June 11, 2020
4 Proven In-Office Upselling Techniques to Try Today
You’ve probably heard the business axiom, it’s easier to sell to a current client than to attract a new client. The same is true when it comes to your medical aesthetics practice, yet it’s possible that you’re overlooking opportunities to upsell to current patients. Uncomfortable with the idea of upselling? Rethink your attitude. Smart upselling techniques aren’t pushy or aggressive. Instead, they can make patients aware of all the services you offer as well as their benefits. Further, patients now have more ways to achieve their desired results.
One of the best times to upsell to patients is when they’re at your practice, waiting for a treatment or scheduling another one. Here are four proven strategies to employ.
- Use waiting room videos. Patients will be in your waiting room for at least a minute or two before their appointment. Why not use that time to promote your services to patients? Videos are a great way to showcase before and after photos of treatment results and inform patients about the services you provide as well as special offers, packages, or pricing. Videos can also distract patients, causing a shorter perceived waiting time, which can increase overall satisfaction.
- Create collateral. In addition to videos, consider producing products that patients can read and take home with them. Your website no doubt already lists and describes the services you provide, how they work, and their benefits for patients. Still, having brochures and flyers available to page through in the waiting room or treatment room is another way to keep patients up to date on what you offer. You might have one brochure that details all of your services, or have pamphlets dedicated to various needs, such as those targeted at improving the look and feel of skin.
- Offer free samples. Your patient has already booked an appointment and is willing to invest in his or her physical appearance and confidence. Why not offer this individual a free sample, or let him or her try a procedure you offer, as part of the appointment? For example, you might perform dermal rejuvenation treatment on a small section of skin so the patient can feel the treatment and better understand what it does. Another benefit to this kind of upselling is that patients who may be apprehensive about the potential discomfort of a treatment know what it feels like and what to expect, which can make them more likely to opt for it. If your med spa sells skin care or body products, offering small samples of those is another way to let patients try them out, boosting the odds they’ll purchase them.
- Sell gift certificates. Offering gift certificates is one of the easiest ways to upsell current clients, so make sure you’re promoting them. In addition to specific dollar amounts, consider offering themed gift certificates or packages (such as “Here Comes Summer” or “Treat Yourself on Mother’s Day”) that patients can buy for their loved ones. Offering discounts on gift certificates (e.g., $1,100 worth of treatment for $1,000) is another way to promote these kinds of sales.
As you can see, effective upselling informs patients about the services you offer and encourages people to try them. It’s relatively simple to implement these strategies. Making upselling a priority can help keep patients satisfied and your practice growing.
Venus Concept: Helping Your Medical Aesthetics Practice Thrive
Looking for more ways to build your practice? Venus Concept’s practice support programs can help you identify the tools and resources necessary for sustained business success. At Venus Concept, we not only provide innovative medical aesthetic technology to med spas in more than 60 countries, we help those practices thrive. Contact us today to learn more.
TORONTO, July 28, 2026 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced it has entered into an exclusive distribution agreement with HIRONIC Co. Ltd. (“HIRONIC”), a KOSDAQ listed South Korean company specializing in medical aesthetic devices, pursuant to which the Company acquires the exclusive right to distribute HIRONIC’s Doublo 2.0 device in the United States and Canada. The “New Doublo 2.0” is a synergistic, multi-energy-based medical device platform for the face and body, equipped with two separate handpieces that enables clinics to offer customer Cold Plasma and RF microneedling treatments. The device has received 510(k) certification from the U.S. Food and Drug Administration, and the Company intends to make it available to customers in the United States during 2H 2026. Venus Concept will support future regulatory approval efforts in Canada for the device and any additional handpiece technologies for both regions. “HIRONIC is a global leader in developing innovative medical aesthetic technologies and we are excited for the new partnership, starting with the Doublo x Venus Signature Edition,” said Rajiv De Silva, Chief Executive Officer of Venus Concept. “With this device, we look forward to offering our customers an innovative, exclusive Cold Plasma and RF Microneedling platform. By combining these complementary technologies, the platform delivers synergistic effects from the epidermis to the dermis, enabling comprehensive skin rejuvenation by addressing multiple skin concerns and enhancing overall skin revitalization. The Doublo also complements our existing portfolio by enhancing the range of treatment modalities for a customizable treatment plan to address each patient’s skin needs. We aim to expand our partnership in the future to bring to our customers additional new and novel technologies from HIRONIC, once regulatory approvals have been obtained.” About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft® and the ARTAS iX® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. Investor Relations Contact: Damian Yeung, CPA investorrelations@venus.ai View Full Article
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