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September 7, 2022

Introducing a Comprehensive Body Shaping Solution for Fat, Muscle, and Skin

Venus Bliss MAX is a new, 3-in-1 solution for the most sought-after body treatments today. As the state-of-the-art, 360 °   b ody s haping device, Venus Bliss MAX™ targets fat, muscle, and skin concerns with three distinct technologies in effective and comfortable sessions for outstanding results and patient satisfaction . With advanced TriBody treatments, your clinic can provide clients with superior, customized treatments to achieve their ideal body shape in less time. Read on to learn how Venus Bliss MAX can help your practice secure a share of the $1.4 billion non-invasive fat reduction & $620 million electrical muscle stimulation market .  

Cornering the Fat Reduction, Muscle, and Skin Treatment Market  

N on-invasive body contouring is one of the fastest-growing area s of medical aesthetics. A ccording to the American Society of Aesthetic Plastic Surgeons, the number of non-invasive fat reduction procedures performed tripled between 2012 to 2017 , and t his growth shows no sign of slowing. The global non-invasive fat reduction market , which is currently valued at $1.4 billion globally, is expected to grow to $2.5 billion by 2025 .      

Added to this is the emerging popularity of electrical muscle stimulation treatments. Electrical muscle stimulation (EMS) is the stimulation of muscle contractions using electric impulses delivered through a device. EMS has received increased attention over the last few years for its usefulness in supporting the growth of muscle tissue in athletes during training. The activation of muscles results in more pronounced muscular definition without having to spend hours in the gym, a desirable effect that explains why EMS treatments are now a $620 million emerging market in aesthetics  

Venus Bliss MAX gives your practice the power to corner the fat reduction, muscle toning, and cellulite reduction market by offering all three treatments in one compact workstation.    

Venus Bliss MAX ™ : Three Treatments Powered b y Advanced Technology  

Now, you can offer clients the complete 360 °  solution for achieving their ultimate body goals with one powerful, multi-use device. Venus Bliss MAX delivers non-invasive fat reduction, non-invasive muscle toning, and non-invasive cellulite reduction for treatments that give clients the results they want quickly, without no discomfort or downtime.   

Non-Invasive Fat Reduction    

Venus Bliss MAX diode laser technology delivers effective, comfortable, and efficient non-invasive laser lipolysis treatments by heating the entire targeted subcutaneous layer to the treatment temperature , unlike other thermal fat reduction technologies. The 1064 nm wavelength is optimal for penetrating the adipose tissue layer, with homogeneous energy distribution capabilities. Extended heating cycles elevate the targeted fat layer temperature to 42-46 º C, effectively destroying fat cells in just 25 minutes per treatment. The apoptotic fat cells are then eliminated through the body s lymphatic system over time.   

Non-Invasive Muscle Toning    

The FlexMAX EMS modality  offers an unprecedented solution to the muscle category. Controlled and precise energies are delivered uniquely to muscle groups via best-in-class electrical muscle stimulation. The muscles are safely activated without heating the surrounding tissue. Paired with specific pulse durations by muscle group, performance-informed smart training programs and advanced adaptive algorithms, each treatment is fully personalized and mimics a real training session that can build intensity over time. FlexMAX EMS enables effective and comfortable treatment programs regardless of the patient s fitness level, resulting in a stronger and more defined muscle appearance.   

Non-invasive Cellulite Reduction  

(MP) 2 technology represents an innovative combination of Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) to yield synergistic effects during treatments. This patented technology can reduce cellulite for smoother, firmer-looking areas while also resulting in tighter skin appearance. This is a proven, comfortable treatment with high customer satisfaction and more than 12,000 units installed globally.   

Advanced Features Bring Best-in-Class Benefits t o Your Clinic    

You could offer these three powerful treatments through separate devices, and depending on your clinic s needs, that may be what you choose to do. However, here are some additional benefits to the comprehensive functionality of the Venus Bliss MAX that you won t get with any other device.  

  • An intuitive, all-in-one workstation offering t hree powerful technologies : 1064 nm diode laser for non-invasive lipolysis, electrical muscle stimulation (EMS) for muscle toning, and proprietary (MP) 2 technology for skin and cellulite.  
  • An e xclusive TriBody™ Program providing individual or combination treatments for a 360 ° approach to body contouring . Help clients achieve their body goals faster, with no downtime, to increase your customer base and patient satisfaction.   
  • Advanced safety features for the most effective and comfortable patient experience ever. Venus Bliss MAX applicators and technologies are adaptive, adjustable, and come equipped with contact cooling and real-time thermal feedback.  
  • Integrated IoT data collection capability so you can collect treatment and demographic information t o enhance your business practices with targeted clinical insights for improved ROI.  

Your clients will love being able to achieve their three biggest body goals in mere minutes. You ll love the superior technology and sleek functionality of Venus Bliss MAX™ , not to mention being able to offer three sought-after treatments from one workstation. Speak to us today about bringing Venus Bliss MAX to your clinic. We re here to help you succeed.  

Disclaimer: the Venus Bliss MAX™ system includes 3 unique technologies. The diode laser applicators are cleared by the FDA for non-invasive lipolysis of the abdomen, flanks, back, and thighs in individuals with a Body Mass Index (BMI) of 30 or less. The (MP)2 applicator is for improvement of local blood circulation and temporary reduction of cellulite. The FlexMAX applicators are intended for muscle conditioning to stimulate healthy muscles. Currently, Venus Bliss MAX™ is only available in the U.S. 

*Skin tightening is not an approved indication for Venus Bliss MAX™ and Venus Bliss™ in the US.

July 28, 2026
TORONTO, July 28, 2026 (GLOBE NEWSWIRE) -- Venus Concept Inc. (“Venus Concept” or the “Company”), a global medical aesthetic technology leader, today announced it has entered into an exclusive distribution agreement with HIRONIC Co. Ltd. (“HIRONIC”), a KOSDAQ listed South Korean company specializing in medical aesthetic devices, pursuant to which the Company acquires the exclusive right to distribute HIRONIC’s Doublo 2.0 device in the United States and Canada. The “New Doublo 2.0” is a synergistic, multi-energy-based medical device platform for the face and body, equipped with two separate handpieces that enables clinics to offer customer Cold Plasma and RF microneedling treatments. The device has received 510(k) certification from the U.S. Food and Drug Administration, and the Company intends to make it available to customers in the United States during 2H 2026. Venus Concept will support future regulatory approval efforts in Canada for the device and any additional handpiece technologies for both regions. “HIRONIC is a global leader in developing innovative medical aesthetic technologies and we are excited for the new partnership, starting with the Doublo x Venus Signature Edition,” said Rajiv De Silva, Chief Executive Officer of Venus Concept. “With this device, we look forward to offering our customers an innovative, exclusive Cold Plasma and RF Microneedling platform. By combining these complementary technologies, the platform delivers synergistic effects from the epidermis to the dermis, enabling comprehensive skin rejuvenation by addressing multiple skin concerns and enhancing overall skin revitalization. The Doublo also complements our existing portfolio by enhancing the range of treatment modalities for a customizable treatment plan to address each patient’s skin needs. We aim to expand our partnership in the future to bring to our customers additional new and novel technologies from HIRONIC, once regulatory approvals have been obtained.” About Venus Concept Venus Concept is an innovative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reaches over 60 countries and 9 direct markets. Venus Concept's product portfolio consists of aesthetic device platforms, including Venus NOVA, Venus Versa, Venus Versa PRO, Venus Bliss, Venus Bliss MAX, Venus Viva, Venus Viva MD, Venus Legacy, Venus Velocity, Venus Epileve and AI.ME. Venus Concept's hair restoration systems include NeoGraft® and the ARTAS iX® Robotic Hair Restoration system. Venus Concept is backed by Madryn Asset Management, a leading healthcare investment firm that provides capital to innovative growth-stage healthcare companies offering unique and transformative products and technologies. Investor Relations Contact: Damian Yeung, CPA investorrelations@venus.ai View Full Article
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