

Venus Epileve ™

Venus Epileve ™ is our tabletop hair removal system , offering the same powerful technology on a portable scale for increased in-clinic efficiency . The easy-to-use applicator delivers fast and comfortable hair removal treatments for an experience that ’ s as smooth for the operator as is it for the client. With two modes of operation , a real-time cooling system, and IoT technology , Venus Epileve ™ helps to deliver a positive ROI for growing aesthetic practices. Like our other devices, it is designed to be safe for all skin types, including tanned skin.

Features:

Contact us today about bringing our industry-leading diode laser hair removal to your clinic so you can tap into the accelerating demand for this popular treatment.

How to Attract More Male Clients to Your Practice

Wed, 21 Dec 2022 14:00:00 GMT

Male clients are one of the fastest - growing demographics in the medical aesthetics industry. A recent report from the American Society of Plastic Surgeons states that out of approximately 16 million procedures performed in 2019 in the US , nearly 10 % were undergone by men . Furthermore, the male demographic is increasing at a greater rate than that of women. A ccording to ASAPS, male demand for non-invasive treatments increased by 20% between 2015 and 2017; for women, it was 15%.

Men are also increasingly interested in other non-invasive procedures, including hair loss treatments , body contouring , and skin rejuvenation . However, they ’ re often overlooked as a potential client base by med spas and aesthetic clinics. If you want to attract more male clients to your practice, you need to take a comprehensive approach to your marketing strategy, in-clinic client experience, and by offering the treatments that men want.

In this article, we'll discuss how to market your medical aesthetic practice to men and explain how you can make it more inclusive for them.

Marketing Tips t o Bring More Men t o Your Practice

H ere are some tips on how to market your medical aesthetic practice to men:

Use I nclusive I mages a nd C opy

Including images of men in your social media and other online marketing will immediately make your clinic rank higher with men who are considering aesthetic treatments. You can also attract more male clients by including men with different skin types and body shapes , and by featuring the treatments they are looking for with imagery that includes them. For instance, showing before-and-after photos of skin resurfacing done on a male patient. This will show men that it's okay to have imperfections , and to get them treated. They deserve to look and feel their best, after all.

Highlight That D emand Is Rising

Men are increasingly turning to medical aesthetics treatments, but they still face barriers such as feeling self-conscious about their appearance and lack of awareness about what is available. You can change that by speaking to them through your social media and online platforms. By showing men in your marketing materials and sharing facts about the growing market, you can help them feel less self-conscious about pursuing their aesthetic journey.

Include M en W hen D iscussing T reatments

In the spirit of inclusivity, take the opportunity to use a more gender-neutral approach when discussing treatments. For instance, instead of focusing on either male or female visuals and language when you post about a treatment, include the benefits the treatment can have for both men and women, and include visuals of both. Always include your potential male audience when promoting a new treatment, but try not to do so as an afterthought.

Creating a Great Clinic Experience f or Male Patients

Modern men want to feel cared for and welcomed at their medical aesthetic treatments. This is an important aspect of male psychology that's often overlooked in the medical aesthetic industry. Your male clients need to be comfortable coming to your medical spa, and that means creating an environment that doesn ’ t exclude them. Here are a few tips to get you started:

Offering Aesthetic Treatments t o Your Male Clients

The best way to attract more male patients is by offering them the treatments they ’ re looking for. According to 2021 research conducted by The Aesthetic Society , the top non-invasive treatments include injectables, facial treatments, fat reduction , and hair removal. The one procedure for which the male demographic far outweighs the female is hair restoration, where men make up 84% of clients undergoing the procedure . As the leading supplier of cutting-edge medical aesthetic devices, Venus Concept offers a variety of technologies to corner the unique needs of the male demographic.

Skin Resurfacing Treatments

Skin resurfacing treatments are one of the most popular and sought-after treatments today . Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional skin resurfacing results with low downtime. Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage and is safe for all shades of skin. Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.

Intense Pulsed Light (IPL) Photofacials

Venus Versa ™ performs the most in-demand aesthetic procedures popular with patients today : photorejuvenation / photofacial , acne treatment , hair removal , skin resurfacing , body contouring, cellulite reduction , skin tightening , and wrinkle reduction. For your male patients, you may want to highlight the Intense Pulsed Light (IPL) technology for treating the signs of aging, acne scarring , and sun damage so they can put their best face forward.

Wrinkle Reduction Treatments

To maintain a vital, youthful appearance, non-invasive radio frequency-based (RF) wrinkle reduction treatments with Venus Versa ™ and Venus Legacy ™ use gentle heating to stimulate collagen and elastin production under the skin ’ s surface. In men, the body ’ s natural production of these essential elements begins to slow with age, but RF treatments kickstart them back up again for a refreshed, rejuvenated look.

Fat Reduction Treatments

Powered by diode laser technology, t he Venus Bliss MAX™ offers a Total Body Transformation Solution that includes non-invasive lipolysis to reduce fat from target areas comfortably and effectively. The device comes equipped with an (MP) ² applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse ™ technology to melt away fatty tissue for a smoother, more contoured appearance.

Non-Invasive Muscle Toning

Venus Bliss Max ™ is also equipped with FlexMAX EMS , an unprecedented solution to the electrical muscle stimulation for superior muscle toning, growth, and recovery. The muscles are safely activated without heating the surrounding tissue with specific pulse durations according to performance-informed smart training programs and advanced adaptive algorithms . This way, each treatment can be fully personalized and mimics a real training session. FlexMAX EMS enables effective and comfortable treatment programs regardless of the patient ’ s fitness level, resulting in a stronger and more defined muscle appearance.

Hair Removal

Hair removal treatments continue to be one of the most popular aesthetic treatments, and the market continues to grow every year. For maximum efficacy, a laser hair removal plan requires 5-7 sessions, making them an ideal source of regular clinic income. While there are different technologies available for hair removal treatments, Venus Concept ’ s diode laser hair removal devices, Venus Velocity ™ and Venus Epileve ™ , work on darker and tanned skin, so your clinic can cater to all skin types. With a real-time cooling system and no downtime, Venus Concept ’ s hair removal solutions are an asset to the productivity of your clinic.

Hair Restoration

Venus Concept offers two state-of-the-art hair restoration devices: NeoGraft ® and ARTAS iX ® . NeoGraft ® delivers superior clinical efficacy and high patient satisfaction through revolutionary automated Follicular Unit Extraction (FUE) and implantation technology , which leaves no linear scar and is minimally invasive with fast patient recovery. It eliminates the inefficiencies of common manual tools and procedures while enabling physicians to offer hair transplants with consistent clinical outcomes. If you would like male hair restoration to be a more robust part of your clinic, consider t he ARTAS ®  Robotic Hair Restoration System . T he world's first intelligent hair transplant platform to utilize state-of-the-art robotic and artificial intelligence technology , t his robotic hair transplant machine offers precise, efficient, and repeatable harvesting with simultaneous recipient site-making and implantation functionalities in a single, compact platform.

Speak to one of our experts today about optimizing your clinic offerings for men, or about any of our state-of-the-art medical aesthetic devices today.

Last-Minute Holiday Promo Ideas to Boost Your Revenue

Wed, 14 Dec 2022 15:42:00 GMT

T he holiday s are officially here, but it ’ s not too late for you to close out the year with a burst of new revenue. How? With a holiday promotion or two! Right now, everyone is scrambling to get gifts for their loved ones, or maybe they ’ re looking to treat themselves — either way, your clinic can tap into the seasonal spending spree. Get your clinic on the “ nice ” list this year by offering gift options to your clients. They ’ ll thank you for making their holiday planning easier! Here are ten holiday promo ideas sure to spread holiday cheer .

1. R un a G ift C ard P romotion

Gift card promotions are an easy way to boost seasonal sales, bring new faces into your practice , and give last-minute shopping opportunities for your social media followers . You can make them even more tempting by running a promo on them. Here are some ideas:

2. G rab-and-Go Gift Baskets

Grab-and-go gift baskets are one of the best ways to help clients complete their holiday shopping , while also promoting your retail products . Create a few themed baskets with some of your most popular retail products, at different price points, and consider tying in a gift card promo, too. Most importantly, wrap them beautifully! Y our clients will love giving these to their friends, family, teachers and coworkers — who will now know about your clinic.

3. Offer S tocking S tuffers

Decorate your reception area or checkout desk with stocking stuffers, which can be smaller retail products that are easy to pick up and stow in a Christmas stocking or gift bag. If you don ’ t have enough retail products on hand, c onsider adding seasonal ones, like scented candles, cards, and candy to expand your retail potential during the holidays.

4. B oost Y our R ewards P rogram

This is a great way to encourage your clients to treat themselves over the holiday season. If you don ’ t have a rewards program in place yet , the holiday season is a great time to start one . For this promotion , offer double rewards points for clients who book a treatment over the holiday or for the new year, or offer extra points for specific services . Just starting out? Offer a “ signing bonus ” of rewards points for new rewards program members .

5. Offer Treatment Packages

Combo treatments are always popular, and even more so during the holidays when time is tight. Consider bundling quick versions of services for a little pick-me-up for your clients or for them to give as an extra special gift. These can also be marketed as a way for your clients to get ready before a holiday occasion, for instance, with a Venus Versa™ TriBella ™ all-in-one facial treatment .

6. Send Out a n Email Blast

There ’ s no point running a holiday promo unless people know about it. Reach out to your mailing list with an email letting them know that your clinic is the go-to place for last-minute gifts or that hard-to-buy-for person that ’ s still on their list. If you can, offer a link where they can purchase a gift card online for immediate gratification.

7. Have a n End-of-Year Sale On Retail

If you have retail products that aren ’ t moving as quickly as you ’ d like them to, now is a great time to put them on sale. During the holidays, everyone is looking to save, and your clients are more likely to splurge on a top-shelf product if it ’ s discounted.

8. Kick Off t he New Year Now

One thing soon to be on everyone ’ s mind are those New Year ’ s Resolutions. Help your patients start theirs early by offering them deals on treatments in the coming year, or creating special combo packages so they can rejuvenate their whole look in 2023. Offer them the opportunity to treat their whole body, such as with the Venus Bliss MAX ™ Total Body Transformation .

9. Go Virtual

One powerful but often overlooked promo idea is to host a giveaway on social media for a virtual consultation. This is a great way to build your following and brand engagement as well, all while giving some the gift of beginning their aesthetic journey with you.

10. Give t he Gift o f a Great Before-And-After With Venus Concept Treatments

There ’ s no gift greater than feeling confident in how your look and feel. Offering your clients the best in medical aesthetic technology gives your clients the results they ’ re looking for and primes your clinic for success. Venus Concept offers industry-leading devices delivering the most sought-after, non-invasive medical aesthetic treatments today. From fat reduction to skin renewal , to hair removal and hair restoration , we ’ re helping clinics like yours grow all over the world.

Reach out and speak to one of our experts today!

Webinar Recording: The Latest 3-in-1 Technology for Postpartum Fat, Muscle, and Skin Treatments

Thu, 08 Dec 2022 14:00:00 GMT

This Venus Bliss MAX™ webinar featuring board-certified Plastic Surgeon and President of SSK Plastic Surgery in Newport Beach, California, Dr. Sean Kelishadi .

Dr. Kelishadi shares the advanced 3-in-1 technology behind Venus Bliss MAX™ and how to integrate it into your practice effectively.

In this webinar, Dr. Kelishadi goes over:

This is a webinar you don't want to miss! Watch the webinar recording below:

*Skin tightening is not an approved indication for Venus Bliss MAX™ and Venus Bliss™ in the US.

Offer Aesthetic Treatments As Holiday Gifts This Season

Wed, 30 Nov 2022 14:00:00 GMT

The holidays are the season of giving, and aesthetic treatments make excellent gifts. Perfect for that person on your list who has everything or for someone extra special, they can also be a terrific experiential gift to enjoy with a friend. By offering your treatments or services as gifts, you ’ re giving your clients the opportunity to give their loved ones the gift of looking and feeling their best. Now is the time to consider how you ’ ll curate holiday gifts at your clinic and to start marketing them so your clients can pick them up in time for the holidays.

Holiday Gift Marketing Tips

To make the most of the season ahead, you ’ ll want to make sure your clients know about your gift offerings ahead of time. Here are a few ways you can spread the word leading up to the season:

Holiday Gift Ideas

Not sure about what to offer? Here are a few ideas to get you started.

Gift Cards

Gift cards are the easiest and most hassle-free way to offer your clients a way to give your treatments as a gift. They can be made out for any amount and let the recipient choose which treatment is right for them. Best of all, you can offer them for purchase right on your website as an e-gift card, making them a convenient last-minute gift for almost anyone.

Retail Product Tie-Ins

If your offer retail products , put together a deluxe gift basket for clients to give to that special someone. Better yet, offer a few options with different budgets in mind, and make sure to include a certificate for a discount on a treatment so the recipient books an appointment with you.

Special Occasion Bundles

As a marketing tool, p ackag es are perceived as a lot more valuable than single services and have the added benefit of introduc ing customers to services they may not have tried before. For holiday gifts, try bundling a few treatments that complement each other well together, such as non-invasive lipolysis and skin tightening . Combo treatments make great gifts as well, such as our popular TriBella ™ facial — a great gift for a partner or BFF.

Creating a Great Holiday Client Experience

Here are three tips for curating a great client experience this holiday season.

1. Get your clients in a festive mood by decorating your clinic for the holidays. If your clients are coming in for treatments before the social season ramps up, they ’ re treating themselves, and will appreciate the atmosphere of cheer that holiday decorations create.

2. Make your holiday gift offerings visible and accessible, so clients see them as soon as they enter and before they leave. This might mean putting up print marketing material or displaying the actual gifts themselves.

3. Lastly, don ’ t forget to train your staff on what holiday gifts you ’ re making available and coach them on how to help clients choose the right ones for their loved ones. Men who come in looking for gifts for their wives might need extra guidance or might have no idea what they should get for their wife or girlfriend — and that ’ s where gift cards come in especially handy.

For year-round guidance on how to market your business and build your clinic ’ s success, take advantage of our Business Development Program . Speak to one of our Business Development Managers today!

How Best to Deal with Unhappy Clients

Wed, 23 Nov 2022 14:00:00 GMT

In your practice, you and your staff go above and beyond to ensure a positive customer experience. However, even when you ’ re doing everything right, unhappy clients are simply a part of doing business. Whether their complaint is major or minor, how you deal with customers in this situation makes all the difference between whether you keep them as clients, or lose them to another clinic. Read on for tips on how to turn an unhappy client into a happy one.

The I mportance o f C ustomer S atisfaction

Building good relationship s with your customers is everything when it comes to the success of your business. C ustomer satisfaction is so important, in fact, that in a survey of over 700 people , 80% said they would stop frequenting a business as a result of bad customer service.   Not only that, but they may tell their friends not to go there too, and word of mouth is your most powerful marketing tool — it can make or break your business.

Though you make every effort to create a positive customer experience, e ven the best-run businesses have occasional run-ins with angry customers. Learning how to respond to difficult customers is an essential step for you and your staff , especially those who work in the customer service industry.   In the same way you would train your staff to provide that positive experience, you also need to train them in handling difficult people and resolving customer complaints.

Your staff is your front line when it comes to dealing with clients, and on that note, it bears mentioning that happy employees are more likely to leave your customers feeling good. If you feel your practice has been encountering more than your fair share of dissatisfied customers lately, take a moment to check in with your staff and shore up your policies on employee wellness, mental health , and workplace philosophy .

The 10 Best Ways t o Deal With Unhappy Clients

1. Start by listening

Never argue with a customer; it will only serve to escalate the situation. Instead, l et the m have their say, even if you disagree with what they ’ re saying . As you listen, look for ways to resolve their issue amicably once they ’ ve finished speaking.

2. Empathize with them

Can you put yourself in the customer ’ s shoes ? If you can empathize with a customer ’ s problem, it will go a long way to getting you both on the same page. B uild rapport by showing that you understand where they ’ re coming from, and go from there.

3. Say thank you

Turn an unhappy customer from grumpy to grateful by thanking them for sharing their bad experience with you. When people complain, they expect the other person to become hostile and defensive. By saying “ Thank you ” instead, you ’ ll show them right away that you care about resolving the issue.

4. Stay calm

Unhappy clients have a tendency to get worked up. Or, you might be dealing with a difficult person who becomes verbally abusive . One strategy to deal with this is to respond by getting even calmer. Often, when a person sees their aggression has no effect, they will revert to reasonable behavior. Defuse tense situations by reminding them that you want to help them.

5. Don ’ t take it personally

Rather than getting personal, always focus on the immediate issue . Chances are, the customer doesn ’ t know you personally but is only venting their frustration at you since you represent the clinic . If they do start to veer into insulting territory, try to guide the conversation back to the issue and how you intend to resolve it.

6. Be considerate

Keep in mind that a client ’ s unhappiness may stem from elsewhere. Perhaps they had a bad day, got in a fender bender earlier that week, or are dealing with some personal issues. It happens to everyone. Show them some consideration so they know you ’ re here to correct the situation, not pile on to their bad mood.

7. Apologize

We often overlook how powerful a simple apology can be. Especially if the issue they ’ re having is due to a scheduling mistake or an error on the part of you or your staff, make sure you ’ re ready with a heartfelt apology. Sometimes it ’ s all you need to fix the problem.

8. Offer a solution

Beyond an apology, work with the client to come to a mutually beneficial resolution. That might be a complementary treatment, a refund, or something else, depending on the issue at hand.

9. Outline next steps

Once a solution has been decided , be clear on what the client can expect to happen next. Be sure to follow-up and follow through on what you ’ ve promised, and try to end the conversation on a positive note.

10. Know when to throw in the towel

You can ’ t please some people. If it becomes evident that you ’ re dealing with someone who refuses to be appeased, then it ’ s better to apologize and take a step back. Your time may be better spent looking after your other clients.

Real Support f or You a nd Your Practice

Delivering exceptional treatment results by using the best in aesthetic medical devices is the number one way you can guarantee the satisfaction of your patients. At Venus Concept, we care about the success of your practice and want to assist you every step of the way. From equipping your clinic with industry-leading aesthetic technology, to providing marketing, training, and operations support, our Business Consultants are here to help. Venus Concept's Business Development Program is what really sets us apart from the rest — and it ’ s available at no extra cost to you.

Reach out to speak to one of our experts today!

Give Back to Grow Your Business

Wed, 16 Nov 2022 14:00:00 GMT

More than anything else, your clinic ’ s success depends on its reputation. Building a strong reputation means providing a great customer experience, but it also means being seen as a valuable contributor to society. For that reason, philanthropy has become a major component of doing business, especially if you want to stand out from the competition. Giv ing back to your local community can make your practice more successful in multiple ways by helping you stand out, build relationships, and strengthen your team. As the holiday season approaches, there ’ s no better time to give back, as more people than ever could benefit from your clinic ’ s goodwill. Here are some tips on how to give back and grow your business as a result.

Benefits of Giving Back f or Med Spas

Giving back to the community can have many benefits, including:

Great Ideas f or Giving Back t o Your Community

Here are a few simple ways to get involved in philanthropic efforts:

Organize a charity benefit day at your salon or spa. One of the easiest way s to give back is s imply to choose a local charity and pledge to donate a percentage of your service fees during the selected day . Promote it on social media to encourage clients to make a booking for that day. You can also collect and match donations made online for those who want to contribute but may not be able to come to the clinic that day.

Feed the h ungry . You can brighten someone ’ s day by giving them a good meal. Choose a day when you and your staff can volunteer to help out at a local soup kitchen . Don ’ t worry, you won ’ t have to cook the meals (unless you want to!). You can help out by serving, setting up tables, preparing food, and cleaning up after the meal. Make sure to capture it with a few photos to share on social media, and encourage your followers to donate to the organization to keep the goodwill going.

Adopt a f amily . The holidays are approaching, but not everyone can afford to put presents under the tree. Instead of your usual Secret Santa, why not ask your staff to pitch in $15 each and adopt a family in need ? You can either make a cash donation or b uy presents like clothing and shoes in the appropriate sizes, school supplies or toys and games which can be distributed by your local gift drive.

Take it online. You can automate giving back on your website by adding a donation button on your homepage for a local organization you want to support. Alternatively, ask each member of your team to choose a cause they believe in and feature donation buttons to each one alongside staff bios, where employees can talk about their favorite charities and why they donate there.

Host a raffle or giveaway. Conducting an online giveaway is a quick way to make a big impact, both for your marketing and for your chosen charity. Pick a prize, like a treatment or basket of products, and let people enter the draw online or in-clinic with a donation to the charity you ’ ve chosen.

Sponsor a local charity event. Most communities have annual runs or other events that champion causes like helping cancer patients or children in need, and they ’ re always looking for sponsors. This way, not only can you support a great cause, but your clinic ’ s brand will be on all the posters, pamphlets, and marketing material for the event.

Mentor a student. One way you can make a difference on a more personal scale is to mentor a student in your industry who needs financial assistance. You can either partner with an institution or manage a scholarship through your practice. Either way, this is an incredible way to change someone ’ s life for the better.

Provide free services at a local retirement home. Seniors are often on modest fixed incomes and can ’ t afford aesthetic treatments, or perhaps lack the mobility to make the trip to a clinic. Brighten their day by visiting a local home with some of your team to provide complementary services on-site. Again, this makes for a great photo op to share on social media after!

Giving back to your community almost always pays off with amazing, unexpected dividends. We ’ re excited to see how you make an impact this holiday season, so make sure to tag us on social media when you step out to make a difference!

Increase Your Clinic’s Revenue with Retail Offerings

Wed, 09 Nov 2022 14:00:00 GMT

Retail is a powerful way to expand your revenue and offer more value to your patients. Clients want to maintain the results of their service or treatment at home, and you can offer them the quality products to help them do that. Furthermore, it ’ s a way for them to be reminded of your business every time they use a product they purchased from you. Read on to learn how you can increase your clinic ’ s income with retail offerings.

Ideas for Expanding Into Retail

If you haven ’ t added retail offerings to your clinic yet, getting started is simple. First, you need to make a few decisions regarding what you want to sell. Here are a few ideas to get the ball rolling:

How to Effectively Market Your Retail Offerings

If you want to ensure a good income from your retail offerings, it won ’ t do to take a haphazard approach. Here are some tips for marketing your retail products effectively.

Display Tips

Set up an area in your clinic to display products attractively and in an eye-catching way. Putting them near reception is a good idea, as this is the first and last place your patients go when they visit your clinic. Good lighting is key, and remember that quality trumps quantity, so only offer those products that you stand behind. And always offer testers so clients can try before they buy.

Train Your Staff

Make sure your clinic staff knows about your product offerings so they can present them to clients properly. Introduce products to clients during the aftercare discussion, so it blends seamlessly into the customer experience instead of trying to sell them separately.

Use Your Newsletter

Adding your retail offerings to your email marketing efforts is an easy way to let your clients know what ’ s available to them. Use your newsletter to announce new products, sales, or educate them on the uses of a certain line of products.

Special Offers

Retail products are a great way to boost the value proposition of your treatments and services. Add them to package deals or make them a special gift with purchase, a strategy which is especially effective near the holidays.

Sell Online

These days, it ’ s simple to add an online shopping option to your website. Why not make your retail products available to clients online? This is a great way to attract new clients and extend the customer journey of current patients.

Host a Giveaway

Doing a giveaway either in your clinic or on social media is a powerful way to increase your brand awareness and drive engagement. Retail items tend to be less of an investment than giving away a treatment, making them the perfect thing to offer in a giveaway.

Make It a Good Experience

Special touches make all the difference for customers. To that end, have nice paper bags on hand along with tissue and ribbon to package purchased products, and train staff to take the time with patients who are interested in your retail offerings rather than treating them like an aside.

Get Customized Marketing Support From Us

The Venus Concept Business Development Program is designed to provide ongoing support for our customers at no extra cost. The Business Development team does more than just help with Venus Concept devices — they will work with you on all aspects of your business to ensure that you have the tools and resources needed to grow and be successful.

Venus Concept ’ s Business Consultants are a team of business experts who specialize in helping clinics market their services and improve their efficiency on all levels. Using industry trends and best practices, they will work with you one-on-one to help develop customized solutions that are tailored to your business needs.

Reach out today to get started with a customized business plan and marketing support to help your clinic thrive.

Total Body Transformation Report

Wed, 02 Nov 2022 13:00:00 GMT

Have you ever wondered how your practice could secure a share of the $1.4 billion non-invasive fat reduction ¹ and $620 million electrical muscle stimulation market? ²

Introducing Venus Bliss MAX™, a new 3-in-1 solution featuring the most sought-after body treatments today. This state-of-the-art, 360° body shaping device, targets fat, muscle, and skin with three distinct technologies through effective and comfortable sessions for outstanding results and patient satisfaction. In the past, providers have had to use three separate systems to do what Venus Bliss MAX™ provides in one.

Now, treatment providers can offer three advanced technologies in one platform for a comprehensive body treatment solution. Venus Bliss MAX™’s 360° approach to body shaping helps patients achieve their ideal body shape in less time with superior, customized treatments using the most advanced non-invasive technologies.

Download our report to learn how to help your practice thrive and your patients achieve their total body goals today.

DOWNLOAD NOW

REFERENCES:

1. Non-invasive fat reduction market size report, 2030. Non-invasive Fat Reduction Market Size Report, 2030. (n.d.). Retrieved September 30, 2022, from https://www. grandviewresearch.com/industry-analysis/non-invasive-fat-reduction-market

2. Body fat reduction market statistic, trends and forecast - 2030. Allied Market Research. (n.d.). Retrieved September 30, 2022, from https://www.alliedmarketresearch.com/body-fat-reduction-market-A10916/

*Skin tightening is not an approved indication for Venus Bliss MAX™ and Venus Bliss™ in the US.

Webinar Recording: Make Your Medical Aesthetic Treatments  Stand Out in the Digital World

Wed, 26 Oct 2022 13:00:00 GMT

There is no denying that digital marketing is one of the most crucial tactics for aesthetic professionals to reach out to their potential customers, nurture relationships with existing ones, and stand out from competitors. Digital marketing likely already plays many vital roles in your overall marketing strategy through social media, email marketing, paid marketing, etc. With each of these initiatives, there is often a steep learning curve on how to properly set up, manage, and optimize them. So, where and how do you begin optimizing your digital marketing efforts?

Watch the recording of our webinar hosted by a panel of medical aesthetic marketing experts and industry veterans on how to get the most out of your digital marketing efforts. You’ll learn how to promote your Venus Concept devices & treatments online and establish your digital presence easily while minimizing your time and financial investments.

How to Create Video Content for Your Social Media

Wed, 19 Oct 2022 13:00:00 GMT

Video content has quickly become one of the most popular ways of sharing and consuming information for people around the world. Today’s online audience is far more likely to engage with a brand that posts video content, particularly through platforms like TikTok and Instagram. Video has gotten so popular that most social media platforms are prioritizing it in their algorithm, including Facebook and LinkedIn. Ready to see what video can do for you? Here are our top tips to get the most out of your video content!

Best Practices for Video on Social Media

Adding videos to your social marketing strategy can increase your reach, build brand awareness , and make viewers more likely to convert to real customers . However, there are some basic things to keep in mind that will help your video content be seen by more people.

Get Support From Our Marketing Experts

With the rate of engagement and conversion on video content being so high, it’s worth it to try posting videos promoting your business. However, with a clinic to run, you may feel you already have enough on your plate. With that in mind, Venus Concept offers marketing support to help your business thrive . Teaming up with the experts of our Business Development Program lets you tap into our video marketing resources.

In addition to having access to a library of professionally produced videos, as a Venus Concept partner, you’ll also receive ongoing guidance and support from our Venus Business Consultants to help market and build your business for a higher ROI. Learn more about the unique benefits of a Venus Concept partnership and explore our lineup of cutting-edge medical aesthetic machines, from versatile multi-treatment platforms to compact tabletop units.

Popular Non-Surgical Fat Removal Procedures in Medical Aesthetic Practices Today

Wed, 12 Oct 2022 13:00:00 GMT

More and more people want to remove fat deposits without undergoing surgery. According to the Aesthetic Plastic Surgery National Databank Statistics, non-surgical fat removal procedures increased by 58% between 2020 and 2021.

This increased demand means more financial gains for practices that offer these treatments. In fact, revenue for aesthetic fat reduction grew by 57% for a total of $377 million in 2021 . Moreover, the market is expected to see a compound annual growth rate of 16.1% in the next eight years.

Investing in medical body treatment devices allows you to take advantage of your clients' desire to achieve toned bodies without surgery. With the right device on hand, you'll be ready to offer today's most popular treatment options.

Popular Non-Surgical Fat Removal Treatments

Cryolipolysis

Cryolipolysis uses cold temperatures to eliminate fat cells. Fat cells are more susceptible to cold than other types of cells. Surrounding skin and tissue aren't affected, but fat cells break down quickly. This treatment is appropriate for clients who want to remove stubborn fat bulges that haven't responded to dieting or exercise.

The treatment takes about an hour, and results become evident over a four-to-six-month period. Risks are decently low, and client satisfaction is high. In fact, cryolipolysis is one of the most popular non-surgical ways to remove fat. On average , more than 450,000 procedures are performed worldwide each year.

Injection Lipolysis

Injection lipolysis uses a chemical called deoxycholic acid to reduce fat cells. Deoxycholic acid occurs naturally in the body, where it breaks down fats during digestion. FDA-approved solutions are on the market for injection lipolysis. In most cases, local anesthetics need to be administered first. Then, the chemical is injected into a grid pattern. There are rare complications, and clients experience little downtime.

Several treatments spaced a few weeks apart are required to achieve results. Post-injection swelling may make the area look bigger immediately following treatment, but results will become more evident within six to eight weeks.

Radio Frequency Body Contouring

Clients like the convenience of radio frequency body contouring since it can achieve both fat elimination and skin tightening in one step. The treatment uses radio frequency, and the applicator makes contact with the clients' skin, where it heats up the treatment area. The heat also causes collagen fibers to contract while stimulating the body to make elastic fibers and collagen.

The treatment takes about a half hour and is repeated weekly for four weeks on average. Clients can see reductions on their treatment areas following radio frequency body contouring. There are generally no side effects or downtime associated with the treatment.

Laser Lipolysis

Laser lipolysis uses controlled heat to break down fat cells beneath the skin. An applicator delivers heat at a specific wavelength to prompt the breakdown of fatty tissue. Most applicators also use a cooling mechanism to protect skin and surrounding tissues.

The treatment takes about 30 minutes, and most clients feel no discomfort. Results are clear in six weeks, with the final results evident in 12 weeks. There are no activity restrictions after this treatment for most individuals.

Venus Concept Solutions

A variety of Venus Concept devices perform today's most in-demand non-surgical fat removal procedures. The Venus Bliss™ and Venus Bliss MAX™ offer diode laser lipolysis; Venus Legacy™ and Venus Versa™ offer radio frequency body contouring. These devices allow your practice to offer comprehensive body contouring treatment plans that include fat reduction, circumferential reduction , cellulite reduction , stretch mark reduction , skin tightening , and more.

To learn more, contact Venus Concept to speak to an expert and schedule a demo with a representative today.

Help Your Patients Achieve Their Most Radiant Complexion This Fall

Wed, 05 Oct 2022 13:00:00 GMT

With facial treatments, your clients can keep their summer glow going into autumn. Fall is the best time for facial treatments, as clients want to feel rejuvenated for a fresh new season. The cooler weather brings ideal conditions for aftercare, when avoiding sun exposure is recommended after certain treatments. Additionally, many of your patients will have started to think about repairing the sun damage acquired during the summer. Here are the top treatments to help them achieve their most radiant complexions this fall.

TriBella ™ Facials

TriBella ™ is a combination treatment available exclusively through our multipurpose Venus Versa ™ device. As a powerful, three-in-one anti-aging treatment, TriBella ™ makes the most of each of the three technologies outlined above for a time-saving procedure that combines photorejuvenation , anti-aging wrinkle reduction, and skin tightening into one treatment. A multi-faceted approach to facial therapy, TriBella ™ treatments give patients the fast, effective results they ’ re seeking while allowing you to maximize your return on investment.

Photorejuvenation

Intense Pulsed Light (IPL) photorejuvenation treatments from Venus Versa ™   are the cutting-edge, non-surgical solution to signs of sun damage and other common aesthetic concerns, including premature signs of aging like crow ’ s feet and other wrinkles and fine lines. A versatile multi-application   platform, the device allows you to offer multiple procedures for maximum return on investment, including photorejuvenation using Intense Pulsed Light (IPL) with SmartPulse ™ technology, which is ideal for resolving sun damage in the sensitive eyes area with little to downtime. The real-time cooling system monitors the light guide temperature 1,000 times a second for unparalleled patient safety and comfort , and the treatments are safe for all shades of skin.

Skin Resurfacing

Let your patients put their best face forward this fall using the most advanced skin resurfacing technology available on the market today. Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional skin resurfacing results with low downtime. Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage in all shades of skin . Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.

Wrinkle Reduction and Skin Tightening

Venus Legacy ™ and Venus Versa ™ offer cutting-edge RF skin tightening and wrinkle reduction treatment s. Both state-of-the-art devices come equipped with the DiamondPolar ™ applicator for non-invasive wrinkle reduction. Combining Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields , the applicator produce s heat under the skin ’ s surface , stimulating the production of collagen and elastin fibers. At the same time, the adjustable VariPulse ™ suction technology gently lifts the skin upward, allowing the energy to travel deeper and providing a more comfortable and effective treatment. The result is firmer and more youthful-looking skin and effective smoothing of deep lines and wrinkles, such as crow ’ s feet.

Acne Treatments

Venus Versa ™ uses I PL to simultaneously address both the cause and visible symptoms of acne , as well as a number of other features for the best patient outcomes. The AC Dual Applicator uses innovative SmartPulse ™ technology to ensure precise and consistent energy delivery through advanced pulse optimization , delivering p ulses of broad-spectrum light optimized for absor ption by target chromophores and transformed into therapeutic heat . For the dual-light acne treatment, blue light targets the   porphyrin produced by Propionibacterium Acnes bacteria, leading to destruction of the bacteria, while the longer wavelength of red light controls inflammation and promotes faster healing . Meanwhile, a r eal-time cooling system monitors the light guide temperature 1,000 times a second for unparalleled patient safety and comfort .

Dermal Renewal

For unparalleled radiance, Venus Glow ™ provides a deep cleansing treatment to the skin and its subcutaneous layers. The device uses vacuum suction, a 360-degree rotating tip, and two ultra-fine jet streams to open up and deep-clean pores by removing impurities from the stratum corneum for optimal dermal renewal. Enhanced with Venus Glow Serums ™ , Venus Glow ™ treatments evolve into a two-step process for superior pore cleansing and facial renewal. Oscillating jet streams finer than an average strand of hair allow the serums to effectively reach into the depth of the pore, allowing for enhanced nutrient absorption to treat a multitude of skin concerns. Each of our innovative Glow Serums contain naturally derived marine and botanical ingredients known to resolve issues like acne , signs of aging, dullness, and dryness.

Spruce up your offerings this fall with in-demand treatments from our suite of industry-leading medical aesthetic devices. Call us today to get started!

How to Support Your Staff’s Mental Well-Being

Wed, 28 Sep 2022 13:00:00 GMT

Work and mental health are issues that have been in the spotlight recently, especially in the medical aesthetics industry, where providers work closely with clients. One of the most important assets you have as a clinic owner is your team, who work to ensure the success of your business by providing top-tier service to customers. To that end, it’s essential that your staff’s mental well-being be on your list of priorities. Take good care of your team, and your team will take good care of your patients, so they have a positive customer experience. Read on to learn about key resources and strategies you can use to support the mental health of your staff.

Mental Health Resources

First and foremost, make mental health resources available to your clinic staff. This could take the form of mental health education, access to free mental health screenings, and providing health insurance that covers therapy and medication for depression or other issues. The CDC has a comprehensive guide to providing these kinds of resources and more to your employees . Something as simple as placing informational pamphlets in the break room shows your team that mental health is a priority for them and you, and that’s already more supportive than leaving the issue unmentioned.

Practice Positive Reinforcement

In a fast-paced environment, it’s easy to forget that sometimes it’s the small things that can have the greatest impact. Letting your staff know that they’re doing a good job is essential and makes the difference between a positive work environment and a less positive one. Particularly during high-stress times, like holidays or the rollout of a new service, make a point of praising the hard work your team has put in.

Schedule Team Retreats

To build a strong team, you need to go beyond the four walls of an office. People behave differently at work than they do in a recreational setting, and taking your staff on a retreat or team outing will help to forge bonds and boost morale. Choose something fun, and let your employees have a say in what the activity is to make it even more of a team effort. Go to a local attraction, spa, amusement park, or escape room—whatever you think will be enjoyable for all. If a whole day is outside of what’s realistic for you, take everyone out for lunch once a month.

Have an Open Door Policy

If one of your team members is struggling, it can make a world of difference to give them an opportunity to talk about it. Let your staff know that, when it comes to workplace stresses and concerns, they are invited to speak to you personally about it. Whether a solution can be found right away or not, just airing the issue can help. If the clinic is busy, try setting aside one or two hours a week when your team can book a chat session, even if it’s over Zoom.

Take Mental Health Days

Allowing employees one day a month to book off for wellness, with no questions asked, is becoming increasingly popular at workplaces across the globe. The policy goes a long way to fostering a healthy work-life balance, giving your staff an opportunity to relax, recharge, and spend more time with family, or whatever else they might need to do during periods of stress.

Optimize Your Workflow

Reducing stress in the workplace is good for you, your staff, and your clients. Are there areas where your clinic could improve? Often, we get used to doing things a certain way and are slow to change these processes, even when they start to fall short. Maybe you need to automate your billing, reorganize responsibilities, or hire another person. Ask your staff for suggestions—this is a great way to make use of that open door policy—as they’ll have insights you may have overlooked.

Taking care of your staff pays amazing dividends. If you’re looking for ways to get your team as engaged and invested in your clinic’s success as you are, speak to our Business Development team today. We’re here to help!

The Best Post-Summer Treatments to Promote This Fall

Wed, 21 Sep 2022 13:00:00 GMT

Each new season comes with an opportunity for you to present your products and services afresh to clients. Fall is an especially good time to shake up your marketing strategy by offering seasonal treatments, as many people see it as a time of reinvention. Remember the thrill of starting a new year of school? That ’ s what your new and returning clients are feeling right now. Even though they graduated years ago, they still want the chance to reinvent themselves, and aesthetic treatments are a great way to do that. Here are the most in-demand treatments that you should offer to your patients this fall.

TriBody Treatment Program

To learn more about our brand new 360 ° body-shaping solution, follow us on Instagram , Facebook , LinkedIn , or Twitter , where we ’ ll also be running some special giveaways and promotions for fall!

Venus Versa ™ Photofacial

Undo the sun damage that your patients have acquired over the summer with Intense Pulsed Light (IPL) photorejuvenation treatments from Venus Versa ™ . Venus Versa ™ IPL photofacials provide patients with a safe, reliable way to counteract the effects of sun damage on the skin using Smartpulse ™ technology and a real-time cooling system to provide precise and consistent energy delivery with no downtime. Additionally, the multi-application platform can be expanded to meet demand for the most sought-after procedures today, addressing other common aesthetic concerns with acne treatments , wrinkle treatments , cellulite reduction, and skin tightening .

Venus Viva ™ MD Skin Resurfacing

NeoGraft ^® & ARTAS ^® iX Hair Restoration

Hair restoration treatments are well-timed for the fall , as full results can be seen within 9-12 months — just in time for your patients to enjoy a fuller head of hair by next spring or summer .

To bring these sought-after seasonal treatments to your clinic, speak to one of our experts today.

Cutting-Edge Hair Restoration Technologies for Treating Hair Loss

Wed, 14 Sep 2022 14:00:00 GMT

Hair loss, though common, tends to be more distressing for both men and women than other aesthetic concerns. Because good hair is associated with physical attractiveness, youth, virility, and even job performance, hair loss packs a punch emotionally and aesthetically. That ’ s why Venus Concept is committed to innovating the best in hair restoration technologies so that you can help your patients get back their full, natural-looking head of hair. With our hair restoration devices, you ’ re not only restoring hair; you ’ re restoring confidence. Read on to learn about the current state of the hair restoration market and the cutting-edge technologies your clinic can leverage to become a leading provider of this increasingly popular procedure.

Hair Restoration Procedures: Market & Development

Hair loss is incredibly common, affect ing more than 80 million people in the U.S. alone , or approximately 50 million men and 30 million women. For about 25% of American men, the balding process begins in their 20s, and almost 85% will experience noticeable hair loss by their 50s. With an aging population, it ’ s no surprise that hair restoration is a growing market that continues to attract a larger customer base each year. Additionally, the average age of patients seeking hair restoration surgery for the first time is getting younger every year , with approximately 45% of f irst-time patients between 26 and 45 years old . This market is large and complex, but most importantly, it represents a wide range of patients. The total market for hair restoration treatments has increased 16% since 2016 and it is now a $4.9 billion industry. Last year alone, over 700,000 procedures were performed worldwide.

Traditional transplant procedures , such as manual Follicular Unit Extraction, are invasive, leave a linear scar, and incur significant downtime. Newer technologies give clinicians the advantage by delivering better results faster, with reduced in-clinic costs and training time. A recent census uncovered that providers overwhelmingly favored advanced modalities for hair restoration, such as motorized FUE and the robotically-assisted FUE technique for efficiency and superior patient satisfaction. Bringing Venus Concept ’ s advanced technology to your clinic allows you to perform hair restoration procedures that leave no visible linear scar, are minimally invasive , and enable patients to return to their routine within the week .

ARTAS iX ® : The Intelligent Hair Loss Solution

ARTAS iX ^® , the world ’ s only Robotic Hair Restoration System , sets the new standard for hair transplantation using cutting -e dge technologies in r obotics , m achine v ision , a rtificial intelligence , and m achine learning . The device utilizes state-of-the-art robotic and artificial intelligence (AI) technology to deliver natural-looking hair restoration results , offer ing precis ion harvesting and implantation functionality in one compact platform.

The system ’ s advanced technologies i ntelligently analyze and select grafts from the donor area with no risk of linear scaring using a Multi-Camera Stereoscopic Vision System with 44-micron resolution and 7-axis robot arm that p rotects existing terminal hair, maintaining a natural appearance in the donor and implantation areas. Enhanced 3D Pre-Operative Planning a ccurately identifies optimal grafting and recipient sites , enabl ing physicians to customize each hairline design and manage patient expectations accordingly. The compact and streamlined ergonomic design minimize s the footprint and facilitates clinical efficiency.

Clinical A dvantages

Patient Benefits

NeoGraf t ® : The Trusted Hair Restoration Solution

NeoGraft ^® ’ s revolutionary automated Follicular Unit Extraction e liminates the inefficiencies of manual procedures w ith advanced technology that enab les physicians to offer superior hair transplants with consistent clinical outcomes. NeoGraft ^® ’ s state-of-the-art technologies include an i ntuitive touchscreen with graphical user interface , p neumatic motor and smart drive torque technology , and IoT capabilities for comprehensive data collection.

Clinical Advantages

Patient Benefits

Both of our leading devices are supported by VERO Hair™ to ensure you get the training, marketing, and business expertise you need to succeed in the lucrative hair restoration market. To learn more about ARTAS iX ^® or NeoGraft ^® and to bring their advanced technology to your clinic, speak to us today.

Introducing a Comprehensive Body Shaping Solution for Fat, Muscle, and Skin

Wed, 07 Sep 2022 13:00:00 GMT

Venus Bliss MAX ™ is a new, 3-in-1 solution for the most sought-after body treatments today. As the state-of-the-art, 360 ° b ody s haping device, Venus Bliss MAX™ targets fat, muscle, and skin concerns with three distinct technologies in effective and comfortable sessions for outstanding results and patient satisfaction . With advanced TriBody treatments, your clinic can provide clients with superior, customized treatments to achieve their ideal body shape in less time. Read on to learn how Venus Bliss MAX ™ can help your practice secure a share of the $1.4 billion non-invasive fat reduction & $620 million electrical muscle stimulation market .

Cornering the Fat Reduction, Muscle, and Skin Treatment Market

N on-invasive body contouring is one of the fastest-growing area s of medical aesthetics. A ccording to the American Society of Aesthetic Plastic Surgeons, the number of non-invasive fat reduction procedures performed tripled between 2012 to 2017 , and t his growth shows no sign of slowing. The global non-invasive fat reduction market , which is currently valued at $1.4 billion globally, is expected to grow to $2.5 billion by 2025 .

Added to this is the emerging popularity of electrical muscle stimulation treatments. Electrical muscle stimulation (EMS) is the stimulation of muscle contractions using electric impulses delivered through a device. EMS has received increased attention over the last few years for its usefulness in supporting the growth of muscle tissue in athletes during training. The activation of muscles results in more pronounced muscular definition without having to spend hours in the gym, a desirable effect that explains why EMS treatments are now a $620 million emerging market in aesthetics .

Venus Bliss MAX ™ gives your practice the power to corner the fat reduction, muscle toning, and cellulite reduction market by offering all three treatments in one compact workstation.

Venus Bliss MAX ™ : Three Treatments Powered b y Advanced Technology

Now, you can offer clients the complete 360 ° solution for achieving their ultimate body goals with one powerful, multi-use device. Venus Bliss MAX ™ delivers non-invasive fat reduction, non-invasive muscle toning, and non-invasive cellulite reduction for treatments that give clients the results they want quickly, without no discomfort or downtime.

Non-Invasive Fat Reduction

Non-Invasive Muscle Toning

Non-invasive Cellulite Reduction

(MP) ² technology represents an innovative combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) to yield synergistic effects during treatments. This patented technology can reduce cellulite for smoother, firmer-looking areas while also resulting in tighter skin appearance . This is a proven, comfortable treatment with high customer satisfaction   and more than 12,000 units installed globally.

Advanced Features Bring Best-in-Class Benefits t o Your Clinic

You could offer these three powerful treatments through separate devices, and depending on your clinic ’ s needs, that may be what you choose to do. However, here are some additional benefits to the comprehensive functionality of the Venus Bliss MAX ™ that you won ’ t get with any other device.

Your clients will love being able to achieve their three biggest body goals in mere minutes. You ’ ll love the superior technology and sleek functionality of Venus Bliss MAX™ , not to mention being able to offer three sought-after treatments from one workstation. Speak to us today about bringing Venus Bliss MAX ™ to your clinic. We ’ re here to help you succeed.

Disclaimer: the Venus Bliss MAX™ system includes 3 unique technologies. The diode laser applicators are cleared by the FDA for non-invasive lipolysis of the abdomen, flanks, back, and thighs in individuals with a Body Mass Index (BMI) of 30 or less. The (MP)2 applicator is for improvement of local blood circulation and temporary reduction of cellulite. The FlexMAX applicators are intended for muscle conditioning to stimulate healthy muscles. Currently, Venus Bliss MAX™ is only available in the U.S.

*Skin tightening is not an approved indication for Venus Bliss MAX™ and Venus Bliss™ in the US.

Hair Removal Treatments & Technologies Comparison

Wed, 31 Aug 2022 17:51:00 GMT

More than ever, patients are seeking safe, effective, and long-lasting treatments to get rid of unwanted hair. Offering the latest in hair removal technologies allows your clinic to tap into this growing segment of the aesthetic market. The global laser hair removal market size is expected to grow.

Beauty trends come and go, but unwanted hair is an evergreen concern among customers with high aesthetic standards. At the moment, facial hair, such as hair growth on lips, neck, chin, and the sideburn area, are the new areas driving consumer interest in hair removal treatments.

Additionally, technological advancements in aesthetic lasers are augmenting market growth by making hair removal treatments safer for a broader range of skin types. These combined factors mean that there’s never been a better time for clinicians to focus on their hair removal

The Best Hair Removal Technologies

Early laser treatments for hair removal were typically very slow and painful, and they only worked on people with dark hair and fair skin. Thankfully, science has come a long way since then. Today, four types of lasers are generally used for hair removal, each employing a different medium to deliver energy. This energy deeply penetrates the melanin in the hair root, disrupting the follicle and, therefore, disabling hair growth.

Ruby lasers and Alexandrite lasers were two types of lasers used early on to treat unwanted hair. The Ruby laser has become less popular as more effective technologies have been developed due to its narrow beam, which requires more and longer sessions to obtain results.

The Alexandrite laser is among the fastest lasers available, but its effectiveness is limited to people with light to olive-toned skin. Diode and Intense Pulsed Light (IPL) are the most recent technologies for hair removal and offer safe and effective results for light and dark-skinned patients.

Diode Laser Hair Removal & IPL

Diode laser technology has outstripped the competitors in terms of efficacy in safety. It also has been shown to be more successful with a broader spectrum of skin shades. Besides the aforementioned benefits, diode lasers offer higher precision during treatment. This means that they can selectively target a particular body part and effectively remove the hair without harming the surrounding skin of the area. Combined precision and performance make diode laser treatments faster and more comfortable for the consumer, which in turn makes them more popular. Intense Pulsed Light (IPL) uses selective photothermolysis for the removal of hair. The main consideration with IPL is that they take greater skill on the part of the clinician to get the best outcome.

Pulse duration is an important consideration with laser hair removal treatments for patients with darker skin tones. A longer pulse duration, or pulse width, improves safety because the energy is delivered over a longer period of time at a lesser intensity than lasers with shorter pulse duration. Shorter wavelengths and pulse durations can damage the epidermal layer and result in post-inflammatory hyperpigmentation (PIH), which appears as a darkening of the skin or other avoidable side effects. The advent of longer wavelength lasers is helping more patients obtain safe and effective hair removal, including those with darker skin tones.

Market Check: Hair Removal Treatments For Darker Skin Tones

One market segment that has been underestimated until recently is that of consumers with darker skin tones. This is an untapped client base that has a high level of interest in treating unwanted hair. Advances in device technology have now made laser hair removal appropriate for dark-skinned individuals. However, most of these consumers are not aware of this yet. Reaching out to these oft-ignored potential clients will pay off for clinics who make the effort to do so. This can be done through marketing that focuses on patient education and highlighting the safety and efficacy of the new hair removal technology for darker skin types.

The first step for growing your aesthetic practice’s patient base is by offering the treatment that works for people with pigments skin, such as diode laser and intense pulsed light treatments. Many studies also stress the importance of pre- and post-treatment cooling to prevent the risk of side effects, such as post-treatment hyperpigmentation , which is more likely to occur in dark skin.

Venus Concept Hair Removal Devices

The right hair removal equipment is essential for any aesthetics business. Venus Concept has you covered with various options for IPL and diode laser hair removal machines.

Venus Versa™ is a versatile, multi-application platform that uses Intense Pulsed Light (IPL) with SmartPulse™ to deliver hair removal treatments. For clinics prioritizing a high return on device ownership, it also provides other popular, non-invasive aesthetic procedures, including photofacials , acne treatments , skin resurfacing , and wrinkle reduction . Adaptable and innovative, it makes the most of Venus Concept’s cutting-edge technological advances in one powerful platform.

Venus Velocity™ is our full-scale hair removal device, for clinics that are planning to offer robust hair removal services. With the proven efficacy of diode laser technology and a real-time cooling system, Venus Velocity™ provides the optimal balance between high energy absorption of melanin chromophores and deep penetration into the skin. Its pulse and slide modes make it a versatile device ready to use on all areas of the body. Of course, it is effective for all skin types, including tanned skin.

Venus Epileve™ is a tabletop device, making it compact, portable, and mobile for increased efficiency. The easy-to-use applicator delivers fast and comfortable hair removal treatments for an experience that’s as smooth for the operator as it is for the client. Like our other devices, it is designed to be safe for all skin types, including tanned skin.

To learn more about these, or to discover our many other aesthetic devices, reach out to speak to an expert today.

The Comprehensive Guide to Sun Care: Preventing and Reversing Sun Damage

Wed, 24 Aug 2022 18:50:00 GMT

In the last few decades, there has been a surge in public awareness of how sun exposure affects the skin; however, even with an increasing number of sun protection products on the market, sun damage remains one of the top aesthetic concerns for both men and women. In recent years, wrinkles, sun damage, and facial redness were among the most common skin conditions treated, with over 2.2 million treatments performed using laser, light, and energy-based devices to treat them. ¹ Additionally, sun damage treatments were up 29% this year and a striking 63% in just two years.

Treating sun damage and preventing further signs of photoaging is a must if you want to help your clients achieve their aesthetic goals by maintaining a healthy, youthful appearance—and also protect their health. More than 9,500 patients are diagnosed with skin cancer in the U.S. each day, according to the Skin Cancer Foundation. ² The solution? Educating patients on how to protect themselves from the sun properly and offering the best treatments to address their sun damage.

Download our report today to help your patients achieve their aesthetic goals by educating patients on sun protection and offering the best treatments to reverse sun damage.

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REFERENCES:

1. ASDS Skin Experts. Over 12.5M Procedures in 2018. (n.d.). Retrieved July 22, 2022, from https://www.asds.net/skin-experts/news-room/press-releases/asdsmembers-performed-more-than-125-million-treatments-in-2018

2. Skin cancer facts & statistics. The Skin Cancer Foundation. (2022, May 24). Retrieved July 22, 2022, from https://www.skincancer.org/skin-cancer-information/ skin-cancer-facts/

How Your Practice Can Thrive During a Recession

Wed, 17 Aug 2022 17:49:00 GMT

The recession that has been looming throughout the pandemic may be upon us, and while economists are predicting it will be mild, it ’ s always a smart move to be prepared. Planning for a recession will look different depending on your practice, but there are a few strategies you can implement — sooner rather than later — to help recession-proof your business. Here are some key ways you can ensure that your clinic thrives during an economic downturn.

1. Retarget your digital marketing campaigns

In times of financial uncertainty, businesses tend to cut their marketing budgets. However, experts agree that this can spell disaster. Instead, maintain your marketing spend at its current level and focus on tweaking it for a higher return on investment. Since lead generation usually requires a higher spend, you should focus instead on retargeting your paid ads and social media efforts on enticing your regular customers to book a return appointment. Loyal clients are already interested in your services and have a higher intent when viewing your ads. No matter what, you should keep up a robust online presence . Consistency is important, especially during a recession.

2. Revamp your email marketing campaigns

Your owned contact list is your most valuable asset when it comes to marketing. These are clients or potential clients who have already demonstrated an interest in your business by signing up for your newsletter for promotions/updates or gave you their contact info after visiting your clinic. If you aren ’ t already taking advantage of the power of email marketing, now is a great time to start. If you already communicate with your list regularly, they might be used to scrolling your emails and it ’ s time to change it up with a new design, better copywriting, or by offering more value.

3. Refresh your website

You only have one chance to make a first impression, and these days that first impression to potential clients is made online. An out-of-date, unattractive, or glitchy website isn ’ t doing your business any favors. On the other hand, refreshing the design and offering a better online experience has the potential to make your business win out over the competition. If you ’ re not sure what your website is missing, check out what your competitors are doing. If your website looks great but doesn ’ t seem to be gaining traction, consider hiring an SEO pro to make sure yours is the first site potential clients see when they search for your products or services.

4. Focus on offering value

Mild or not, your patients are going to be more price sensitive during a recession. If financial times are tough, necessities will take priority and they ’ re going to be less likely to splurge on aesthetics. To offset their concerns, offer them more value for their money with discounts, loyalty offers, seasonal promotions , and even giveaways. Not only does this make your services more affordable for new and returning clients, but people will remember your efforts to be considerate of their financial reality long after the recession has passed and they can spend freely again.

5. Expand revenue streams

When big-ticket sales level out, the most successful businesses diversify. One of the best ways you can recession-proof your clinic is by offering a wider variety of products at a more affordable price so that your clients can still enjoy your aesthetic offerings despite economic uncertainty. A few examples of ways to do this include offering skincare products, starting a loyalty program, conducting educational live streams and webinars, and conducting virtual consultations online.

6. Hold more events

Holding an open house at your clinic is a great way to attract new and returning clients with minimal spend . A bit of creativity is all you need to make an event feel special, and hosting them gives you an opportunity to grow your email list, offer guests an exclusive deal or treatment package , and get more eyes on your retail offerings — all of which we ’ ve mentioned above.

7. Stay calm and practice on

Above all, keep in mind that the economy is cyclical, meaning that recessions come and go and the best thing you can do is stay consistent and offer your clients the best aesthetic treatments to help them reach their goals .

Venus Concept is here to help! For advice, guidance, and more, you can always reach out to us. We ’ re committed to seeing your clinic thrive and succeed, and we want you to know that we ’ re with you every step of the way.

4 Treatments to Complement Your Patient's Weight Loss

Wed, 10 Aug 2022 13:00:00 GMT

Achieving a healthy weight is a great accomplishment. Those patients of yours who have lost excess weight have a lot to look forward to, including a healthier, more active life. However, in many cases dramatic weight loss presents new challenge s that could keep patients from fully enjoying the benefits of their weight loss . Skin laxity, sagging skin, and excess skin are common concerns for those who have shed extra weight and typically affects the abdomen, flanks, upper arms, thighs, and even the lower back. The same areas can often hold onto fatty tissue that even diet and exercise might not budge. Cellulite is another common concern.

You can help your patients who have recently transformed their bodies with non-invasive aesthetic treatments to tighten skin and treat those stubborn areas. Here ’ s how to give them the toned, sculpted look they ’ re aiming for without resorting to a surgical procedure.

Surgical vs. Non-Invasive Options

For patients who have undergone a dramatic weight transformation, there are both surgical and non-invasive options for resolving sagging skin left after weight loss. However, in many cases, going the surgical route isn ’ t necessary, and non-invasive treatments can contour the body effectively without the associated cost, downtime, and risk.

Surgical procedures for post-weight loss skin laxity, such as tummy tucks, require significant recovery time, tend to be painful during the healing process, leave a scar, and incur a high cost— which is usually not by covered by insurance as they often count as elective cosmetic procedures.

In contrast, non-invasive aesthetic treatments powered by Venus Concept ’ s industry-leading medical device technology deliver results with little to no discomfort, no downtime, can be completed over a lunch hour, and are safe for all skin types. For your clients, the benefits are clear.

Non-Invasive Treatments t o Complement Weight Loss

Whether your patients want to smoothen leftover cellulite, treat stubborn areas of fatty tissue that diet and exercise won ’ t budge, tighten sagging skin, or have an all-over contouring effect, Venus Concept has a solution for them.

Skin Tightening & Cellulite Reduction

Both our Venus Versa ™ and Venus Legacy ™ machines offer skin tightening and cellulite reduction , and also address other common aesthetic concerns that come with weight loss, such as non-surgical   circumferential reduction and wrinkle reduction . Their efficacy in treating these issues comes down to the cutting-edge technology powering the (MP) ² applicator available with both devices. Favored by clinicians for its ease of use, versatility, and ergonomic design, the applicator combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse ™ technology   to   tighten skin, reduce circumference, and reduce cellulite for a smoother, more contoured appearance.

Additionally, with Venus Legacy ™, you can augment your clinic offerings with the popular Trim & Tite™ package, which makes an excellent complementary follow-up to the treatments mentioned above. Trim&Tite ™ is a new and effective skin tightening solution that works to ensure patients see superior clinical results quickly and with no downtime, helping them achieve a toned, sculpted appearance even faster.

Non-Invasive Lipolysis Reduction

Even with diet and exercise, stubborn areas like the abdomen and flanks tend to hold onto fatty tissue. With various features to enhance patient comfort, fat reduction treatments from Venus Bliss ™ use non-invasive lipolysis , a process that involves using R adio F requency (RF) energy to gently heat and dissolve hard-to-budge fat cells that tend to accumulate in the thighs, abdomen, and other areas . The device can also address a variety of in-demand body contouring needs including, skin tightening and cellulite reduction. Backed by clinically validated   effectiveness, Venus Bliss ™ is a comprehensive solution that allows you to deliver results for your patients with no per-treatment usage fees for you as the provider. Your patients will love seeing their slimmer, sleeker silhouette after just a few sessions, with no downtime.

Skin Resurfacing

Common side effects of rapid weight loss include stretch mark s, areas of uneven skin texture, and skin dimpling. Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional skin resurfacing results with low downtime and is safe for all s hades of skin . Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage , including stretch marks. Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment. This is also an excellent option for treating scars, should your patients opt for a surgical procedure to remove excess skin after dramatic weight loss.

To learn more about our industry-leading technology, reach out to one of our experts today!

Webinar Recording: Venus Bliss MAX™ - An Unparalleled TriBody Solution for Fat, Muscle, and Skin

Thu, 04 Aug 2022 13:00:00 GMT

This Venus Bliss MAX™ webinar features internationally renowned KOL Dr. Scott M. Gerrish, found and director of Gerrish MedEsthetics .

With over 24 years of medical aesthetic experience and as one of the first practitioners to have the Venus Bliss MAX™, Dr. Gerrish shares the advanced 3-in-1 technology behind it and how to integrate Venus Bliss MAX™ into your practice effectively.

In this webinar, Dr. Gerrish goes over:

This is a webinar you don't want to miss! Watch the webinar recording below:

4 Common Summer Skin Issues and How to Address Them

Wed, 27 Jul 2022 13:00:00 GMT

Summer is the season for showing off and having fun , but the season can also bring a lot of challenges for the skin . Heat, sun, sweat, swimming, and having a more active lifestyle all put stress on the skin, leading to issues like dryness, acne, and signs of sun damage — the last things your clients want to see in the mirror. This summer, offer your patients the right aesthetic treatments so they can enjoy the beautiful weather with radiant, healthy, youthful-looking skin .

Why Summer Can Cause Skin Issues

There are several factors that make summer a more stressful time of year for the skin. With the excess heat and humidity, oil glands go into overdrive, producing excess sebum that can lead to oily skin and increased acne breakouts . Conversely , for dry skin, the heat tends to dehydrate and amplify skin dryness. Most notably, excessive sun exposure — especially for patients who skimp on sun protection — can have a huge impact on the skin in both the short and long term. Due to the increased time in the sun ’ s rays over the summer, your patients may see signs of sun damage that went unnoticed previously, such as sun spots , melasma, and hyperpigmentation .

How to Treat Common Summer Skin Issues

For Dry Skin: Venus Glow ™ Dermal Renewal Treatments

Our dermal renewal treatments provide a dual benefit of deep cleansing and hydration for dry, irritated summer skin. The Venus Glow ™ applicator is equipped with a vacuum, 360-degree rotating tip, and two ultra-fine jet streams to open up and deep-clean pores , removing impurities from the stratum corneum for optimal dermal renewal. Alone, the treatments provide an enhanced clean and hydrating effect, leaving skin plump, refreshed, and glowing.

With the addition of Venus Glow Serums ™ , the Venus Glow ™ treatment evolves into a two-step process for superior pore cleansing and dermal renewal. Oscillating jet streams finer than an average strand of hair deliver the serums to the subcutaneous layers of the skin, allowing for enhanced nutrient absorption of naturally-derived marine and botanical ingredients. For stressed-out summer skin, we recommend GlowClara , which contains peptides and extracts of seaweed, magnolia bark, and grape seed to resolve redness, inflammation, and other texture imperfections for a calmer, smoother, clearer complexion.

For Acne: Venus Versa ™ Acne Treatments

The Venus Versa ™ AC Dual applicator uses I ntense P ulsed L ight (IPL) to simultaneously address both the cause and visible symptoms of acne , and is equipped with other features for optimal patient comfort and results. The applicator uses innovative SmartPulse ™ technology to ensure precise and consistent energy delivery through advanced pulse optimization , delivering p ulses of broad-spectrum light optimized for absor ption by target chromophores and transformed into therapeutic heat . The dual-light acne treatment targets the   porphyrin produced by Propionibacterium Acnes bacteria with blue light , leading to the destruction of the bacteria, while the longer wavelength of red light controls inflammation and promotes faster healing . Throughout the treatments, a r eal-time cooling system monitors the temperature 1,000 times a second for unparalleled patient safety and comfort , and ensures that the treatment is safe for clients with all shades of skin.

For Melasma: Venus Viva ™ MD Skin Resurfacing Treatments

Melasma is one of the most common signs of sun damage, and can be treated effectively with our state-of-the-art skin resurfacing technology. Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional skin resurfacing results with low downtime. Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage in all shades of skin. Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high level of patient satisfaction when the treatment reveals a healthier, renewed complexion with traces of melasma visibly reduced or completely resolved.

For Sun Damage: Venus Versa ™ & Venus Legacy ™ Treatments

E xposure to the sun ’ s UVA and UVB rays is r esponsible for 90 % of the visible changes to skin as it ages and sun exposure, especially unprotected, leads to faster and more visible aging. Treat the signs of photoaging with Venus Versa ™ Photorejuvenation treatments , a rejuvenating therapy that uses wavelengths of light to improve the signs of sun damage . IPL incorporates several wavelengths of light at once , fighting sun damage and improving the appearance of the skin from multiple angles using technology that is safe for all shades of skin and requires no downtime. The treatments address all signs of sun damage, including sun spots , hyperpigmentation, and more, resulting in a healthier, more youthful-looking appearance.

Collagen and elastin are the two essential building blocks for having firm, youthful skin. Over time, sun exposure can impact the skin ’ s production of these two important elements. Venus Legacy ™ is powered by proprietary (MP) ² technology (a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields-PEMF) and features cutting-edge VariPulse ™ technology to deliver targeted wrinkle reduction and skin tightening treatments . The treatments enhance the skin ’ s natural production of collagen and elastin to improve skin ’ s firmness, smoothness, and elasticity. Both of these comfortable, no-downtime treatments visibly restore tighter, smoother, and younger-looking skin.

Speak to one of our experts today about how Venus Concept devices can support your clinic ’ s success and empower you to help your clients at every stage of their aesthetic journey.

How to Address Your Clients’ Crow’s Feet Concerns

Wed, 20 Jul 2022 15:16:00 GMT

Crow ’ s feet, smile lines, wrinkles — whatever you want to call them, these creases around the eyes are a perennial patient concern. The area around the eyes is often where signs of aging first appear. Botox, fillers, and topical creams are all common solutions that patients will turn to for help, often missing out on the benefits that other aesthetic treatments can have in rejuvenating the appearance of the eye area. Read to learn more about the causes of aging in the eye area and how aesthetic treatments can prevent and resolve crow ’ s feet.

Why We Develop Crow ’ s Feet

To a certain extent, crow ’ s feet are a positive thing, as they ’ re a sign that someone smiles and laughs a lot. When we smile, the facial muscles draw up, crinkling the delicate skin around the eyes. If repeated often, this motion contributes to the fine lines that resemble the three-pronged foot of a crow. Besides smiling, however, the eye area is more susceptible to early signs of aging because the skin is thinner and more fragile. Here are the major factors that cause or magnify crow ’ s feet:

Why Crow ’ s Feet Are a Top Patient Concern

The eyes are the area of the face that gets the most attention; think about the first place you look whenever you meet someone. We notice people ’ s eyes first and often draw conclusions based on what we see there, including how old a person is, and assumptions about their health and lifestyle. Beyond beauty, most people want their eye area to appear refreshed and youthful in order to reflect on the outside how they feel on the inside. Additionally, even the best makeup has trouble hiding these tell-tale lines, sinking into the creases and making them even more evident. For these reasons, surgeries that address the eye area, such as blepharoplasty, have begun to be one of the most sought-after procedures for both men and women in recent years. However, most patients can benefit from a non-invasive treatment before that becomes necessary.

Aesthetic Treatments to Treat Your Patient ’ s Crow ’ s Feet

These treatments are all non-invasive, require no downtime, and are safe for the sensitive area around the eyes. Unlike botox , fillers, and surgery, there is little risk of harmful side effects and the results are dramatic and long-lasting. Furthermore, they can be used safely on people of all skin types to address not only crow ’ s feet, but other signs of aging at the same time, such as hyperpigmentation, skin laxity, dullness, textural irregularities, and more.

Radio Frequency Wrinkle Reduction and Skin Tightening

Venus Legacy ™ and Venus Versa ™ offer cutting-edge radio frequency skin tightening and wrinkle reduction treatments . Both state-of-the-art devices come equipped with the DiamondPolar ™ applicator for non-invasive wrinkle reduction. Combining Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) , the applicator produce s heat under the skin ’ s surface , stimulating the production of collagen and elastin fibers. At the same time, the adjustable VariPulse ™ suction technology gently lifts the skin upward, allowing the energy to travel deeper and providing a more comfortable and effective treatment. The result is firmer and more youthful-looking skin and effective smoothing of deep lines and wrinkles, such as crow ’ s feet.

Skin Resurfacing

For the effective resolution of mild to severe skin damage, Venus Viva ™ MD features two applicators: the NanoFractional Radio Frequency (RF) applicator for procedures requiring ablation and resurfacing of the skin, and the DiamondPolar ™ applicator for non-invasive wrinkle reduction. The NanoFractional Radio Frequency (RF) applicator uses tiny pins that safely deliver heat through the skin ’ s surface , triggering the production of collagen to aid the body ’ s natural healing process. The DiamondPolar ™ applicator uses Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields to produce uniform heat under the skin ’ s surface. This process helps to naturally increase collagen and elastin fibers, resulting in smoother, firmer skin that looks noticeably more youthful. Venus Viva ™ MD skin resurfacing treatments are effective at treating your patients ’ crow ’ s feet, as well as other textural issues like scarring, acne scars, stretch marks, and more.

Photorejuvenation

Sun exposure can contribute to decreased collagen and elastin production, loss of firmness, and deepening of the wrinkles around the eyes, all of which lead to more pronounced crow ’ s feet. Intense Pulsed Light treatments from Venus Versa ™   are the cutting-edge, non-surgical solution to signs of sun damage and other common aesthetic concerns, including premature signs of aging like crow ’ s feet and other wrinkles and fine lines. A versatile multi-application   platform, the device allows you to offer multiple procedures for maximum return on investment, including photorejuvenation using Intense Pulsed Light (IPL) with SmartPulse ™ technology, which is ideal for resolving sun damage in the sensitive eyes area with little to downtime. The real-time cooling system monitors the light guide temperature 1,000 times a second for unparalleled patient safety and comfort , and the treatments are safe for all shades of skin.

Speak to us about offering these powerful technologies in your clinic today.

How to Get Your Clients Beach Ready

Wed, 13 Jul 2022 13:00:00 GMT

Y our clients have been waiting two years to enjoy a summer without restrictions, full of fun in the sun, beach days, patio time, and special occasions. Get them ready for the summer they ’ ve been looking forward to by offering them the best in non-invasive medical aesthetic treatments, and get your clinic ready for a booming business this season. The industry is experiencing a strong recovery with the effects of the pandemic wearing off — already in the first half of 2022, the market has enjoyed over $1B US in growth, with a forecasted volume of $38B by 2030 .

Getting Your Clients Beach Ready in 2022

Two significant trends that have emerged coming out of the pandemic is a higher demand for non-invasive aesthetic treatments , and a shift toward greater body positivity and self-care. Therefore, your practice has a better chance of attracting clientele by exuding the same values . Focus on the self-love and acceptance benefits of aesthetic treatments. For instance, rather than capitalizing on the anxiety of not having a “ beach body ” in time for summer, demonstrate to your clients that every body is a beach body, and a visit to your clinic can help them feel great in theirs.

The key here is not to assume that you know what your clients want to look like. Being model-thin may not be the goal; feeling confident while looking strong and healthy might be what they ’ re hoping for instead. If your clinic shows an inclusive philosophy in terms of aesthetic tastes, you can ’ t lose. At the end of the day, as long as your clients are happy with how they look and feel, it ’ s a win-win. With that in mind, here are the top treatments to help your patients look and feel their best this summer.

Body Treatments

Fat Reduction

During red carpet season , it ’ s all about the dress. Help your clients achieve their ideal fit with fat reduction treatments from Venus Bliss ™ . With various features to enhance patient comfort, our non-invasive lipolysis treatment device has the ability to address a variety of in-demand body contouring needs, including skin tightening and cellulite reduction . Backed by clinically validated   effectiveness, Venus Bliss ™ is a comprehensive solution that allows you to deliver results for your patients with no per-treatment usage fees for you as the provider. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss ™ helps you to g row your practice and helps your patients achieve their aesthetic goals in time for any special occasion.

Cellulite Reduction

Although it ’ s nothing to be ashamed of, many women would prefer to be without the dimpling that can occur on the thighs. Venus Legacy ™ is our multi-purpose cellulite reduction machine that also addresses common aesthetic concerns such as non-surgical   circumferential reduction , skin tightening , and wrinkle reduction. Like Venus Bliss ™ , it ’ s powered by proprietary (MP) ² technology (a combination of Multi-Polar Radio Frequency and Pulsed Electro-Magnetic Fields) and features cutting-edge VariPulse ™ technology to ensure patients see superior clinical results quickly and with no downtime.

Hair Removal

Hair removal is perennially popular during the warmer months and an excellent source of recurring revenue for your practice. Venus Concept devices come with options for both Intense Pulsed Light (IPL) and diode laser hair removal technology to treat a broader range of clients and effectively remove unwanted hair. Venus Velocity ™ and Venus Epileve ™ can be customized during each hair removal treatment to tailor the session to clients of any skin type, and can be used safely on all areas of the body.

Face Treatments

Sun Damage Correction

Photorejuvenation is a safe, reliable way to counteract the most common signs of aging on the skin, and is also used for acne treatments and hair removal. The Intense Pulsed Light (IPL) treatments kickstart the skin ’ s natural production of collagen and elastin, clear up sun damage , slow down the appearance of aging, and restore skin so it ’ s brighter, healthier, and more youthful-looking . Our comfortable no-downtime treatments are delivered via Venus Versa ™ and enhanced by a r eal-time cooling system that monitors the light guide temperature 1,000 times a second for unparalleled patient safety and comfort .

Skin Resurfacing

Skin resurfacing continues to be one of the most popular treatments at clinics across the country and has seen growth of 71.4% in the last four years alone . Ideal for treating scars, uneven texture , hyperpigmentation , and more, Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional results with low downtime and is safe for all s hades of skin . Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.

Combination TriBella ™ Facials

TriBella ™ is a combination treatment available only through our Venus Versa device. As a powerful, three-in-one anti-aging treatment, TriBella ™ makes the most of each of the three technologies outlined above for a time-saving procedure that combines photorejuvenation , anti-aging wrinkle reduction, and skin tightening into one treatment. A multi-faceted approach to facial therapy, TriBella ™ treatments give patients the fast, effective results they ’ re seeking while allowing you to maximize your return on investment.

Dermal Renewal

Summer can be tough on skin because of sweat, sunscreen, heat, and humidity. Get your patients glowing again with a fresh start — and clean skin. Venus Glow ™ dermal renewal treatments device cleanses skin down to its subcutaneous layers. Enhanced with Venus Glow Serums ™ , the treatment evolves into a two-step process for superior pore cleansing and customized facial renewal. Oscillating jet streams finer than an average strand of hair allow the serums to effectively reach into the depth of the pore, allowing for enhanced nutrient absorption , and can be tailored to each client ’ s individual needs.

Interested in bringing these sought-after treatments to your practice via our industry-leading medical aesthetic devices to your clinic? Speak to us today!

Help Your Clients Achieve Their Best Hair Year-Round

Wed, 06 Jul 2022 19:15:00 GMT

Great hair for life — that ’ s the dream, and you can help your patients turn it into a reality. First and foremost, you ’ ll want to offer the best state-of-the-art technology when it comes to hair restoration procedures. But you should also be able to provide comprehensive advice your clients can follow to maintain the health and look of their restored hair. Read on for our comprehensive guide to taking care of the hair from root to tip, as well as aesthetic treatments that can restore a full, natural-looking head of hair.

A Haircare Routine f or Healthy, Beautiful Hair

Advising your patients on their haircare routine should be a part of your aesthetic practice, especially if you offer hair restoration. If hair restoration is only one of your offerings, then opening a discussion about their haircare routine is a great way to introduce the idea of the procedure to your clients. We ’ ve included a thorough, step-by-step routine you can pass on to your clients.

1. Wash Your Hair Regularly

This might seem obvious, but many people are under the impression that washing hair less frequently is better, as it allows the natural oils that protect strands to remain intact. In fact, w ashing your hair regularly is necessary to prevent dirt and excess oil from building up on the scalp, as this can clog the follicles and lead to hair loss. So wash regularly — once a week minimum — using a gentle shampoo and concentrating on the scalp, rather than the strands.

2. Condition Correctly

A good rule of thumb to follow is to wash your scalp, but condition your hair. That means concentrating most of your conditioner on the strands of the hair, especially the ends. Leave it in as long as you can, and then rinse thoroughly. You can also follow up with a leave-in conditioner to protect your hair from the elements and heat styling.

3. Use the Right Products

No hair routine is going to give you perfect hair if you ’ re using the wrong products. Finding the right ones will probably take a good deal of trial and error. One way to jumpstart your search is to find a beauty blogger with a similar hair type as you and use what they use. In general, when it comes to hair products, you get what you pay for, and spending a little extra for better quality products could make all the difference.

4. Air- Dry Your Hair

Heat styling, unfortunately, is one of the most damaging things for the hair . While you may still have to blow-dry, curl, or straighten it every so often, you should let your hair dry naturally as often as possible to give it a break.

5. Add Oils to Your Routine

Oils are great for your hair: they restore moisture content, en courage growth , smooth frizz, and can even repair split ends. There are a few different ways you can work hair oils into your routine . Try a p re-shampoo treatment , indulge in a scalp massage , or use it before or after styling to boost shine . Essential oils like rosemary oil, pumpkin seed oil , and peppermint oil may even contribute to faster hair growth .

6. Use the Right Tools

Choose a brush that massages your scalp and is gentle on hair. Generally, it ’ s recommended not to brush wet hair, as hair is more fragile and prone to breakage when wet . A wide-tooth comb is a versatile tool to use anytime to detangle and smooth, without damaging the hair.

7. Style Your Hair Naturally

On days when you don ’ t heat style, there are still ways to make your hair look good. Dry your hair in twists or braids for smooth waves and texture, or use a beach texture spray to enhance your hair ’ s natural wave.

8. Trim Your Hair Regularly

Getting your hair trimmed regularly is important for maintaining its health. Go in for a trim e very 6-8 weeks to get rid of split ends , and keep your hair in shape. Since the strands grow at different rates, this will also keep your length even.

9. Drink More Water

H ydration is so important to your overall health — and to your hair as well. If your hair seems dry, frizzy, or limp, drinking more water could help .

10. E njoy a Healthy Diet

Just like your body, your hair needs the right nutrition to maintain healthy growth. Protein and amino acids are especially important to hair. Try incorporating e ggs, berries, nuts, fish, green leafy vegetables, and s weet potatoes for a healthy hair boost.

Venus Concept ™ Hair Restoration Devices

Venus Concept ™ offers two state-of-the-art devices for hair restoration for male and female patients.

The NeoGraft ® Hair Restoration System

For treating the complexities of female hair loss, NeoGraft ® is the latest generation in hair restoration devices, using a fully automated process that requires no stitches, leaves no visible scarring, and delivers a more natural-looking result. The procedure uses the healthy existing hair, transplanting healthy follicles through precision micrografts that cause little to no discomfort during the procedure, and require little downtime. After some initial tenderness in the first 2-3 days, most people return to regular activities. The transplanted hair will look natural, grow at the same rate as the surrounding hair, and lasts for life.

The ARTAS ® iX Robotic Hair Restoration System

Ideal for treating male hair loss, the ARTAS ® iX Robotic Hair Restoration makes hair restoration procedures swift and seamless . U sing Artificial Intelligence (AI) to design the ideal extraction and placement of the hair follicles , t he device ’ s precision and speed work to protect existing hair and maintain a natural appearance for the newly implanted hair. Full hair regrowth is realized within 9-12 weeks of the procedure for a natural look that no one will be able to tell came from a hair restoration procedure. With a record number of ARTAS ® procedures performed last year, there ’ s no denying the popularity of this state-of-the-art hair restoration device .

Speak to one of our experts today to bring our industry-leading hair restoration devices to your clinic.

The Best Treatments for Your Patients’ Summertime Acne Concerns

Wed, 29 Jun 2022 13:00:00 GMT

Acne affects up to 50 million Americans annually, making it the most common skin condition in the United States , and s tudies have shown that 40-55% of adults aged 20 to 40 experience some form of acne . During the summer, it ’ s common for acne to become more pronounced, because h eat and humidity cause increased sweat and oil production in the skin , leading to clogged pores and more frequent breakouts .

This is more than just an aesthetic issue. Recently, a study of nearly 500 patients with acn e published in the British Journal of Dermatology found that even having mild acne can evoke feelings of low self-esteem — and no one wants to feel that way in the summertime. Help your patients look and feel their best all summer long with expert guidance and cutting-edge medical aesthetic technology to resolve their acne concerns for good.

How To Help Your Patients Clear Their Summer Acne

An increase in oil production and sweat during the summer causes clogged pores that need to be treated differently than how they would be during the cold, dry months. You can suggest to your clients take a seasonal approach to their beauty and skincare routines to help them keep their skin clear . This is also an opportunity to promote your retail offerings if you have topical products that cater to acneic or breakout-prone complexions. Here are a few of the steps your clients should take if they struggle with summer acne:

Change their skin care routines. Suggest they swap out heavier lotions and creams for water-based ones while it ’ s hot out, and try using a foaming cleanser to deep-clean pores of oil and dirt.

Find the right sunscreen. SPF is mandatory, but some sunscreens are more likely to cause breakouts.

Suggest a chemical exfoliant. Introducing a retinoid or acid to their skin care routine can make a big difference when it comes to breakouts.

Hop in the shower more often. If your patients struggle with acne on the chest, back, or elsewhere on the body, showering after beach days or workouts is a must for keeping skin clear.

Drink more water. Dehydrated skin produces more oil to combat dryness, and overproduction of sebum can lead to more breakouts. Upping water intake is always a good thing for skin.

Acne And Acne Scarring Solutions From Venus Concept

Acne is still the number one skin condition people see a dermatologist for , and over 80% of people will experience at least some acne during their lifetime. Offering not just one, but multiple acne solutions for clients opens your clinic to the many people who suffer from this recurring skin issue. Over-the-counter topical products for treating acne are big business, with the country spending over $400 million on them annually . That ’ s a lot, considering most of those products only address the symptoms of acne, and won ’ t clear up the problem for good. If your patients are suffering from blemishes, inflammation, and the scarring that acne can lead to, here are the industry-leading medical aesthetic solutions that will clear up their acne and scarring effectively:

Treating Acne With Venus Versa ™

Venus Versa ™ performs the most in-demand aesthetic procedures popular with patients today. With one workstation, you can carry out non-invasive treatments such as photorejuvenation / photofacial , acne treatment , hair removal , skin resurfacing, body contouring , cellulite reduction , skin tightening , and wrinkle reduction . The versatility of the device allows you to make the most of your space, while tailoring your offerings to what patients in your area are looking for. The AC Dual applicator uses I ntense P ulsed L ight (IPL) to simultaneously address both the cause and visible symptoms of acne , as well as a number of other features for the best patient outcomes.

The AC Dual Applicator uses innovative SmartPulse ™ technology to ensure precise and consistent energy delivery through advanced pulse optimization , delivering p ulses of broad-spectrum light optimized for absor ption by target chromophores and transformed into therapeutic heat . For the dual-light acne treatment, blue light targets the   porphyrin produced by Propionibacterium Acnes bacteria, leading to destruction of the bacteria, while the longer wavelength of red light controls inflammation and promotes faster healing . Meanwhile, a r eal-time cooling system monitors the light guide temperature 1,000 times a second for unparalleled patient safety and comfort .

Treating Acne Scars With Venus Viva ™ MD

Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional results with low downtime and is safe for all s hades of skin . Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional skin resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment. For the treatment of acne scars, Venus Viva ™ MD has proven to be a safe, effective modality for Fitzpatrick skin types I – VI .

In a study conducted by Stephen W Eubanks, MD, and James A. Solomon, MD, Ph.D., subjects aged 22-71 received a series of three treatments to the full face, each 4 weeks apart . The study concluded that fractional radio skin resurfacing with Venus Viva ™ MD “ produced a statistically significant improvement in acne scarring when assessed by independent blinded evaluators. No serious adverse events resulted from treatment by either applicator tip. Treatment pain was low and tolerable among subjects of all Fitzpatrick skin types. Subjects had high levels of satisfaction with the results. ” ( Click here to read the study in full , and to see before-and-after photos of subject results.)

Venus Concept offers the best technology to deal with today ’ s top aesthetic concerns, and our industry-unique business model is designed to increase the success of your business and help you give your patients what they need . Bring our acne solutions to your clinic today.

How to Support Pride Month at Your Practice

Wed, 22 Jun 2022 13:00:00 GMT

June is Pride Month and you may be wondering how to take this opportunity to celebrate this occasion at your clinic and show your support as an ally to LGBTQ+ people everywhere. It ’ s also a good time to assess how welcoming your practice is to LGBTQ+ clients and staff year-round. Read on to learn more about what Pride Month means and how your aesthetic practice can participate in a fun and meaningful way.

What Is Pride Month a nd Why Is It Important?

All over the world, June is recognized as LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, and Queer) Pride Month . The choice of date connotes an important event in Queer history — the Stonewall Uprising, a series of protests which lasted over the course of six days in Manhattan in June , 1969 . The protests were organized by members of the gay community in response to the discrimination they faced from the NYPD, who frequently conducted unjustified raids on Greenwich Village, which had numerous outwardly-LGBTQ+ residents.

Today, through parades, workshops, parties, picnics, lectures, concerts, and more , Pride Month celebrates the progress that has been made since that date, while also serving to bring awareness to the ongoing discrimination the LGBTQ+ community faces. You don ’ t have to identify as LGBTQ+ to participate in Pride Month. It can, and should, be celebrated by everyone, especially given how much impact the gay rights movement has had for other forms of activism, benefitting human rights as a whole .

How To Support Pride Month a t Your Aesthetic Clinic

Here are three meaningful ways you can support Pride Month at your clinic.

How To Support LGBTQ+ Staff

Making your clinic a safe space for LGBTQ+ people is about more than your patients — it ’ s a positive thing for your clinic staff, too. It ’ s also good for your business, because any workplace with a reputation for intolerance risks turning away skilled applicants without even knowing it. In June, take a look at your HR policies to make sure inclusivity is a priority. Additionally, have a process in place in case a staff member needs to make a complaint about experiencing hostility from another staff member or a patient. While it ’ s not pleasant to think about this sort of eventuality, it will make your staff feel secure and show them you care.

Another idea for supporting your LGBTQ+ staff during Pride Month is to give everyone the day off for the date of the Pride parade in your city so your clinic staff can show their support in person. You could even have your own float! Not only is it a ton of fun, but it shows your support and gets your business ’ s name in front of thousands of people.

Most importantly, listen. Unless you ’ re LGBTQ+ yourself, listening is your most important role as an ally. Your LGBTQ+ staff and patients are the best ones to tell you how you can turn your practice into the most supportive and inclusive space possible for the entire year.

Happy Pride from all of us at Venus Concept!

Top Medical Aesthetic Trends of Summer 2022

Wed, 15 Jun 2022 13:00:00 GMT

Warm temperatures, abundant sunshine, and lazy days lounging by the pool are just around the corner. As summer nears, many of your patients will look for ways to improve their appearance on an expedited timeline. They may be seeking treatments to shed pounds, tighten skin, and improve their appearance, so they can wear a swimsuit with confidence.

Fortunately, the ongoing advancements in medical aesthetic technology can make your patients’ wishes come true. More treatment options result in ever-changing medical aesthetic trends. So, what will be the most popular treatments this summer? Here are the top body and facial treatments to offer at your medical aesthetic practice in the summer of 2022.

Top Body Treatments for Summer

Give patients a confidence boost just in time for swimsuit season with these sought-after body treatments.

Cellulite Treatment

Summer fashions often expose areas of the body that many patients would rather keep hidden. Since cellulite usually doesn’t respond to diet or exercise, your patients may require a proven cellulite reduction treatment .

The Venus Legacy™ and Venus Versa™ non-invasive circumferential reduction devices use industry-unique (MP) ² technology which combines Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Field (PEMF) technologies to break down fat cells in the abdomen, creating a noticeably sleeker silhouette. The treatments target difficult-to-treat areas, such as the abdomen and flanks, and require no surgery or downtime.

Patient demand for this type of treatment is high. In 2018, an estimated 9.3 million body shaping and skin tightening treatments were performed. That number is expected to grow by 30% by 2023.

Non-Invasive Fat Reduction

Eliminating fat deposits is a top priority for women and men who want to look their best on the beach. In fact, as many as 86% of people have excess fat they’d like to remove. Liposuction is expensive and comes with an extended recovery period.

Patients want options such as the Venus Bliss™ which uses diode laser applicators to reduce fat via lipolysis . The (MP) ² applicator combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse™ technology to reduce fat in problem areas, including the abdomen, buttocks, and thighs.

Chemical Peels

Many patients think of chemical peels as a treatment for the face, but they can be effectively used on the body to improve keratosis pilaris, reduce stretch marks and dryness, and eliminate sunspots . While effective, this treatment has drawbacks during the summer months since it removes a layer of skin, requiring patients to stay out of the sun.

An alternative to body chemical peels is skin resurfacing with Venus Viva™ MD . The device uses Nanofractional Radio Frequency (RF), non-ablative technology to reduce acne scarring and improve texture, pigmentation , and dyschromia. It offers all the benefits of chemical peels without the downtime and discomfort.

Top Facial Treatments for Summer

Help your patients look fresh and youthful all summer long with these on-trend facial treatments .

Facial Tightening

Many patients want to correct sagging skin on the jowls , neck, or cheeks but don’t want to undergo an invasive procedure. Give them options using Venus Concept skin tightening treatment devices . From entry-level machines to those with more advanced features, we have options to address even the most challenging aesthetic concerns.

The Venus Legacy™ is safe for all skin types and offers VariPulse™ technology with adjustable pulsed suction. Venus Versa™ offers three advanced technologies in one convenient workstation to tighten skin on the face and body. With the growing demand for non-invasive facial skin tightening and wrinkle reduction , these devices could provide the solutions your patients seek.

Injectable Fillers

Injectable fillers such as Botox® continue to be popular because they offer natural-looking results without surgery. Eliminating crow’s feet, frown lines, and facial wrinkles is a priority for many patients who want to maintain a vibrant glow all summer long.

However, these treatments require injections every few weeks. Give patients a way to reduce facial wrinkles for a much longer time frame. The Venus Versa™ delivers homogeneous energy and volumetric heating to all tissue depths. It’s effective for collagen remodeling to aid in wrinkle reduction and it can help create new capillaries for the renewal of blood supply.

Skin Resurfacing

Patients don’t want to cake on makeup in the hot summer months. Give them buttery soft, smooth skin using the Venus Viva™ MD . Safe for all skin types, the device offers an alternative to harsh fractional lasers and microneedling. It effectively treats acne scars, deep lines, large pores , and rosacea , and improves skin’s texture.

This Nanofractional Radio Frequency device offers adjustable power and pulse duration and two tips, so you can provide patients with customized treatments. Patients consistently say they’re delighted with the treatment, and peer-reviewed studies show its efficacy.

Summer Medical Aesthetic Trends in 2022

Your patients will appreciate the availability of these Venus Concept treatments at your clinic this summer. They’ll likely enjoy having access to the most sought-after, non-invasive options; and you’ll enjoy the financial stability that Venus Concept devices bring to your practice.

Join the more than 4,000 practices that use our devices to give patients the results they want, and your clinic a consistent revenue stream. Dermatologists, plastic surgeons, and physicians worldwide use our devices daily, consistently lauding the results and service delivery. As Dr. Harold Lancer of Lancer Dermatology puts it:

“Venus Concept is the main company that serves as the bridge between skin care at home and the procedures we perform in the office. The company is reliable and whenever we have any technical issues, it’s answered and dealt with quite quickly. We’re serviced very well.”

Speak to one of our experts and learn how easy it is to add a Venus Concept device to your practice this summer.

How Hosting an Open House Can Help Your Clinic

Wed, 08 Jun 2022 13:00:00 GMT

Hosting a successful open house can be a huge asset to your aesthetic clinic or med spa. If done correctly, a great open house or special event can boost sales, launch new products, and garner client loyalty. Below, we go into detail about how hosting an event can help your clinic, what to do to ensure your open house is profitable, and which mistakes to avoid. Here ’ s how to host an amazing open house for your clinic.

Benefits of Hosting a n Open House a t Your Clinic

First and foremost, hosting an open house helps you to build a relationship with your clients, and when it comes to the competitive aesthetics industry, relationships are everything. Interacting with patients in person and making them feel special is a must if you want to gain their preference. Of course, open houses can also garner new business, especially if you welcome your guests to bring a plus one — or ten. Additionally, you should use the event to market new treatments, offer specials on existing services, and encourage clients to book future appointments.

Open House Strategies

Special events are ideal, as long as they convert into a high ROI for your clinic afterward. Otherwise, they can quickly turn into a waste of time, money, and resources. Here are some tips to make sure your open house inspires clients to give you their business long after the champagne is gone.

1. Make It A Night To Remember

If you ’ ve asked your patients to give you their time, make sure you ’ re offering them something in turn: memories! In addition to marketing your treatments, the event needs to feel like a party. Good food, drinks, and music are de rigeur , so you ’ ll need to get creative to make the event extra memorable. Live music, photo booths, quick treatments, food trucks, a dance act — your imagination is the limit.

2. Choose A Specific Theme

While it ’ s tempting to use the opportunity to market all of your clinic ’ s offerings at once, choose a theme for the night instead. This will work to your advantage for two reasons. First, highlighting one type of treatment, such as body slimming, will be more efficient in the planning stages. Second, being vague about what you ’ re offering will attract fewer clients, and will attract a less interested audience. By getting specific, you know that the people who show up to the party are already highly valuable leads for that one group of treatments.

3. Freebies And Special Pricing

While you ’ re planning your open house, ask yourself what incentive guests have to show up. Everyone loves something for free. G iveaways, goody bags, and door prizes are powerful incentives , and don ’ t have to come out of pocket if you ’ re able to source gifts from sponsors or reps who stock their products at your clinic. A special pricing menu on future treatments with discounts for your guests is also a great way to offer value.

4. Highlight Clinic Offerings

Showing off what your clinic can do for your clients is what an open house is all about. You got them in the door, so the hard work is done. Now, use a portion of the event to demo new technologies, launch a new type of treatment, or educate prospective patients on your services. Doing quick, personalized recommendations is a great way to inspire them to book an appointment before they leave.

5. Follow Up

Remember that your open house is about creating leads. Keep a list at the entrance to record the names, emails, and phone numbers of attendees . Follow up before they ’ ve moved on to other things, ideally within a few days. Show your gratitude for their attendance by keeping them notified of new products, specials, packages, or value add-ons for their next visit.

How to Promote Your Clinic ’ s Open House

Frequency and consistency are important when it comes to marketing an open house at your clinic. Make sure you start early enough to allow for your guests to save the date by promoting the event at least six weeks beforehand. We follow this advice ourselves, announcing our attendance at trade shows throughout the year on all of our social media channels. Sending out an email to your contact list, buying ads on social media, and using in-clinic marketing materials are all good methods as well, and personalized invitations in the mail are an especially elegant touch.

Open House Technology Showcase

As always, giving your clients the most advanced and proven technologies on the market for their treatment is the best thing you can do for your business, and their satisfaction. Here is a selection of the most popular Venus Concept devices to showcase at your next open house.

Venus Bliss ™ Non-Invasive Lipolysis Machine

Venus Concept ’ s comprehensive solution for fat reduction is enhanced with various features to enhance patient comfort. Backed by clinically validated   effectiveness, Venus Bliss ™ provides non-invasive lipolysis of the abdomen and flanks with no per-treatment usage fees for you as the provider , and no downtime for your patients. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss ™ helps you to grow your practice by offering patients the most innovative technology that is clinically proven to meet their aesthetic needs.

Venus Versa ™ Multifunction Treatment System

A versatile, multi-treatment platform that ’ s adaptable, easy to use, and offers the most sought-after aesthetic procedures to patients, Venus Versa ™ maximizes your return on investment in several ways. Venus Versa ™ performs the most in-demand aesthetic procedures popular with patients today. With one workstation, you can carry out non-invasive treatments such as photorejuvenation / photofacial , acne treatment , hair removal , skin resurfacing, body contouring , cellulite reduction , skin tightening , and wrinkle reduction . The versatility of the device allows you to start with a few offerings and upgrade as your business continues to grow through the addition of new applicators which expand the variety of treatments your clinic can perform.

ARTAS ® iX Robotic Hair Restoration System

Modern hair transplantation science has undergone major advances in adopting the latest technologies and techniques to restore hair safely and effectively. ARTAS ® iX makes hair restoration procedures swift and seamless, using Artificial Intelligence (AI) to design the ideal extraction and placement of the hair follicles. The device ’ s precision and speed work to protect existing hair and maintains a natural appearance for the newly implanted hair. The innovative system leverages state-of-the-art technology to enable accurate and efficient harvesting, recipient site-making, and implantation functionality in one device , using image-guided robotics for precise and repeatable follicular unit dissection . By automating the hair restoration technique of Follicular Unit Extraction (FUE) using Artificial Intelligence (AI), ARTAS ® iX features the most cutting-edge technology aimed at achieving the most precise, natural-looking results while making the patient feel as comfortable as possible.

Venus Viva ™ MD

Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional skin resurfacing system that allows complete control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Because it is highly customizable , Venus Viva ™ MD allows you to treat more patients and free up clinic space by replac ing all other skin resurfacing devices with one lightweight, tabletop device. The treatments effectively reduce common skin concerns such as acne and other scars, striae, rosacea , dyschromia, deep wrinkles, enlarged pores , and uneven skin texture and pigmentation . To make skin resurfacing safe for all skin types, e nergy is distributed through a small footprint per pin (160 x 38 µ m2) using SmartScan ™ technology for uniform and safe energy delivery .

As a global leader in medical aesthetics, Venus Concept has many proprietary and proven technologies that work to offer safe and effective non-invasive treatments. We ’ re here to help you equip your clinic for your next open house. Speak to one of our experts today!

How to Shape the Perfect Jowls and Jawline

Wed, 01 Jun 2022 13:00:00 GMT

The jawline frames the lower half of the face, running from ear to ear along the jaw bone , or mandible. A firm, well-defined jawline is desirable for both men and women, signifying youth and beauty at any age. Genetics play a large part in how well-defined the jawline is, and there ’ s little a client can do to alter the look of the jawline on their own, which is why aesthetic treatments to improve the appearance of this area are increasingly in demand.

Jowls are the lower part of the cheek. As we age, this area is prone to sagging as gravity pulls the fatty tissue in the face downwards. When jowls become more pronounced, they can sag over the jawline, softening the area and taking away that smooth line from ear to chin that most clients are after. This is why these two characteristics — the jowl and jawline — are often treated in tandem. Here are the aesthetic treatments to offer your clients who want perfectly shaped jawlines.

Aesthetic Treatments f or Better Jowl & Jawline Definition

There are several ways to address the jawline and jowl area using invasive and non-invasive techniques. Depending on what your client ’ s desired outcome is, their best option may be fillers, B otox , surgery, or a non-invasive treatment.

Fillers

To counteract the formation of jowls, filler injections in the upper cheeks are a popular option. For the jawline, fillers can help restore a firm look to sagging skin and provide definition.

Pros: Quick, no downtime, inexpensive.

Cons: The effect is temporary, over-filling can lead to a puffy appearance, and some people have adverse reactions to the product.

Botox

For B otox to improve the jawline, the placement is strategic. Injections have to be made at key points to help relax those muscles that operate the mandible so that the upper part of the face compensates. Over time, these muscles become stronger and produce a lifting effect.

Pros: Quick, no downtime.

Cons: The effect wears off after 4-6 months, and doesn ’ t produce a dramatic result.

Surgery

Facelift and n eck lift surger ies are possible options for patients with severe jowls or substantial laxity. During the procedure, incisions are made under the chin or behind the ears to surgically remove excess skin and draw the skin back from the face, leading to an overall more tightened appearance.

Pros: D ramatic and long-lasting result.

Cons: E xpensive , significant recovery time required, and potential risks of side effects and complications from surgery .

Non-Invasive Aesthetic Treatments f or Shaping t he Jowls & Jawline

Medical aesthetic treatments can effectively address the jowl and jawline area quickly and with no downtime. By resolving the main concerns for this area, such as skin laxity, wrinkles, fine lines, and photoaging, aesthetic treatments can give your clients the firmer, smoother, more youthful-looking jawlines they desire.

Skin Tightening & Wrinkle Reduction

For sagging jowls and skin laxity in the jawline area, Venus Legacy ™ and Venus Versa ™ offer cutting-edge skin tightening and wrinkle reduction treatments . Both state-of-the-art devices are p owered by proprietary (MP) ² technology (a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields) and feature VariPulse ™ technology. The Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) work to produce heat under the skin ’ s surface , stimulating the production of collagen and elastin fibers. At the same time, the adjustable VariPulse ™ suction technology gently lifts the skin upward, allowing the energy to travel deeper and providing a more comfortable and effective treatment. The result is firmer, smoother, skin and can be used safely on the jowls and jawline .

Skin Resurfacing

A well-defined jawline starts with smooth skin. For effective resolution of mild to severe skin damage, Venus Viva ™ MD features two applicators: the NanoFractional Radio Frequency (RF) applicator for procedures requiring ablation and resurfacing of the skin, and the DiamondPolar ™ applicator for non-invasive wrinkle reduction . T he NanoFractional RF applicator uses tiny pins that safely deliver heat through the skin ’ s surface , triggering the production of collagen to aid the body ’ s natural healing process. The DiamondPolar ™ applicator uses Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields to produce uniform heat under the skin ’ s surface. This process helps to naturally increase collagen and elastin fibers, resulting in smoother, firmer skin that looks noticeably more youthful. Venus Viva ™ MD treatment s are much more comfortable than traditional CO2 lasers, while still producing dramatic results.

Photorejuvenation

Photoaging can cause the skin to lose firmness prematurely. Venus Versa ™   is the cutting-edge, non - surgical solution for signs of sun damage and other common aesthetic concerns including premature signs of aging, acne , unwanted hair , skin damage, uneven texture, cellulite , and wrinkles. A versatile multi- application   platform , the device allows you to offer multiple procedures for maximum return on investment. For sun spots and other sun damage that tends to show up on the sensitive d é colletage area , photorejuvenation treatments using Intense Pulsed Light (IPL) with SmartPulse ™ technology is ideal for resolving sun damage on all shades of skin in the jowl and jawline area with little to downtime.

The perfect jowls and jawlines are at your fingertips with Venus Concept ’ s leading medical aesthetic technology. Call us to get our industry-leading devices into your clinic today.

8 Summer Spa Promotion Ideas

Wed, 25 May 2022 13:00:00 GMT

Summer means warm weather and sun-kissed skin. This is the time of year when clients add beach days, weddings, vacations, outdoor parties, and other fun activities to their schedules. It’s also when we want to feel our most radiant self. However, as more focus is placed on the body during these months, people often feel more self-conscious.

Fortunately, you can help ease your clients’ anxieties by offering the best summer spa promotions. Not only could this help bring clients into your spa all season long, but it’ll also keep your business top of mind. Read on to learn about eight summer spa promotion ideas that you can offer at your practice this season.

1. Host a Summer Retreat

If clients can’t travel to tropical places this summer, give them an alternative by escaping to your relaxing retreat. Perhaps pick your slowest day of the week and turn it into this marketable event to help make slow summertime hours more profitable. Promote the “staycation” to clients via the power of social media .

Clients can sign up for your one-day retreat on a first come, first serve basis. They can receive several rejuvenation treatments that focus on their well-being and skin, including facials and massages. You can even incorporate summer-themed products into these treatments.

2. Run Seasonal Social Media Campaigns

What better way is there to get the word out about your spa than through a social media strategy ? Running social media campaigns can help expand your audience and drive traffic to your practice. Be sure to design attractive campaigns that promote your business and summer services. Additionally, respond to reviews and interact with clients online , as this can help build more personal connections . Be sure to respond to the good and bad comments.

3. Extend Special Offers

Create special summer-themed offers that include skin exfoliation, moisturizing treatments, and skin-brightening treatments— promote these as add-ons . For example, when a client comes in for a service, you can add these summer specials on to their regular appointment. You can also invite clients to pre-book add-ons through social media and email. Be sure to extend these offers throughout the summer months.

4. Add Summer-Themed Products to Your Lineup

Expand your product inventory to include summer-themed items, including sunscreen, after-sun lotions, SPF lip-balms, and more. Adding a few products or even a new line to your inventory may help you attract new target audiences.

For example, we all love a sun-kissed glow, but extended UV exposure often comes with skin damage . As an alternative, consider offering self-tanning lotions or sprays. You can even offer a spray tanning service to clients who love a good sunless tan. Be sure to educate them on how to keep their skin healthy this summer with the right products, too.

5. Offer Unique Summer Packages

If you can’t add new treatments to your spa menu, consider offering unique summer packages. For example, you can pair a popular service with one that might not be as popular during the summer months. This could help you drive sales to all your service offerings. You could even pair all your services that perform well during the season to create one ideal summer package.

Be sure to make these packages summer-oriented by highlighting the beauty of the season. Don’t forget to promote the fact that these offers will only last for the summer months, this may help boost customer traffic to your spa.

6. Giveaway Summer Goodie Bags

Giving away freebies can keep your practice top of mind. Create summer goodie bags with sample products, a company pen, and perhaps a coupon for a discount on one summer treatment. Offer them to long-time clients as well as prospective ones, as this can help boost brand awareness and customer retention.

7. Cater to Summer Brides

Summer is a popular time for weddings , and it may be a good idea to offer pre-bridal treatments. They may have the dress, and are now seeking the flawless complexion. As such, you can promote skin treatments and facials to boost your clients’ glow.

8. Create To-Go Summer Gifts

Put together summer gift baskets or other pre-packaged assortments that clients can purchase for themselves or as gifts for friends, family, and co-workers. For instance, you can create a summer vacation kit with travel-size products—perfect for clients to take with them on vacation. Offer these to clients when they’re finished with a service, and they might just be enticed to add another one to their total.

These summer promotion ideas can help clients look and feel their best, as well as increase customer engagement and keep your spa busy during the warmer months. However, when marketing your services, remember that less is more .

You can also offer top treatments this summer with Venus Concept’s medical aesthetic devices. Offering top treatments ensures your clients receive the best services with the most advanced technology. In addition, at Venus Concept, we do far more than providing the most innovative and advanced medical aesthetic devices in the industry. We also help our customers with extensive clinical training, marketing strategies, and other business services that will help grow their business.

Your clinic’s success means our success. Speak to one of our experts today to learn more about how we can support your practice.

The Best Treatments for Your Patient's Décolletage Area

Wed, 18 May 2022 13:00:00 GMT

When it comes to aesthetics, most of the emphasis is put on the face. However, along with the hands, there ’ s one other area that is as much in the spotlight: the d é colletage. The d é colletage refers to the neck and the chest, an area that includes the clavicle and collarbones, and in many cultures is considered a region of great beauty on the body. However, most of your patients probably overlook this area during their beauty routine. Read on to discover our best tips to care for the d é colletage area, and aesthetic treatments to offer patients who want to keep theirs looking youthful.

What Is The D é colletage?

Extending from below the chin down to the sternum, the area of the d é colletage requires special attention. This is because the skin there tends to be thin, fragile, and sensitive; even more so than the face. This, coupled with the fact that the neck and chest tend to be exposed to the sun regularly, means that the skin of the d é colletage tends to age faster than other areas of the body. Once you ’ ve informed your patients of its special properties, let them know that taking special care of their d é colletage area will keep it looking youthful for longer — which is important because it ’ s the first thing people notice after looking at their faces. Aesthetic treatments can help with the unique aesthetic concerns attached to the d é colletage area such as aging, sun damage , hyperpigmentation , scars, and textural issues .

Skin Care Tips For The D é colletage

Speaking to your patients about skin care for their d é colletage is a great entry point to talking about aesthetic treatments for this area. A good rule of thumb is that whatever skin care they do for the face, they should do for the d é colletage as well. Warn them that the d é colletage area can be more sensitive than the face and may require gentler products.

Most importantly, because the skin in this area tends to be delicate and prone to hyperpigmentation, sunscreen is absolutely essential . Daily application using an SPF of 30 or higher is a good starting point.

The d é colletage will benefit as much from preventative care for aging as the face. Therefore, incorporating active ingredients such as Vitamin C and retinol is a powerful way to keep the neck and chest looking fresh and youthful. Additionally, using a chemical exfoliant regularly will address textural issues, sun damage, discoloration, and more.

Aesthetic Treatments for the D é colletage Area

Just like the face, your d é colletage can benefit from the advanced technology and superior care of aesthetic treatments. Offer your patients the best technology to deal with their concerns, and consider adding the d é colletage to facial treatments so your clients can see the benefits first-hand.

Venus Legacy ™ for Anti-Aging

To address the skin laxity and wrinkles that the d é colletage area is prone to, Venus Legacy ™ is a highly advanced non-invasive medical device that effectively resolves these issues with skin tightening and wrinkle reduction treatments . It uses Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) to produce heat under the skin ’ s surface , stimulating the production of collagen and elastin fibers. At the same time, an adjustable pulsed suction (called VariPulse ™ ) gently works to pull the skin upward, allowing the energy to travel deeper and providing a more comfortable and effective treatment. The result is a firmer, smoother, and more youthful-looking neck and chest .

Venus Versa ™ for Sun Damage

Addressing much more than photoaging for the d é colletage, Venus Versa ™   is the cutting-edge, non - surgical solution for your clients ’ most common aesthetic concerns : premature signs of aging, acne , unwanted hair, skin damage, uneven texture, cellulite , and wrinkles . A versatile multi- application platform , the device allows you to offer multiple procedures for maximum return on investment. For sun spots and other sun damage that tends to show up on the sensitive d é colletage area, photorejuvenation using Intense Pulsed Light (IPL) with SmartPulse ™ technology is ideal for resolving sun damage on all shades of skin, with no downtime.

Venus Viva™ MD for Textural Concerns

For skin resurfacing that is gentle enough for the d é colletage area, Venus Viva ™ MD features two applicators: the NanoFractional Radio Frequency (RF) applicator for procedures requiring ablation and resurfacing of the skin, and the DiamondPolar ™ applicator for non-invasive wrinkle reduction. T he NanoFractional Radio Frequency (RF) applicator uses tiny pins that safely deliver heat through the skin ’ s surface , triggering the production of collagen to aid the body ’ s natural healing process. The DiamondPolar ™ applicator uses Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields to produce uniform heat under the skin ’ s surface. This process helps to naturally increase collagen and elastin fibers, resulting in smoother, firmer skin that looks noticeably more youthful. Venus Viva ™ MD treatment s are much more comfortable than traditional CO2 lasers and require less downtime, while still producing incredibly visible results.

For your patients ’ concerns about the d é colletage area and more, contact us today to enhance your practice with the industry ’ s best medical aesthetic devices.

Top Medical Aesthetics Trends in 2022 and How to Leverage Them

Wed, 11 May 2022 15:47:00 GMT

As a medical aesthetics provider, you know that this industry can change in an instant—the past two years have been proof of that. Most of all, you strive to keep up with the latest trends so that your clinic can meet the changing demands of your clients. Overall, the demand for cosmetic treatments is trending in one direction: up.

Despite the restrictions on cosmetic practices imposed by the pandemic, aesthetic procedures still saw a steady increase since 2019. This indicates that consumer commitment to improving their appearances remains strong and that there is huge room for growth in the coming year especially as restrictions end and the industry bounces back. Here are the top five trending treatments for 2022, and how your practice can leverage them.

Download our report today and learn how to take your business to the next level by optimizing your treatment offerings to meet the latest trends.

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10 Plastic Surgery Marketing Strategies & Ideas

Wed, 04 May 2022 14:32:00 GMT

In today’s competitive plastic surgery market, it’s more important than ever for clinics to find ways to stand out—which is exactly what cosmetic surgery marketing is designed to help you do. From connecting with prospects on social media to hosting VIP events, there are lots of ways to use marketing to build your business. Through smart plastic surgery marketing, you can distinguish your practice and attract more clients.

Best Cosmetic Clinic Marketing Ideas

Interested in learning more about how marketing can help with patient lead generation for your plastic surgery practice? Wondering where to start? There are lots of creative marketing ideas available .

To offer some inspiration, here are 10 effective plastic surgery marketing strategies worth considering:

1. Get on Social Media

There’s a good reason social media continues to be popular among businesses and health care facilities: it’s a place where consumers spend a great deal of time. Did you know that more than half of the world’s global population uses social media and that the average user spends two full hours on social media each day? That’s an opportunity you can’t ignore. Through the right strategies —from honest content to sponsored posts—there’s a lot you can do to improve your plastic surgery social media marketing metrics.

2. Know How to Use Social Media

Not just in the aesthetics world but across industries, companies can make the mistake of setting up social media accounts without intention. To help you avoid this, here are some key social media ideas for plastic surgery marketing:

For more ideas, check out our post about the building blocks of good social media marketing .

3. Be Ready to Adapt to Cultural Changes

Especially in an aesthetic field, it’s vital to pay attention to changing times and adapt your messaging accordingly . Did your area just experience a natural disaster? Is a global pandemic on the forefront of everyone’s mind? Changing times call for changing messages. If you don’t adjust to the new normal around you, you’re likely to be perceived as tone-deaf to your audience.

4. Run Summer-Specific Marketing Campaigns

The warmer months naturally draw more interest in cosmetic treatments, so summer is a perfect time for you to capture the interest of a ripe and ready audience. Each year, create season-specific marketing materials for your front desk, waiting area, website, social media, etc. Then, to seal the deal, offer a discounted rate or other incentive to get people to commit. For more ideas, check out our article about building summer marketing campaigns .

5. Run VIP Events

Marketing isn’t only about drawing new clients; it’s about engaging with the ones you already have. One great way to do that is with VIP events and promotional celebrations . While events may feel more short-term than bigger-picture efforts, they work well to build customer-practitioner relationships and keep you front and center in your clients’ minds. Plus, the best marketing campaigns combine short- and long-term strategies .

6. Don’t Be Afraid to Go Small

Many plastic surgery practices would be surprised to learn they need a marketing make-under, not a makeover. The idea is to cut through the noise and wasted energy in your marketing efforts to focus on what’s most effective: Do more by doing less. Read about how to do your own marketing make-under here .

7. But Also Know Where to Go Big

One place where it pays to go big is with wall art. Bold signage can make a strong impression on your audience, especially when it’s well-designed and features attention-grabbing graphics.

8. Use Promotional Items

Little promo items—such as sticky note pads or branded coffee cups—do more than act as great giveaways; they reinforce your branding to everyone who uses them. There are lots of freebies to consider, but always make sure they include your clinic’s name, phone number, and website.

9. Consider Sponsored Posts

Working with social media influencers can potentially get your clinic in front of a larger, more engaged audience than you could reach on your own. Look for influencers who fit your branding and regularly post content in line with what you offer, then see if you can find someone who’s willing to work with you. Find more ideas for digital engagement here .

10. Test and Collect Data on Strategies

Whatever marketing strategies you implement, try to devote at least 10% of your budget toward testing new ideas and measuring results. Learning from data collection can empower you to make smarter decisions and use your marketing efforts more effectively.

As the above ideas demonstrate, there are lots of possibilities for using marketing to build your practice—especially if they’re used alongside quality service with state-of-the-art procedures and techniques.

If your practice is looking to improve its offerings in the realm of body shaping and skin tightening procedures, you’ll want to look into Venus Concept’s medical aesthetic devices . Board-certified plastic surgeons regularly recommend our devices to colleagues, and they offer the treatments your patients need.

To get started, click the button below to speak to one of our experts today.

Device Spotlight: Hair Removal With Venus Velocity™ and Venus Epileve™

Wed, 27 Apr 2022 13:00:00 GMT

It happens every year: as the weather heats up, so does the demand for hair removal treatments . Is your practice ready this year? Hair removal treatments continue to be one of the most sought-after aesthetic treatments for both men and women. In 2018, the global laser hair removal market size was valued at $587 million , and it’s expected to grow at a rate of 15% from now until 2026.

Just in the last two years, the hair removal treatment segment has skyrocketed, with the number of procedures performed increasing 69% in 2021 over 2020, and revenue increasing by 72%, to over $76 million in 2021 vs. $44 million in 2020 . Summer is always the best time to capitalize on the growing demand for hair removal. With this busy season arriving soon, you’ll want to have the best technology for hair removal on deck to meet your customer’s needs.

Diode Laser Technology For Hair Removal

Since 2005, diode laser technology has outstripped earlier modalities in terms of efficacy, speed, and safety for a broader spectrum of shades of skin. In terms of patient comfort and satisfaction, diode laser hair removal is less painful than electrolysis and other lasers while offering superior results as far as the permanency of the hair removal. Additionally, diode lasers offer better precision during treatment. This means that they can selectively target a particular body part and effectively remove the hair without harming the surrounding skin of the area. Combined precision and performance make diode laser treatments faster and more comfortable for the consumer, which in turn makes them more popular. In addition, the variable pulse intensity and duration make them safer for those with darker skin tones, with a reduced chance of incurring side effects such as hyperpigmentation and other post-procedural inflammation.

Venus Concept’s Diode Laser Hair Removal Devices

With two devices capable of performing diode laser hair removal available, Venus Concept can help you equip your clinic with the highest standard of hair removal technology.

Venus Velocity™

Considered the gold standard in medical aesthetic hair removal since it came to market, Venus Velocity™ is a full-scale hair removal device for clinics that are planning to offer robust hair removal services. With the proven efficacy of diode laser technology and a real-time cooling system, Venus Velocity™ provides the optimal balance between high energy absorption of melanin chromophores and deep penetration into the skin. Its pulse and slide modes make it a versatile device ready to use on all areas of the body. Of course, it is effective for all skin types, including tanned skin.

Features:

Venus Epileve™

Venus Epileve™ is a tabletop laser hair removal system, offering the same powerful technology on a portable scale for increased in-clinic efficiency. The easy-to-use applicator delivers fast and comfortable hair removal treatments for an experience that’s as smooth for the operator as is it for the client. With two modes of operation, a real-time cooling system, and IoT technology, Venus Epileve™ helps to deliver a positive ROI for growing aesthetic practices. Like our other devices, it is designed to be safe for all skin types, including tanned skin.

Features:

Contact us today about bringing our industry-leading diode laser hair removal to your clinic so you can tap into the accelerating demand for this popular treatment.

How to Offer Medical Aesthetic Treatments Based on Fitzpatrick Skin Types

Wed, 20 Apr 2022 15:42:00 GMT

With inclusivity being one of the most important trends in medical aesthetics, it ’ s essential that clinics market their services to a broad range of skin types. Knowing how different skin types react to certain treatment technologies, and which aesthetic treatments to offer based on these qualities, will help you to position your practice as the go-to destination for clients with complexions of all colors. Read on to learn about Fitzpatrick skin types I-VI and how to choose treatments that will give your clients of all skin types the best results.

What Are Fitzpatrick Skin Types?

The Fitzpatrick skin phototype classification system is a way of determining skin type based on the levels of melanin pigment in the skin. Melanin levels correlate directly to how skin reacts to sun exposure and UV radiation, as well as other forms of irritation. For example, p ale r skin burns easily and tans poorly, while d arker skin is less prone to sunburn but more likely to develop post-inflammatory hyperpigmentation (PIH) marks after injury. Here are the Fitzpatrick skin types I-VI:

*Source: https://www.merckmanuals.com/professional/multimedia/table/fitzpatrick-skin-type-classification

How to Market Aesthetic Treatments for Different Skin Types

Up until recently, medical aesthetic technology wasn ’ t as safe for Fitzpatrick skin types IV-VI , which includes many people of color. This has changed, but while the latest advances in technology have made the most sought-after treatments safer for a wider range of skin types, this demographic still remains largely underserved. Part of the lag is due to the fact that med spas and aesthetic clinics are still playing catchup in terms of marketing their services directly to this audience. Your clinic can capture this untapped client base by using your marketing efforts to educate and inform, showing that the most popular treatments are now safe for people with all shades of skin.

Venus Concept Technologies Safe f or All Shades o f Skin

All Venus Concept industry-leading devices are designed to be safe for a wide range of skin types. Moreover, some of our technologies have made it possible for people with darker skin to get treatments they wouldn ’ t have been able to get before without incurring the risk of side effects like PIH. Offering these cutting-edge advances at your clinic is the best way to make sure you are offering the safest treatments for your clients, while delivering the best results.

(MP) 2

An integral part of our Venus Legacy ™ , Venus Versa ™ , Venus Viva ™ MD , and Venus Bliss ™ machines, our proprietary (MP) ² applicator combines Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) with advanced VariPulse ™ technology . Proven to be safe for all shades of skin, RF energy is color-blind and effective at reducing cellulite , tightening skin , and reduc ing circumference for a smoother, more contoured appearance. The VariPulse ™ algorithm safely and quickly builds heat, maintaining a therapeutic temperature throughout the treatment for a safe and comfortable patient experience.

Diode Laser Fat Reduction

Backed by clinically validated   effectiveness in fat reduction, cellulite reduction , skin tightening , and circumference reduction, the Diode Laser technology that powers Venus Bliss ™ treatments is a comprehensive non-invasive lipolysis solution that deliver s powerful results. With its 1064 nm diode laser applicators, Venus Bliss™ gives you the ability to control the wavelength intensity of the treatment, making it safer for a broader spectrum of skin types than other fat reduction therapies on the market. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss ™ helps to g row your practice by offering patients the most innovative technology that is clinically proven to meet their aesthetic needs.

IPL & Diode Laser Hair Removal

Diode laser and Intense Pulsed Light (IPL) are both safe and effective technologies for hair removal, specifically IPL hair removal for Fitzpatrick skin types I-IV and diode laser hair removal for all skin types. Venus Versa ™ , Venus Velocity ™ , and Venus Epileve ™ devices balance optimal melanin absorption with a real-time cooling system for combined comfort and efficacy . With versatile modes for adjusting the treatment for individual patient needs, Venus Concept hair removal treatments are p owerfu l enough to deliver visible results while still being safe and comfortable for all skin types.

Skin Resu rfacing

One of the most sought-after aesthetic treatments today , skin resurfacing helps reduce the appearance of acne scars and other scars, striae, rosacea , dyschromia, deep wrinkles, enlarged pores , and uneven skin texture and pigmentation for all skin types. Our Venus Viva ™ MD skin resurfacing device gives the provider complete control of ablation, coagulation, and resurfacing and is augmented with SmartScan ™ technology for patient-customized RF energy . Venus Viva™ MD treatments have a lower incidence of post-inflammatory hyperpigmentation, or PIH, which can be a cause for concern among side effects of skin resurfacing for people with Fitzpatrick Skin Types IV-VI , making it a safe solution for patients of all skin types.

Delivering the safest and most effective aesthetic treatments to all of your clients is as easy as giving us a call! Speak to one of our experts today about bringing Venus Concept technology to your clinic — and most importantly, to your patients.

The Benefits of Energy-Based Skin Resurfacing Over Chemical Peels

Wed, 13 Apr 2022 18:22:00 GMT

Skin resurfacing continues to be one of the most sought-after treatments for people looking to improve the look and feel of their facial skin. This innovative medical aesthetic therapy has shown to be successful at treating a variety of skin concerns, including fine lines, wrinkles, acne scars, rosacea , stretch marks , enlarged pores , uneven texture , and other skin imperfections. Your patients have unique needs, and you want to be able to offer them the best skin resurfacing option for their skin goals. Below we’ll explore the difference between chemical peels and energy-based skin resurfacing treatments so you can give your patients the results they’re looking for.

What Is a Chemical Peel?

During a chemical peel, a chemical solution is applied to the skin where treatment is desired and left on for a predetermined amount of time. The solution works to exfoliate and remove damaged skin cells, triggering the body’s healing response to generate healthy new skin cells. Chemical solutions of various strengths are available so that the peels can penetrate the skin to different depths depending on the cosmetic issues at hand—either the superficial layers, middle layers, or deeper in the dermis.

Because deeper peels reach further into the epidermis or even into the next layer, the dermis, they are able to address more advanced signs of aging, such as deeper wrinkles and extensive sun damage, or severe acne scars. However, while medium to deep peels produce dramatic results, they are more invasive treatments and therefore cause more pain and discomfort to the extent that anesthesia may be required during the treatment. They also incur an extended period of downtime as the skin heals.

Chemical peels are recommended for the following cosmetic skin concerns:

What Is Energy-Based Skin Resurfacing?

Laser skin resurfacing can be broken down into two categories: ablative and non-ablative. Ablative lasers, such as the popular CO2 laser, remove several outer layers of skin to allow new skin to grow in its place. The process is intense, painful, and requires a long downtime and meticulous aftercare to protect the skin during the healing process. Today, most cosmetic professionals prefer fractionated lasers, which only remove a fraction of the skin in the treatment area. This allows the laser to safely penetrate into the deeper layers of skin to achieve more dramatic results with minimal downtime.

The latest in fractional laser resurfacing is Venus Concept’s NanoFractional RF™ (Radio Frequency) technology. A non-surgical solution to skin resurfacing, our NanoFractional RF™ energy works by delivering radio refrequency energy to the skin below the surface to encourage new collagen growth and help restore the skin’s natural firmness and tone. Because they are so much gentler on skin than their ablative counterparts, these treatments typically require little to no downtime while still delivering remarkable results.

Energy-based skin resurfacing can treat the same issues as a chemical peel, with some notable additions:

Skin Resurfacing with Venus Viva™ MD

Features:

Visit our Venus Viva™ MD page to learn more about the technology powering our cutting-edge skin resurfacing device and to view the amazing before-and-after photos from real patients.

Ready to bring NanoFractional RF™ skin resurfacing to your clinic? Contact us today to get started.

How Your Clinic Can Corner the Market for Special Occasions

Wed, 06 Apr 2022 13:39:00 GMT

The entire world is returning to normal, and people are embracing special occasions with more excitement than ever before. Dressing up and looking good is the top priority for anyone stepping out to an important party, festival, or gala this year. How can your clinic help them get ready for their big event? Whether it ’ s for a red carpet event , a wedding, anniversary, or birthday, aesthetic treatments can help your clients look and feel their best for their special occasion. Here ’ s how to position your aesthetic practice as their destination of choice when preparing for their next event.

Plan Ahead

When positioning your clinic for special occasions, the calendar is your best starting point. Mark out holidays and unique festivities that your clients might want to look their best for, like Valentine ’ s Day, Thanksgiving, and New Year ’ s, as well as special days like National Proposal Day and more general times like wedding season. Then, count backward and plan out how you ’ ll promote your services leading up to these dates. Make sure to start well ahead, so clients will be able to book an appointment in time to get ready.

Targeted Advertising

Paid advertising is highly effective when it comes to special occasion advertising. Print ads in wedding magazines or local publications leading up to holidays are one option. Targeting specific audiences through your online advertising is also a great way to get your clinic in front of potential customers. For instance, Facebook allows you to select audience attributions, such as upcoming birthdays, in your ad manager. Using targeted advertising, you can reach valuable leads who are more likely to come to your clinic for their special occasion needs.

Special Occasion Bundles

As a marketing tool, p ackag es are perceived as a lot more valuable than single services and have the added benefit of introduc ing customers to services they may have not tried before. For special occasions, try bundling a few treatments together that will help your clients get ready for their wedding, vacation, or other special event. Offer a discount if they opt to get all of the treatments together, perhaps with a special incentive like a gift certificate for future treatments to encourage them to return for their next occasion.

Strategic Partnerships

Cross-promoting with other businesses is an excellent way to increase your reach and bring new clients into your clinic. When it comes to special occasions, the possibilities are limitless. Consider partnering with wedding venues, event planners, catering companies, or even travel agencies to get your services in front of new eyes. When it comes to partnership, the importance is to use your creativity to find a mutually beneficial arrangement for both businesses, while adding value for the client.

Get Creative

If you want your special occasion marketing to stand out on social media, it helps to get creative. First and foremost, your photos and graphics have to look top-notch, and there are online tools that can assist with that. Make use of video, trending hashtags, and, if you can, consider partnering with a celebrity influencer like Venus Williams to make your clinic the go-to for special event prep.

Offer Superior Results

When it comes to special occasions, clients want amazing results from their aesthetic treatments, and they want them with no downtime so they don ’ t miss the big day. Give them the superior technologies of Venus Concept devices so they can look and feel their best in time for any occasion, with visible results and no downtime. Our suite of cutting-edge medical aesthetic devices include :

Venus Concept Support

If you ’ ve been seeking support to help your clinic succeed, look no further. Our Practice Enhancement Managers are there for you, and exactly the advantage you need to lift your clinic above the competition. Your dedicated PEM will help you envision, execute, and improve your marketing efforts . Moreover, our partner clinics gain exclusive access to c ustomer download cent er s , where you ’ ll find free creative assets to use for your social media, printed collaterals, and more.

The Best Digital Marketing Tools for Your Medical Aesthetic Practice

Wed, 30 Mar 2022 20:35:00 GMT

There’s no denying the power of social media marketing for med spas. With the right approach, your practice can reach over 58% of the global population— that’s how many people use social platforms today . Putting together an effective social media strategy that engages your audience, boosts brand recognition, and converts into sales is no simple task. Using online tools to manage your digital marketing tasks can save you time and help you achieve better results in the long run. Here are the best digital marketing tools to take your medical aesthetic practice’s social media strategy to the next level.

Social Media Management Tools

With over 90% of businesses in the US alone using social media for marketing purposes , there is increasing competition to stand out to prospective clients, and with reason; in a multi-platform survey, about 44.8% of users reported finding new products or services they are considering buying on social media. Having a robust social media presence helps you access this audience, but it’s important to do it in a way that’s effective and doesn’t take up all your time. To that end, try a comprehensive management tool such as SproutSocial and Hootsuite. These tools allow you to post across platforms simultaneously, schedule posts ahead of time, and keep track of engagement all in one place. They are also great resources for information you can use to make your posts more appealing.

Search Engine Optimization Tools

Search Engine Optimization, or SEO, is a strategy you can use to make your website rank higher in search engines like Google. Basically, good SEO will make your website more relevant to your target demographic so that it’s the first one they see when they search for your services. SEO can get very complex, but its main areas are:

When it comes to SEO, it pays to use professional tools or outsource it to a company that specializes in making your website stand out. Even using a simple program like Google Keyword Planner will help you get more familiar with SEO strategies so you can implement them in your marketing. Other great online resources include SEMRush, Search Engine Journal, Ahref, and Screamingfrog.

Photo Editing & Graphics Tools

Great social media starts with great visuals. Having a slick, unified aesthetic on your channels will make your business more attractive to viewers, and is essential for a med spa or clinic. Post only your best photos, or, if photography isn’t your strongest skill, create graphics to help get the message across, instead. Most social media apps come equipped with in-app photo editing abilities and ways to create graphics, or you can use an online tool like Pixlr, Fotor, or Canva to generate beautiful assets for all of your platforms.

Customer Relationship Management Tools

Once someone follows you on social media, where do you go from there? Customer Relationship Management, or CRM tools, help you make the most of current and potential clients. These tools perform a variety of different tasks, such as storing customer and prospect contact information, identifying sales opportunities, recording service issues, and managing marketing campaigns. All of this data is tracked conveniently in one central location so you and your staff can access it easily. You can explore different CRM tools like HubSpot, MailChimp, Marketo, and Zoho based on your business’s needs.

Practice Enhancement Program With Venus Concept

At Venus Concept , we do far more than provide the most innovative and advanced medical aesthetic devices on the market. We’re also dedicated to the partners who use our products, with business services that help you equip, promote, and grow your clinic . When you partner with us, a Practice Enhancement Manager will be assigned to your clinic to assist you with ongoing marketing support, including:

We want to see your clinic succeed as much as you do. Speak to one of our marketing experts today to learn more about how we can support your practice.

Webinar Recording: Venus Bliss Max™ - The Newest 360 Body Solution

Fri, 25 Mar 2022 16:06:00 GMT

Have you seen an influx of demand for non-invasive body treatments in the past few years? According to ASDS surveys , 84% of consumers are bothered by excessive weight. On top of that, more and more patients are looking to tone their bodies. It’s no wonder that patients today are turning to medical aesthetic treatments for that extra help to achieve their dream figure.

In the past, different body shaping technologies used to mean separate systems, but today, we’re very excited to introduce you to a new 360-degree body shaping solution that can target fat, cellulite, and muscle with one platform.

Want to find out more? Watch this webinar recording to see Michael Gold, MD, FAAD , renowned dermatologist, cosmetic surgeon, and the founder of multiple practices in Nashville, Tennessee, sharing his experiences with the comprehensive Venus Bliss Max™ platform.

In this webinar, you will discover:

This is a reveal you don't want to miss! Watch the webinar recording below:

How Attending Medical Aesthetic Tradeshows Can Benefit Your Practice

Wed, 16 Mar 2022 13:33:00 GMT

Medical aesthetic trade shows are big events, each year bringing industry professionals and consumers together to learn, network, and grow. If you’ve never attended one before, you might be wondering whether the expense—not to mention the time away from your practice—is worth it to attend. The answer is a resounding Yes! Whether you’re a first-time attendee, or you simply haven’t visited a trade show in a long time, here are the reasons you can benefit from participating.

Which Trade Shows Should You Attend?

First of all, there are two types of trade shows to consider as a medical aesthetic practitioner: Industry-facing and Consumer-facing. Industry events will be focused on networking, education, and all the latest device technology for your clinic. Consumer shows are an opportunity for businesses to interact with an audience of potential clients, build brand awareness, and generate leads. Both have advantages for you and your business.

The Benefits of Attending Industry Trade Shows and Events

Networking opportunities. Industry events provide an unmatchable opportunity to network with other medical aesthetic practitioners and clinic owners. Attending or exhibiting at a conference leads to long-lasting professional relationships with potential collaborators that can help you grow your brand.

Keeping up to date with trends. Trade shows give you the chance to know what the trends are going to be before they happen. Just walking the trade show floor and interacting with others will allow you to see what’s new and exciting in the industry.

Education. Trade shows usually have a full schedule of educational sessions, seminars, and panels. Brush up on your industry knowledge, or learn something new that will help you with all aspects of your business.

Discover the latest technologies. Aesthetic device technology is constantly advancing, and it’s important to stay up to date so you can offer your clients only the best products and treatments.

The Benefits of Attending Consumer Trade Shows and Events

Marketing your business. Having a booth at a consumer trade show is a great way to build brand awareness. You may choose to market your services, try out a new product, put on a demo, or offer special signup incentives for attendees.

Lead generation. Trade show audiences are an invaluable source of potential clients because their level of interest is already high. Even better, their feedback at the show can help you improve your marketing going forward. You’ll also interact with social media influencers and other industry professionals who could help to promote your brand, as well as potential freelance collaborators.

Learn from your competitors. Trade shows are full of other aesthetic professionals showing off their best services and products. Take a walk around the show floor and see what other companies are doing to attract customers so you can adapt their strategies to your own brand.

Venus Concept’s Industry-Leading Medical Aesthetic Technology

If you attend a medical aesthetic trade show this year, don’t forget to swing by our booth as we showcase the leading device technology and the top treatments in the industry.

Venus Bliss™ : A non-invasive lipolysis machine, it employs diode laser applicators to reduce fat via lipolysis, and an (MP) ² applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) with advanced VariPulse™ technology to reduce cellulite around the abdomen, buttocks, and thighs for a smoother, more contoured appearance

Venus Versa™ : A versatile multi-application platform that provides the most popular, non-invasive aesthetic procedures, including photorejuvenation/photofacial, acne treatment, hair removal, skin resurfacing, body contouring, cellulite reduction, skin tightening, and wrinkle reduction

Venus Viva™ MD : A highly customizable professional skin resurfacing machine that delivers exceptional results with low downtime and is safe for all skin types. Using NanoFractional Radio Frequency (RF) with SmartScan™ technology, Venus Viva™ MD is a fractional skin resurfacing system that allows operator control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage

Venus Legacy™ : A highly advanced non-invasive medical device that effectively resolves challenging face and body aesthetic needs, such as non-surgical circumferential reduction, cellulite reduction, skin tightening, and wrinkle reduction

Venus Epileve™ : A compact, easy-to-use diode laser hair removal device with high efficacy and safety that delivers a positive ROI for growing aesthetics practices. Venus Epileve™ is fast, comfortable, and ensures coverage that is safe for all skin types, including tanned skin.

Venus Velocity™ : A diode laser hair removal device with gold standard efficacy and safety that delivers a positive ROI. Versatile and easy-to-use, the Venus Velocity™ diode laser hair removal machine provides treatments that are fast, comfortable, and safe for all skin types.

Venus Glow™ : A customizable skin renewal solution that delivers aesthetic results. Customized with Venus Glow™ Serums , the treatment utilizes the power of nature through an advanced ingredient profile, combined with innovative serum delivery technology, to provide patients with superior pore cleansing and skin renewal.

ARTAS ^® Robotic Hair Restoration System : The world's first intelligent hair transplant platform to utilize state-of-the-art robotic and artificial intelligence technology. This robotic hair transplant machine offers precise, efficient, and repeatable harvesting with simultaneous recipient site making and implantation functionalities in a single, compact platform.

NeoGraft ^® Hair Restoration System : A revolutionary automated Follicular Unit Extraction (FUE) and implantation technology that performs hair restoration without linear scarring and is minimally invasive for fast patient recovery.

With Venus Concept’s leading medical aesthetic technology , you can perform the most sought-after treatments and procedures in today’s competitive market:

Where To Find The Latest Trade Shows And Events

Check our News & Events page often so don’t miss out, and we’ll see you at the next trade show!

How to Get Your Clients Red Carpet Ready

Wed, 09 Mar 2022 19:55:00 GMT

Awards season is in full swing. From the SAG awards to the Grammys to the Oscars, there’s a lot of glitz and glamour to look forward to and aspire to. Whether your clients are red carpet regulars or want to be treated like stars, offer them the treatments that will help them stand out and look their best this awards season.

Red Carpet Body Treatments

Venus Bliss™

During red carpet season, it’s all about the dress. Help your clients achieve their ideal fit with fat reduction treatments from Venus Bliss™. With various features to enhance patient comfort, our non-invasive lipolysis treatment device has the ability to address a variety of in-demand body contouring needs including skin tightening and cellulite reduction . Backed by clinically validated effectiveness, Venus Bliss™ is a comprehensive solution that allows you to deliver results for your patients with no per-treatment usage fees for you as the provider. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss™ helps you to grow your practice, and helps your patients achieve their aesthetic goals in time for any special occasion.

Venus Legacy™

Venus Legacy™ is our multi-purpose cellulite reduction machine that also addresses common aesthetic concerns such as non-surgical circumferential reduction , skin tightening, and wrinkle reduction . Like Venus Bliss™, it’s powered by proprietary (MP) ² technology (a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields) and features cutting-edge VariPulse™ technology. Also, with Venus Legacy™ you can augment your clinic offerings with the popular Trim & Tite™ package, a complimentary follow-up to fat reduction treatments. Trim & Tite™ is a new and effective skin tightening solution that works to ensure patients see superior clinical results quickly and with no downtime, so they don’t have to worry about a lengthy recovery before an awards ceremony.

Red Carpet Face Treatments

Venus Viva™ MD

Awards season demands that clients put their best face forward. Using the most advanced skin resurfacing technology available, Venus Viva™ MD is a highly customizable tabletop device that delivers exceptional results with low downtime and is safe for all shades of skin. Using NanoFractional Radio Frequency (RF) with SmartScan™ technology, Venus Viva™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Designed with patient satisfaction in mind, it’s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.

Venus Versa™

Venus Glow™

Red carpet makeup requires a clean canvas. Venus Glow™ dermal renewal treatments device cleanses skin down to its subcutaneous layers. The device uses a vacuum, 360-degree rotating tip, and two ultra-fine jet streams to open up and deep-clean pores by removing impurities from the stratum corneum for optimal dermal renewal. Enhanced with Venus Glow Serums™ , the treatment evolves into a two-step process for superior pore cleansing and customized facial renewal. Oscillating jet streams finer than an average strand of hair allow the serums to effectively reach into the depth of the pore, allowing for enhanced nutrient absorption, and can be tailored to each client’s individual needs.

Red Carpet Hair Restoration

Hair restoration is one of the most sought-after cosmetic procedures today. Venus Concept offers two leading hair restoration devices that treat male and female hair loss.

ARTAS ® iX Robotic Hair Restoration System

First and foremost, the ARTAS ^® Robotic Hair Restoration System was designed with patients in mind. However, the device is also optimized to make the transplantation process easier for providers. Robotic hair procedures are quicker, reducing the time and in-clinic costs associated with manual FUE hair restoration. The ARTAS ^® hair restoration device replaces the old method of manual Follicular Unit Extraction (FUE) with robotic FUE. Using advanced image-guided robotics, ARTAS ^® precisely analyzes and dissects the best grafts from the patient’s donor area thousands of times per session, and then accurately identifies where they should be implanted to achieve a seamless, natural-looking hairline that’s customized to each patient. Using an integrated Artificial Intelligence software, ARTAS ^® enables accurate and efficient harvesting, recipient site-making, and implantation functionality in one device, using image-guided robotics for precise and repeatable follicular unit dissection.

NeoGraft ®

The automated NeoGraft ^® hair restoration system employs a highly specialized pneumatic arm to perform automated Follicular Unit Extraction with extreme precision, extracting hairs in natural groupings of 1-4 and then implanting them in the area where more hair growth is desired. The newly implanted hair follicles continue the natural hair growth cycle and results improve each week, with full realization at 9-12 months post-procedure. The procedure is minimally invasive, less painful, leaves no linear scarring, and requires very little in terms of recovery or aftercare. Automation has made hair restoration faster and less expensive for providers and maximizes the consistency and quality of the transplanted graft for optimal follicular survival and growth. The transplanted hair will look natural, grow at the same rate as the surrounding hair, and should last for life .

We’re ready to equip you with the leading aesthetic treatment devices so you and your patients can thrive—get in touch today!

Top Treatments to Offer This Spring

Wed, 02 Mar 2022 18:33:00 GMT

Spring is all about renewal, a fact that won’t be lost on your clients. The season is rich with connotations of spring fever, the spring thaw after hibernating all winter, and the arrival of summer. One more thing to note is that spring is the beginning of wedding season, bringing on a bit of extra pressure for patients who want to look their best in a short time frame. As such, you’ll want to offer your clients the opportunity to reset, refresh, and recharge their aesthetic goals with the best treatments available. Here are the top facial and body treatments to offer at your medical aesthetic practice this spring.

Top Facial Treatments for Spring

Help your clients shed their dry winter skin and invigorate their looks before summer is underway with the following popular face treatments.

Dermal Renewal

Venus Concept’s Venus Glow™ provides a deep cleansing treatment to the skin and its subcutaneous layers. The device uses a vacuum, 360-degree rotating tip, and two ultra-fine jet streams to open up and deep-clean pores by removing impurities from the stratum corneum for optimal dermal renewal. Enhanced with Venus Glow Serums™ , the Venus Glow™ treatment evolves into a two-step process for superior pore cleansing and facial renewal. Oscillating jet streams finer than an average strand of hair allow the serums to effectively reach into the depth of the pore, allowing for enhanced nutrient absorption to treat a multitude of skin concerns. Each of our innovative Venus Glow Serums™ contain naturally derived marine and botanical ingredients known to resolve issues like acne, signs of aging, dullness, and dryness.

Skin Resurfacing

Let your patients put their best face forward this spring using the most advanced skin resurfacing technology available on the market today. Venus Viva™ MD is a highly customizable tabletop device that delivers exceptional skin resurfacing results with low downtime. Using NanoFractional Radio Frequency (RF) with SmartScan™ technology, Venus Viva™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage in all shades of skin. Designed with patient satisfaction in mind, it’s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.

TriBella™

TriBella™ is a combination treatment available only through our multipurpose Venus Versa™ device. As a powerful, three-in-one anti-aging treatment, TriBella™ makes the most of each of the three technologies outlined above for a time-saving procedure that combines photorejuvenation, anti-aging wrinkle reduction, and skin tightening into one treatment. A multi-faceted approach to facial therapy, TriBella™ treatments give patients the fast, effective results they’re seeking while allowing you to maximize your return on investment.

Top Body Treatments for Spring

Dressing for the warmer weather means showing off one’s figure. Help your clients achieve their best shape with the most sought-after body treatments this spring.

Body Contouring

Bring your patients to the brink of perfection this spring. Venus Versa™ and Venus Legacy™ body contouring treatments work to break down fat cells around the abdomen area, resulting in noticeable circumferential reduction and skin tightening. The treatments target the midsection, reducing circumference from stubborn areas such as the abdomen and flanks, with no surgery or downtime. Our non-invasive circumferential reduction systems allow you to target one of the largest demographics for medical aesthetic treatments— in a 2018 consumer survey conducted by the American Society for Dermatologic Surgery , body sculpting was one of the most popular procedures, with 57% of respondents saying they were considering getting this treatment.

Non-Invasive Lipolysis

For non-invasive lipolysis , Venus Bliss™ emits a 1064 nm wavelength laser through its applicators, which effectively passes through the skin and is absorbed by the adipose tissue layer. The targeted fat cells release stored triglycerides, causing some to shrink and others to destruct completely. Leftover cellular debris is processed out by the body through the lymphatic system. Backed by clinically validated effectiveness in fat reduction, cellulite reduction , skin tightening , and circumference reduction , Venus Bliss ™ is a comprehensive solution that delivers results with no per-treatment usage fees for the provider. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss™ helps you to grow your practice by offering patients the most innovative technology that is clinically proven to meet their aesthetic needs before the beach starts beckoning this summer.

Hair Removal

Hair removal treatments are one of the most popular aesthetic treatments going into summer, and the market continues to grow every year. For maximum efficacy, a laser hair removal plan requires 5-7 sessions, making them an ideal source of regular income for your medical aesthetic practice. You can meet this overwhelming demand with the gold standard of hair removal technologies in Venus Concept’s Venus Velocity™ and Venus Epileve™ devices. Both machines work on darker and tanned skin, so your clinic can cater to all skin types. With a real-time cooling system and no patient downtime after, Venus Concept’s hair removal solutions will be an asset to the productivity of your clinic this spring.

Bring the top treatments to your clinic this spring with Venus Concept medical aesthetic devices. Speak to one of our experts about how we can help enhance your business this season today.

What Is the Gladiator Male Makeover?

Wed, 23 Feb 2022 18:08:00 GMT

The Gladiator Male Makeover is a plastic surgery trend targeted towards male customers. It is particularly popular with clients hoping to avoid or postpone the “dad bod” (characterized by torso fat, facial hair, and soft body curvature). This process can include any of several steps, including 360° liposuction, gynecomastia (removal of male breast tissue) surgery, fat transfers to enhance the definition of the pectoral muscles, abdominal etching, hair removal, facial sculpting and augmentation, and a male-targeted version of the Brazilian Butt Lift . As more and more men start to embrace the transformative and restorative properties of medical aesthetics, this trend is quickly growing in popularity.

GMM Pros and Cons

The GMM can be highly lucrative for surgeons, particularly considering the number of add-on elements involved in the process. While the baseline liposuction and gynecomastia treatments can cost an average of $20,000, and the addition of the BBL alone can run anywhere from $6,000 to $15,000. Rhinoplasty, the most common surgical procedure requested by men, can cost between $7,000 and $14,000. All told, the full suite of procedures entailed in the Gladiator Male Makeover could easily earn a business well over $60,000.

However, this cost can be prohibitive for clientele, especially when considered alongside the other risks of surgical cosmetic procedures. Even liposuction and gynecomastia procedures that are minimally invasive, such as single-stitch or laparoscopic options, can have an extensive recovery downtime of 4-6 weeks depending on the client and their lifestyle. Furthermore, no surgery is without risk, and that includes cosmetic procedures, which can include not only complications during the surgery but also pain and scarring during the recovery process. Finally, there is always a risk of a client’s results being below their expectations.

Alternatives to the GMM

What options exist for clients that are interested in the GMM but fear the downtime, cost, risk, and potential dissatisfaction with results? Fortunately, for these clients, there are significant options in Venus Concept’s state-of-the-art medical aesthetic devices to help accomplish their goals. Help your clients achieve their body goals with the Venus Legacy™, Venus Bliss™, and Venus Versa™ systems.

Venus Bliss™ provides similar effects to a liposuction treatment and uses diode laser applicators to reduce fat in chosen areas of the body. The system also incorporates Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) to achieve smoothing and cellulite reduction effects in the body, offering clients a more structured and chiseled figure without the invasive nature of surgery. Those who use the Venus Bliss™ system can anticipate an easier and faster recovery period with no downtime compared to those undergoing a full liposuction treatment.

For those clients who are concerned about visible signs of aging, sagging, and body softness, there is Venus Legacy™ , the all-in-one treatment system that highlights cellulite reduction , wrinkle reduction and body smoothing. Venus Legacy ™ has been approved by the FDA for temporarily reducing the appearance of cellulite – and that is without any downtime or uncomfortable treatment modalities. The highly advanced device uses the same Multi-Polar RF and PEMF technology as the Venus Bliss™, but also incorporates high-end and cutting-edge VariPulse ™ technology to ensure a broad spectrum of treatment successes.

If your clients are interested in facial restructuring, hair removal and skin resurfacing, Venus Versa™ may be the ideal multi-application, all-in-one system for your office. This unique system also contains Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields alongside IPL hair removal and Nanofractional Radio Frequency skin resurfacing technologies. The Venus Versa™ covers a broad range of aesthetic treatments while still delivering targeted, goal-oriented treatments in line with the Venus Concept mission.

Treatment Maintenance with Venus Concept

Some clients who express an interest in the intense, invasive GMM procedure may be redirected or persuaded to consider non-surgical alternatives for body restructuring . For clients who have already undergone a Gladiator Male Makeover or similar aesthetic procedure, the Venus Legacy™, Venus Bliss™, and Venus Versa™ systems may also be of use to maximize and maintain positive results.

A common side effect of any liposuction-based procedure is skin sagging at the areas of fat emoval. The Venus Concept line of treatment systems offers numerous treatments that can help with body contouring and skin tightening during post-liposuction recovery. Furthermore, the ability of the Venus Bliss™ to use targeted lipolysis allows for delicate, minute adjustments to the shape of the body, creating a more chiseled and contoured look for the client. These treatments are non-invasive and have zero downtime.

Many of the procedures involved in the GMM involve reintroducing removed fat into the body to create more robust and defined shaping – for example, the Brazilian Butt Lift, abdominal etching, and pectoral contouring processes. Without adequate structure during the recovery process, these injected areas may lose structure over time, causing the desired body shape to become diminished or saggy. If this occurs, the body contouring technologies offered by the Venus Concept line of products can be instrumental in helping a client recover their desired appearance and returning their shape to its post-surgical ideal. This line of treatment systems can help your clients keep their new, preferred body shape for as long as possible, with minimal recovery time, in order to best achieve their personal appearance goals.

To learn more, reach out to speak with one of our experts today.

Device Spotlight: Why Adding ARTAS® iX Will Take Your Practice to a Higher Level

Wed, 16 Feb 2022 16:28:00 GMT

The hair restoration market is one of the fastest-growing segments of the aesthetic industry and is on track for greater substantial growth in the next decade. As the technology improves, more and more men and women are embracing the benefits of hair restoration over the prospect of living with hair loss. Millions are self-conscious about losing their hair and are looking for ways to look and feel younger and more confident. Investing in hair restoration technology can help grow your practice by meeting the demand for this kind of treatment. With the ARTAS ^® iX Robotic Hair Restoration System , your clinic can harness this industry’s long-term growth in the future.

An Overview of the Current Hair Restoration Market & Demand

Hair loss affects about 50 million men as well as 30 million women in the US alone . Approximately 25% of American men show signs of balding in their 20s; by their 50s, 85% will have noticeable hair loss or thinning . Hair loss can be due to genetics, lifestyle, and other factors, but regardless of the cause, hair restoration surgery is a safe and effective way to restore the hair permanently. In 2020, a record number of ARTAS ^® iX hair restoration procedures were performed. With an average RealSelf rating of 96% for customer satisfaction, ARTAS ^® iX puts your clinic ahead of the competition by delivering the results patients are looking for. With the growing demand for hair restoration treatments, hair transplant devices are not only an integral part of your medical aesthetics practice—they are an investment that can attract new patients and improve your overall profitability.

The ARTAS ® iX Robotic Hair Restoration System

In essence, the ARTAS ^® iX Robotic Hair Restoration System delivers a personalized hairline design for every patient with state-of-the-art precision, efficiency, and repeatability. Cutting-edge features have made this device a favorite among top plastic surgeons, dermatologists and physcians around the world.

Advanced Technology

The ARTAS ^® iX robotic hair restoration platform includes an advanced multi-camera stereoscopic vision system with 44-micron resolution. This system, along with the device’s seven-axis robot arm, enables physicians to deliver robotic procedures with the greatest accuracy. The ARTAS ^® robotic hair transplant machine is able to intelligently analyze and select appropriate grafts from the donor area without over harvesting, while completely eliminating the risk of linear scarring. The ARTAS® iX machine can also accurately identify and create optimal recipient sites while simultaneously implanting each harvested graft. By protecting the patient’s existing terminal hair, the ARTAS® robotic hair transplant system works to maintain a more natural appearance in both the donor site and the recipient area.

Artificial Intelligence Integration

Advanced AI consistently analyzes, monitors and tracks each hair follicle's characteristics–position, angle, size, and orientation–and adjusts for patient movement. AI-optimized harvesting, intelligent graft analysis and randomized selection from donor area ensure high-quality grafts and natural-looking results. Machine learning recognizes and digitally maps past, current and future grafts, and learns new patterns to deliver continuous improvement.

High-Definition Multi-Camera Stereoscopic Vision System

With 44-micron resolution, the ARTAS ^® iX system accurately visualizes and analyzes each follicular unit, while repeatedly recognizing and identifying key features at the rate of 60 times per second. This enables the image-guided robotic alignment technology to accurately and precisely harvest each follicular unit at the optimal angle.

State-of-the-Art Medical Grade Hardware

The 7-axis KUKA robotic arm delivers high dexterity and efficient movement with 0.1mm repeatability. ARTAS ^® iX is also equipped with a multi-faceted proprietary Ultra Punch tip and controlled, variable coring speed algorithm that efficiently dissects with less potential trauma to the follicular structure and yields robust grafts. With physicians in mind, the compact and streamlined ergonomic design minimizes the device footprint and facilitates clinical efficiency.

Touchscreen Interface and 3D Pre-Operative Planning

The intuitive, graphics-based user interface with IoT capabilities enhances physician collaboration with technology and gives you the ability to custom-design a hair restoration procedure for each patient with 3D Pre-Operative Planning.

VERO Hair™ Comprehensive Post-Sale Support

By far the most powerful action you can take in attracting clients to your practice for hair restoration surgery is by offering the best and latest in medical aesthetic devices, and by being recognized as an expert in utilizing them. The VERO Hair™ Center of Excellence acknowledges clinicians who have been thoroughly trained in the practice of hair restoration, and have demonstrated exceptional skill in surgery and patient care. Moreover, it is also a comprehensive support system with everything your practice needs to succeed .

To ensure you have the advantage of expertise and experience over other providers, VERO Hair™ offers extensive training programs to help you stay ahead of the curve on treatment protocols and customer demands, regardless of your level of hair restoration experience. We also offer a program of business development training and support. This includes a range of post-sale practice development programs, both in-person and online, to help your clinic maximize opportunities for success. Venus Concept also helps to drive patients to your practice through marketing support and patient leads. These include tools such as complimentary marketing assets and patient education materials, saving you the time and cost associated with creating these yourself.

Robust Social Media Program

Running the digital media marketing for every service and product you offer at your clinic can be time-consuming, complicated, and expensive. With ARTAS® iX, much of the heavy lifting has already been done for you. Because we’re continually positioning our devices as the best in the industry via our vast web presence, promotions, and social media, we already have excellent brand recognition. Your clinic can leverage that recognition to its own benefit by offering clients technology that they already know, respect, and trust.

To get ARTAS ^® iX in your clinic, reach out and speak to one of our experts today.

How to Get Your Clinic Ready for Valentine’s Day

Wed, 09 Feb 2022 20:31:00 GMT

Everyone wants to look their best for their loved ones on Valentine’s Day. That’s why this romantic holiday has always been a popular time for aesthetic treatments. For your aesthetic practice or med spa, February 14th is an opportunity to boost sales during what can be one of the slowest months for revenue. Men and women of all ages fall under the spell of Valentine’s Day. It’s a time for romance, and you’re never more ready for romance than when you have confidence in your appearance. It’s also a special occasion, especially since Valentine’s is one of the most popular days for proposals of marriage. Help your clients do Valentine’s Day right this year by marketing your services and offering the top treatments for this holiday.

Marketing Strategies for Valentine’s Day

Here are five powerful ways you can market your services this Valentine’s Day:

Top Treatments to Promote for Valentine’s Day

Hair Removal

With its focus on the sensual, Valentine’s Day is the perfect time to get a hair removal treatment. Smooth, stubble-free skin has never been more in vogue, and the treatment technology is now better than ever. Depending on your client’s needs, Venus Concept offers two technologies— diode laser and intense pulsed light —for permanent hair removal. Delivered via our Venus Velocity™ , Venus Epileve™ , and Venus Versa™ devices, your patient can look forward to a future free from shaving, waxing, and plucking.

TriBella™

For last-minute oomph before date night, combo treatments deliver great results in no time. With TriBella™ , your clients can experience all the benefits of an aesthetic treatment and still be ready for Valentine’s Day. Combining our three most popular treatments into one—a photorejuvenation , anti-aging wrinkle reduction , and skin resurfacing —TriBella™ is delivered via Venus Versa™ , a multi-use device in one portable platform.

Fat Reduction & Body Contouring

For your clients who want to be in their best shape for Valentine’s Day, fat reduction and body contouring treatments offer visible results in as little as one session and no downtime. Powered by diode laser technology, the Venus Bliss ™ non-invasive lipolysis machine reduces fat from target areas comfortably and effectively for a slimmer physique in time for that special occasion. Our Venus Versa™ and Venus Legacy™ devices are the most advanced on the market for body slimming and contouring, addressing cellulite reduction , skin tightening , and wrinkle reduction with lasting results.

Facial Treatments

For Valentine’s Day, your clients will want to look their best for their partner, or maybe show themselves a little extra love. Wrinkle reduction treatments and skin tightening treatments can bring back that youthful glow and help their natural beauty shine through. For clients of any age, Venus Glow™ facial renewal treatments revive skin for a refreshed, radiant complexion.

Get your clinic ready for Valentine’s Day now by speaking to one of our experts today. We’re here with the marketing help, business support, and state-of-the-art device technology you need to make your clinic a success.

A Guide to Enhance Your Patients’ Liposuction Results

Wed, 02 Feb 2022 17:31:00 GMT

Liposuction continues to be one of the most popular cosmetic surgical procedures, ranking among the top 5 along with rhinoplasty, facelifts, eyelid surgery, and breast augmentation in 2020; however, it is interesting to note that the number of liposuction procedures has fallen dramatically since the year 2000, by 40% overall. This could be due to the rise in non-invasive body treatments and advances in technology that make those treatments as effective as liposuction while requiring less recovery and downtime. Nevertheless, you will likely have patients who undergo liposuction. Below, we discuss how to support and enhance their results, as well as the non-invasive alternatives your clinic can offer them.

How to Enhance Your Patients’ Liposuction Results

To most of your patients, liposuction probably seems like a simple procedure. The truth is, liposuction is a serious surgical procedure that requires a prolonged recovery time. The procedure itself does have risks, but assuming your patients have a good outcome with no adverse effects, they may still want to augment their results or treat the scarring that can occur from the incisions.

Enhancing Liposuction Results with Body Sculpting and Skin Tightening Treatments

Because liposuction displaces fatty tissue, patients have to go through a worse-before-better period as this tissue swells and resettles. Sometimes, the areas that have been treated never fully smoothen, leaving lumpy areas that can benefit from body contouring treatments . It also takes time for the skin of the affected area to snap back into shape, as skin elasticity adjusts to the new contours of the body. In many cases, skin laxity will be a lingering issue just as it is for people who have lost weight abruptly due to diet or exercise.

Venus Legacy™ is a multi-purpose device powered by proprietary (MP) ² technology (a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields) and features cutting-edge VariPulse™ technology. In addition to skin tightening and circumferential reduction, Venus Legacy™ smoothens out focal fat demarcations that can occur after liposuction. With Venus Legacy™ you can also augment your clinic offerings with the popular Trim & Tite™ package, a new and effective skin tightening solution for superior clinical results to enhance your patient’s fat reduction treatment, weight loss program, or liposuction procedure.

Treating Liposuction Scars With Skin Resurfacing Treatments

In order to perform liposuction, doctors need to make one or more small incisions in the area to be treated. The scars left behind can be addressed with skin resurfacing treatments. Using the most advanced skin resurfacing technology available, Venus Viva™ MD is a highly customizable tabletop device that delivers exceptional results with low downtime and is safe for all shades of skin. Using NanoFractional Radio Frequency (RF) with SmartScan™ technology, Venus Viva™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage like surgical scarring.

Aesthetic Treatment Alternatives to Liposuction

There’s no question that the popularity of non-surgical body treatments is on the rise. Over 9.3 million body shaping & skin tightening procedures were performed in 2018 and by 2023, this number is estimated to grow by 30% .

Venus Bliss™ uses non-invasive lipolysis, a process that involves diode laser technology and radio frequency energy to gently heat and dissolve hard-to-budge fat cells that tend to accumulate in the thighs, abdomen, and other areas commonly targeted by liposuction. For your patients, this is a better fat reduction solution than liposuction because they’ll be able to enjoy their slimmer appearance without the pain, cost, and downtime a surgical procedure would require. For your clinic, Venus Concept’s state-of-the-art devices give you the highest return on investment with an accessible subscription business model and no per-usage fee or costly consumables.

Offering non-invasive fat reduction treatment alternatives to liposuction has helped many of our partner clinics grow their business , even during uncertain times. To bring any of the cutting-edge technologies discuss above to your clinic, speak to one of our experts today.

Clinical Bulletin: Treat C-section Scars Using Ablation and Resurfacing of the Skin

Tue, 01 Feb 2022 14:34:00 GMT

Approximately one-third of all births in the United States are done using C-sections, and that rate is increasing every year as more women opt for this procedure. The abdominal surgical scar left by a C-section may be accompanied by pain, tenderness, rigidity, and itching. Furthermore, the appearance of the abdominal scar can be of a concern to some women.

Fortunately, there is a non-invasive solution that can produce satisfactory results on C-section scars without the downtime. As discussed by Dr. Kai O Kaye, board certified plastic surgeon and founder of Ocean Clinic in this clinical bulletin, he explores the option to treat abdominal scarring using the Venus Viva™ MD NanoFractional Radio F requency (RF) device. He explains in detail the parameters and settings on this highly customizable skin resurfacing solution that were able to produce results like this:

As the radio frequency energy is produced by an electric current rather than a light source, it is not scattered by tissue or absorbed by melanin, making it possible for patients with Fitzpatrick skin types V and VI to benefit from treatment. Dr. Kaye trusts Venus Viva™ MD for its ease of use and the safety efficacy profile of the treatment. He is able to deliver exactly the amount of energy needed for a given scar by selecting voltage and pulse-width independently with the desired combination of ablation and coagulation. Topical numbing cream is typically used to manage any discomfort during treatment.

C-section scars are often thick and with strong adhesions to the underlying fascia, so the goal is to have an increased depth of energy delivered into the tissue to maximize ablation. Dr. Kaye generally works with a setpoint of parameters at 260-280 V and a pulse width at 25-28 ms. Depending on scar initial status and response, as well as skin type, 3-6 treatments are typically necessary to achieve the desired change in the C-section appearance.

Access this bulletin and see how you can leverage the customizability of Venus Viva™ MD to treat this common concern.

Click the download button below to read Dr. Kaye’s take on maximizing the efficacy of using ablation and resurfacing of the skin to treat C-section scars.

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How to Capitalize on the Growing Wellness Economy

Wed, 26 Jan 2022 16:45:00 GMT

According to the most recent report from the Global Wellness Institute (GWI), the global wellness economy stands at $4.4 trillion despite pandemic disruptions and is forecasted to reach $7 trillion by 2025. The future of the wellness market is bright and is predicted to grow 10% annually through 2025. Aesthetic professionals stand to gain the most from this growth, as Personal Care & Beauty is the largest category in the GWI’s findings, with $1 trillion spent in 2017, $1.1 trillion in 2019, and $955 billion in 2020, demonstrating strong performance despite pandemic restrictions.

Pandemic Effect on the Wellness Economy

Unsurprisingly, the wellness economy declined slightly during the pandemic, falling 11% from 2019 to 2020, while the pandemic also caused a major shift in values for consumers. The GWI believes that the market will bounce back to pre-pandemic levels of around $5 trillion in the near future. Moreover, it’s very likely that business will return to this sector stronger than ever, as the pandemic has brought about a focus on personal wellbeing, mental health, and self-care, which for many people take the form of improving one’s appearance. Businesses poised to meet the needs of a reawakening clientele will be ideally positioned to succeed during the upswing.

How Your Clinic Can Capitalize on Today’s Wellness Economy

Make a Strong Impression Online

During the pandemic, people became more reliant than ever on their social media and other online channels to find essential services, entertainment, social connection, and more. Accordingly, many businesses had to pivot to find a way to reach their clients virtually. Now that in-person is coming back, it’s still important to market your med spa with a robust online presence, using digital marketing strategies to target your client demographic and entice them into your clinic. Our blog contains a wealth of knowledge for how to market your aesthetic business, or you can take advantage of our Practice Enhancement Program to leverage the marketing expertise at Venus Concept on behalf of your practice.

Adapt to the New Mindset

The surge in pre-pandemic growth showed that the wellness industry has a lot of momentum. In 2020, despite widespread pandemic restrictions, the areas of nutrition, weight loss, wellness real estate, mental wellness, and public health/prevention/personalized medicine all showed growth. However, it’s undeniable that the pandemic has brought about a shift in values. For many, ‘wellness’ now means more than getting a facial, and there’s a growing focus on mental well-being, social justice, and environmental sustainability . For this reason, your practice should adopt a philosophy of treating patients to improve their lifestyle as opposed to solely their appearance, embracing eco-friendly policies , and perhaps consider doing some community outreach in order to demonstrate that your values, and that of your clients, aligns.

Upgrade Your Technology

Clients have never been so well-versed about the treatments available to them and the technology that makes those treatments effective. With celebrities and influencers— like our own Venus Bliss™ ambassador, Venus Williams —being open about what treatments they get to achieve their ideal look, clients are seeking not only the treatment they want, but also the specific technology that worked for the public figures they follow online. That’s why it’s essential to offer the most sought-after treatments from the most trusted devices in the aesthetic industry, such as those made by Venus Concept. Upgrading to top-of-the-line tech is the best way to ensure that patients keep coming back to your clinic, and that they’re satisfied with their treatment results every time they do.

The Most Popular Aesthetic Treatments to Offer at Your Clinic or Med Spa

Venus Bliss ™ is a non-invasive lipolysis machine that reduces fat in target areas comfortably and effectively. The device comes equipped with an (MP) ² applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse™ technology to tighten skin, further reduce circumference, and reduce cellulite for a smoother, more contoured appearance. Already popular, our Venus Bliss™ treatments now have an incredible ambassador in Venus Williams , whose down-to-earth approach to beauty appeals to a broad spectrum of clients.

Venus Glow™ facial renewal treatments deep-clean and treat pores, delivering hydration to the subcutaneous layers where it’s most needed. The device removes the buildup of dirt, oils, makeup, and dead skin cells that can accumulate, refreshing the skin from deep down for a more hydrated, glowing complexion. Enhanced with Venus Glow™ Serums, our innovative line of serums formulated with naturally-derived marine and botanical extracts , you can tailor each treatment to your patient’s individual needs for anti-aging, brightening, acne reduction, and more.

Venus Legacy™ skin tightening and wrinkle treatments address the most common aesthetic concern today—signs of aging. Weight loss and other lifestyle changes can also result in loose, sagging skin in areas like the abdomen, flanks, upper arms, and even the lower back. Skin tightening treatments encourage the loosened skin to bounce back, and can also address sagging skin around the cheeks, jowls, and neck to give patients a firmer, more youthful appearance. Venus Concept’s skin tightening treatments are powered by radio frequency, the leading technology for anti-aging treatments.

Venus Versa™ performs the most in-demand aesthetic procedures popular with patients today from one versatile, multi-treatment platform. Non-invasive treatments such as photorejuvenation/photofacial , acne treatment , hair removal , skin resurfacing , body contouring , cellulite reduction , skin tightening , and wrinkle reduction can all be delivered via one compact workstation, and the device can be customized and expanded according to your clinic needs—with Venus Versa™, it’s possible to start with a few offerings and upgrade as your business continues to grow.

Venus Velocity™ and Venus Epileve™ hair removal treatments continue to be among the most popular aesthetic treatments, and the market continues to grow every year. For maximum efficacy, a laser hair removal plan requires 5-7 sessions, making them an ideal source of regular income for your clinic. Venus Concept’s diode laser hair removal technology is safe to use on darker and tanned skin, so your clinic can cater to all skin types. With a real-time cooling system and no downtime, Venus Concept’s hair removal solutions are an asset to the productivity of your clinic.

If you would like to speak to one of our experts about our cutting-edge technology and how Venus Concept can help your practice succeed, give us a call today.

How to Make Your Clinic Eco-Friendly

Wed, 19 Jan 2022 18:38:00 GMT

More than ever before, people are concerned about their carbon footprint, environmental issues, and conscientious consumption. Sustainability is an issue potential clients are considering before patronizing any business or service, including med spas and aesthetic treatments. Here are 4 ways to minimize waste and maximize environmental mindfulness in your practice or office.

Be Brand Conscious

To begin with, look at the brands and products your office supports and recommends to clients. Some companies are better than others at prioritizing sustainability and waste reduction; what priorities does your merchandise present to your patients?

Consider packaging options. Do the companies you use offer reusable or refillable bottles? Do they utilize recycled, compostable, or minimalist approaches to packaging? Some companies will favor a flashy appearance on the shelf and end up using way more cardboard and plastic than is necessary.

What about ingredients? Certain chemicals can be beneficial in skin care but have polluting or toxic effects on the environment. Other ingredients may be obtained in an unsustainable way or contribute to unnecessary greenhouse gas emissions. Look into the ways that your spa’s product lines could maximize their environmental awareness. If it’s possible to change from an undesirable product line to one more in line with green priorities, do so. If not, consider contacting the company to see if they’ve considered more conscientious products and packaging.

Reuse When Reasonable

Up until recently, single-use products were being phased out. Now, safety concerns have made the consumption of items like latex gloves, PPE masks, and disposable tools necessary once more. Still, there are ways that your business can explore to increase reusability while still prioritizing the health and well-being of your staff and customers.

For example, instead of disposable water bottles, try offering your customers the opportunity to refill their own reusable bottles with a touchless spring water dispenser. You could even offer branded reusable water bottles that clients can purchase–or receive as a gift with treatment–to be used at your office. If your office is equipped with a dishwasher or other way to effectively sanitize cups, then providing proper glassware for your clients might be a great way to help them feel at home.

Even in the case of PPE, there are options for reusability. Cloth masks with insertable HEPA filters can be used throughout the day and washed at night. Some companies will recycle latex, nitrile, and rubber gloves. It won’t be possible to reduce single-use products to zero, but there are ways to offset your office’s footprint when it comes to what you throw away.

Walk the Walk

Change starts at home–or in this case, at work. Create opportunities for your employees to participate in making environmentally conscious choices. For example, a carpool incentive program could reduce carbon emissions during your staff’s commute to work. Similarly, subsidizing public transit passes or other mass transit options could reduce the number of people who drive to work at your spa or clinic. Not only will these changes have their own effects, but they will foster more conscientious behavior in your employees by keeping green issues at the forefront of the workplace experience.

You can also create in-office experiences for your staff that prioritize environmental issues. Meat, especially beef, is harder to farm sustainably than grains or vegetables; why not help bring this issue to the attention of your employees? Sponsor an employee lunch that consists of locally grown, ethically farmed ingredients–and invite the farmers to speak about their green strategies. Provide information about how to shop local and focus on sustainability at home as well as in the office.

Upgrade Your Tech

Nowadays there are countless ways to add a little green-consciousness to your in-office technology. Replacing old lightbulbs with LEDs, using Energy Star appliances , and installing a smart thermostat can really reduce your energy consumption and carbon footprint. You can also implement green thinking in your aesthetic technology.

Most of Venus Concept's medical aesthetic devices , such as Venus Bliss™ , use no consumables compared to other medical aesthetic devices. Additionally, with Venus Concept ’s zero usage fees, you will have room in your budget to invest in other suggestions, like those above, to maximize your green consciousness. Venus Concept uses a subscription-based business model which means no huge upfront investment, allowing you to implement new strategies for environmental consciousness now, instead of having to wait.

For more information about the extensive line of Venus Concept devices for your spa or clinic, you can contact us by using the button below and speak to one of our medical aesthetic experts.

Can COVID-19 Cause Hair Loss?

Wed, 12 Jan 2022 21:51:00 GMT

Recent studies have shown that people who have had COVID-19 and its variants are experiencing hair loss for months after recovering from the virus. This can understandably be a difficult experience for your patients, and when they turn to you for help it’s important to be ready with a solution. Here’s how you and your patients can navigate the complexities of COVID-related hair loss with the help of NeoGraft ^® .

Does COVID-19 Cause Permanent Hair Loss?

According to the American Academy of Dermatology Association , the hair loss people are experiencing after having COVID-19 is fever-induced hair shedding. This is known as telogen effluvium and occurs when a fever interferes with the three stages of hair growth, causing more hair to enter the shedding phase at the same time. Most people will notice this happening two-three months after their illness.

Possible Solutions for COVID-19 Hair Loss

For now, it appears that this shedding may be temporary, with the hair returning to normal growth in time. However, COVID-19 hair loss brings up an opportunity to open a discussion about hair loss with your patients. To dissuade further shedding and promote the hair to grow, here are a few at-home remedies they can try:

Scalp care: caring for the hair and scalp properly , by cleansing, exfoliating, and using gentle massage, can encourage new growth and less breakage where hair strands have been weakened from illness.

Honey: honey has a number of benefits for hair care , and using products that contain honey or applying a DIY hair mask can promote healthy hair.

Oils: dehydration is often a side effect of illness, and oils can be used to infuse the hair with moisture and protect it from further damage.

Hair masks: DIY hair masks and scalp scrubs incorporating honey, essential oils, and other ingredients can improve circulation in the scalp to encourage hair growth and improve the appearance of the hair.

Hair Restoration Treatments for Hair Loss With NeoGraft ®

If your patients are experiencing hair loss that is more severe, permanent, or continues long after they have COVID-19, then a hair restoration procedure is the answer. Venus Concept’s state-of-the-art NeoGraft ^® device uses the most advanced technology to perform hair restorations with precision, accuracy, and repeatability. The device takes the gold standard method of hair restoration, Follicular Unit Extraction (FUE), one step further with cutting-edge automation and robotics. The FUE technique is less invasive than the traditional strip method, resulting in a much faster recovery time for patients.

With NeoGraft ^® , the automated system supplants the need for linear grafts by extracting hair follicles in their natural groupings of 1-4 hairs. The highly specialized pneumatic arm then implants them in the area where more hair growth is desired. The newly implanted hair follicles continue the natural hair growth cycle and results improve each week, with full realization at 9-12 months post-procedure. The procedure is minimally invasive, less painful, leaves no linear scarring, and requires very little in terms of recovery or aftercare. Automation has made hair restoration faster and less expensive for providers and maximizes the consistency and quality of the transplanted graft for optimal follicular survival and growth. The transplanted hair will look natural, grow at the same rate as the surrounding hair, and should last for life .

For an example of the life-changing transformation a NeoGraft ^® procedure can have, we recently followed Jessi’s journey as she underwent a NeoGraft ^® hair restoration procedure. When she began to notice her hair thinning after having children, she turned to over the counter products and styling to cover it up. “I tried vitamins, shampoos, spray fibers—all of that stuff only helps the hair you have. It doesn’t grow new hair.” That’s when her friend recommended she looked into hair restoration, and she found out about NeoGraft ^® . As little as 18 months after the procedure, she booked her first salon appointment in ages. “Now that my hair is all grown, I feel like I can do any hairstyle. People are telling me how awesome and full my hair looks.”

Hair restoration is one of the most sought-after cosmetic procedures today. With each passing year, it proves itself as a solid offering for aesthetic clinics looking to maximize return on investment. The total market for hair restoration treatments has increased 16% since 2016 and it is now a $4.9 billion industry—there’s never been a better time to add hair restoration to your clinic offerings. When you offer hair restoration with a Venus Concept device, you also have the full support and backing of VERO Hair™ , a comprehensive solution for growing your hair restoration business. It includes extensive post-sales support tools, including clinical training, marketing, and business development programs, giving you the competitive edge in the expanding hair restoration market. Speak to one of our experts today to see how we can support your success.

How to Get the Most Out of Your Med Spa’s Year-End Review

Wed, 05 Jan 2022 17:19:00 GMT

The end of the year is a time for reflection, and your business is no exception. Conducting a thorough year-end review of all sides of your practice will illuminate what’s working, what isn’t, and what changes you can make to maximize your success next year. Our guide takes you step by step through the essential stages of a year-end review for your medical aesthetic enterprise, helping you assess your strategy, evaluate its outcomes, and determine how to move forward for a strong 2022.

The Ultimate Year-End Medical Aesthetic Practice Review Guide

The key to getting the most out of your year-end review is knowing what to assess and evaluate in order to determine your best moves going forward. You want your efforts to be exhaustive but not exhausting. We’ve laid out the essential steps below.

Assess Your Spending

The most important thing for any business owner is to know where the money is going. When you look at your balance sheet at the end of any given year, you want to be sure that you are getting a good return on your investment. Unless you’re especially numbers savvy, you’ll probably want to go over your finances with a professional bookkeeper or accountant. If your profit margins aren’t what you’d like them to be, you might have fallen into one of these common money-wasting mistakes for med spas . Knowing exactly how much value you’re getting in return for your money will help you make wiser spending decisions going forward.

Assess Your Marketing Initiatives

It typically takes a few months to tell whether a marketing strategy is working. At the end of the year, take a moment to review your marketing initiatives for each quarter, and evaluate whether they generated a boost in income. Focusing on one financial quarter at a time instead of the entire year will make these results easier to see. You should also look at your marketing categorically, for instance focusing on your social media marketing, to see where you saw the best return. If your marketing efforts didn’t have the effect you hoped for, consider these top strategies for upping your med spa’s marketing game , or join our own Practice Enhancement Program and let Venus Concept boost your reach so you can focus on your patients.

Assess Your Product Offerings

Data collection and analysis are key to making sure your product offerings are optimized. Here are some essential points to consider when looking at how your products and services performed this year:

If you use our devices at your clinic, in-depth analysis of how your services are performing is made easier with Venus Concept’s built-in IoT capabilities. The integrated “Internet of Things” technology provides information to maximize treatment efficiency for the best ROI and ensures your device runs at its optimal performance aby helping optimize everything from treatment protocols to patient results and satisfaction. We make the first and only devices in the medical aesthetics industry to be equipped with IoT capability.

Assess Your Team’s Performance

Having well-trained, happy staff members makes for the best customer experience. Performance evaluations may already be a part of your routine; if they’re not, you can include them in your year-end review. Determine if there are any weak spots and whether your team could benefit from continuing education or in-clinic training. We’ve published a number of guides on how to build a high-performing aesthetics team , improve employee retention , and keep clinical staff up to date on the latest in technical know-how .

Besides showing you where your business can improve, conducting a year-end review helps put things in perspective. Struggles you may have experienced one month will hopefully have been outweighed by a major win in another. Remember, it’s about the long game. You might not be able to get everything done in one year, but you’d be amazed at what you can accomplish in ten. Whatever your practice needs, Venus Concept is here to help.

How to Advertise Post-Travel Treatments to Your Patients

Wed, 22 Dec 2021 20:22:00 GMT

Despite recent events, the travel industry is slowly but surely on its way to making a recovery. This means that your patients get to start taking vacations again, which is an opportunity for your clinic to cater to their post-trip needs. Traveling is wonderful, but it can also be stressful, and sometimes it takes a while to feel normal again after a trip. Aesthetic treatments can address these concerns and should be viewed as an essential follow-up to any vacation or business trip. Read on to discover which treatment to offer your clients after they travel.

Problem: Dehydration

Travelers are especially prone to dehydration during transit. The atmosphere on an airplane only has 5-20% humidity, which is much lower than the average home of 30%. This can result in dry skin, which in turn makes lines and wrinkles look more pronounced, as well as sagging skin.

Solution: Venus Glow™ & Venus Legacy™

Venus Glow™ treatments deep-clean and treat pores, delivering hydration to the subcutaneous layers where it’s most needed. The device will also help remove the buildup of dirt, oils, makeup, and dead skin cells that can accumulate on a vacation, refreshing the skin from deep down for a more hydrated, glowing complexion. As dehydration tends to make fine lines, wrinkles, and sagging skin more evident, Venus Legacy™ treatments use Multi-Polar Radio Frequency to boost collagen and elastin production for firmer, smoother skin.

Problem: Sun Damage

Despite their best efforts to wear sunscreen regularly, your patients might return from their vacation with some level of sun damage if they’ve traveled south. You may want to warn them about the increase in risk before they leave, as many are unaware that the closer they venture to the equator, the higher the risk of too much sun exposure. Catching sun damage early is important for reversing the signs of premature aging it causes, and also for reducing their risk of cancer.

Solution: Venus Versa™ Photorejuvenation Treatments

Sun damage manifests in the skin as sun spots, hyperpigmentation, wrinkles, and sagging skin—people seeing signs of premature aging in the mirror may in fact be experiencing photoaging. Venus Versa™ photorejuvenation treatments use Intense Pulsed Light technology to rejuvenate skin by reinvigorating the skin’s natural production of collagen and elastin. The treatments resolve sun damage, slow down the appearance of aging, and restore skin to a brighter, healthier state.

Problem: Weight Gain

Vacations are for indulgence, and it’s very common to come back from a trip with a bit of extra weight around the midsection. Also, the sedentary nature of most travel activities, like sitting on a plane or lounging by a pool, contribute to water retention and a slower metabolism. Most people would prefer to return from a trip looking better than when they left, a goal that they can achieve by visiting your clinic.

Solution: Venus Bliss™ Non-Invasive Lipolysis Treatments

Problem: Skin Issues

Nothing shakes up routine the way travel does, and this can have a deleterious effect on the skin. Acne and breakouts can happen due to a change in environment, diet, and activity, and sometimes the reaction will last long after the trip is over. Getting back to a daily skin care routine right away will help, and an aesthetic treatment will speed up recovery.

Solution: Venus Versa™ Acne Treatments

Venus Versa ™ acne treatments use Intense Pulsed Light technology to heal existing acne-related inflammation while destroying acne-causing bacteria throughout the layers of the skin. The treatments also help to minimize future breakouts and protect against scarring for a smooth, blemish-free complexion.

How To Market Post-Travel Treatments To Patients

Combo Treatments. Combo treatments are designed to address a number of issues in one treatment, making them an effective and affordable way for your patients to look and feel better quickly after traveling. After an expensive vacation, they may not want to splurge on several treatments so soon, or they may want to look and feel better fast, with no downtime. Venus Concept combo treatments include TriBella™ and Trim & Tite™ . Tribella™ treatments combine a photofacial, skin tightening , and anti-aging treatment in one. Trim & Tite™ treatments deliver fat reduction and skin tightening all in one session. Your clients may want to try one or both of these powerful options to return to their pre-travel radiance.

Packages. As a marketing tool, packages are perceived a lot more valuable than single services and have the added benefit of introducing customers to services they may have not tried before. Designing and advertising packages during the holiday season and other popular times for travel is an effective way to bring new and returning clients into your clinic for their post-travel aesthetic needs.

Partnerships. In addition to your post-travel patients, think about the people who are visiting your area for a vacation. They’ve just gotten off a long plane ride as well, and they may want to treat themselves to an aesthetic treatment while they’re away from home. To reach the traveler demographic, consider partnering with a local hotel, resort, or bed and breakfast and marketing your services there. When it comes to partnership, the importance is to use your creativity to find a mutually beneficial arrangement for both businesses, while adding value for the client .

We’re sure that with the above strategies, your clients will look to you as the answer to all their post-travel woes. To learn more about the devices mentioned, reach out to speak to one of our experts today.

*Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP) ² applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark for addressing aspects related to body contouring, such as fat reduction and circumferential reduction with the diode laser applicators. The (MP)2 applicator has CE Mark for temporary increase of skin tightening and temporary cellulite reduction.

How to Approach Men for Medical Aesthetic Treatments

Wed, 15 Dec 2021 20:18:00 GMT

The aesthetic industry as a whole continues to grow at a rapid rate. While women still represent the larger market share, male uptake of medical aesthetic treatments has been steadily increasing over the last decade. In fact, while men may be in the minority for now, the demographic is growing at the same pace as the female market. Looking at a recent report from the American Society of Plastic Surgeons , out of approximately 16 million procedures performed in 2019 in the US, nearly 10% were undergone by men. That’s a patient segment no clinic can afford to ignore. Here’s how to attract male clientele to your practice.

Boost Awareness

Although men are as concerned about appearance as women, they are less likely to seek aesthetic solutions when marketing continues to focus on the female demographic. Awareness may be the biggest impediment holding the male aesthetics market back, and that needs to change. As men become more aware of the variety and quality of treatments available to them, they will be more likely to get one. For this reason, be careful not to sideline men in your clinic’s marketing strategy. When advertising your services, make sure to include the benefits for men as well as for women.

Consider Their Needs

Men want to look good, but their reasons for doing so can differ from those of women. Men are more interested in health, wellness, and strength than in following aesthetic trends or chasing after a certain celebrity’s plump lips. Men want to look younger, strong, capable, and confident because these are qualities that are valued in the workforce, by their peers, and by potential mates. To meet this need, focus on the self-esteem and wellness benefits of treatments like fat reduction, hair restoration, and other technologies.

Leverage Your Female Clientele

Because men might be less likely to seek an aesthetic treatment on their own, you may need to reach them through their female friends and partners who are already your clients. Their partner may be the gateway to your practice, whether they are encouraging the men to seek treatment or simply sharing their positive experience. If accompanying their partner to your office, their curiosity may inspire them to try out a treatment for themselves—so make sure your in-clinic marketing speaks to them.

Offer The Right Treatments

According to the 2019 American Society of Plastic Surgeons report , the most common surgical procedures for men are liposuction, tummy tucks, and rhinoplasty. Popular non-invasive treatments include injectables around the cheekbones and jawline, as well as fat reduction, body sculpting, and skin tightening. The one procedure for which the male demographic far outweighs the female is hair restoration. As the leading supplier of cutting-edge medical aesthetic devices, Venus Concept offers a variety of technologies to corner the unique needs of the male demographic.

Intense Pulsed Light (IPL)

Venus Versa™ performs the most in-demand aesthetic procedures popular with patients today: photorejuvenation/photofacial , acne treatment , hair removal, skin resurfacing , body contouring , cellulite reduction, skin tightening, and wrinkle reduction. For your male patients, you may want to highlight the Intense Pulsed Light (IPL) technology for treating the signs of aging, acne, and can also be used for hair removal.

Wrinkle Reduction

To maintain a vital, youthful appearance, non-invasive radio-frequency-based (RF) wrinkle reduction treatments with Venus Versa™ and Venus Legacy™ use gentle heating to stimulate collagen and elastin production under the skin’s surface. In men, the body’s natural production of these essential elements begins to slow with age, but RF treatments kickstart them back up again for a refreshed, rejuvenated look.

Fat Reduction

Hair Removal

Hair removal treatments continue to be one of the most popular aesthetic treatments, and the market continues to grow every year. For maximum efficacy, a laser hair removal plan requires 5-7 sessions, making them an ideal source of regular clinic income. While there are different technologies available for hair removal treatments, Venus Concept’s diode laser hair removal devices, Venus Velocity™ and Venus Epileve™ , work on darker and tanned skin, so your clinic can cater to all skin types. With a real-time cooling system and no downtime, Venus Concept’s hair removal solutions are an asset to the productivity of your clinic.

Hair Restoration

Venus Concept offers two state-of-the-art hair restoration devices: NeoGraft® and ARTAS iX™ . NeoGraft® delivers superior clinical efficacy and high patient satisfaction through revolutionary automated Follicular Unit Extraction (FUE) and implantation technology, which leaves no linear scar and is minimally invasive with fast patient recovery. It eliminates the inefficiencies of common manual tools and procedures while enabling physicians to offer hair transplants with consistent clinical outcomes. If you would like male hair restoration to be a more robust part of your clinic, consider the ARTAS® Robotic Hair Restoration System. The world's first intelligent hair transplant platform to utilize state-of-the-art robotic and artificial intelligence technology, this robotic hair transplant machine offers precise, efficient, and repeatable harvesting with simultaneous recipient site making and implantation functionalities in a single, compact platform.

Speak to one of our experts today about optimizing your clinic offerings for men, or about any of our state-of-the-art medical aesthetic devices today.

INDICATIONS FOR USE:

*Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP) ² applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark for addressing aspects related to body contouring, such as fat reduction and circumferential reduction with the diode laser applicators. The (MP) ² applicator has CE Mark for temporary increase of skin tightening and temporary cellulite reduction.

How is Venus Viva™ MD different from Venus Viva™?

Fri, 10 Dec 2021 19:22:00 GMT

As a practitioner of medical aesthetics, you know that the more initials, the better — and if you ’ re familiar with our state-of-the-art Venus Viva ™ device, you may have noticed that it ’ s recently been upgraded to the new, improved Venus Viva ™ MD. Read on to learn the difference between the two, and discover the advanced technology behind the new Venus Viva ™ MD .

Venus Viva™ vs. Venus Viva™ MD: Similarities

Like Venus Viva ™ , Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Using NanoFractional ™ Radio Frequency (RF) with SmartScan ™ technology and d esigned with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device. Skin resurfacing continues to be one of the most popular treatments at clinics across the country for treating a variety of concerns including fine lines, wrinkles , acne scars , rosacea , stretch marks , enlarged pores, uneven texture, and other skin imperfections.

Both devices use Venus Concept ’ s cutting-edged applicator and radio frequency technologies. The DiamondPolar ™ applicator uses a combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) via our patented (MP) ² technology. The unique electrode placement of the DiamondPolar ™ applicator allows for treatment around the eyes, along the jowls, and other smaller areas that are difficult to treat with less agile applicator models.

Additionally, both devices are highly customizable, allow ing you to control both the power and pulse duration. Being able to tailor the NanoFractional Radio Frequency intensity to the needs of your patients results in more comfortable treatments, with better results , making the treatments safer for patients of all skin types. Therefore, the   treatments have a lower incidence of post-inflammatory hyperpigmentation, or PIH , which can be a cause for concern among side effects of skin resurfacing for people with Fitzpatrick Skin Types IV-VI.

Venus Viva™ vs. Venus Viva™ MD: Differences

Venus Viva ™ MD has been upgraded to be more effective for more skin conditions by giving the choice of two pin options: the 80 pin tip that can deliver up to 124 mJ /pin and the 160 pin tip which can deliver up to 62 mJ /pin. The 160 pin tip is designed to treat a wide range of conditions and is proven to improve the appearance of textural irregularities, fine   lines, dyschromia, enlarged pores, and striae.   For more severe dermatological concerns such as acne scarring and deep wrinkles, the 80 pin tip is designed to deliver a greater amount of energy per pin, with a lower pin density per area, allowing for more advanced treatments. The Venus Viva ™ MD applicator is equipped with state-of-the-art patented tip technology that delivers up to 700 pulses, with energy penetration of up to 800 μ m . The tips are designed for more coverage and therefore faster treatment times , and less downtime. They are better able to address more severe skin conditions, and are particularly effective in treating acne scarring.

In a study conducted by Stephen W Eubanks, MD, and James A. Solomon, MD, PhD, subjects aged 22-71 received a series of three treatments to the full face, each 4 weeks apart . The study concluded that fractional radio frequency skin resurfacing with Venus Viva ™ MD “ produced a statistically significant improvement in acne scarring when assessed by independent blinded evaluators. No serious adverse events resulted from treatment by either applicator tip. Treatment pain was low and tolerable among subjects of all Fitzpatrick skin types. Subjects had high levels of satisfaction with the results. ” ( Click here to read the study in full , and to see before-and-after photos of subject results.)

Skin resurfacing is a robust addition to any clinic ’ s aesthetic offerings, and you can treat more patients in less time with Venus Viva ™ MD, therefore maximizing both patient satisfaction and your return on investment. Get in touch with an expert today to learn how you can grow your practice with Venus Viva ™ MD.

A Moment of Bliss with Venus Williams

Wed, 08 Dec 2021 17:45:00 GMT

You might have noticed a familiar face gracing our social media channels lately. We’re thrilled to announce that Venus Williams—world-renowned athlete, tennis pro, and champion of women’s rights—has a new title to add to her amazing resumé as the Global Brand Ambassador for Venus Bliss™.

Long regarded as one of the greatest tennis players of her time, Venus’ commitment to health, beauty, and looking her best makes her a perfect fit for Venus Concept. Game, Set, Match Made in Heaven!

Download this free report below to learn all about the clinically-proven efficacy of Venus Bliss™ non-invasive lipolysis treatments and why Venus Williams loves them so much!

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Webinar Recording: Maximizing Business Success with Venus Bliss™

Thu, 02 Dec 2021 19:24:00 GMT

Did you know that non-surgical fat reduction was the most in-demand non-invasive body treatment among consumers in 2020 ¹ ? Whether you are already offering body treatments in your practice or still on the hunt for a system, this webinar recording will provide valuable insights on how you can successfully launch such treatments in your practice.

In this insightful discussion featuring two of the top-performing Venus Bliss™ accounts, we will be hearing from the business owners of Beauty By Kitten and Beautiful You as they share the strategy, data, and support behind their successes. Debby Tavares, Director of Business Development Program, will also be sharing her expertise about the critical success factors, tools, and tactics that can help your practice thrive with this new treatment addition.

Watch the webinar recording below:

1. American Society for Aesthetic Plastic Surgery (ASAPs) National Databank 2020 National Plastic Surgery Statistics.

A Comprehensive Guide to Address Your Patients' Acne Concerns

Wed, 01 Dec 2021 20:35:00 GMT

Acne affects up to 50 million Americans annually, making it the most common skin condition in the United States , and s tudies have shown that 40-55% of adults aged 20 to 40 experience some form of acne . Over-the-counter topical products for treating acne are big business, with the country spending over $400 million on them annually . That ’ s a lot , considering most of those products only address the symptoms of acne, and won ’ t clear up the problem for good. If your patients are suffering from blemishes, inflammation, and the scarring that acne can lead to, offer them an effective, long-term solution instead.

Treating Acne with Venus Versa ™

Venus Versa ™ performs the most in-demand aesthetic procedures popular with patients today. With one workstation, you can carry out non-invasive treatments such as photorejuvenation / photofacial , acne treatment , hair removal , skin resurfacing , body contouring , cellulite reduction , skin tightening , and wrinkle reduction . The versatility of the device allows you to make the most of your space, while tailoring your offerings to what patients in your area are looking for. The AC Dual applicator uses I ntense P ulsed L ight to simultaneously address both the cause and visible symptoms of acne , as well as several other features for the best patient outcomes.

The AC Dual applicator uses innovative SmartPulse ™ technology to ensure precise and consistent energy delivery through advanced pulse optimization , delivering p ulses of broad-spectrum light optimized for absor ption by target chromophores and transformed into therapeutic heat . For the dual-light acne treatment, blue light targets the   porphyrin produced by Propionibacterium Acnes bacteria, leading to destruction of the bacteria, while the longer wavelength of red light controls inflammation and promotes faster healing . Meanwhile, a r eal-time cooling system monitors the light guide temperature 1,000 times a second for unparalleled patient safety and comfort .

According to a 2016 study, a fifth of those who develop acne will eventually experience acne scarring (upwards of 50 million Americans annually). Unfortunately, this study also makes mention that those with acne scarring were less likely to be found attractive. The good news is that there are options to treating both existing acne and scarring that may develop afterward.

Treating Acne Scars with Venus Viva ™ MD

Ve nus Viva ™ MD is a highly customizable tabletop device that delivers exceptional results with low downtime and is safe for all s hades of skin . U sing NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Designed with patient satisfaction in mind, it ’ s a n ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment. For the treatment of acne scars, Venus Viva ™ MD has proven to be a safe, effective modality for Fitzpatrick skin types I – VI .

In a study conducted by Stephen W Eubanks, MD, and James A. Solomon, MD, PhD, subjects aged 22-71 received a series of three treatments to the full face, each 4 weeks apart . The study concluded that fractional radio skin resurfacing with Venus Viva ™ MD “ produced a statistically significant improvement in acne scarring when assessed by independent blinded evaluators. No serious adverse events resulted from treatment by either applicator tip. Treatment pain was low and tolerable among subjects of all Fitzpatrick skin types. Subjects had high levels of satisfaction with the results. ” ( Click here to read the study in full , and to see before-and-after photos of subject's results.)

The device has two features that make it especially invaluable for treating acne scars. The Venus Viva ™ MD applicator is easy and ergonomic to use, making skin resurfacing procedures a breeze for you and your staff, as well as your patients. It also comes with two tip options, an 80 pin tip and the 160 pin tip , to make treatments even more customiz able. Both tips resurface the skin using ablation and coagulation, improving the appearance of mild to severe skin conditions. The DiamondPolar ™ applicator uses a combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) via our patented (MP) ² technology. The unique electrode placement of the DiamondPolar ™ applicator allows for treatment around the eyes, along the jowls, and other smaller areas that are difficult to treat with less agile applicator models.

Perfecting the Patient Journey

Fri, 26 Nov 2021 14:26:00 GMT

Many aesthetic professionals are under the impression that marketing ends once a potential client knows about their clinic. For patients, this is only the beginning of their journey. In this report, we will examine the multi-step process from catching client attention to building and maintaining a loyal relationship with your patient.

Learn the best practices to capture patient interest and provide education before they walk in your door through marketing, social media, and content strategy. Once you've captured your patient's attention and educated them on your treatments, s tand out from competitors by going above and beyond in the vital areas of patient consultation and in-clinic treatment experience. After patient's have visited your clinic and had a treatment, learn how to keep them engaged long-term through emphasizing the importance of after-care and providing follow-up to solidify patient retention.

Download our report today and learn how to take your business to the next level by optimizing the patient journey from the minute they learn about your clinic until they become loyal clients.

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Device Spotlight: What Venus Bliss™ Can Bring to Your Practice

Wed, 24 Nov 2021 19:57:00 GMT

It should come as no surprise that fat reduction treatments are the most popular non-invasive body treatment in aesthetics. As many as 86% of people are bothered by excess weight on their body, and they ’ re looking for a solution that can deliver the results they want without the pain, high cost, and downtime typically associated with surgery . The answer? Venus Bliss ™ . Adding non-invasive lipolysis to your clinic offerings with Venus Bliss ™ is a sure way to tap into the lucrative market of fat reduction treatments.

Non-Invasive Lipolysis: Market Overview

N on-invasive body contouring is the fastest-growing area of cosmetic dermatology today . According to the American Society of Aesthetic Plastic Surgeons , the number of non- invasive fat reduction procedures performed tripled between 2012 to 2017 , and t his growth shows no sign of slowing. The global non- invasive fat reduction market is expected to expand at a rate of over 15% and be valued at $2.5 billion by 2025 .

Why Venus Bliss ™ Is the Best Choice for Patients

Results. In terms of results, Venus Bliss ™ delivers. One study showed a 24 % reduction in fat volume when treating the abdomen and flanks , two stubborn areas for fat retention that are a top priority for patients. Most importantly, patients report treatment satisfaction of more than 90%, and only mild side effects such as slight soreness and minor swelling are seen ¹ .

Safety. The treatment is completely non-invasive, which means the use of this laser lipolysis device avoids complications that often arise , or with invasive procedures such as liposuction. Like all our patented technologies , it is safe for all skin types.

Comfort. With all aesthetic treatments, we ’ ve seen that comfort is an important factor to patients when considering trying a new treatment. Venus Bliss ™ ensures a comfortable experience with its contact cooling system , which regulates temperature and prevents damage to the surface of the skin.

No Downtime. Fat reduction treatments with Venus Bliss ™ require no downtime whatsoever. Only lasting 15-30 minutes, the sessions are convenient, quick, and allow patients to return to their regular daily activities immediately.

Venus Bliss ™ : Device Technology That Works

Venus Bliss ™ fat reduction treatments are powered by the latest in diode laser technology, which works by heating the adipose tissue layer to induce lipolysis and start apoptotic processes. (MP) ² applicators emit a 1064 nm wavelength, which effectively passes through the skin and is absorbed by the adipose tissue layer where it heats the fat cells. The targeted f at cells release stored triglycerides, causing some to shrink and others to destruct completely. Leftover cellular debris is processed out by the body through the lymphatic system. Here is an in-depth look at the core technologies powering the device:

DIODE LASER TECHNOLOGY FOR LIPOLYSIS

(MP) 2 APPLICATOR

VARIPULSE ™ TECHNOLOGY

Why Venus Bliss ™ Is t he Best Choice f or Your Clinic

Venus Concept is known for our easy-to-use, non-invasive technologies that serve customers in a safe and effective manner. Our innovative products help you reach a wider patient base all while providing services that are in line with the needs of the modern aesthetic customer . Backed by clinically validated   effectiveness, Venus Bliss ™ is a comprehensive solution that allows you to deliver results for your patients and with no per-treatment usage fees for you as the provider. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss ™ offers a high ROI and helps you to g row your practice by offering patients the most innovative technology that is clinically proven to meet their aesthetic needs.

To bring this state-of-the-art aesthetic device to your practice, speak to one of our experts today.

_DISCLAIMER:

_{*The (MP)2 applicator is licensed by Health Canada and CE marked for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.}

_REFERENCES:

_{1. Mikaela Kislevitz, MD, BSN, RN, Christine Wamsley, BA, Alison Kang, MD, Suzanne Kilmer, MD, John Hoopman, CMLSO, Jennifer Barillas, BS, Jeffrey M Kenkel, MD, Clinical Evaluation of the Safety and Efficacy of a 1060-nm Diode Laser for Non-Invasive Fat Reduction of the Abdomen,

Aesthetic Surgery Journal

, Volume 41, Issue 10, October 2021, Pages 1155–1165,

https://doi.org/10.1093/asj/sjaa418}

How to Get Your Clinic Ready for the Upcoming Holiday Season Rush

Fri, 19 Nov 2021 18:20:00 GMT

Most people want to look their best over the holidays, or they have some time off with which to pursue their aesthetic goals, making it a popular time for aesthetic treatments. For your clinic, the coming weeks offer ample opportunity for you to close the year strong and make record sales — as long as you play your cards right. Here ’ s how your med spa can make the most of the upcoming holiday season rush.

It ’ s the Giving Season

Your clinic can hone in on the giving spirit in a few different ways. First, this is the time of year to position your treatments as great gifts for those tricky people to buy for that seem to have everything — we all have one of those on our lists. There ’ s a treatment for every need and budget, or, to make it even easier, gift certificates are a great option. Another way to show your generosity is by gifting your longest or most loyal clientele with a gift card or free treatment to show your appreciation — and awaken their sense of reciprocity. Finally, don ’ t forget to get your staff something! Not only is it the right thing to do, but happy clinic staff goes a long way to making the customer experience more enjoyable.

Ramp Up Your Holiday Marketing Campaign

The holidays are a popular time for aesthetic treatments, and you can be sure your competition knows that. To avoid being overlooked, consider doing some paid marketing campaigns leading up to the season. Paid advertising offers the best ROI if you focus on local, so try a paid social media campaign with targeted location settings, and do the same for your paid search ads online. Additionally, start adding some festive flair to your posts with gift lists, your favorite egg nog recipe, or creative holiday decor suggestions.

Offer the Hottest Seasonal Treatments

While all aesthetic options continue to be popular throughout the holidays, it ’ s clear that body and face treatments take precedent. You may want to focus more on these as you plan out your seasonal advertising, focusing on fat reduction , body slimming , and skin tightening for the body, and skin resurfacing , photorejuvenation , and anti-aging treatments for the face. As always, the best marketing for these types of treatments is delivering the best results with the least amount of discomfort or downtime — which is precisely what Venus Concept devices are designed to do.

Spruce Up Your Retail Display

This is one way to capitalize on the holiday spending mood and to help your clients out with their seasonal shopping. Luxury skin care makes for an excellent gift, but you may also consider adding more items to your shelves this time of year, like scented candles, spa accessories, and more. Draw attention to your retail products by decorating your shelves for the season, since your regular clients might be used to glossing over what ’ s on offer.

Take It Into Next Year

January and February tend to be some of the slowest sales months for any business, but you can counter the trend by using the holidays to secure customer loyalty into the new year. Extend the patient lifecycle now by discussing your client ’ s aesthetic goals and making long-term plans, booking them for combo treatments, or offering discounts on treatment packages. This is also a great time to start a referral program if you haven ’ t already, encouraging current patients to refer friends and family to the clinic in exchange for loyalty points or a discount on their next treatment.

The holiday season can be stressful — but it doesn ’ t have to be! For business and marketing support, including advice on how to get the best ROI on your paid advertising this season, reach out to speak to one of our experts today.

How to Make Your Hair Restoration Practice an Engine of Growth

Wed, 17 Nov 2021 20:56:00 GMT

Is your hair restoration practice positioned to grow on par with the industry forecast of 25% a year? If not, take action now to lay the foundation to beat the benchmark in this lucrative industry.

We have compiled a guide on the essential steps to take to ensure your hair restoration clinic is an engine of growth now and in the future.

Thanks to treatment innovations, the global market for hair restoration has seen rapid expansion. By setting the right foundation, your hair transplantation practice can capture this growth and delight an increasing number of patients suffering hair loss with natural-looking results.

In this report, we will examine the action strategies for hair restoration clinics to make sure your practice is positioned for growth.

Download this report below. If you have questions about implementing the strategies outlined, speak to one of our experts one-on-one today.

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Top Treatments for Patients at Every Age

Fri, 12 Nov 2021 14:32:00 GMT

All aesthetic providers know that repeat clients are a strong driver of practice economics, but understanding the lifetime value of your patients can change how you approach building a prosperous practice.Patient lifetime value is an estimate of how much revenue and profit a patient will represent to your practice over the total length of that relationship. This includes the treatments they receive as well as referrals they bring to you. Ideally a woman who first comes in her late 20s for neuromodulators will return in her 30s, 40s, and 50s for other treatments as well as recommend you to her friends.

The return on investment from this multi-decade relationship is high, especially in light of the cost of new patient acquisition, which can be substantial. To build these relationships and achieve high patient lifetime value, your practice must anticipate the priorities of consumers at each life stage. Be prepared to recommend procedures suited to their unique needs by age range and establish a treatment plan that anticipates the aging process in the years ahead.

Doing so deepens the patient relationship and gives the client a good reason to keep coming back to your practice. Venus Concept, with clinic partners in more than 60 countries, has been at the forefront of advances in non-invasive treatments. While many procedures are effective for patients in multiple age groups, this report highlights the top treatments by decade to give you a starting point for every client in your practice.

Download our report today so that you are aware of the top treatments for patients at every age in order to maximize the patient lifetime value and build a more profitable practice.

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Benefits of Offering Post-Pregnancy Treatments at Your Practice

Tue, 09 Nov 2021 19:41:00 GMT

Childbirth, for most women, used to be followed by an extended period of recuperation, when mothers were expected to stay home with their newborns. In contrast, today ’ s new moms are busy, active, and eager to get back to their regular lives. Because of social media, lots of women are back in front of the public eye within hours or days of having a baby. This adds to the already considerable pressure of returning to form after labor. Getting back in shape and rediscovering their pre-baby body is a number one priority for many.

The benefits of aesthetics after pregnancy are not merely superficial. Research has shown that dissatisfaction with their body image is a contributing factor to poor self-esteem and post-partum depression after giving birth. Yo ur clinic can help patients who have just had a baby avoid these pitfalls by offering treatments to help with the common body changes that new moms are most concerned with. R ead on to learn more about the popular post-pregnancy aesthetic treatments to offer at your practice.

Skin Resurfacing

Two of the most common post-pregnancy concerns among women are scars incurred after having a C-section and stretch marks. In America, C-sections are quite common — around 32% of pregnant women have them — and they leave a linear scar on the abdomen. While the scar will fade over time, it won ’ t disappear completely without aesthetic intervention. The same is true of the stretch marks that many women get when their body changes to accommodate a baby. Stretch marks, or striae alba, tend to show up around the abdomen, as well as on the thighs, breasts, buttocks, and lower back. Over 90% of women will see some stretch marks form during pregnancy.

Both of these concerns, as well as any other skin texture issues that arise during pregnancy, can be add ressed with the Venus Viva skin resurfacing system . Featuring NanoFractional RF ™ technology , Venus Viva™ MD is the first and only fractional RF system offering complete operator control of ablation, coagulation, and resurfacing for enhanced efficacy, all in one lightweight, tabletop device. Equipped with SmartScan ™ technology, this device uses a unique algorithm and pattern selection technology that enables the provider to generate customized patterns for maximum flexibility and operator control. This el iminates t he need for ad ditional a pplicator tips, making treatment sessions faster and more convenient for busy moms.

Skin Tightening

For new mothers, s horter treatment sessions and treatments with little to no downtime are top of mind. When it comes to treating the skin laxity often associated with post-partum bodies, non-surgical skin tightening treatments tick both boxes.

Delivered by our Venus Legacy ™ and Venus Versa ™ platforms, powerful radio frequency technology tightens skin by stimulating fibroblasts, promoting angiogenesis, and inducing fibroblast proliferation, all resulting in improved collagen and elastin synthesis. The result is firmer, smoother skin , with results improving up to six months after the final treatment session.

Body Contouring

Even for women who are close to their ideal weight after having a baby, stubborn pockets of fat in the abdomen, flanks, and hips can stick around for the long haul. Add to that the difficulty of finding time to return to a fitness routine, new moms can benefit from the boost that non-invasive body contouring treatments can provide.

Venus Versa ™ and Venus Lega c y ™ work to break down fat cells around the abdomen area, resulting in noticeable circumferential reduction . The treatments target the midsection, reducing cir cumference from stubborn areas such as the abdomen and flanks, with no s urgery o r downtime. As well as addressing post-pregnancy needs, o ur non-invasive circumferential reduction systems allow you to target one of the largest demographics for medical aesthetic treatments — in a 2018 consumer survey conducted by the American Society for Dermatologic Surgery , body sculpting was one of the most popular procedures, with 57% of respondents saying they were considering getting one.

Fat Reduction

Taking care of a newborn is a full-time task, making it difficult for moms to control their diet, find time to exercise, and get back in shape. Additionally, post-pregnancy bodies are in a healing phase, so they can be slower to shed weight than they were before childbirth. Getting some help in the form of fat reduction treatments can make a return to form easier and stress-free for new moms.

Powered by diode laser technology, the Venu s Bliss ™ non- invasive lipolysis machine reduces fat from target areas comfortably and effectively. The device comes equipped with an (MP)2 applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse ™ technology to tighten skin, further reduce circumference, and reduce cellulite for a smoother, more contoured appearance. Already popular, our Venus Bliss ™ treatments now have an incredible ambassador in Venus Williams , whose down-to-earth approach to beauty appeals to a broad spectrum of clients.

Whether you ’ re interested in adding these treatments to your clinic for your post-pregnancy patients, or your patients in general, we ’ re here to help you expand your offerings for the success of your practice. Speak to one of our experts one-on-one to get started today.

The Shape of Things to Come: Advances in Body Contouring

Fri, 05 Nov 2021 16:56:00 GMT

In today’s social media era, patients are extremely focused on gaining a shapely silhouette, with many frustrated over bulges and sagging skin that may not respond well to diet and exercise.

A survey by Psychology Today magazine found that the majority of women and nearly half of men were dissatisfied with their overall appearance, and two-thirds of women and more than half of men were unhappy with their body weight. ¹

The market value of body contouring procedures worldwide is forecast to grow at a 6.8 percent compound annual rate from 2019 to 2024 to reach $9.1 billion, according to Research and Markets. ² This growth is driven in part by treatment advances and device innovation.

In this report, we will examine the popular invasive, minimally invasive, and non-invasive treatment options in the market for your patients' challenging body aesthetics concerns.

Innovation in body contouring treatments is stoking consumer demand as never before. Download our report today so that you are aware of the latest technological developments and make sure you fully capture these clients.

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_{1. David B. Sarwer, PhD, Heather M. Polonsky, BS, Body Image and Body Contouring Procedures, Aesthetic Surgery Journal, Volume 36, Issue 9, October 2016, Pages 1039–1047, https://doi.org/10.1093/asj/sjw127

2. https://www.prnewswire.com/news-releases/global-body-contouring-market-set-to-reach-9-1-billion-by-2024--300880224.html}

Educating Patients on the Risks of Overseas Hair Restoration Procedures

Wed, 03 Nov 2021 20:50:00 GMT

The total market for hair restoration treatments has increased 16% since 2016 and it is now a $4.9 billion global industry. Last year alone, over 700,000 procedures were performed worldwide. However, with the return to medical tourism post-COVID-19, there is a rising concern that some of that money is being spent on procedures performed by unlicensed professionals, to the detriment of the patients receiving them. Here’s what you—and your patients—need to know about going to a foreign country for a hair transplant.

The Risks of Overseas Hair Restoration

Hair restoration is one of Turkey’s fastest-growing industries, and this has led to a surge in illegal hair transplant operations performed by people without medical degrees—in some cases, even taxi drivers are trying to capitalize on the trend. With promises of cheap hair restoration done quickly and out of sight, many people have been tempted to fly to Turkey (and other far-flung destinations like Iran) without first knowing the risks. Black-market hair transplants have a high danger of infection, scarring, unnatural hairlines, and bald spots owing to a depleted donor area. They also suffer from inaccurate graft counts, with some patients getting less than half the number of grafts they’re paying for. You can rescue potential clients from experiencing similar situations through continuous education, offering superior hair restoration options, and marketing those options effectively.

Educating Patients on Hair Transplant Tourism

One thing your clinic can do to prevent losing part of your customer base to these far-flung destinations is to open a discussion with them about hair restoration tourism. If they mention it to you, find out their reasons for going overseas for hair restoration. Is it the cheap costs? Was it a false promise that the procedure can be done better? Have they been struggling to get an appointment closer to home? Tempted by exotic locales and low prices, your clients may not know that there are several inherent drawbacks before, during, and after traveling for an aesthetic procedure.

Before: Prior to any procedure, clients will want to research a clinic thoroughly. However discovering the best physician in another country has several obstacles, including the language barrier and the fact that different countries have different, and sometimes looser, regulatory stipulations for who can perform a medical aesthetic procedure and how it can be performed. Another important safety concern is the stress that travel puts on the body when physical stress should typically be avoided before surgery.

During: While many patients cite lower prices as their main reason for hair transplant tourism, traveling for treatment tends to be quite expensive overall. Even if the destination boasts cheap medical fees, the costs of traveling and accommodation usually negate these savings. Futhermore, the greatest cost for the patient is the risk of receiving a poor hair transplant that has a permanent impact on one’s aesthetics and confidence. The prevalence of black-market transplantations puts patients in the hands of poorly trained staff and unhygienic settings where infections and other unexpected trauma may occur.

After: A clinic that has a revolving door of foreign patients isn’t going to offer the same post-procedure support that a local provider will be able to. When it comes to medical aesthetics, that personal touch of customized care from a practitioner who knows you can’t be underestimated.

Making Your Clinic the Best Destination For Hair Restoration

You can encourage patients who are itching to travel for treatment to stay local instead by offering superior hair restoration delivered by the most trusted technology. Venus Concept offers two state-of-the-art devices for hair transplantation: ARTAS® and NeoGraft® .

ARTAS ® Robotic Hair Restoration System

ARTAS® makes hair restoration procedures swift and seamless, using Artificial Intelligence (AI) to design the ideal extraction and placement of the hair follicles. The device’s precision and speed work to protect existing hair and maintain a natural appearance for the newly implanted hair. The innovative system leverages state-of-the-art technology to enable accurate and efficient harvesting, recipient site-making, and implantation functionality in one device, using image-guided robotics for precise and repeatable follicular unit dissection. Every year, more providers turn to the superiority of automated FUE, the robotically-assisted FUE technique, and particularly FUE devices augmented with advanced technology. With a record number of ARTAS ^® procedures performed last year, there’s no denying the popularity of this state-of-the-art hair restoration device.

ARTAS ^® is ideal for:

NeoGraft ® Hair Restoration System

With NeoGraft® , the automated system supplants the need for linear grafts by extracting individual hair follicles. The highly specialized pneumatic arm then implants them in the area where more hair growth is desired. The newly implanted hair follicles continue the natural hair growth cycle and results improve each week, with full realization at 9-12 months post-procedure. In both cases, the procedure is minimally invasive, less painful, leaves no linear scarring, and requires very little in terms of recovery or aftercare.

NeoGraft ^® is ideal for:

With both devices, we offer full clinic support with VERO Hair™ , a comprehensive solution for growing your hair restoration business. It includes both our automated and advanced robotic FUE technologies as well as extensive post-sales support tools, including clinical training, marketing, and business development programs, giving you the competitive edge in the expanding hair restoration market. Speak to one of our experts today to see how we can support your success.

Marketing Your Hair Restoration Clinic Offerings

Here are a few strategies you can use to bring clients to your clinic for hair restoration:

Emphasize Local: While COVID-19 is ongoing, especially abroad, firm up your clients loyalty in supporting local businesses by tweaking your marketing strategy so it attracts a local clientele. There are multiple ways to do this, like using local business listings, localized SEO, and digital advertising, or by tapping local influencers to boost your reach on social media.

Education Comes First: Your client's may not know the danger of overseas hair transplantation. Don’t be afraid to share the risks with them. It’s not a scare tactic, it’s a public service. At the same time, make sure you’re marketing your clinic’s safe hair restoration offerings on all fronts.

Free Consultations: Consultations are the first step to building a long-term client relationship, and for hair restoration they can be invaluable, especially in attracting female patients for whom hair loss still comes with a social stigma . Speaking to them about their concerns and solutions is a great way to get over any apprehensions they may have about the procedure.

Ready to bring hair restoration to your clinic? Reach out to start the process today.

Navigate Through the Complexities of Female Hair Loss

Wed, 27 Oct 2021 19:04:00 GMT

Hair restoration is an exciting and lucrative segment of the aesthetics industry and a robust addition to any clinic ’ s offerings . Although hair loss affects both men and women, each demographic has unique needs that you must acknowledge and address in order to cater to the growing demand for this life-changing treatment. Below, we explore the complexities of female hair loss in today ’ s market that you need to know for your clinic ’ s success.

Overview Of the Female Hair Restoration Market

The total market for hair restoration treatments has increased 16% since 2016 and it is now a $4.9 billion industry. Last year alone, over 700,000 procedures were performed worldwide. The same International Society of Hair Restoration Surgery reports that only 16% of those procedures were performed on women, a number which allows us to draw three conclusions. First, that women spent approximately $784 million on hair restoration last year. Second, that the market is growing, up from just 12% the previous year. Third, that there is still hesitation among women to get a hair restoration procedure, which could be due to the simple fact that hair restoration is still, in large part, marketed solely to men. From this, we can expect that any clinic that puts effort into marketing hair restoration towards women will have the advantage of attracting an overlooked demographic.

COVID-19 And Female Hair Loss

Female hair los s can be due to a variety of factors, including genetics, lifestyle changes, certain medications, or post-pregnancy. In some cases, the hair loss is temporary. In cases where the hair loss is permanent, only a hair restoration procedure will revive the lost hair. Recently, studies have shown that women who have had COVID-19 are experiencing hair loss for months after recovering from the virus. Anecdotal reports from recovering patients, including celebrities like Alyssa Milano , further these claims. For now, it appears that post-COVID-19 has to do with the three stages of hair growth and that the shedding may be temporary, with the hair returning to normal growth after a period of time. However, COVID-19 hair loss brings up an opportunity to open up a discussion about female hair loss, and to invite women into your clinic to discuss their concerns. If their hair loss is more severe, permanent, or continues long after COVID-19, then a hair restoration procedure is the answer.

The Emotional Impact of Female Hair Loss

According to one study by the American Academy of Dermatology , 40% of women will experience noticeable hair loss by the age of 40 . It isn ’ t difficult to imagine the toll that female hair loss can take on self-esteem. In many cultures, a full head of hair denotes not only good health, but also social status, youth, and beauty. In men, hair loss takes such a huge bite out of confidence that it has been shown to affect self-perception and interpersonal relationships — for women it ’ s no different. This is reflected in a survey uncovering that the most common reasons for patients seeking hair restoration among patients were ‘ social/dating ’ (37%), followed by ‘ career/professional ’ (34%). Because female hair loss can have such an impact on self-esteem, saying that hair restoration can be life-changing is no overstatement.

The Solution

M any women experiencing hair loss or thinning thinking that over-the-counter options or styling their hair differently are their only options. This is because most hair loss solutions are marketed to men . With the stigma of hair loss and a lack of clear marketing , female patients are at a disadvantage when searching for someone to turn to for advice. That ’ s why positioning your clinic as an expert in female hair restoration could put you at an advantage over your competitors. There is a better option for permanent hair restoration specifically designed with female hair loss in mind: NeoGraft ^® .

NeoGraft ® is the latest generation in hair restoration devices, using automated FUE in a process that requires no stitches, leaves no visible scarring, and delivers a more natural-looking result. The procedure uses your own existing hair, transplanting healthy follicles through precision micrografts that cause little to no discomfort during the procedure, and require little downtime. After some initial tenderness in the first 2-3 days, most people return to regular activities. The transplanted hair will look natural, grow at the same rate as the surrounding hair, and should last for life .

Recently, we followed Jessi ’ s journey as she underwent a NeoGraft ^® hair restoration procedure. Her experience sums up what we ’ ve learned about the complexities of female hair loss. When she began to notice her hair thinning after having children, she turned to over-the-counter and styling to cover it up. “ I tried vitamins, shampoos, spray fibers — all of that stuff only helps the hair you have. It doesn ’ t grow new hair. ” That ’ s when her friend recommended, she look into hair restoration, and she found out about NeoGraft ® . As little as 18 months after the procedure, she booked her first salon appointment in ages . “ Now that my hair is all grown, I feel like I can do any hairstyle. People are telling me how awesome and full my hair looks . ”

You can offer the same transformative experience that Jessi experienced with NeoGraft to your patients. Reach out to one of our experts today to learn more.

Webinar Recording: Fractional Resurfacing Reimagined - Venus Viva™ MD

Thu, 21 Oct 2021 19:18:00 GMT

Skin resurfacing has evolved significantly over the years. With the technology available today, patients shouldn't be limited to invasive options that require high downtime for visible results.

In this webinar, discover a multi-treatment NanoFractional RF™ system with clinically supported efficacy and patient satisfaction for mild to severe skin conditions. Now more customizable than ever with highly tunable parameters and a choice of two different tips.

Watch the webinar recording below:

The Best Way to Advertise Seasonal Treatments

Wed, 20 Oct 2021 20:27:00 GMT

A new season is a great time to refresh your marketing strategy. It ’ s as simple as reviewing what ’ s working, what ’ s not, and implementing a few changes accordingly. Of course, your patients are interested in different treatments at different times of year and you want to make sure you ’ re positioning the most relevant of your offerings at the right time. Depending on your location, your clientele might not want a hair removal treatment in the middle of winter — but they might want another body treatment. Here are the popular fall treatments your patients are looking for and how to promote them as part of your clinic offerings.

Top Aesthetic Treatments for Fall

Skin Care

Due to the change in temperature, fall is a great time for patients to reassess their skin care routines. As part of your seasonal marketing strategy, you could offer consultations to help your clients come up with a fall/winter skin care routine to address their individual needs and combat the harsh weather. This is an opportunity to advise them on the product lines you retail in your clinic, or to suggest a dermal renewal treatmen t to help them start over with a clean, fresh canvas.

Face Treatments

Fall is optimal for addressing skin concerns like aging, acne, and textural issues because your clients can devote the extra time indoors to extra self-care. Aesthetic treatments for anti-aging, wrinkle treatment s, and skin resurfacing usually require patients to stay out of the sun for a few weeks, which is no problem when it ’ s cold outside. Additionally, now that summer is over you should stress the importance of treating any sun damage your patients might have accumulated. Now is a great time to market photorejuvenation treatments to treat and prevent further signs of aging brought on by sun exposure.

Body treatments

For many people, fall means changing their fitness routines, bringing outdoor recreation inside and adapting workouts to their home or gym. Fall also tends to bring with it a heartier menu, and lots of holidays that come with the temptation to overeat. Therefore, maintaining one ’ s fitness and physical goals can be challenging. Fat treatments, cellulite reduction treatments, and skin tightening treatments can help your clients keep the shape they worked hard all year for, and balance out the overindulgences of holiday feasting.

Hair Restoration

Fall is an excellent time for your clients to undertake a hair restoration procedure for a number of reasons. O ne of the main concerns when it comes to hair restoration is how the area will look during recovery , however, concealing the grafted area as it heals is easier in colder weather, when clients can wear a hat . You can also emphasize that in fall, the timing couldn ’ t be better — since grafts tend to take approximately 9-12 months to grow in fully, they ’ ll be able to enjoy their results by next summer.

Top Aesthetic Devices for Fall Seasonal Treatments

Venus Viva ™ MD

Venus Viva ™ MD is a highly customizable tabletop device that delivers exceptional results with low downtime and is safe for all s hades of skin . Using NanoFractional Radio Frequency (RF) with SmartScan ™ technology, Venus Viva ™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Designed with patient satisfaction in mind, it ’ s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.

Venus Legacy ™

Non-surgical body slimming treatments use radio frequencies to break down fat cells underneath the skin ’ s surface, tightening lax skin and reducing inches in the process. The treatments are comfortable, effective, and quick, with no downtime — they ’ re delivered in 15-30 minute sessions, less time than it takes to do a regular workout! They ’ re also far less costly than surgical options, like liposuction or tummy tucks. Our Venus Versa ™ and Venus Legacy ™ devices are the most effective devices on the market today for body slimming and contouring with advanced technology for addressing cellulite reduction, skin tightening, and wrinkle reduction with lasting results.

Venus Bliss ™

Powered by diode laser technology, the Venus Bliss ™ non-invasive lipolysis machine reduces fat from target areas comfortably and effectively. The device comes equipped with an (MP)2 applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse ™ technology to tighten skin, further reduce circumference, and reduce cellulite* for a smoother, more contoured appearance. Already popular, our Venus Bliss ™ treatments now have an incredible ambassador in Venus Williams , whose down-to-earth approach to beauty appeals to a broad spectrum of clients.

Venus Versa ™

A versatile, multi-treatment platform, Venus Versa ™ performs the most in-demand aesthetic procedures popular with patients today. Non-invasive treatments such as photorejuvenation / photofacial , acne treatment , hair removal, skin resurfacing, body contouring, cellulite reduction, skin tightening, and wrinkle reduction can all be delivered via one compact workstation, and the device can be customized and expanded according to your clinic needs — with Venus Versa ™ , it ’ s possible to start with a few offerings and upgrade as your business continues to grow.

NeoGraft ® & ARTAS ®

The ARTAS ^®   Robotic Hair Restoration System makes hair restoration procedures swift and seamless, using Artificial Intelligence (AI) to design the ideal extraction and placement of the hair follicles. The device ’ s precision and speed work to protect existing hair and maintain a natural appearance for the newly implanted hair. The innovative system leverages state-of-the-art technology to enable accurate and efficient harvesting, recipient site-making, and implantation functionality in one device, using image-guided robotics for precise and repeatable follicular unit dissection.

With NeoGraft ^® , the automated system supplants the need for linear grafts by extracting individual hair follicles. The highly specialized pneumatic arm then implants them in the area where more hair growth is desired. The newly implanted hair follicles continue the natural hair growth cycle and results improve each week, with full realization at 9-12 months post-procedure. In both cases, the procedure is minimally invasive, less painful, leaves no linear scarring, and requires very little in terms of recovery or aftercare.

In an increasingly competitive industry, marketing your clinic well requires year-round attention and innovation. At Venus Concept, we have the tools to help you succeed. To find out how we can support your business, reach out and speak to one of our experts today.

Device Spotlight: What Venus Versa™ Can Bring to Your Practice

Wed, 13 Oct 2021 18:23:00 GMT

The devices you choose for your clinic directly affect the success of your business. At Venus Concept, our state-of-the-art aesthetic treatment machines are designed with that in mind. Venus Versa ™ is no exception. A versatile, multi-treatment platform that ’ s adaptable, easy to use, and offers the most sought-after aesthetic procedures to patients, Venus Versa maximizes your return on investment in several ways. Read on to learn more about this all-in-one aesthetic device and its powerful technology.

How Venus Versa ™ Gives Your Clinic t he Competitive Edge

It ’ s versatile and customizable. First and foremost, Venus Versa ™ performs the most in-demand aesthetic procedures popular with patients today. With one workstation, you can carry out non-invasive treatments such as photorejuvenation / photofacial , acne treatment , hair removal , skin resurfacing , body contouring, cellulite reduction , skin tightening , and wrinkle reduction . The versatility of the device allows you to make the most of your space, while tailoring your offerings to what patients in your area are looking for.

It grows with your business. With Venus Versa ™ , it ’ s possible to start with a few offerings and upgrade as your business continues to grow. The platform is easy to upgrade through the addition of new applicators, which expand the variety of treatments your clinic can perform, still in one compact workstation.

It delivers a high return on investment. Expandability, versatility, and incredible results: Venus Versa ™ includes these and more features that enable a higher return on ownership than other products on the market. Additionally, Venus Concept's industry-unique business model , which offers a subscription plan, marketing support, and in-clinic training, is designed to even further increase the success of your practice.

The Advanced Technology Powering Venus Versa ™

Get to know the advanced technology behind Venus Versa ™ ’ s multiple applicators:

(MP) 2 Applicator Technology

Venus Concept ’ s (MP) ² applicator is lauded by clinicians for its ease of use, versatility, and ergonomic design. It combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse ™ technology   to   tighten skin, reduce circumference, and reduce cellulite for a smoother, more contoured appearance.

Intense Pulsed Light With SmartPulse ™

Photorejuvenation via Venus Versa ™ is a safe, reliable way to counteract the most common signs of aging on the skin, and is also used for acne treatments and hair removal.

NanoFractional RF Technology With SmartScan ™

NanoFractional RF microneedling helps reduce the appearance of acne scars and other scars, striae, rosacea , dyschromia, deep wrinkles, enlarged pores, and uneven skin texture and pigmentation for all skin types.

TriBella ™ Treatment

Visit the Venus Versa ™ page to learn more, or speak to one of our experts today to add this industry-leading multi-treatment device to your clinic.

How to Advise Your Patients Before Their Aesthetic Treatments

Wed, 06 Oct 2021 19:35:00 GMT

When it comes to patient satisfaction, the journey begins well before your client shows up for their treatment. Beginning with the consultation, you have the opportunity to guide patient expectations, make the right choices for their aesthetic goals, and make sure they ’ re getting the most out of their clinic appointments by practicing the proper preparation and aftercare. Below, we cover the essential steps to follow to prep patients before their treatments in order to ensure a positive experience.

Perfecting the Consultation

Here ’ s what you can do to make the most out of your initial consultation with each client:

Listen. The key to a successful doctor-patient consult is to listen. They ’ ve already chosen to come to your clinic, so there ’ s no need to dwell on your credentials or past successes beyond a quick introduction. Patients want to feel like they are being listened to, especially since discussing aesthetic concerns can make some people feel vulnerable .

Identify the priority concern. Potential clients will come to you with a variety of aesthetic concerns which may fall into one of the following four major categories: beautification , transformation, correction, or positive aging. They may have very general or very specific ideas of what they ’ d like to address. During the consultation, it ’ s your task to discern what their needs are and if your services or offerings are a good fit for them. Once you have, you ’ ll be in a position to discuss more specific possible treatments , and begin to develop a customized aesthetic treatment plan.

Discuss treatment options. Once you ’ ve assessed the client ’ s needs, inform them about the treatment options that will best address their concerns. There may be more than one, or a range of invasive vs. non-invasive treatments for them to choose from . Be upfront about procedure outcomes and do wntime, and use plain language. Th ere ’ s n o reason to be covert about the science behind medical aesthetics — your clients will simply google the information for themselves, so it ’ s b est if they receive the correct info from you first.

Make a plan . Once you and your client have chosen a treatment, use it as a jumping-off point to create a customized plan that incorporates both their short-term and long-term aesthetic goals . Having a plan personally tailored to their needs makes patients feel heard and does good for your business by creating a reason for them to return.

Important Points to Discuss with Patients Pre-Treatment

Besides getting a basic medical history, here is the key information you ’ ll want to discuss with clients before each treatment:

Managing Patient Expectations Before A Treatment

Asking your patients about their expectations for each treatment is a necessary step on the path to patient satisfaction. When results fall short of expectations; this is where dissatisfaction creeps in. That makes it your responsibility to manage patient expectations from the start , and this can be done through simple discussion. Ask them how they expect to look and feel after a single treatment, or after several treatments if that is part of their treatment plan, to de termine i f their expectations are reasonable. Then, adjust accordingly by explaining the results that can be achieved. Ab ove all, be f orthcoming about all aspects of the aesthetic treatment your client has chosen to undertake. They should know what to expect in terms of cost, results, re quired d o wntime, and the experience of having the treatment itself. That way, when everything goes better than planned, they will leave your clinic more than satisfied.

Discuss Post-Treatment Care

The best time to discuss aftercare with your patients is actually before the treatment itself. Be sure to emphasize the importance of aftercare and especially sun care for your patients to secure the best results from their treatment. Offering them some post-treatment literature is a good way to ensure they ’ ll be able to follow your advice at home. This can be a brief list of what they should do in the weeks following a procedure, customized for each treatment. Educate them on possible side effects and what to do if these occur, including informing them if you offer an after-hours emergency line.

We hope that this guide has left you feeling more than prepared to set your patients on their aesthetic journey on the right foot.

Medical Tourism After COVID-19

Wed, 29 Sep 2021 19:29:00 GMT

As the risks of the pandemic begin to alleviate, medical tourism is poised to bounce back after a prolonged hiatus. Soon, people will start to travel for the purpose of getting the best medical aesthetic treatments from the best providers. While this uptick is a boon to the global aesthetics market, it could come as unwelcome news to the domestic market as clinics struggle to revive their business to pre-pandemic numbers. However, it is possible for every clinic to capitalize on the medical tourism trend by becoming familiar with what patients are willing to travel for, and by offering the aesthetic treatments that meet their needs.

Popular Destinations For Medical Tourism

Over time, some locations have become known for certain cosmetic surgeries or aesthetic treatments. This usually happens when a particular clinic performs the procedure successfully, and patients flock there to obtain it, after which more clinics offer the same treatment to take advantage of the trend. If the trend is big enough, it has the effect of eventually attracting more specialists to that locale, making it a trusted destination for that procedure. Popular destinations include:

Medical Tourism And Your Patients

One thing your clinic can do to prevent losing part of your customer base to these far-flung destinations is to open a discussion with them about medical tourism. Despite the attraction of getting a treatment in an exotic locale, there are several inherent drawbacks of traveling for an aesthetic procedure. Different countries have different, and sometimes looser, regulatory stipulations for who can perform a medical aesthetic procedure and how it can be performed. Another important safety concern is the stress that travel puts on the body, which should be a top concern for any procedure that requires recovery time, when stress should be avoided at all costs. Speaking of cost, traveling for a treatment tends to be quite expensive. Even if the destination boasts cheap clinic prices, the costs of traveling and accommodation usually negate these savings. Furthermore, a clinic that has a revolving door of foreign patients isn ’ t going to offer the same post-procedure support that a local provider will be able to. When it comes to medical aesthetics, that personal touch of customized care from a practitioner who knows you can ’ t be underestimated.

How To Make Your Clinic A Medical Tourism Destination

During lockdown, people everywhere learned to appreciate the benefits of shopping local, and those benefits extended to the aesthetics market. The truth is, the superiority of the procedures offered in these medical tourism hotspots is overblown since the advanced technology that makes them possible is available globally. In fact, many of these state-of-the-art devices are manufactured by domestic innovators like Venus Concept. Our devices are in use in clinics all over the world, making them available to clinics anywhere. You can encourage patients who are itching to travel for treatment to stay local instead by offering the most sought-after treatments delivered by the most trusted technology.

Popular treatments to compete with those offered abroad include n on- i nvasive l ipolysis , delivered via our Venus Bliss ™ and Venus Versa ™ machines, and hair restoration with NeoGraft® and ARTAS® . Ma ny of our partner clinicians, such as Dr. Michael Wolfeld in Manhattan, have made a name for themselves by specializing in one procedure. Dr. Wolfeld is the top hair restoration surgeon in Manhattan , and his patients travel from far and wide seeking his service. However, to maximize your clinic ’ s appeal it ’ s a good practice to offer a range of i nvasive and non-invasive treatments for patients to choose from.

Another way you can draw more interest to your clinic is by tweaking your marketing strategy so it attracts a local clientele. There are multiple ways to do this, like using local business listings, localized SEO, and digital advertising, or by tapping local influencers to boost your reach on social media. The best advertising, of course, is the kind that ’ s free. Word of mouth is your best tool when it comes to bringing new patients through your doors, and it ’ s as easy as keeping your current patients happy and satisfied.

Looking Ahead For Your Clinic

While medical tourism is sure to bounce back post-COVID as well as the rest of the aesthetics industry, experts expect that it could take three or more years to do so . This is more than enough time for your clinic to renew its service offerings and present a strong appeal for patients looking to return to their aesthetics plan. Speak to one of our experts today about our state-of-the-art medical devices and business support services.

Cameron Hamilton’s ARTAS® iX Robotic Hair Restoration Journey

Wed, 22 Sep 2021 17:20:00 GMT

Recently we were excited to work with Cameron Hamilton , star o f Love Is Blind on Ne tflix, as he embarked on his ARTAS ® hair restoration journey. Not only is Cameron an international TV star, but he is also an accomplished AI/data scientist and entrepreneur in the field of A rtificial I ntelligence with his own company Alliance AI . When he was looking for a way to restore his hairline by leveraging advanced technologies, the ARTAS® Robotic Hair Restoration System naturally caught his attention. Cameron shared his experience with his millions of social media followers all over the world, and we’re grateful to have the opportunity to do the same.

Cameron’s Hair Restoration Journey

You can watch Cameron’s journey in the video below:

The ARTAS ® Robotic Hair Restoration System

From a physician 's perspective, Dr. Wolfeld attests that the ARTAS ® system’s multiple built-in cameras, artificial intelligence, and robotic technology have made it a game-changer for hair restoration. It was a deciding factor for Cameron, as well. “ I was immediately drawn to ARTAS ® because, first of all , I really love the AI technology. ”

Automated Follicular Unit Extraction / Excision (FUE) is one of the best developments in the hair replacement field in recent years. Venus Concept ’s ARTAS ® takes it one step further, utilizing integrated AI technology for optimal transplantation executed by the device ’ s seven-axis KUKA robot arm. A high-definition stereoscopic vision system with 44-micron resolution and image-guided robotic alignment technology accurately and precisely harvests each follicular unit at the optimal angle. Combined, these automated innovations deliver repeatable results that ensure client satisfaction and ease of use for physic ians .

During an ARTAS ® treatment, Artificial Intelligence software   analyzes and selects appropriate grafts from the donor area accurately, and then identifies and develops optimal recipient sites while simultaneously implanting each harvested graft. At the same time, the device protects the patient ’ s existing terminal hair, thereby achieving a more natural appearance in both the donor site and the recipient area. After the procedure, ARTAS ® patients will see their hair grow in gradually , with full results in 9-12 months.

In the past, many clients have been primarily concerned about the stigma of baldness and undergoing hair restoration treatments. By augmenting the experience with robotics and a futuristic AI program, we hoped to change that—and as you can see from Cameron’s journey, it is working. His excitement about the ARTAS ® procedure and his results couldn’t be more of a testament to that. “The best investment you can make is in yourself,” he says. “That’s ultimately going to pay the biggest dividends.” For Cameron, hair restoration was a matter of investing in his confidence , his future . “For me, this is a long-term investment in how I look and how I feel.”

Bringing ARTAS ® To Your Clinic Is Easy

As with all our cutting-edge medical aesthetic devices , ARTAS ® is backed by Venus Concept’s scientific research and thorough clinical trials. In addition, our un ique business model offers comprehensive warranty programs , continuous R&D improvements, as well as on going training and support allowing you to get the best return on your investment—and to pass those savings onto your clients. Speak to one of our experts today about offering ARTAS ® hair restoration at your clinic.

Skin Care and Aesthetics for Darker Skin Tones

Wed, 15 Sep 2021 20:04:00 GMT

Beauty and skin care launches designed specifically for darker shades of skin have reached a fever pitch of late—and we love to see it. Celebrities like Rihanna, athletes like Naomi Osaka, and industry professionals like Pat McGrath have all launched successful brands that meet the demand of people of all skin tones. Th eir success demonstrates that there is a huge demographic eager to pursue their aesthetic goals. At the same time, it has revealed that there are still challenges present for medical aesthetic practitioners to address the unique needs of people with darker skin. Below, we explore the complexities of treating a broader spectrum of skin tones, and what new medical aesthetic technologies are doing to solve them.

Aesthetic Technology f or Darker Skin

Like beauty trends, the field of medical aesthetics is constantly evolving. In recent decades there has been mounting pressure for the cosmetic and aesthetic industries to cater to a wider range of skin tones. In answer, the latest modalities for aesthetic treatments have been designed with inclusivity in mind. While older medical aesthetic technologies tended to have too many risks for darker skin to be considered beneficial, new devices and protocols are becoming more centered on providing optimal treatment results to patients with a wider range of skin types.

The Complexities o f PIH

One of the risks associated with previous medical aesthetic technologies for darker skin tones is post-inflammatory hyperpigmentation (PIH) , which occurs when the skin overproduces melanin, or disperses pigment irregularly, in response to inflammation or injury. PIH is the skin’s natural reaction or defense to inflammation, which may be the product of acne, an infection, an irritant, a burn, or a cosmetic procedure. It results in flat, discolored spots on the skin that create an uneven skin tone. PIH is a common skin concern among people with Fitzpatrick skin types IV to VI—which comprises a significant portion of the global aesthetic market. This segment of the population, which includes Latin Americans, Asians, Pacific Islanders, people of African descent, people of Middle Eastern descent, and the Indigenous peoples of North America among others , is at the highest risk of experiencing PIH. Ironically, until recently the therapies that were used to treat PIH also came with a high risk of causing PIH as a side effect of treatments that were too harsh for darker skin tones. The newest medical aesthetic technologies have diminished that risk so significantly, that most treatments are now safe for this demographic.

Aesthetic Treatments f or Darker Skin Tones

Unfortunately, many prospective clients who have darker skin tones may have received the message that medical aesthetic treatments are not safe for their skin type. However, with the right technology and a focus on this demographic in your marketing efforts, you can bring them into your clinic with the confidence that new technologies can safely and effectively meet their aesthetic goals.

Radio Frequency Skin Resurfacing Treatments

The latest in skin-resurfacing involves fractional radio frequency (RF). Th is method has risen in popularity because it offers a safer solution for patients with darker skin tones. Innovations on fractional RF systems, like the NanoFractional RF™ technology used by Venus Viva™ MD, prove to be the safest choice for patients with a wider range of skin types. NanoFractional RF™ utilizes needle-shaped pin tips as the electrode to deliver the RF energy and allows operator control of ablation and coagulation. Due to the highly adjustable power and pulse duration, the Venus Viva™ MD can ensure high enough energy delivery to be effective without further risking PIH.

Wrinkle Reduction

Regardless of tone, all skin is susceptible to aging. Wrinkle reduction treatments a synergistic combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) technologies. Safe for all skin tones, Multi-Polar RF delivers heat deep below the skin’s surface, stimulating fibroblasts for improved collagen production. Meanwhile, PEMF is proven to promote the formation of new blood vessels while inducing fibroblast proliferation via an increase in growth factor FGF-2 to support improved collagen synthesis. Advanced safety features, like Real - Time Thermal Feedback on the Venus Legacy™ , allow for greater operator control over target temperature selection, helping to further improve patient safety. The result is smoother, firmer skin with a reduced risk of PIH and optimal results for improved patient satisfaction.

Hair Removal

Lasers have been used in medicine for decades, but their application for hair removal only took hold in the 1990s. Early lasers were typically very slow and painful, and they only worked on people with dark hair and fair skin. Today, diode laser hair removal treatments are generally seen as the safest and most effective modality for treating a wider range of Fitzpatrick skin types. Our Venus Velocity™ and Venus Epileve™ devices use state-of-the-art diode laser technology to penetrate each hair follicle thoroughly while also reducing the amount of energy absorbed by the melanin in the surrounding epidermis. This allows for safe hair removal without post-treatment PIH in people with darker skin tones.

The expectation that all skin types are treated equally has become mainstream in the aesthetic industry. However, not all device technologies live up to these expectations. It’s time to do a careful audit of your products and services to make sure that your clinic offerings are safe for all skin types, and that you have a spectrum of services to offer those with darker skin. Luckily, many of the latest advancements in aesthetic devices ensure that treatments can be performed on all shades of skin, including those made by Venus Concept. Reach out to speak to one of our experts today to see how your clinic can start serving a wider

The Brazilian Butt Lift Trend - What to Tell Your Patients

Wed, 08 Sep 2021 19:40:00 GMT

The Brazilian Butt Lift is a plastic surgery trend that involves the removal of, processing, and reinjection of fat deposits into the upper buttock area to create a rounded, fuller rear end. It is the fastest-growing cosmetic surgery in the world and has made waves with social media influencers. The trend is particularly popular on TikTok and Instagram, both with patients who have documented their journeys to the tune of millions of views and with surgical offices which maintain promotional social media.

Brazilian Butt Lift Pros & Cons

A successful BBL is about more than the surgical procedure; the fat, once injected into the body, must be artfully shaped by the surgeon into a pleasing silhouette, and that shape must be maintained during the healing process. This usually involves slings and constrictive shapewear to retain the chosen figure, and restrict the client’s movement and ability to sit, stand, or lie on their back. On average, around 50% of the fat injection “takes” , and the remainder is reabsorbed into the body, leading some to seek multiple surgeries to obtain their ideal figure.

Undergoing a Brazilian butt lift procedure comes with several risks, including death. This is due to the risk of fat embolism in the lungs or heart should the reinserted material enter large arteries in the buttock area . Despite the risks, the BBL is proving to be both popular and lucrative for cosmetic surgeons; the butt lift itself will cost the client anywhere from $6,000 to $15,000, with a potential for higher costs if fat is extracted from multiple sites, and sometimes not factoring surgical expenses like operating rooms, anesthesia, and so on. All told, this procedure garners millions of dollars annually - but sometimes at the cost of a client’s well-being and successful recovery.

Brazilian Butt Lift Alternatives

For patients who are interested in achieving the results of a BBL, there are alternatives available using medical aesthetic treatments. Many clients will have concerns about the expense, risks, and recovery time needed for the BBL, but are seeking options for adjusting their silhouette to achieve an hourglass figure. For these clients, there are significant options in Venus Concept’s state-of-the-art medical aesthetic devices to help accomplish their goals.

Venus Bliss™ provides similar effects as the liposuction portion of a Brazilian butt lift, using diode laser applicators to reduce fat in chosen areas of the body. The system also incorporates multi-polar radio frequency and pulsed electromagnetic fields to achieve smoothing and cellulite reduction effects in the body, offering clients a smoother, more contoured figure without the invasive nature of surgery. Those who use the Venus Bliss™ system can anticipate an easier and faster recovery period, along with a gentler treatment modality that targets particular circumferential and contouring goals.

Using radio frequencies, Venus Legacy™ is an all-in-one treatment system that highlights cellulite reduction , wrinkle reduction, and body smoothing. Venus Legacy™ has been approved by the FDA for claims of temporary reduction in the appearance of cellulite. Offering comfortable treatments with no downtime, this highly advanced device is powered by the same radio and electromagnetic pulse technology as the Venus Bliss™ and incorporates cutting-edge VariPulse™ technology.

For offices that handle clients who have diverse aesthetic needs, Venus Versa™ is a versatile multi-application system that integrates multi-polar radio frequency and pulsed electromagnetic fields with laser hair removal and skin resurfacing technologies. For a client base with a varied selection of needs, the Venus Versa™ covers extensive territory in medical aesthetics while still delivering the targeted, goal-oriented treatment that the Venus Concept line of treatment systems is known for.

Clients who express an interest in the Brazilian Butt Lift may be redirected or persuaded to first try these non-invasive, non-surgical alternatives for body contouring. There is no question that the BBL is a risky and difficult cosmetic procedure, demanding extensive recovery time and costing significant money. For those clients who wish to explore options for body reshaping that require minimal to no time away from work in recovery, that do not necessitate uncomfortable standing or sleeping positions, and that do not carry significant risk to health or life, a course of treatments with the Venus Concept line of body contouring and lipolysis products may be the ideal way to achieve their body shaping goals.

Enhancing BBL Procedure Results with Aesthetic Treatments

What about the patients who have already undergone the BBL procedure? The Venus Legacy™, Venus Bliss™, and Venus Versa™ systems can also be of use post-procedure.

As we’ve said before, the BBL is a surgery that requires significant shaping and maintenance, and may yield results that do not match the client’s goals as a result of the body’s natural resorption of fat. Clients who have had a BBL will also benefit from the body shaping, cellulite reduction, and skin tightening * effects of the Venus Concept line of treatment systems. In post-surgical recovery, the treatment modalities offered by the Venus Concept systems can help to target specific areas for lipolysis, making delicate adjustments to the shape of the body. Furthermore, the liposuction extraction sites from the beginning of the procedure may experience loose or sagging skin; Venus Versa™ and Legacy™ systems can provide a zero-downtime alternative to further surgical intervention in these areas, assisting with tightening and shaping the body during post-surgery.

Finally, without adequate structure, the areas of injected fat in the buttocks may lose shape over time, causing the desired silhouette to sag or become diminished as recovery progresses. If this occurs, the combination of lipolysis and body contouring technology may be used to assist in recovering a more desired body shape and returning the body to its post-surgical ideal. The Venus Concept line of products can be instrumental in helping clients to keep their BBL body for as long as possible, with minimal recovery time from maintenance treatments, in order to best achieve their aesthetic goals.

To learn more, reach out to speak with one of our experts today.

*Indication approved outside of the U.S.

How to Expand Your Clinic Offerings to Become More Profitable

Wed, 01 Sep 2021 13:40:00 GMT

The overall global medical aesthetics market is projected to exceed $15.9 billion by 2025 , which is good news for both new and established med spas and clinics. In this competitive industry, the pressure to innovate and expand is constant. Staying up to date with the latest in technology , marketing know-how , and consumer trends is essential to keeping your business in the black. Expanding your product and service offerings is one way to boost clinic revenue, but it’s important to do so wisely so you don’t sink your funds into something that won’t give you a good return on investment. Read on to find out how to expand your offerings to make your clinic more profitable, the right way.

Expanding Non-Invasive Treatment Offerings

Overwhelmingly, more and more medical aesthetic consumers are showing a mounting preference for non-invasive and minimally invasive procedures. Projections estimate that the energy-based non-invasive aesthetic treatment market is poised to grow by $1.21 billion during 2020-2024 . In the last few years, there has been a remarkable growth in the demand for non-invasive and minimally invasive aesthetic practices , while the inclination towards conventional surgical procedures has reduced. In particular, minimally invasive face treatments with anti-aging results are experiencing an uptick in growth. According to the International Society of Aesthetic Plastic Surgery 2019 report, around 276,069 procedures of facial rejuvenation were performed in 2019 in the United States alone, and this segment can expect growth of $2.57 billion over the next four years . Clinics can capitalize on this growing market by advertising their facial treatment offering and highlighting the non-invasive benefits of all of their aesthetic services.

Expanding Low & No Downtime Treatment Offerings

Like non-invasive procedures, time-saving procedures that can deliver results without a prolonged recovery time are growing in popularity as well. With the growing availability of low- and no-downtime options, clients are becoming less inclined to give up weeks at a time on recovery. Therefore, aesthetic treatments that boast minimal downtime should be a part of your clinic offerings. As one example, Venus Concept’s Venus Bliss ™ fat treatments use non-invasive lipolysis, a process that utilizes laser energy to gently heat and dissolve hard-to-budge fat cells that tend to accumulate in the flanks, abdomen, and other areas. Matching the most sought-after treatments, like circumferential reduction , with low- to no-downtime solutions is one of the best ways to boost your clinic’s potential revenue.

Capitalizing on Trending Treatments

Like all things, the popularity of certain treatments comes and goes in trends. It’s important that you’re offering and advertising the treatments and procedures that people want most. Many “trending” treatments on social media, however, are actually perennially popular. Unsurprisingly, these tend to be nonsurgical aesthetic treatments with no downtime, such as hair removal , photorejuvenation , skin resurfacing , non-surgical lipolysis , skin tightening , and injectables. These treatments attract a high amount of interest because they promise consumers an improvement in their appearance over a lunch break. Expanding your clinic menu with body treatments is also an excellent way to harness a larger clientele, and to keep your current clients from straying to another business to have all their needs met.

Expanding Combination Treatment Offerings

Like in every other facet of life, patients now expect to get more bang for their buck by combining aesthetic treatments for the best results. Staying true to the maxim that time is money, they also want to combine treatments to get the maximum benefits from their aesthetic visits in the least amount of time. For that reason, multi-application devices like Venus Versa™ , and treatments that combine modalities like TriBella™ , are going to be essential to your clinic offerings in 2021.

Choosing Devices with A Strong ROI

Selecting aesthetic treatments devices with a solid track record of return on investment is one of the best things you can do to secure your clinic’s success. Health Point Laser Clinic , a Venus Concept clinical partner, is an excellent example of that. When founder Scott Fader (BHK, CSCS) was looking for a device for non-surgical fat reduction* and skin tightening*, he chose Venus Bliss™ . Even though the clinic is outside of a major urban center in Kelowna, which has a population of only 132,000, interest in Venus Bliss™ treatments is strong. Within four months of acquiring the device they had sold over $87,000 worth of Venus Bliss™ treatments, and are now on track to break-even on the device in less than a year. This case is not an anomaly; clinics with Venus Bliss™ all over North America are showing high usage, meaning the patient demand is there. That demand has been strong despite the pandemic, and Fader is confident their strong sales will continue to grow. “This is an industry that has been outpacing the economy every year.”

Expanding your clinic offerings is a direct route to maximizing ROI, and this course of action doesn’t have to be unmanageable. Our Subscription Plan allows you to introduce our powerful technology to your clinic on an affordable payment model. We also offer a comprehensive suite of business support services, tools, and one-on-one attention to help your practice flourish. Speak to one of our experts one-on-one today.

*Indication approved outside of the U.S.

Summer Body Treatments That Are Also Popular Year-Round

Wed, 25 Aug 2021 17:27:00 GMT

As the world reopens post-COVID, patients are restarting their aesthetic plans with enthusiasm. For many, lockdown meant being stuck indoors. Your returning clients may not have been able to keep to their fitness or beauty plans, and probably want to get back on track as quickly and safely as possible. Help them make the most of the warm weather and also look their best for the rest of 2021 with these popular summer body treatments.

Top Summer Body Treatments

With 4 in 5 Americans admitting they want to change at least one part of their body, most notably the midsection , being able to provide your clients with the most sought-after body treatments is paramount to the success of your clinic. The following treatments are powered by our industry-leading medical aesthetic devices.

Circumferential Reduction

A perennial favorite, fat reduction treatments are especially popular in summer. Venus Versa™ and Venus Legacy™ work to break down fat cells around the abdomen area, resulting in noticeable circumferential reduction. The treatments target the midsection, reducing circumference from stubborn areas such as the abdomen and flanks, with no surgery or downtime. Our non-invasive circumferential reduction systems allow you to target one of the largest demographics for medical aesthetic treatments— in a 2018 consumer survey conducted by the American Society for Dermatologic Surgery , body sculpting was one of the most popular procedures, with 57% of respondents saying they were considering getting one.

Non-Invasive Lipolysis

Powered by diode laser technology , the Venus Bliss™ non-invasive lipolysis machine reduces fat from target areas comfortably and effectively. The device comes equipped with an (MP)2 applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse™ technology to tighten skin, further reduce circumference, and reduce cellulite* for a smoother, more contoured appearance. Already popular, our Venus Bliss™ treatments now have an incredible ambassador in Venus Williams , whose down-to-earth approach to beauty appeals to a broad spectrum of clients.

Cellulite Reduction

Cellulite, one of the most common concerns when it comes to appearance, impacts as many as 90% of women at some point in their lifetime due to hormonal changes, genetics, diet, and other lifestyle factors. One of the most popular aesthetics treatments for summer, our non-invasive cellulite reduction machines Venus Legacy™ and Venus Versa™ tighten skin, reduce wrinkles, and decrease cellulite without surgery**. The treatments use Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields to reduce fatty tissue while increasing the production of collagen and elastin fibers under the skin. In quick, comfortable, 15-30 minute sessions this technology can deliver a slimmer, sculpted look, smoother skin, and diminish cellulite from stubborn areas for good.

Skin Tightening

Aging, weight loss, and other lifestyle changes can result in loose, sagging skin in areas like the abdomen, flanks, upper arms, and even the lower back. Skin tightening treatments encourage the loosened skin to bounce back, and can also address sagging skin around the cheeks, jowls, and neck to give patients a firmer, more youthful appearance. Venus Concept’s skin tightening treatments are powered by radio frequency, the leading technology for anti-aging treatments. Delivered by our Venus Legacy™ and Venus Versa™ platforms, these cutting-edge machines deliver other popular treatments as well to boost your clinic’s ROI.

Trim & Tite™

Augmenting our Venus Legacy™ device, Trim & Tite™ is a new and effective skin tightening solution that works to ensure patients see superior clinical results after completing a fat reduction treatment or weight loss program. In addition to tightening skin, Trim & Tite™ also further slims body circumference and smoothes out remaining focal fat demarcations. The complementary package is a great way to ensure patient satisfaction after a fat reduction treatment.

Hair Removal

Hair removal treatments continue to be one of the most popular aesthetic treatments, and the market continues to grow every year. For maximum efficacy, a laser hair removal plan requires a few sessions, making them an ideal source of regular clinic income. While there are different technologies available for hair removal treatments, Venus Concept’s diode laser hair removal devices, Venus Velocity™ , works on darker and tanned skin, so your clinic can cater to all skin types. With a real-time cooling system and no downtime, Venus Concept’s hair removal solutions are an asset to the productivity of your clinic.

There are lots of reasons to add the power of a Venus Concept device to your clinic. Find out more by speaking to one of our experts today.

Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

**Venus Legacy™ is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction. Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

How to Protect and Treat Patients with Sun Damage

Wed, 18 Aug 2021 18:40:00 GMT

The last few decades have seen an overwhelming transformation in public awareness of how sun exposure affects the skin. However, even with an increasing number of sun protection products on the market, sun damage remains one of the top aesthetic concerns for both men and women. In 2018, wrinkles, sun damage, and facial redness were among the most common skin conditions treated, with over 2.2 million treatments performed using laser, light, and energy-based devices to treat them . Additionally, sun damage treatments were up 29% this year and a striking 63% in just two years.

Treating sun damage and preventing further signs of photoaging is a must if you want to help your clients achieve their aesthetic goals by maintaining a healthy, youthful appearance—and also to protect their health. More than 9,500 patients are diagnosed with skin cancer in the U.S. each day, according to the Skin Cancer Foundation . T he solution ? Offering the best treatments for sun damage and educating patients on the potential dangers of sun exposure.

The Most Common Signs of Sun Damage

Exposure to the sun’s UVA and UVB rays is responsible for 90% of the visible changes to skin as it ages. These harmful rays not only cause visible changes to the surface of the skin, but they also damage the DNA of skin cells, so they have a harder time repairing themselves. In essence, sun exposure, especially unprotected, leads to faster and more visible aging. Signs of photoaging can occur as early as adolescence, and they can include:

Educating Patients On Sun Protection And SPF

Applying proper sun protection is the best way to reduce sun damage in the future, and for patients receiving any form of treatment for photoaging, it will be a necessary part of their aftercare. Make sure your clients know the facts about sun protection by sharing some tips and emphasizing the importance of using a daily SPF. Sunscreen that contains an SPF of 30 or higher is the best way to protect skin from the signs of sun damage—and other risks as well. Regular daily use of a good sunscreen can reduce the risk of developing squamous cell carcinoma by about 40 percent, and lower the risk of melanoma by 50 percent. Consider including a range of sun protection products in your clinic offerings for clients to choose from. This is also a great way to expand your clinic’s retail revenue.

Different Treatment Options For Sun Damage

Chemical Peels

Chemical peels involve applying one or more exfoliating compounds such as glycolic acid, trichloroacetic acid, salicylic acid, lactic acid, or carbolic acid to the treatment area for a controlled amount of time. The s olutions essentially “burn” off the surface layers of skin, promoting healing so that a new skin layer replaces the damaged one. Depending on the strength of the peel, patients may experience a burning sensation, and numbing or pain medication may be required for deeper peels. Although they can have results after just one session, chemical peels are one of the harsher options for treating sun-damaged skin, which already has a reduced ability to heal itself. During recovery, patients usually experience redness, peeling, and flaking, and this can take up to six weeks to resolve. Other potential risks include a temporary or permanent change in skin color, scarring, and reactivation of cold sores.

Lasers

Laser resurfacing is an effective way of reversing the damaging effects of sun exposure on the skin. Resurfacing lasers are either ablative or non-ablative. Ablative lasers use rapid pulses of high-intensity light to remove the damaged upper layers of your skin, thereby smoothing and tightening the skin, removing wrinkles, stimulating collagen growth , and correcting pigmentation problems. Non-ablative lasers are non-wounding and less invasive but produce less visible results. They act by stimulating collagen growth and tightening the underlying skin to promote healing and skin renewal. While lasers using advanced technology have fewer drawbacks to patients, they still involve some discomfort and recovery time, as well as potential side effects like scarring and pigment changes.

IPL

As opposed to chemical peels and lasers, Intense Pulsed Light (IPL) treatments are a rejuvenating therapy that uses wavelengths of light to improve the signs of sun damage. They achieve many of the same results that lasers do but in a gentler, more targeted way. IPL incorporates several wavelengths of light at once, fighting sun damage and improving the appearance of the skin from multiple angles. Because of this broad-spectrum approach, IPL treatments are milder than lasers or chemical peels, and they’re great for skin maintenance to preserve a healthy, youthful appearance at any age. The latest photorejuvenation technology is safe for all shades of skin, and patients usually experience no downtime at all and can resume normal activity right away—so there’s no need to hide in a dark room for a month, the way some chemical peel patients have to. Because of its safety, effectiveness, and low downtime, photorejuvenation using IPL technology is going to be the best option for most people experiencing sun damage.

IPL Photorejuvenation Treatments with Venus Versa

To treat the millions of people who experience sun damage, consider adding Venus Concept’s Venus Versa™ photorejuvenation device to your clinic’s offerings. Through IPL technology, our device delivers direct bursts of energy onto targeted areas of the skin to treat both pigmented and vascular lesions. To maximize comfort for patients, our IPL photorejuvenation device uses SmartPulse™ technology and a real-time cooling system to provide precise and consistent energy delivery with no downtime. Venus Versa™ IPL treatments provide patients with a safe, reliable way to counteract the effects of sun damage on the skin. As part of a nimble, multi-application platform, Venus Versa ™ also enhance s your practice overall by multiplying your clinic offerings to include the most sought-after procedures today, addressing other common aesthetic concerns with acne treatments , wrinkle treatments , fat reduction , cellulite reduction , and skin tightening .

To find out more about Venus Versa™ and our other state-of-the-art medical aesthetic devices, click the button below to reach out and speak to an expert one-on-one today.

Ways To Help Your Patients With Wrinkles Without Injectables

Wed, 11 Aug 2021 17:28:00 GMT

Injectables have become one of the top requested procedures in medical aesthetics. Although they can be quite effective at treating fine lines and wrinkles, fillers have plenty of drawbacks as well. Injectables have gained popularity primarily by being touted by celebrities on social media, but awareness of the benefits of radio frequency skin tightening treatments for anti-aging is growing. Wrinkle reduction treatments have a number of advantages over fillers, and below we’ll explore how you can treat patient concerns about wrinkles without injectables.

Wrinkle Treatments vs. Fillers

Methodology

Non-invasive wrinkle treatments work by delivering radio frequency (RF) energy in the form of heat to the dermis and sub-dermal layers without damaging the top layer of skin or epidermis. These carefully calibrated RF wavelengths cause new collagen production which continues to build over several months following the treatment. RF technology has been used for many decades for a variety of medical applications. In the world of aesthetics, RF treatments have a variety of applications including skin tightening and wrinkle reduction.

In contrast, injectables do not activate the production of collagen but attempt to replace it, plumping up the skin temporarily. They can diminish the appearance of folds and wrinkles or add volume where it is desired, such as in the lips or cheekbones. Over time and depending on their specific chemical makeup, fillers can last up to six months before being gradually absorbed by the body.

Application

RF treatments are a good option for people looking for an overall improvement in their appearance without injections. Whereas fillers only produce an effect where they are injected, wrinkle treatments can be applied to the whole face or other areas of the body, resulting in a tighter, firmer look in general. Because they stimulate collagen production , wrinkle treatments have a long-lasting, lifting effect on the skin, including areas not commonly recommended for injectables, such as the neck and chest.

Along with effectively lifting and tightening tissues without surgery, one of the greatest benefits of RF treatments for patients is the lack of recovery time. Side effects are typically minimal and short-lived, limited to mild and temporary swelling, redness, and tingling, depending on the treatment—in most cases, there will be no discomfort after the treatment at all. For patients who are still interested in dermal fillers, RF treatments can be performed safely in tandem with injectables, as well as with microneedling and other minimally invasive treatments.

Patient Experience

Because wrinkle treatments using radio frequency are non-invasive, the treatments are comfortable and painless. The treatments are quick, taking about 15-30 minutes, and can be completed over a lunch break. The skin may feel warm and appear flushed for an hour following the treatment, but in most cases, there is no downtime required and patients can return to their regular activities immediately.

Our state-of-the-art Venus Concept devices ensure that patients see visible results from their treatments. Some patients may see results after just one session, and collagen production continues to form over time leading to firming and tightening. The treatment results are long-lasting and many patients will find that they last for up to two years, depending on individual aging processes. For the best results, patients should attend multiple sessions, or repeat the treatment regularly to prevent aging and steadily improve the appearance of their skin.

Wrinkle Reduction Treatment Devices

Venus Concept offers four platforms that deliver wrinkle reduction treatments.

Venus Viva™ MD is an advanced tabletop workstation with two unique RF-based applicators to target various stages of wrinkles. The DiamondPolar™ applicator combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields to boost collagen production and smoothen out wrinkles. The NanoFractional RF™ applicator with SmartScan™ technology delivers the most customizable skin resurfacing treatments (through full control of ablation and coagulation) to improve the appearance of deep wrinkles and other signs of skin damage.

With Venus Versa™ , you can equip your clinic to deliver the most sought-after aesthetic treatments with one highly versatile , multi-applicator platform . The device offers three unique technologies: Intense Pulsed Light (IPL) with SmartPulse™, NanoFractional Radio Frequency with SmartScan™, and Venus Concept's proprietary (MP)2 technology (Multi-Polar Radio Frequency + Pulsed Electro Magnetic Fields). Including wrinkle reduction, Venus Versa™ can also perform today’s most popular non-invasive procedures: photorejuvenation/photofacial , acne treatment , hair removal , skin resurfacing , body contouring , cellulite reduction , and skin tightening , and wrinkle reduction —all in one workstation.

Venus Legacy™ is a highly advanced non-invasive medical device that effectively resolves challenging face and body aesthetic needs. It’s powered by proprietary (MP)2 technology (a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields) and features cutting-edge VariPulse™ technology. It is especially effective at addressing areas of the body for skin tightening, delivering non-surgical circumferential reduction , cellulite reduction , skin tightening , and wrinkle reduction . Treatments are comfortable with no downtime and safe for all skin types.

All of our cutting-edge devices have built-in features that enable a higher return on ownership, such as affordable pricing, customizable treatment options, and reliable technology. Our wrinkle treatment devices are designed to increase the success of your business by delivering the highest rate of satisfaction to your patients. Speak to one of our experts today.

Tips On Treating Transgender Clients For Aesthetic Clinics

Wed, 04 Aug 2021 19:37:00 GMT

Transgender clients are a growing demographic among aesthetic patients, but still face adversity when seeking out treatments. Along with hormones and surgery, transgender clients are increasingly looking to aesthetic treatments to achieve their physical goals, and a 2021 study confirmed the importance of non-invasive procedures to meet this need. Medical aesthetics can help transgender clients not only look their best, but also attain what medical literature calls ‘ gender euphoria’, a sense of profound rightness and accuracy in one’s experience of gender. The first step on this journey is ensuring that transgender clients who come to you have a positive clinic experience. Here are several key considerations for communication with trans and non-binary clients for both medical professionals and office staff.

There's No Substitute F or Training

Your clients need their clinic experience to be affirming, sensitive and inclusive from start to finish. Consider seeking training for your whole staff in the cultural competency required for dealing with this vulnerable community. Look into training based on cultural humility, an approach that urges us to maintain openness and honest acceptance when faced with unfamiliar cultures—and remain open to learning even more as you go.

Be As Inviting A s Possible

Many of the long-term treatments for gender dysphoria require passing through several gatekeeping experiences; for example, your clients may have had to undertake mandatory therapy in order to determine if they are sufficiently transgender to warrant medical intervention. This process can be exhausting and alienating. It is important to remember that seeking medical aesthetics is an act of vulnerability, especially for those who have dealt with bias from medical professionals. Your front desk staff in particular should be familiar with the needs of the trans community and the kind of negative experiences they may have had in the past. Do your best to create an environment of immediate and unconditional acceptance for your transgender clientele.

The Right Language Is Key

Get to know your client’s pronouns and ask them how they would like to be addressed. Bias can be embedded in the language we use, including medical terms. Clients should always be referred to by the pronouns they choose. Intake paperwork should request “ gender ” rather than “sex”, and in addition to the binary masculine and feminine, include an option for “other”. Although this is partly for insurance purposes, the DSM-5 still refers to transgender clients as having a diagnosable condition. The now-defunct diagnosis of “gender identity disorder” has been replaced by “gender dysphoria”. This subtle change reorients the perspective on the diagnosis away from pathologizing the trans identity and towards the lack of bodily congruence: the issue isn’t that the gender is “wrong” but, rather, that the body needs treatment to match it properly.

Don't Make Assumptions

It may be easy to assume that a client seeking medical aesthetic treatment for gender dysphoria is also planning for hormone treatment or surgical intervention. However, this is not always the case. Many transgender people do not see a need for surgery, and exclusively want cosmetic or aesthetic modifications. Some clients may be early in their explorations of gender, and seeking help exploring their identity through modifications such as reshaping, hair restoration, or hair removal. Other clients may be in their preparation stages for surgery, and seeking pre-operative interventions for body hair, shape, and appearance. Be open to meeting your client wherever they are in their journey, and allow them to set the boundaries for what changes they are and are not seeking.

Always Be Listening

Clients may be “in the closet” about their gender identity still and present as their assigned gender (i.e. a transgender woman still wearing her “male” clothing); however, be certain to use affirming names and pronouns as appropriate, no matter how they are obligated to present. Also, not all transgender individuals subscribe to a binary male/female model of gender. A person may seek a treatment to appear more feminine without necessarily wishing to transition to female. Let your clients tell you who they are and what they need.

Aesthetic Treatment Options F or Transgender Clients

Even with hormone therapy and surgery, 84% of transgender individuals still report concerns about their appearance, such as excess facial and body hair, that create a feeling of gender dysphoria. Similarly, while hormonal treatment will modify the way the body allocates muscle and fat, trans people often seek body shaping to maximize the success of this process. This may include surgical treatments on the belly, hips, chest, shoulders, and more; however, the market for non-surgical treatments for reshaping the changing trans body is undeniable.

Venus Concept offers a suite of treatment platforms that can help your trans clientele achieve their goals of gender euphoria:

For education, training, and support in the ever-changing world of medical aesthetics, Venus Concept is here for you. Reach out to speak to one of our experts today.

Hair Restoration With ARTAS®: Nico’s Patient Journey

Wed, 28 Jul 2021 19:32:00 GMT

Hair transplantation is a multi-billion dollar market with steady growth that shows no sign of slowing. Hair loss impacts over 50 million men worldwide and over two-thirds of men will experience some form of thinning or baldness before the age of 35. To meet the need of a growing number of men seeking hair restoration, technology has advanced by leaps and bounds to deliver pleasing, natural-looking results. ARTAS ^® , a robotic hair transplant system enhanced with Artificial Intelligence, is Venus Concept’s state-of-the-art answer to hair restoration, gives clinicians the edge in providing an attractive hair loss solution to growing consumer demand. To highlight why ARTAS ^® is the best option for clinics looking to tap into this lucrative market, we recently followed the patient journey of our contest winner Nico, who won the opportunity to have a hair restoration procedure performed by Dr. Gregory Turowski MD, Ph.D., FACS .

The ARTAS® Experience from Both Sides

Dr. Turowsky was impressed with the ARTAS ^® hair transplantation technology from the beginning. An early adopter of the technology, his device quickly rose to the top of the charts, becoming fourth in the world for the number of procedures performed. He notes the precision, the repetitiveness, and the quality of the system, thanks to the Artificial Intelligence enhancing the equipment. The speed of the machine, he notes, is also something to take into consideration. On Nico, ARTAS ^® was able to perform almost 2000 grafts per hour, meaning an entire procedure can be completed in a day, rather than over several days, maximizing the number of patients Dr. Turowsky’s clinic is able to treat. His patients, including Nico, appreciate that with ARTAS ^® they have minimal pain, minimal scarring, and minimal downtime, with natural-looking results.

How ARTAS ® Differs from Other Devices

The ARTAS ^® hair restoration device replaces the old method of manual Follicular Unit Extraction (FUE) with robotic FUE. Using advanced image-guided robotics, ARTAS ^® precisely analyzes and dissects the best grafts from the patient’s donor area thousands of times per session, and then accurately identifies where they should be implanted to achieve a seamless,

natural-looking hairline that’s customized to each patient. Using an integrated Artificial Intelligence software, ARTAS ^® enables accurate and efficient harvesting, recipient site-making, and implantation functionality in one device, using image-guided robotics for precise and repeatable follicular unit dissection.

Why ARTAS ® Is the Best Choice for Your Clinic

With ARTAS ^® , you’re acquiring not only the cutting-edge hair restoration capabilities of the device—you’re also getting the benefit of Venus Concept’s robust support.

First and foremost, ARTAS ^® was designed with patients in mind; however, the device is also optimized to make the transplantation process easier for providers. Robotic hair procedures are quicker, reducing the time and in-clinic costs associated with manual FUE hair restoration. In addition, ARTAS ^® is equipped with a robotic arm that uses pneumatic pressure to extract and reinsert the follicles, eliminating what can be a physically strenuous session for practicians.

We’re also invested in building awareness and patient demand for the procedure. Because we’re continually positioning our devices as the best in the industry via our vast web presence, promotions, and social media, ARTAS ^® comes with built-in brand recognition. Your clinic can leverage that recognition to its own benefit by offering clients technology that they already know, respect, and trust.

In particular, we focus special attention on educating and informing people who may feel reluctant to take the major step of getting surgery for their hair loss. To this day, many clients are still concerned about the stigma of baldness and undergoing hair restoration treatments. By augmenting the experience with robotics and a futuristic AI program, and through initiatives like our patient contest, we’re transforming the public image of hair restoration to one that’s positive and exciting.

All of our cutting-edge medical aesthetic devices are backed by Venus Concept’s scientific research and thorough clinical trials. We stand by them, and we want your clinic to succeed as much as you do. We’re here to support your practice through our practice enhancement program , our easy-entry subscription plans , and a wealth of expertise in marketing and growing aesthetic businesses. First and foremost, our competitive pricing model excludes hidden fees or pay-per-use gimmicks, allowing you to get the best return on your investment—and to pass those savings onto your clients.

Last year, a record-breaking number of ARTAS ^® hair restoration procedures were performed, proving that there’s never been a better time to offer hair restoration at your clinic .

To speak to an expert today about the future of hair restoration and what ARTAS ^® can do for your clinic, contact us using the button below.

Venus Concept Announces Health Canada Authorization and CE Mark for Venus Fiore® Feminine Health System

Tue, 20 Jul 2021 15:18:00 GMT

The original press release can be accessed here: https://ir.venusconcept.com/news-releases/news-release-details/venus-concept-announces-health-canada-authorization-and-ce-mark

TORONTO , July 20, 2021 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“ Venus Concept” or the “Company”) (NASDAQ: VERO), a global medical aesthetic technology leader, today announced that it has received a medical device license issued by Health Canada to market the Venus Fiore Feminine Health System in Canada . This follows the receipt of CE Mark for the Venus Fiore Feminine Health System in March 2020 . The Company intends to begin a limited launch of the Venus Fiore in Canada and the European Union in the third quarter of 2021.

Venus Fiore is the only system that offers three treatment areas in one platform to address both medical and aesthetic concerns without surgery or hormone-based therapies. Venus Fiore can effectively address some of the most common feminine health conditions and concerns with the physical appearance of the vaginal area.

In Canada , the Venus Fiore system is intended for women who are post-menopausal, or have undergone surgically induced menopause, to improve their sexual quality of life. The Venus Fiore VG applicator is intended to treat the vaginal canal to improve symptoms of vaginal laxity and for increased sexual function. Two additional applicators, the Venus Fiore MP applicator and the LA applicator, are intended for dermatological procedures requiring skin tightening/improvement in skin laxity of the Mons Pubis (MP) anatomy and the Labia Majora (LA) anatomy and to improve blood flow.

In the European Union , the Venus Fiore system is intended for improvement of symptoms of vaginal laxity and vaginal atrophy and for dermatological procedures requiring increasing of skin tightening improvement in skin laxity of the Mons Pubis (MP) area and for skin tightening improvement in skin laxity of the Labia Majora (LA) area.

Venus Fiore offers three treatments: internal vaginal treatment which can address vaginal atrophy and laxity, labia skin tightening, and mons pubis skin tightening. Each treatment utilizes a single-use disposable tip for improved safety and hygiene. The vaginal applicator has a unique multi-electrode design that simultaneously and safely delivers (MP)2 (Radio Frequency and Pulsed Electro Magnetic Field) energy. The combined energy is uniformly and circumferentially applied throughout the entire vaginal canal for a 3D controlled deep heating. This innovative design enables Venus Fiore to deliver safe, fast, and comfortable treatments with consistent results. In addition to the vaginal applicator, Venus Fiore utilizes external labia and mons pubis applicators. The proven multi-polar electrode configuration is also incorporated into each of these applicators to enable homogeneous, even, and rapid distribution of heat, resulting in fast and effective treatments, while optimizing patient comfort.

“We look forward to the commercial introduction of our unique, multi-treatment system for women in Canada and the European Union ,” said Domenic Serafino , Chief Executive Officer and Director of Venus Concept Inc. “Venus Fiore is the first and only true stationary positioning solution in the market, designed to effectively address some of the most common feminine health conditions and concerns with the physical appearance of the vaginal area. Typically, these procedures require three, 15-minute treatments, approximately one month apart to optimize results. With affordable pricing, cutting-edge technology for all skin types, and hygienic single-use tips, combined with Venus Concept's industry-unique business model, Venus Fiore is designed to be an attractive system for medical and aesthetic customers around the world.”

About Venus Concept

Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reach in over 60 countries and 20 direct markets. Venus Concept focuses its product sales strategy on a subscription-based business model in North America and in its well-established direct global markets. Venus Concept’s product portfolio consists of aesthetic device platforms, including Venus Versa , Venus Legacy, Venus Velocity, Venus Fiore, Venus Viva, Venus Freeze Plus, Venus Glow , Venus Bliss , Venus Epileve and Venus Viva MD. Venus Concept’s hair restoration systems includes NeoGraft ^® , an automated hair restoration system that facilitates the harvesting of follicles during a FUE process and the ARTAS ^® and ARTAS iX ^® Robotic Hair Restoration systems, which harvest follicular units directly from the scalp and create recipient implant sites using proprietary algorithms. Venus Concept has been backed by leading healthcare industry growth equity investors including EW Healthcare Partners (formerly Essex Woodlands ), HealthQuest Capital , Longitude Capital Management , and Aperture Venture Partners .

Cautionary Statement Regarding Forward-Looking Statements

This communication contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “1933 Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “1934 Act”). Any statements contained herein that are not of historical facts may be deemed to be forward-looking statements. In some cases, you can identify these statements by words such as such as “anticipates,” “believes,” “plans,” “expects,” “projects,” “future,” “intends,” “may,” “should,” “could,” “estimates,” “predicts,” “potential,” “continue,” “guidance,” and other similar expressions that are predictions of or indicate future events and future trends. These forward-looking statements include, but are not limited to, statements about our financial performance; the growth in demand for our systems and other products; and general economic conditions, including the global economic impact of COVID-19, and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements. These forward-looking statements are based on current expectations, estimates, forecasts, and projections about our business and the industry in which the Company operates and management's beliefs and assumptions and are not guarantees of future performance or developments and involve known and unknown risks, uncertainties, and other factors that are in some cases beyond our control. As a result, any or all of our forward-looking statements in this communication may turn out to be inaccurate. Factors that could materially affect our business operations and financial performance and condition include, but are not limited to, those risks and uncertainties described under Part I Item 1A - “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2020 , Part II Item 1 A - “Risk Factors” in our Form 10 Q for the quarter ended March 31 2021 and in other documents the Company may file with the SEC . You are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on the forward-looking statements. The forward-looking statements are based on information available to us as of the date of this communication. Unless required by law, the Company does not intend to publicly update or revise any forward-looking statements to reflect new information or future events or otherwise.

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