June 25, 2020
How to Create and Launch Webinars
How robust is your current online marketing program? Optimizing the website, maintaining directory listings and running promotions on social media are all effective ways to build your medical aesthetics practice. Another option you may not have considered is offering webinars.
A webinar, or web seminar, is a lecture, workshop or video presentation that is hosted online and broadcast through specific software. Companies use webinars to share information about certain products and services, to train staff and to establish themselves as leaders in their industries. Med spas can utilize webinars to build relationships with potential customers, inform patients about their treatments and position themselves as authorities in a crowded market.
Not sure how to create webinars? Don’t worry—it’s easier than you might think. Read on for a closer look at the process.
How to Make a Webinar in Seven Simple Steps
- Consider your purpose and choose a topic. Identifying the reason for a webinar is the first step. Do you want to attract new patients or upsell current clients? These videos can be very versatile. You could educate people about a health topic, compare and contrast treatment options or demonstrate a procedure on camera using some of the innovative equipment at your med spa. Choose a topic that patients have expressed interest in, such as reducing the appearance of cellulite.
- Decide on the format. Will you have a doctor on camera, or use a slideshow? Perhaps consider a live interview, as it could give potential patients the opportunity to “meet” a practitioner. Regardless of the format, you’ll want to make a text chat option available to the audience so they can ask questions. While the length varies, most webinars are between 30 and 60 minutes.
- Pick your platform. There are plenty of options when it comes to producing webinars, including Decide on the software that will work best for you and the marketing budget.
- Create your content. You don’t have to write a complete script, but creating a general outline is a good idea. Do a couple of trial runs before the day of the webinar (or before you record, if it won’t be broadcast live).
- Let people know about the webinar; email and social media work well for this purpose. Include sign-up directions, and make sure to post the date, time and time zone (e.g., 12:00 p.m. EST) as some participants may be in different regions.
- Relax! Once your computer is set up, welcome the audience and tell them what they can expect to learn during the webinar. Have a staff member monitor any incoming texts and suggest questions to answer on camera. Relax and be yourself—once you get started, it will get easier.
- Remember to thank your audience and follow up with them. Send an email to all participants, thanking them for their time and asking if they have any more questions. Include a link to the webinar in case they want to view it again, and encourage them to share it with others. You may also want to offer a discount on treatment or other incentive—people who have taken the time to view a webinar are likely interested in your services.
Discover Our Marketing Support Programs
To help customers further develop business success, we have conducted various that can help identify the necessary tools and resources. Stayed tuned for more upcoming ones here.
At Venus Concept, we provide customers with all the tools they need to succeed, including marketing and advertising support. Customers have access to printed marketing materials such as brochures and roll-ups, digital campaigns assets via our online store, as well as a dedicated clinic page on our website.
Venus Concept is a leader in the global medical aesthetics industry, providing innovative technology to practices in more 60 countries. Our devices are used to perform more than 10 million treatments every year. Contact us today to learn how we can help you achieve long-term business success.
TORONTO, September 9 th , 2026 (GLOBE NEWSWIRE) – Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced the appointment of Brad Oliver as Chief Executive Officer, effective as of September 7, 2026. He succeeds Rajiv De Silva, who will assume the role of Special Advisor to support a seamless leadership transition. The Board believes that Brad’s commercial leadership experience, strategic vision, and industry expertise position the Company well for its next phase of growth and value creation. Brad brings more than 20 years of leadership experience in the aesthetic industry, most recently as President & General Manager – Americas at Lumenis, and has a proven track record of driving growth globally, operational excellence, and innovation. "I am honored to be appointed Chief Executive Officer of Venus Concept and grateful for the confidence the Board has placed in me,” said Mr. Oliver. “The Company has established a strong foundation under Rajiv's leadership, and I look forward to working closely with him during the transition. Together with our employees, customers, and partners, we will remain focused on disciplined commercial execution, product innovation, profitable growth, and creating long-term value for our customers, employees, and shareholders.” “It has been a pleasure to lead Venus through a transformational time in the organization’s journey,” said Mr. De Silva. “I am grateful for the opportunity to work together with the leadership team, the Board and our partners to grow the business. We have transformed the commercial, operational and financial capabilities of the organization and built a strong foundation for the future. I remain highly confident in the Company’s strategy, pipeline and long-term growth opportunities. I look forward to supporting a smooth transition and watching Venus continue its transformation under Brad’s new leadership.” The Board expresses its gratitude to Rajiv for his leadership and ongoing commitment to the Company. As Special Advisor, Rajiv will work closely with Brad during the transition period to ensure continuity across strategic, operational, and customer-facing initiatives. “On behalf of the Board, I would like to thank Rajiv for his leadership and contributions to the Company and for his support during this transition to ensure a seamless handoff of leadership responsibilities,” said Avinash Amin, M.D., Managing Partner of Madryn Asset Management and Chairman of the Board. “The Board looks forward to Brad’s new leadership of the organization and is confident that his expertise will accelerate commercial efforts globally and the execution of its strategic priorities as the company progresses towards continuing to establish a leadership position in the Medical Device Aesthetics industry.” The leadership transition is not expected to impact the Company’s strategic priorities, customer relationships, employee commitments, or ongoing business operations. Venus Concept remains focused on delivering innovative solutions to its customers, expanding market opportunities, and driving sustainable long-term growth. About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft ® and the ARTAS iX ® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. View Full Article Investor Relations Contact : Damian Yeung, CPA investorrelations@venus.ai
TORONTO, July 28, 2026 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced it has entered into an exclusive distribution agreement with HIRONIC Co. Ltd. (“HIRONIC”), a KOSDAQ listed South Korean company specializing in medical aesthetic devices, pursuant to which the Company acquires the exclusive right to distribute HIRONIC’s Doublo 2.0 device in the United States and Canada. The “New Doublo 2.0” is a synergistic, multi-energy-based medical device platform for the face and body, equipped with two separate handpieces that enables clinics to offer customer Cold Plasma and RF microneedling treatments. The device has received 510(k) certification from the U.S. Food and Drug Administration, and the Company intends to make it available to customers in the United States during 2H 2026. Venus Concept will support future regulatory approval efforts in Canada for the device and any additional handpiece technologies for both regions. “HIRONIC is a global leader in developing innovative medical aesthetic technologies and we are excited for the new partnership, starting with the Doublo x Venus Signature Edition,” said Rajiv De Silva, Chief Executive Officer of Venus Concept. “With this device, we look forward to offering our customers an innovative, exclusive Cold Plasma and RF Microneedling platform. By combining these complementary technologies, the platform delivers synergistic effects from the epidermis to the dermis, enabling comprehensive skin rejuvenation by addressing multiple skin concerns and enhancing overall skin revitalization. The Doublo also complements our existing portfolio by enhancing the range of treatment modalities for a customizable treatment plan to address each patient’s skin needs. We aim to expand our partnership in the future to bring to our customers additional new and novel technologies from HIRONIC, once regulatory approvals have been obtained.” About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft® and the ARTAS iX® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. Investor Relations Contact: Damian Yeung, CPA investorrelations@venus.ai View Full Article
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