July 9, 2020
How Multi-Platform Devices Can Elevate Your Aesthetic Practice's Results
The quality of the equipment at your medical aesthetics practice can affect both the results that patients experience and the overall profitability of your clinic. Multi-platform devices could boost productivity and expand your service offerings at a lower cost. Here’s a closer look at the benefits of multi-platform devices and how to determine which may be worth the investment.
Multi-Platform Treatment Devices
A multi-platform device is a workstation that uses a core energy-based system to provide a range of aesthetic treatments via different applicators. The combination of technology varies depending on the product manufacturer and design; some devices use lasers, infrared light, and microneedling while others utilize intense pulsed light (IPL) or radio frequencies. These machines can address various facial and body issues, including wrinkle reduction , acne treatment , hair removal , cellulite remodeling, body contouring , and more.
The benefits of using multi-platform aesthetic devices include:
- Efficient use of capital : A multi-platform device can be a good option for practices that lack the budget to purchase multiple pieces of equipment.
- Better use of space : Why have numerous machines when you can make the most of your clinic space and use one to accomplish the same tasks?
- Constant innovation : Leading manufacturers are continually developing new applicators and treatments—perfect for your cutting-edge facility. Many of these businesses also provide post-sale support and continuing education to help you and your staff stay up to date on the latest techniques.
- More capabilities and services : With a multi-purpose machine, you have the opportunity to offer more treatments without the expense of a new device. Adding applicators has a lower cost of entry and can let you determine whether you have enough patient volume to justify buying a stand-alone piece of equipment.
- Flexibility : Most multi-treatment devices can be wheeled from room to room, which affords you additional flexibility depending on your practice’s appointment schedule.
Choosing A Multi-Platform Aesthetic Device
If you are interested in a multi-platform device, how do you choose the right one? Consider the following questions:
- How well does the device perform? Before selecting a machine, evaluate its effectiveness. Check out its specifications for speed and power, and look at factors such as pulse duration, spot size, wavelength , cooling, and more.
- Do the treatment combinations make sense for your practice? Does the device offer the types of treatments that your patients want? Can it combine multiple procedures?
- How will you use the device? How often do you plan to use the equipment? If multiple practitioners will need it throughout the day, you may want to purchase more than one, or consider stand-alone devices instead.
- How much does it cost? Remember to include not only the upfront cost but consumables and maintenance—and determine whether buying or leasing would be a better choice for you.
- Will the device work for your market? How in-demand are the treatments you provide with the multi-platform device? Balance this with the number of treatments you would need to perform to make the purchase worthwhile.
- What kind of post-sale support does the manufacturer offer? You’ll want to work with a company that provides outstanding customer support after the sale, including marketing, maintenance, repairs, and continuing education. This will give you the most return on your investment.
Consider The Venus Versa™ Multi-Treatment System
A multi-platform device can add a greater number of treatments to your repertoire while also improving productivity and profitability. Venus Concept developed the Venus Versa™ to serve aesthetics practices looking for versatile , reliable, multi-application platforms that can be customized to grow with your practice. The Venus Versa™ offers NanoFractional RF™ , IPL, and Multi-Polar Radio Frequency with Pulsed Electro Magnetic Fields technology all in one workstation.
You can use the Venus Versa™ to perform many of the most sought-after, non-invasive treatments including photorejuvenation, hair removal, acne treatment, skin resurfacing, wrinkle reduction , and more. With Venus Versa™, you can also offer the TriBella™ treatment, exclusive to this device . TriBella™ combines anti-aging, photorejuvenation, and skin resurfacing treatments in one session to simultaneously enhance patients’ skin texture, tone, and tightness.
Interested in learning more about multi-platform devices? Download our free report “ How Multi-Platform Devices Can Elevate Your Aesthetic Practice’s Results and Profitability” or reach out to a Venus Concept expert today.
TORONTO, September 9 th , 2026 (GLOBE NEWSWIRE) – Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced the appointment of Brad Oliver as Chief Executive Officer, effective as of September 7, 2026. He succeeds Rajiv De Silva, who will assume the role of Special Advisor to support a seamless leadership transition. The Board believes that Brad’s commercial leadership experience, strategic vision, and industry expertise position the Company well for its next phase of growth and value creation. Brad brings more than 20 years of leadership experience in the aesthetic industry, most recently as President & General Manager – Americas at Lumenis, and has a proven track record of driving growth globally, operational excellence, and innovation. "I am honored to be appointed Chief Executive Officer of Venus Concept and grateful for the confidence the Board has placed in me,” said Mr. Oliver. “The Company has established a strong foundation under Rajiv's leadership, and I look forward to working closely with him during the transition. Together with our employees, customers, and partners, we will remain focused on disciplined commercial execution, product innovation, profitable growth, and creating long-term value for our customers, employees, and shareholders.” “It has been a pleasure to lead Venus through a transformational time in the organization’s journey,” said Mr. De Silva. “I am grateful for the opportunity to work together with the leadership team, the Board and our partners to grow the business. We have transformed the commercial, operational and financial capabilities of the organization and built a strong foundation for the future. I remain highly confident in the Company’s strategy, pipeline and long-term growth opportunities. I look forward to supporting a smooth transition and watching Venus continue its transformation under Brad’s new leadership.” The Board expresses its gratitude to Rajiv for his leadership and ongoing commitment to the Company. As Special Advisor, Rajiv will work closely with Brad during the transition period to ensure continuity across strategic, operational, and customer-facing initiatives. “On behalf of the Board, I would like to thank Rajiv for his leadership and contributions to the Company and for his support during this transition to ensure a seamless handoff of leadership responsibilities,” said Avinash Amin, M.D., Managing Partner of Madryn Asset Management and Chairman of the Board. “The Board looks forward to Brad’s new leadership of the organization and is confident that his expertise will accelerate commercial efforts globally and the execution of its strategic priorities as the company progresses towards continuing to establish a leadership position in the Medical Device Aesthetics industry.” The leadership transition is not expected to impact the Company’s strategic priorities, customer relationships, employee commitments, or ongoing business operations. Venus Concept remains focused on delivering innovative solutions to its customers, expanding market opportunities, and driving sustainable long-term growth. About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft ® and the ARTAS iX ® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. View Full Article Investor Relations Contact : Damian Yeung, CPA investorrelations@venus.ai
TORONTO, July 28, 2026 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced it has entered into an exclusive distribution agreement with HIRONIC Co. Ltd. (“HIRONIC”), a KOSDAQ listed South Korean company specializing in medical aesthetic devices, pursuant to which the Company acquires the exclusive right to distribute HIRONIC’s Doublo 2.0 device in the United States and Canada. The “New Doublo 2.0” is a synergistic, multi-energy-based medical device platform for the face and body, equipped with two separate handpieces that enables clinics to offer customer Cold Plasma and RF microneedling treatments. The device has received 510(k) certification from the U.S. Food and Drug Administration, and the Company intends to make it available to customers in the United States during 2H 2026. Venus Concept will support future regulatory approval efforts in Canada for the device and any additional handpiece technologies for both regions. “HIRONIC is a global leader in developing innovative medical aesthetic technologies and we are excited for the new partnership, starting with the Doublo x Venus Signature Edition,” said Rajiv De Silva, Chief Executive Officer of Venus Concept. “With this device, we look forward to offering our customers an innovative, exclusive Cold Plasma and RF Microneedling platform. By combining these complementary technologies, the platform delivers synergistic effects from the epidermis to the dermis, enabling comprehensive skin rejuvenation by addressing multiple skin concerns and enhancing overall skin revitalization. The Doublo also complements our existing portfolio by enhancing the range of treatment modalities for a customizable treatment plan to address each patient’s skin needs. We aim to expand our partnership in the future to bring to our customers additional new and novel technologies from HIRONIC, once regulatory approvals have been obtained.” About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft® and the ARTAS iX® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. Investor Relations Contact: Damian Yeung, CPA investorrelations@venus.ai View Full Article
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