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June 7, 2023

Choosing the Right Aesthetic Devices: A Comprehensive Guide

As an aesthetic practice owner, selecting the right aesthetic devices is essential for offering diverse treatments and maximizing business potential. With a plethora of options available, finding devices that combine versatility, safety, and efficiency while meeting the most in-demand treatments can be a challenge. Read on to discover the most important factors to consider when adding a new device.

Important Factors to Consider

1. Understanding Your Practice Needs: Before delving into device selection, it's crucial to evaluate your practice's unique requirements. Consider treatment offerings, target clientele, budget, operator capabilities, and space limitations. By aligning device choices with your practice objectives, you can optimize treatment efficiency, client satisfaction, and profitability.

2. Safety and Convenience:  Clients are incfeasingly seeking out treatments that can be done over a lunch break and require little-to-no downtime, allowing them to easily resume their daily activities immediately after treatments. Treatments that are clinically proven to be safe & effective for all skin types will make them more accessible to a broader client demographic. 

3. Versatility and Efficiency:  Haveing devices with multifunctional capabilities, allows you to focus your investments on one device, and saves clinic space, while still allowing verdatile treatment options for clients. 

To maximize your treat offerings and attract the broadest range of clientele, it's important to consider devices that 

Body Treatment Offerings:

Within the non-invasive body treatment category, three treatments stand out as the most in-demand: fat reduction, skin/cellulite, and electrical muscle stimulation. Our latest innovation, Venus Bliss MAX™ offers these three treatments in one platform. 

Venus Bliss MAX™

Now, you can offer clients the complete 360 °  solution for achieving their ultimate body goals with one powerful, multi-use device.   Venus Bliss MAX   delivers non-invasive fat reduction, non-invasive muscle toning, and non-invasive skin/cellulite treatments that give clients the results they want quickly, without   no   discomfort or downtime.   

Non-Invasive Fat Reduction    

Venus Bliss MAX   diode laser technology delivers effective, comfortable, and efficient   non-invasive laser lipolysis treatments   by heating the entire targeted subcutaneous layer to the treatment temperature ,   unlike other thermal fat reduction technologies. The 1064 nm wavelength is optimal for penetrating the adipose tissue layer, with homogeneous energy distribution capabilities. Extended heating cycles elevate the targeted fat layer temperature to 42-46 º C, effectively destroying fat cells in just 25 minutes per treatment. The apoptotic fat cells are then eliminated through the body s lymphatic system over time.   

Non-Invasive Muscle Toning    

The   FlexMAX EMS modality  offers an unprecedented solution to the muscle category. Controlled and precise energies are delivered uniquely to muscle groups via best-in-class electrical muscle stimulation. The muscles are safely activated without heating the surrounding tissue. Paired with specific pulse durations by muscle group, performance-informed smart training programs and advanced adaptive algorithms, each treatment is fully personalized and mimics a real training session that can build intensity over time.   FlexMAX   EMS enables effective and comfortable treatment programs regardless of the patient s fitness level, resulting in a stronger and more defined muscle appearance.   

Non-Invasive Cellulite Reduction  

(MP) 2   technology represents an innovative combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) to yield synergistic effects during treatments. This patented technology can   reduce cellulite   for smoother, firmer-looking areas while also resulting in   improved skin appearance. This is a proven, comfortable treatment with high customer satisfaction and more than 12,000 units installed globally.

Face Treatment Offerings: 

Facials and facial treatments have been a mainstay of the medical aesthetic indsutry since before non-invasive body treatments hit the industry. Being able to offer clients the most in-demand facial treatments such as NanoFractional Skin Resurfacing, IPL Photofacials, Radio Frequency Wrinkle Reduction, and Skin Tightening will ensure your clinic has the versatility to attract and treat most clients seeking non-invasive facial treatments. The Venus Versa™ device can provide over 10 treatments with it's versatile applicators, all in one work station! 

Venus Versa™ 

IPL

The IPL technology on Venus Versa™ can be used for photorejuvenation treatments, hair removal treatments, and to treat acne. Each IPL applicator targets a different chromophore to perform the treatment.

NanoFractional Radio Frequency

O ne of today's most sought-after treatments, NanoFractional Skin Resurfacing is the ultimate way to achieve a radiant complexion. Fractional non-ablative can  help treat and reduce the appearance of acne scars and other scars, striae, rosacea, dyschromia, deep wrinkles, enlarged pores, uneven skin texture, and pigmentation.

(MP) 2  (Multi-polar Radio Frequency) + Pulsed Electro Magnetic Fields (PEMF):

These technologiues combine for the ultimate for body contouring and face treatments including cellulite reduction, skin tightening, and wrinkle reduction. These industry unique technologies combine  to deliver noticeable results without compromising patient comfort.

Selecting the right aesthetic devices is vital for the success of your practice. By considering your practice's needs and harnessing the capabilities of our multifunctional devices, such as the Venus Versa™ and the Venus Bliss MAX™, you can expand your treatment offerings, provide impressive results, and enhance client satisfaction. Contact us today to learn more about how our devices can elevate your aesthetic practice and empower your clients to look and feel their best.

September 9, 2026
TORONTO, September 9 th , 2026 (GLOBE NEWSWIRE) – Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced the appointment of Brad Oliver as Chief Executive Officer, effective as of September 7, 2026. He succeeds Rajiv De Silva, who will assume the role of Special Advisor to support a seamless leadership transition. The Board believes that Brad’s commercial leadership experience, strategic vision, and industry expertise position the Company well for its next phase of growth and value creation. Brad brings more than 20 years of leadership experience in the aesthetic industry, most recently as President & General Manager – Americas at Lumenis, and has a proven track record of driving growth globally, operational excellence, and innovation. "I am honored to be appointed Chief Executive Officer of Venus Concept and grateful for the confidence the Board has placed in me,” said Mr. Oliver. “The Company has established a strong foundation under Rajiv's leadership, and I look forward to working closely with him during the transition. Together with our employees, customers, and partners, we will remain focused on disciplined commercial execution, product innovation, profitable growth, and creating long-term value for our customers, employees, and shareholders.” “It has been a pleasure to lead Venus through a transformational time in the organization’s journey,” said Mr. De Silva. “I am grateful for the opportunity to work together with the leadership team, the Board and our partners to grow the business. We have transformed the commercial, operational and financial capabilities of the organization and built a strong foundation for the future. I remain highly confident in the Company’s strategy, pipeline and long-term growth opportunities. I look forward to supporting a smooth transition and watching Venus continue its transformation under Brad’s new leadership.” The Board expresses its gratitude to Rajiv for his leadership and ongoing commitment to the Company. As Special Advisor, Rajiv will work closely with Brad during the transition period to ensure continuity across strategic, operational, and customer-facing initiatives. “On behalf of the Board, I would like to thank Rajiv for his leadership and contributions to the Company and for his support during this transition to ensure a seamless handoff of leadership responsibilities,” said Avinash Amin, M.D., Managing Partner of Madryn Asset Management and Chairman of the Board. “The Board looks forward to Brad’s new leadership of the organization and is confident that his expertise will accelerate commercial efforts globally and the execution of its strategic priorities as the company progresses towards continuing to establish a leadership position in the Medical Device Aesthetics industry.” The leadership transition is not expected to impact the Company’s strategic priorities, customer relationships, employee commitments, or ongoing business operations. Venus Concept remains focused on delivering innovative solutions to its customers, expanding market opportunities, and driving sustainable long-term growth. About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft ® and the ARTAS iX ® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. View Full Article Investor Relations Contact : Damian Yeung, CPA investorrelations@venus.ai
By Yoni Nowmalki July 28, 2026
TORONTO, July 28, 2026 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced it has entered into an exclusive distribution agreement with HIRONIC Co. Ltd. (“HIRONIC”), a KOSDAQ listed South Korean company specializing in medical aesthetic devices, pursuant to which the Company acquires the exclusive right to distribute HIRONIC’s Doublo 2.0 device in the United States and Canada. The “New Doublo 2.0” is a synergistic, multi-energy-based medical device platform for the face and body, equipped with two separate handpieces that enables clinics to offer customer Cold Plasma and RF microneedling treatments. The device has received 510(k) certification from the U.S. Food and Drug Administration, and the Company intends to make it available to customers in the United States during 2H 2026. Venus Concept will support future regulatory approval efforts in Canada for the device and any additional handpiece technologies for both regions. “HIRONIC is a global leader in developing innovative medical aesthetic technologies and we are excited for the new partnership, starting with the Doublo x Venus Signature Edition,” said Rajiv De Silva, Chief Executive Officer of Venus Concept. “With this device, we look forward to offering our customers an innovative, exclusive Cold Plasma and RF Microneedling platform. By combining these complementary technologies, the platform delivers synergistic effects from the epidermis to the dermis, enabling comprehensive skin rejuvenation by addressing multiple skin concerns and enhancing overall skin revitalization. The Doublo also complements our existing portfolio by enhancing the range of treatment modalities for a customizable treatment plan to address each patient’s skin needs. We aim to expand our partnership in the future to bring to our customers additional new and novel technologies from HIRONIC, once regulatory approvals have been obtained.” About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft® and the ARTAS iX® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. Investor Relations Contact: Damian Yeung, CPA investorrelations@venus.ai View Full Article
May 22, 2026
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